Top 100 Global Brands Scoreboard

Search the interactive rankings of this year's featured brands 

Click column heading once to reorder from highest to lowest. Click twice to reorder from lowest to highest.
2007 Change in
2007 2006 Change Brand  2006 Value From
Brand Brand in Value Brand Prev Year
Rank Rank Rank Brand Name $m Value (in %) Parent Company Country

1 1 0 Coca-Cola 65,324 67,000 -3 Coca-Cola U.S.

2 2 0 Microsoft 58,709 56,926 3 Microsoft U.S.
3 3 0 IBM 57,091 56,201 2 IBM U.S.
4 4 0 GE 51,569 48,907 5 GE U.S.
5 6 1 Nokia 33,696 30,131 12 Nokia FINLAND
6 7 1 Toyota 32,070 27,941 15 Toyota JAPAN
7 5 -2 Intel 30,954 32,319 -4 Intel U.S.
8 9 1 McDonald's 29,398 27,501 7 McDonald's U.S.
9 8 -1 Disney 29,210 27,848 5 Walt Disney U.S.
10 10 0 Mercedes-Benz 23,568 21,795 8 DaimlerChrylser GERMANY
11 11 0 Citi 23,443 21,458 9 Citigroup U.S.
12 13 1 Hewlett-Packard 22,197 20,458 9 Hewlett-Packard U.S.
13 15 2 BMW 21,612 19,617 10 BMW GERMANY
14 12 -2 Marlboro 21,283 21,350 0 Altria U.S.
15 14 -1 American Express 20,827 19,641 6 American Express U.S.
16 16 0 Gillette 20,415 19,579 4 Procter & Gamble U.S.
Louis Vitton Moet
17 17 0 Louis Vuitton 20,321 17,606 15 FRANCE
Hennessy
18 18 0 Cisco 19,099 17,532 9 Cisco U.S.
19 19 0 Honda 17,998 17,049 6 Honda Motor JAPAN
20 24 4 Google 17,837 12,376 44 Google U.S.
21 20 -1 Samsung 16,853 16,169 4 Samsung S. KOREA
22 21 -1 Merrill Lynch 14,343 13,001 10 Merrill Lynch U.S.
23 28 5 HSBC 13,563 11,622 17 HSBC Holdings BRITAIN
24 23 -1 Nescafe 12,950 12,507 4 Nestle SWITZERLAND
25 26 1 Sony 12,907 11,695 10 Sony JAPAN
26 22 -4 Pepsi 12,888 12,690 2 PepsiCo U.S.
27 29 2 Oracle 12,448 11,459 9 Oracle U.S.
28 32 4 UPS 12,013 10,712 12 United Parcel Service U.S.
29 31 2 Nike 12,004 10,897 10 Nike U.S.
30 27 -3 Budweiser 11,652 11,662 0 Anheuser-Busch U.S.
31 25 -6 Dell 11,554 12,256 -6 Dell Inc. U.S.
32 33 1 JPMorgan 11,433 10,205 12 JPMorgan Chase U.S.
33 39 6 Apple 11,037 9,130 21 Apple U.S.
34 34 0 SAP 10,850 10,007 8 SAP GERMANY
35 37 2 Goldman Sachs 10,663 9,640 11 Goldman Sachs U.S.
36 35 -1 Canon 10,581 9,968 6 Canon JAPAN
37 36 -1 Morgan Stanley 10,340 9,762 6 Morgan Stanley U.S.
38 41 3 Ikea 10,087 8,763 15 Ikea SWEDEN
39 42 3 UBS 9,838 8,734 13 UBS AG SWITZERLAND
40 40 0 Kellogg's 9,341 8,776 6 Kellogg Company U.S.
41 30 -11 Ford 8,982 11,056 -19 Ford Motor U.S.
Koninklijke Philips
42 48 6 Philips 7,741 6,730 15 NETHERLANDS
Electronics
43 44 1 Siemens 7,737 7,828 -1 Siemens GERMANY
44 51 7 Nintendo 7,730 6,559 18 Nintendo JAPAN
45 45 0 Harley-Davidson 7,718 7,739 0 Harley-Davidson U.S.
46 46 0 Gucci 7,697 7,158 8 Gucci Group ITALY
American International
47 NR NA AIG 7,490 NA NA U.S.
Group
48 47 -1 eBay 7,456 6,755 10 EBAY U.S.
49 NR NA AXA 7,327 NA NA AXA FRANCE
50 49 -1 Accenture 7,296 6,728 8 Accenture BERMUDA
51 53 2 L’Oréal 7,045 6,392 10 L'Oreal FRANCE
52 50 -2 MTV 6,907 6,627 4 Viacom U.S.
53 54 1 Heinz 6,544 6,223 5 Heinz U.S.
54 56 2 Volkswagen 6,511 6,032 8 Volkswagen GERMANY
55 55 0 Yahoo! 6,067 6,056 0 Yahoo U.S.
56 57 1 Xerox 6,050 5,918 2 Xerox U.S.
57 58 1 Colgate 6,025 5,633 7 Colgate-Palmolive U.S.
58 61 3 Chanel 5,830 5,156 13 Chanel FRANCE
59 59 0 Wrigley's 5,777 5,449 6 Wm. Wrigley Jr. U.S.
60 60 0 KFC 5,682 5,350 6 Yum Brands U.S.
61 52 -9 Gap 5,481 6,416 -15 The Gap U.S.
62 65 3 Amazon.com 5,411 4,707 15 Amazon.com U.S.
63 63 0 Nestle 5,314 4,932 8 Nestle SWITZERLAND
64 73 9 Zara 5,165 4,235 22 Inditex SPAIN
65 62 -3 Avon 5,103 5,040 1 Avon Products U.S.
66 68 2 Caterpillar 5,059 4,580 10 Caterpillar U.S.
67 67 0 Danone 5,019 4,638 8 Groupe Danone FRANCE
68 74 6 Audi 4,866 4,165 17 Volkswagen GERMANY
69 71 2 Adidas 4,767 4,290 11 adidas GERMANY
70 64 -6 Kleenex 4,600 4,842 -5 Kimberly-Clark U.S.
71 72 1 Rolex 4,589 4,237 8 Rolex SWITZERLAND
72 75 3 Hyundai 4,453 4,078 9 Hyundai Motor S. KOREA
73 81 8 Hermes 4,255 3,854 10 Hermes International FRANCE
74 66 -8 Pizza Hut 4,254 4,694 -9 Yum Brands U.S.
75 80 5 Porsche 4,235 3,927 8 Porsche GERMANY
76 78 2 Reuters 4,197 3,961 6 Reuters Group BRITAIN
77 69 -8 Motorola 4,149 4,569 -9 Motorola U.S.
Matsushita Electric
78 77 -1 Panasonic 4,135 3,977 4 JAPAN
Industrial
79 82 3 Tiffany 4,003 3,819 5 Tiffany U.S.
80 NR NA Allianz 3,957 NA NA Allianz GERMANY
81 85 4 ING 3,880 3,474 12 ING Groep NETHERLANDS
82 70 -12 Kodak 3,874 4,406 -12 Eastman Kodak U.S.
83 86 3 Cartier 3,852 3,360 15 Cartier FRANCE
84 76 -8 BP 3,794 4,010 -5 BP plc BRITAIN
Louis Vitton Moet
85 87 2 Moët & Chandon 3,739 3,257 15 FRANCE
Hennessy
86 79 -7 Kraft 3,732 3,943 -5 Kraft Foods U.S.
Louis Vitton Moet
87 83 -4 Hennessy 3,638 3,576 2 FRANCE
Hennessy
88 91 3 Starbucks 3,631 3,099 17 Starbucks U.S.
89 84 -5 Duracell 3,605 3,576 1 Procter & Gamble U.S.
Johnson &
90 88 -2 3,445 3,193 8 Johnson & Johnson U.S.
Johnson
91 93 2 Smirnoff 3,379 3,032 11 Diageo BRITAIN
92 92 0 Lexus 3,354 3,070 9 Toyota Motor JAPAN
93 89 -4 Shell 3,331 3,173 5 Royal Dutch Shell BRITAIN
94 96 2 Prada 3,287 2,874 14 Prada ITALY
95 98 3 Burberry 3,221 2,783 16 Burberry BRITAIN
96 99 3 Nivea 3,116 2,692 16 Beiersdorf GERMANY
97 94 -3 LG 3,100 3,010 3 LG S. KOREA
98 90 -8 Nissan 3,072 3,108 -1 Nissan Motor JAPAN
99 NR NA Polo RL 3,046 NA NA Polo Ralph Lauren U.S.
100 NR NA Hertz 3,026 NA NA Hertz Global Holdings U.S.