Audi Colors

Guideline
The Audi colours
Status: 04/2009
Corporate Design | Colours
Corporate Design Colours AUDI AG 07/2009
Contents
Introduction
Design
1.0 Primary colours
1.1 Using the primary colours
1.2 Audi Aluminium Silver
1.3 Audi Red
1.4 White
1.5 Black
2.0 Grey shades
2.1 Using the grey shades
Production
3.0 Using the colours
3.1 Overview of colour values
3.2 Colour ranges for layout software
3.3 Printing information
The most important rules
Downloads
10
General information
10
Introduction
The Audi colours reflect the technical competence and emotional

warmth of our brand. The primary colours Audi Aluminium Silver,
Audi Red, White and Black serve to clearly distinguish us from
our competitors and to define our identity in all areas, from
architecture to digital media and printed brochures.
The most important primary colour is Audi Aluminium Silver:
no other brand has more experience in using aluminium. Lightweight construction is one of the most crucial technologies for
car manufacturing in the future. Audi Aluminium Silver stands
for the brand essence, Vorsprung durch Technik, and as a
result is used consistently in all media.
Audi Red communicates the brand value sporty. It is used for
the Audi logotype and as a highlight colour. Greater use is
made of Audi Red in the area of Audi Sport.
To complement the primary colours, four grey shades are defined
on a second level. They accentuate layouts and graphics and give
them a high-quality appearance.
Design
1.0 Primary colours
The primary colours appear in all media, forming the colour
Audi Aluminium Silver
Audi Red
White
Black
character of all Audi applications. The corporate colours are

Audi Aluminium Silver in combination with Audi Red; White
and Black are defined as further primary colours.
Audi 4C gradation
1.1 Using the primary colours

Whenever possible, Audi Aluminium Silver is used in all
applications. As an alternative the Audi gradation could
be used. This is available for download on the CD portal.
Audi primary colours
Audi Red is used for the Audi logotype and as a highlight

colour.
The identity of the brand is formed not only by the choice of
colours, but also by the extent of their use in relation to one
another.
All colours may only be used with the correct colour values.
An overview of all colour value definitions can be found on
page 8 of the Production section.
Audi dealership
1.2 Audi Aluminium Silver
Audi Aluminium Silver can be used as a special colour or

a fixed gradation; priority is given to full-area coverage.
also for accentuation and lines
The colour PANTONE 877 is defined as the special colour.

It cannot be replaced by a grey value or one of the specialcolour grey shades as they do not contain any metallic
Aluminium Silver
PANTONE 877 as a full-area colour or for accentuation
pigments.
If a special colour cannot be used for production or budget
reasons, the Audi gradation is used. It is available in two
different formats as a picture file for download on the
CD portal.
Audi 4C gradation
A simple gradation produced in a layout program

(e.g. Illustrator) may not be used as a substitute under
any circumstances.
In addition to full-area coverage, the special colour
PANTONE 877 can be used for typography and
Fixed picture file for downloading
Gradation produced in a layout program
accentuation. It is never screened.
1.3 Audi Red

Audi Red is used primarily for the Audi logotype and for
subtle highlights such as lines and accentuation.
The CMYK value 0/100/80/5 is used; as a special colour,
PANTONE 186 can be used as an alternative.
Audi Red
for typography and lines
CMYK 0/100/80/5 or PANTONE 186
No expansive use of CMYK 0/100/80/5 or PANTONE 186
If the brand value sporty predominates, Audi Red can

also be used to cover a large area.
In this case however, a darker shade with the CMYK value
Audi Red for large areas
0/100/80/20 is always used (or the special colour PANTONE 187 as an alternative) to prevent the colour from
looking too loud.
CMYK 0/100/80/20 or PANTONE 187
No screening of the red shades
Screening of the two shades of red is not permitted.
Because of the generous use of red in the area of Audi Sport,

only the dark shade of red is used in this area (CMYK 100/80/20
or PANTONE 187); it also serves as a reference colour for all
stickers and clothing. The Audi Sport logotypes on the CD Portal
The darker shade of red is always used for Audi Sport.
are therefore all designed in the dark shade of red.
1.4 White
Large areas of White are used as backgrounds and in three-
White
dimensional designs for surfaces.

On dark backgrounds it is also used to a lesser extent for text
and graphics.
1.5 Black
Black
Black is primarily used for text.

Black should be used for surfaces, blocks or backgrounds
only in very limited cases.
CMYK 40/0/0/100 or PANTONE Black
2.0 Grey shades

The fixed grey shades extend the range of design options for
Pale Grey
Light Grey
Medium Grey
Dark Grey
communication media and reinforce the typical Audi identity.

The Audi grey shades are defined by their technically cool
colour spectrum and harmonise particularly well with the
Audi logo.
PANTONE 427
PANTONE 429
PANTONE 431
PANTONE 432
2.1 Using the grey shades

The grey shades are defined as a second level of the primary
60% Pale Grey
60% Light Grey
60% Medium Grey
60% Dark Grey
30% Pale Grey
30% Light Grey
30% Medium Grey
30% Dark Grey
colours and are Audi Pale Grey, Light Grey, Medium Grey and
Dark Grey. They are suitable for accentuations, highlights and
large areas.
For the grey shades, either the special colours or their CYMK
values are used.
For a wider range of design options, it is also possible to
screen all four grey shades at 60% and 30%.
If several grey shades are required for printed applications
using special colours, for example, the lighter grey shades
can be replaced by screened versions of the dark shades in
order to reduce costs.

An overview of all colour value definitions can be found on
page 8 of the Production section.
Production
3.0 Using the colours
Each colour value in the Audi colour spectrum is defined. This
Colours
CMYK
(grey scales)
Special colour
Offset/screen printing
sRGB
(hexadecimal)
PANTONE 877
RAL 9006
White Aluminium
Avery 990
Audi 4C gradation
Picture file
Audi Red (lighter)
0/100/80/5
PANTONE 186
204/0/51
(CC0033)
Audi Red (darker)
0/100/80/20
PANTONE 187
170/20/45
(AA142D)
NCS
S 1580-R
Avery 950
White
255/255/255
(FFFFFF)
RAL 9010
Pure White
Avery 900
Black
40/0/0/100
PANTONE Black
0/0/0
(000000)
RAL 9005
Jet Black
Avery 901
Pale Grey
0/0/0/15
PANTONE 427
213/217/216
(D5D9D8)
NCS
S 1005-R80B
Avery 961
Light Grey
5/0/0/35
PANTONE 429
176/182/184
(B0B6B8)
NCS
S 3005-R80B
Avery 960
Medium Grey
15/0/0/70
PANTONE 431
109/117/121
(6D7579)
NCS
S 6005-R80B
Avery 983
Dark Grey
25/0/0/80
PANTONE 432
67/76/83
(434C53)
NCS
S 8005-R80B
Avery 962
definition is binding. The following tables detail the colour

values in various colour systems.
3.1 Overview of colour values
To ensure the greatest possible flexibility in terms of budget
and design, CMYK values and special colours are defined and
are always permitted for all Audi colours with the exception of
NCS/RAL
Avery 900 Super

Cast films range
Audi Aluminium Silver (PANTONE 877). If colours are to be

applied to large areas, however, the use of special colours is
recommended.
3.2 Colour ranges for layout software
The Audi primary colours are available on the CD Portal as
ready-made colour libraries for use in standard DTP programs.
3.3 Printing information
The Audi colour spectrum and the Audi gradation were designed
for offset printing in accordance with the ISO 12647-2 international standard. For generating print data (colour conversion of
RGB data and proofs), we recommend the ECI offset profile
ISO Coated v2 300% (ECI), which can be downloaded free of
charge from www.eci.org.
Detailed information is contained in the free guideline
entitled Media Standard Print, which can be downloaded from
www.bvdm.org.
The most important rules

Fundamental rules
The Audi primary colours are Audi Aluminium Silver (or the Audi gradation), Audi Red, White and Black;
Page 4
the most important colour is Audi Aluminium Silver.
Four grey shades complement the range of primary colours.
Page 7
Audi Aluminium Silver is used in all applications whenever possible; either the special colour or the fixed
Page 5
Audi gradation (picture file) may be used.

Audi Red
The colour definition of Audi Red depends on the size of the area. In the Audi logotype, for typography and
Page 6
accentuation, a lighter shade of red is used; a darker shade of red has been defined for full-area coverage and
very large typography.
Audi Red can be used in the CMYK version or the special colour.
Audi Red may not be screened.
Audi grey shades
The grey shades can be used in the CMYK version or the special colour and can be screened at 60% and 30%.
Page 7
Production
All colours are defined by unambiguous colour values and may only be used with these values.
Page 8
Ready-made colour libraries are available in the CD Portal for use with standard layout programs.
Downloads
General information
You can obtain digital templates and additional information
Responsible for content:
from the Corporate Design Portal on the internet.
AUDI AG
URL: www.audi.com/cd
I/VS-21
User name: audiuser
Markenentwicklung/Corporate Identity
Password: marketing
85045 Ingolstadt
Area: Basic Elements | Colours

Note:
The reproduction of colours may vary depending on the output
device used. The colours of the illustrations are not binding,
and in some cases illustrations are shown reduced or enlarged.
10

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Guideline

The Audi colours

Corporate Design | Colours

Corporate Design Colours AUDI AG 07/2009

1.0 Primary colours

1.1 Using the primary colours

1.2 Audi Aluminium Silver

1.3 Audi Red

2.0 Grey shades

2.1 Using the grey shades

3.0 Using the colours

3.1 Overview of colour values

3.2 Colour ranges for layout software

3.3 Printing information

The most important rules

Corporate Design Colours AUDI AG 07/2009

The Audi colours reflect the technical competence and emotional

Corporate Design Colours AUDI AG 07/2009

Audi Aluminium Silver

character of all Audi applications. The corporate colours are

1.1 Using the primary colours

Audi primary colours

Audi Red is used for the Audi logotype and as a highlight

Corporate Design Colours AUDI AG 07/2009

1.2 Audi Aluminium Silver

Audi Aluminium Silver

Audi Aluminium Silver can be used as a special colour or

also for accentuation and lines

The colour PANTONE 877 is defined as the special colour.

PANTONE 877 as a full-area colour or for accentuation

A simple gradation produced in a layout program

Fixed picture file for downloading

Gradation produced in a layout program

accentuation. It is never screened.

Corporate Design Colours AUDI AG 07/2009

1.3 Audi Red

No expansive use of CMYK 0/100/80/5 or PANTONE 186

If the brand value sporty predominates, Audi Red can

Audi Red for large areas

CMYK 0/100/80/20 or PANTONE 187

No screening of the red shades

Screening of the two shades of red is not permitted.

Because of the generous use of red in the area of Audi Sport,

The darker shade of red is always used for Audi Sport.

are therefore all designed in the dark shade of red.

dimensional designs for surfaces.

Black is primarily used for text.

CMYK 40/0/0/100 or PANTONE Black

Corporate Design Colours AUDI AG 07/2009

2.0 Grey shades

communication media and reinforce the typical Audi identity.

2.1 Using the grey shades

60% Pale Grey

60% Light Grey

60% Medium Grey

60% Dark Grey

30% Pale Grey

30% Light Grey

30% Medium Grey