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    What Is Marketing

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    Kimberly Lim
    This document discusses marketing. It defines marketing as the process of creating and exchanging products of value with customers according to the American Marketing Association. Marketing manages profitable customer relationships by increasing sales through advertising, maintains a company's reputation through branding, helps businesses compete in their industry, and creates referrals through customer satisfaction. The marketing process involves planning, development, implementation, and control of marketing programs to connect a company's products and services with customers.

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    What Is Marketing

    Uploaded by

    Kimberly Lim
    27 views2 pages
    This document discusses marketing. It defines marketing as the process of creating and exchanging products of value with customers according to the American Marketing Association. Marketing manages profitable customer relationships by increasing sales through advertising, maintains a company's reputation through branding, helps businesses compete in their industry, and creates referrals through customer satisfaction. The marketing process involves planning, development, implementation, and control of marketing programs to connect a company's products and services with customers.

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    What is Marketing

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    This document discusses marketing. It defines marketing as the process of creating and exchanging products of value with customers according to the American Marketing Association. Marketing manages profitable customer relationships by increasing sales through advertising, maintains a company's reputation through branding, helps businesses compete in their industry, and creates referrals through customer satisfaction. The marketing process involves planning, development, implementation, and control of marketing programs to connect a company's products and services with customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    27 views2 pages

    What Is Marketing

    Uploaded by

    Kimberly Lim
    This document discusses marketing. It defines marketing as the process of creating and exchanging products of value with customers according to the American Marketing Association. Marketing manages profitable customer relationships by increasing sales through advertising, maintains a company's reputation through branding, helps businesses compete in their industry, and creates referrals through customer satisfaction. The marketing process involves planning, development, implementation, and control of marketing programs to connect a company's products and services with customers.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Lim, Kimberly Candice L.

    3:00-4:30 MW

    July 11, 2016

    1. What is Marketing?
    - According to the American Marketing Association, Marketing is the activity, set
    of institutions, and processes for creating, communicating, delivering, and
    exchanging offerings that have value for customers, clients, partners, and
    -

    society at large.
    According to the book Principles of Marketing, Marketing is all about
    managing profitable customer relationships.

    2. What is the importance of marketing?


    It increases sales
    Marketings main purpose in most businesses is to generate more
    sales. You need to advertise and promote so that people will know
    about your products. If no one knows about your products, no one will
    buy them.
    It maintains reputation
    The success of any business is dependent on its reputation. Marketing
    plays an important role by building a brands name in the market. It
    takes years to build up a good reputation and even more effort to
    maintain it.
    It helps keep you competitive in the market
    By marketing you will be able to compete with other businesses of the
    same industry. Marketing helps small companies to grow and compete.
    If you are a businessman starting up a small company, it would be very
    difficult to go up and compete against large corporations in the same
    industry. However, through marketing strategies, you will be able to
    make a name for yourself and be able to have a fighting chance
    against those who have been in the industry longer than you have.
    It Creates Referrals

    You can become a market leader through word of mouth by using


    marketing strategies. You not only attract customers but also their
    referrals. If your customers are happy with you they will definitely refer
    others to you.

    3. What is the Marketing Process?

    References
    (2012). In P. Kotler, & G. Armstrong, Principles of Marketing (p. 5). Prentice Hall, One
    Lake Street,: Pearson Education Inc.
    Definition of Marketing. (2013, July). Retrieved from American Marketing Association:
    https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx
    The Importance of Marketing for the Success of a Business. (2014, February 17).
    Retrieved from The Lift Off Initiative: http://www.liftoffinitiative.net/2014/02/17/theimportance-of-marketing-for-the-success-of-a-business/

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