2701 E Isabelle Diane

BUSI 2701E
Fundamentals of International Business

Winter 2014
Class:
Fridays 2:35 5:25 pm TB342
Instructor: Diane A. Isabelle, P.Eng., MBA, PhD.
Office:
DT1707
Email:
[email protected]
Office Hours: Fridays 1:00 2:00 pm.
Text:
Global Business Today, 3rd Canadian edition;
Hill, Charles W. L., & McKaig, Thomas; Canada: McGraw-Hill
Ryerson Ltd, 2012. ISBN 0070401799.
Course Description:
International business is an aspect of human enterprise that impacts most people,
governments and institutions around the world. Whether you are a consumer of a product
imported from a foreign nation, the government of a developing country hoping to create
jobs through investment from a multinational corporation, or a domestic company
suddenly experiencing competition from an offshore firm, you are affected by the laws,
agreements and institutions that govern international business. This course will examine
the conceptual and practical aspects of international business and the management of
firms operating in an international environment. Topics will include international trade
theory, the international business environment, trade agreements and regional economic
integration, and global strategy and marketing.
Learning Objectives:
1.
Understand why countries and businesses engage in international trade.
2.
Understand the economic, legal, political and cultural aspects of the environments
in which multinational businesses operate.
3.
Become familiar with regional economic organizations / agreements such as the

European Union and the North American Free Trade Agreement, and
International Trade Organizations such as the World Trade Organization.
4.
Understand how basic business functions (e.g. marketing) are affected when
operations involve multiple countries and cultures.
Course Restrictions: Open to all students except Bac. of International Business students.
1
Course Prerequisites: n/a

Grading Scheme:
Individual
Assignment #1
Assignment #2
Midterm Exam
Final Exam
Total
20%
20%
20%
40%
100%
Your final course grade will be a weighted average of each of the grading scheme
components. Please ensure that all submissions include name and student number.
Assignments
Assignment #1: Each student will upload on CuLearn a country analysis at the beginning
of class on the due date indicated in the Course Schedule below. Detailed requirements
for the assignment will be posted on CuLearn.
Assignment #2: Each student will upload on CuLearn a company analysis of a firm with
international operations at the beginning of class on the due date indicated in the Course
Schedule below. Detailed requirements for the assignment will be posted on CuLearn.
Late assignments are not accepted.
Midterm Test and Final Test
The midterm test will be held during regular class time and will consist of multiple
choice questions based on the textbook chapters assigned up to the test date and all
lectures and materials covered in the classes. Students who are unable to write the
midterm exam due to a certified illness will have the weight of the midterm exam added
to their final test. The final test will be held during the formal exam period and will be
based on the textbook chapters and all lectures and materials covered in class (with an
emphasis on material covered subsequent to the midterm for multiple choice questions).
Communication
Information will be communicated during class on a regular basis. In addition, this
information will be posted on CuLearn. This site will be the primary source for course
materials including announcements, assignments, supplemental lecture slides, etc.
Therefore, please check the course CuLearn site very regularly. In case of class
cancellation due to inclement weather or other unforeseen circumstances, an
announcement will be posted on CuLearn as soon as possible.
Email Policy
I will aim to answer your emails within 24 hours. For questions that have already been
covered in class, please review the course outline and other documents posted on
CuLearn, and use the CuLearn course discussion group to find out whether your
classmates can assist you. Note that Carleton University requires that you use your
Sprott email account.
Wireless Devices and Laptop Usage
The use of wireless devices and laptops is only allowed for activities related to the class.
Inappropriate use of your wireless/laptop in class will be noted and will affect your grade.
BUSI 2701E Course Schedule

Lecture
1
Date
Jan 10
Topics/Agenda
Introduction & Course outline
Globalization
Pre-class Prep
Read: Text Ch. 1
Cases: The Global Grocer; Tim
Hortons; Adidas-Salomon.
Read: Text Ch. 2
Skim: Text Ch. 3
Cases: India; Venezuela; McDonalds
in India (ch.3); Walmarts foreign
expansion (ch.3).
Jan 17
Jan 24
Macro environmental country

differences
Political
Economic
Legal
Culture
International Trade Theories
Jan 31
The international trading system
Feb 7
Feb 14
Foreign direct investment

Assignment #1 due
Regional economic integration
Feb 21
Feb 28
Winter Break NO classes

Midterm exam
Read: Text Ch. 5

Cases: Ecuadorean rose industry;
Indian software industry.
Read: Text Ch. 6
Cases: Banana wars; Government tax
incentives.
Read: Text Ch. 7
Cases: Starbucks; Lakshmi Mittal.
Read: Text Ch. 8
Cases: European energy market;
Deutsche Bank; Grameen/ABN
AMRO.
(2 hours, no lecture afterward)
March 7
Global strategy
March 14
Modes of entry
10
March 21
Global marketing and R&D
11
March 28
Global production, Outsourcing and

Logistics
Global human resource management
Assignment #2 due
12
Apr 4
Read: Text Ch. 11 except pages

390-396.
Cases: Coca-Cola; Ikea.
Read: Text Ch. 12 plus pages 390396.
Cases: General Electric; Canadian
banks in the USA.
Read: Text Ch. 14
Cases: P&G; Levi Strauss.
Read: Text Ch. 15
Cases: Timberland; Mining industry.
Read: Text Ch. 16
Cases: Molex; Coca-Cola; Interface.
Additional Information
Required calculator in BUSI course examinations
If you are purchasing a calculator, we recommend any one of the following options:
Texas Instruments BA II Plus (including Pro Model), Hewlett Packard HP 12C
(including Platinum model), Staples Financial Calculator, Sharp EL-738C & Hewlett
Packard HP 10bII
Group work
The Sprott School of Business encourages group assignments in the school for several
reasons. They provide you with opportunities to develop and enhance interpersonal,
communication, leadership, follower-ship and other group skills. Group assignments are
also good for learning integrative skills for putting together a complex task. Your
professor may assign one or more group tasks/assignments/projects in this course. Before
embarking on a specific problem as a group, it is your responsibility to ensure that the
problem is meant to be a group assignment and not an individual one.
Medical certificate
Please note that in all occasions that call for a medical certificate you must use or furnish
the information demanded in the standard university form.
http://www1.carleton.ca/registrar/forms/
In accordance with the Carleton University Undergraduate Calendar (p 34), the letter
grades assigned in this course will have the following percentage equivalents:
A+ = 90-100
A = 85-89
A - = 80-84
F = Below 50
B+ = 77-79
C+ = 67-69
B = 73-76
C = 63-66
B - = 70-72
C - = 60-62
WDN = Withdrawn from the course
4
D+ = 57-59
D = 53-56
D - = 50-52
ABS = Student absent from final exam

DEF = Deferred (See above)
FND = (Failed, no Deferred) = Student could not pass the course even with 100% on
final exam
Academic Regulations, Accommodations, Plagiarism, Etc.
University rules regarding registration, withdrawal, appealing marks, and most anything
else you might need to know can be found on the universitys website, here:
http://calendar.carleton.ca/undergrad/regulations/academicregulationsoftheuniversity/
Requests for Academic Accommodations
Academic Accommodations for Students with Disabilities
The Paul Menton Centre for Students with Disabilities (PMC) provides services to
students with Learning Disabilities (LD), psychiatric/mental health disabilities, Attention
Deficit Hyperactivity Disorder (ADHD), Autism Spectrum Disorders (ASD), chronic
medical conditions, and impairments in mobility, hearing, and vision. If you have a
disability requiring academic accommodations in this course, please contact PMC at 613520-6608 or [email protected] for a formal evaluation. If you are already registered with
the PMC, contact your PMC coordinator to send me your Letter of Accommodation at
the beginning of the term, and no later than two weeks before the first in-class scheduled
test or exam requiring accommodation (if applicable). After requesting accommodation
from PMC, meet with me to ensure accommodation arrangements are made. Please
consult the PMC website for the deadline to request accommodations for the formallyscheduled exam (if applicable).
- The deadlines for contacting the Paul Menton Centre regarding accommodation for final
exams for the December 2013 exam period is November 8, 2013 and for the April 2014
exam period is March 7, 2014.
For Religious Obligations:
Students requesting academic accommodation on the basis of religious obligation should
make a formal, written request to their instructors for alternate dates and/or means of
satisfying academic requirements. Such requests should be made during the first two
weeks of class, or as soon as possible after the need for accommodation is known to exist,
but no later than two weeks before the compulsory event.
Accommodation is to be worked out directly and on an individual basis between the
student and the instructor(s) involved. Instructors will make accommodations in a way
that avoids academic disadvantage to the student.
Students or instructors who have questions or want to confirm accommodation eligibility
of a religious event or practice may refer to the Equity Services website for a list of holy
days and Carleton's Academic Accommodation policies, or may contact an Equity
Services Advisor in the Equity Services Department for assistance.
For Pregnancy:
Pregnant students requiring academic accommodations are encouraged to contact an
5
Equity Advisor in Equity Services to complete a letter of accommodation. The student

must then make an appointment to discuss her needs with the instructor at least two
weeks prior to the first academic event in which it is anticipated the accommodation will
be required.
Academic Integrity
Violations of academic integrity are a serious academic offence. Violations of
academic integrity presenting anothers ideas, arguments, words or images as your
own, using unauthorized material, misrepresentation, fabricating or misrepresenting
research data, unauthorized co-operation or collaboration or completing work for another
student weaken the quality of the degree and will not be tolerated. Penalties may
include expulsion; suspension from all studies at Carleton; suspension from full-time
studies; a refusal of permission to continue or to register in a specific degree program;
academic probation; and a grade of Failure in the course, amongst others. Students are
expected to familiarize themselves with and follow the Carleton University Student
Academic Integrity Policy which is available, along with resources for compliance at
http://www2.carleton.ca/sasc/advisingcentre/academic-integrity/.
Assistance for Students:
Student Academic Success Centre (SASC): www.carleton.ca/sasc
Writing Tutorial Services: http://www1.carleton.ca/sasc/writing-tutorial-service/
Peer Assisted Study Sessions (PASS): www.carleton.ca/sasc/peer-assisted-study-sessions
Important Information:
- Students must always retain a hard copy of all work that is submitted.
- All final grades are subject to the Deans approval.
- Please note that you will be able to link your CONNECT (MyCarleton) account to
other non-CONNECT accounts and receive emails from us. However, for us to respond
to your emails, we need to see your full name, CU ID, and the email must be written
from your valid CONNECT address. Therefore, it would be easier to respond to your
inquiries if you would send all email from your connect account. If you do not have or
have yet to activate this account, you may wish to do so by visiting
https://portal.carleton.ca/

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BUSI 2701E

Fundamentals of International Business

Understand why countries and businesses engage in international trade.

Become familiar with regional economic organizations / agreements such as the

Course Prerequisites: n/a

BUSI 2701E Course Schedule

Macro environmental country

The international trading system

Foreign direct investment

Winter Break NO classes

Read: Text Ch. 5

Global marketing and R&D

Global production, Outsourcing and

Read: Text Ch. 11 except pages

ABS = Student absent from final exam

Equity Advisor in Equity Services to complete a letter of accommodation. The student

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