Introduction of Lic
Introduction of Lic
Introduction of Lic
A
Project report
on
LIFE INSURANCE CORPORATION OF INDIA
Submitted to
Prof. Nirav Joshi
Submitted By
Limbachiya Bhavesh
Lakdawala Hadia
Lalakiya Arzoo
Chavda Zalak
Darji kisan
Purohit Shivani
Kadiwala Ahemad Ali
INTRODUCTION OF LIC
The story of insurance is probably as old as the story of mankind. The same instinct that
prompts modern businessmen today to secure themselves against loss and disaster existed in
primitive men also. They too sought to avert the evil consequences of fire and flood and loss
of life and were willing to make some sort of sacrifice in order to achieve security. Though
the concept of insurance is largely a development of the recent past, particularly after the
industrial era past few centuries yet its beginnings date back almost 6000 years.
Life Insurance in its modern form came to India from England in the year 1818. Oriental Life
Insurance Company started by Europeans in Calcutta was the first life insurance company on
Indian Soil. All the insurance companies established during that period were brought up with
the purpose of looking after the needs of European community and Indian natives were not
being insured by these companies. However, later with the efforts of eminent people like
Babu Muttylal Seal, the foreign life insurance companies started insuring Indian lives. But
Indian lives were being treated as sub-standard lives and heavy extra premiums were being
charged on them. Bombay Mutual Life Assurance Society heralded the birth of first Indian
life insurance company in the year 1870, and covered Indian lives at normal rates. Starting as
Indian enterprise with highly patriotic motives, insurance companies came into existence to
carry the message of insurance and social security through insurance to various sectors of
society. Bharat Insurance Company (1896) was also one of such companies inspired by
nationalism. The Swadeshi movement of 1905-1907 gave rise to more insurance companies.
The United India in Madras, National Indian and National Insurance in Calcutta and the Cooperative Assurance at Lahore were established in 1906. In 1907, Hindustan Co-operative
Insurance Company took its birth in one of the rooms of the Jorasanko, house of the great
poet Rabindranath Tagore, in Calcutta. The Indian Mercantile, General Assurance and
Swadeshi Life (later Bombay Life) were some of the companies established during the same
period. Prior to 1912 India had no legislation to regulate insurance business. In the year 1912,
the Life Insurance Companies Act, and the Provident Fund Act were passed. The Life
Insurance Companies Act, 1912 made it necessary that the premium rate tables and periodical
valuations of companies should be certified by an actuary. But the Act discriminated between
foreign and Indian companies on many accounts, putting the Indian companies at a
disadvantage.
Objective of LIC
Spread Life Insurance widely and in particular to the rural areas and to the socially
and economically backward classes with a view to reaching all insurable persons in
the country and providing them adequate financial cover against death at a reasonable
cost.
Bear in mind, in the investment of funds, the primary obligation to its policyholders,
whose money it holds in trust, without losing sight of the interest of the community as
a whole; the funds to be deployed to the best advantage of the investors as well as the
community as a whole, keeping in view national priorities and obligations of
attractive return.
Conduct business with utmost economy and with the full realization that the moneys
belong to the policyholders.
Act as trustees of the insured public in their individual and collective capacities.
Meet the various life insurance needs of the community that would arise in the
changing social and economic environment.
Involve all people working in the Corporation to the best of their capability in
furthering the interests of the insured public by providing efficient service with
courtesy.
Vision
"A trans-nationally competitive financial conglomerate of significance to societies and Pride
of India."
Mission
"Ensure and enhance the quality of life of people through financial security by providing
products and services of aspired attributes with competitive returns, and by rendering
resources for economic development."
Types of Policies
The Researcher, found the different types of Life Insurance Plans in the market. As we
know that Life Insurance is important for everyone to protect family incase of their demise
the insured money will save their family for educating their children and marriage etc.
According to your needs, one can choose Life Insurance Scheme of any form.
Term Insurance Policy
This policy is pure risk cover with the insured amount will
be paid only if the policy holder dies in the period of policy time. The intention of this policy
is to protect the policy holders family incase of death. For example, a person who takes term
policy of Rs.500000 for 20 years, if he dies before 20 years then his family will get the
insured amount. If he survive after 20 years then he will not get any amount from the
insurance company. It is the reason why term policies are very low cost. So, this type of
policy is not suitable for savings or investment.
Whole Life Policy
As the name itself says, the policy holder has to pay the premium
for whole life till his death. This policy doesnt address any other needs of the policy holder.
Because of these reasons this kind of policy is not very popular or insurance company not
suggesting to take this policy.
Endowment Policy
It is the most popular Life Insurance Plans among other types of
policies. This policy combines risk cover with the savings and investment. If the policy
holder dies during the policy time, he will get the assured amount. Even if he survives he will
receive the assured amount. The advantage of this policy is if the policy holder survives after
the completion of policy tenure, he receives assured amount plus additional benefits like
Bonus, etc. In this kind of policy, policy holder receives huge amount while completing the
tenure. In addition to the basic policy, insurers offer various benefits such as double
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Division office
Branch office
Satellite office
Mini office
Employees
Agents
8
113
2,048
1,346
1,248
1,20,388
11,63,604
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Individual plans
As individuals it is inherent to differ. Each individual's insurance needs and
requirements are different from that of the others. LIC's Insurance Plans are policies
that talk to you individually and give you the most suitable options that can fit your
requirement.
Health plan
LIC's JEEVAN AROGYA
Pension Plans
Pension Plans are Individual Plans that gaze into your future and foresee financial stability
during your old age. These policies are most suited for senior citizens and those planning a
secure future, so that you never give up on the best things in life.
Jeevan Akshay-VI
LIC's New Jeevan Nidhi
Group Scheme
Group Insurance Scheme is life insurance protection to groups of people. This scheme is
ideal for employers, associations, societies etc. and allows you to enjoy group benefits at
really low costs.
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Withdrawn Plans
Jeevan Nischay
Wealth Plus
Jeevan Aastha
Jeevan Varsha
Fortune Plus
Health Plus
Pension Plus
New Jeevan Dhara-I
Jeevan Vriddhi
Jeevan Sugam
Mortgage Redemption
CDA Endowment Vesting At 21
The Whole Life Policy- Limited
Payment
Jeevan Arogya
The Whole Life Policy
Jeevan Pramukh
Anmol Jeevan-I
Jeevan Amrit
Jeevan Bharthi-I
The Money Back Policy-25 Years
Jeevan Surabhi-15 Years
Jeevan Anurag
Market Plus I
Profit Plus
Money Plus-I
Child Fortune Plus
Jeevan Saathi Plus
Samridhi Plus
Jeevan Nidhi
New Jeevan Suraksha-I
Jeevan Vaibhav (Single Premium Endowment
Assurance Plan)
Two Year Temporary Assurance Policy
Flexi Plus
CDA Endowment Vesting At 18
Health Protection Plus
Bima Account 1
Bima Account 2
Jeevan Mitra(Double Cover Endowment Plan)
New Jeevan Nidhi
Jeevan Surabhi-25 Years
Jeevan Surabhi-20 Years
Jeevan Mitra(Triple Cover Endowment Plan)
The Whole Life Policy- Single Premium
Komal Jeevan
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1. Optional Benefits:
The policyholder has an option of availing the following Rider benefit(s):
1. LICs Accidental Death and Disability Benefit Rider (UIN: 512B209V01)
2. LICs New Term Assurance Rider (UIN: 512B210V01)
Rider Sum Assured cannot exceed the Basic Sum Assured.
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No claim benefit
Step 2
This is the amount that will be payable to you in the event of hospitalisation in the first year
on a per day basis. The Major Surgical Benefit that you will be covered for will be 100 times
the Initial Daily Benefit you have chosen. Thus the initial Major Surgical Benefit Sum
Assured will be ` 1 lakh, 2 lakh, 3 lakh, 4 lakh respectively. Other benefits such as Day Care
Procedure Benefit, Other Surgical Benefit and Premium waiver Benefit (PWB) mentioned
below shall also be payable depending upon the daily Hospital Cash Benefit chosen.
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2:
Work
out
the
premium
payable
along
with
our
representative
Your premium will depend on your age, gender, the Health cover option you have chosen,
whether you are Principal Insured or other insured life and the mode of payment.
Tables below give an indicative annual premium, payable yearly, for all health benefits
corresponding to an Initial Daily Benefit of ` 1000 per day, for some of the ages in respect of
various lives that can be covered under a single policy:
PRINCIPAL INSURED (Male)
Age at entry
Premium (`)
20
1922.65
30
2242.90
40
2799.70
50
3768.00
20
1393.15
30
1730.65
40
2240.60
50
2849.10
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CHILD
Age at entry
Premium (`)
792.00
794.75
10
812.35
15
870.75
Self / spouse
18 years
Parents / parents-in-law
18 years
75 (last birthday)
Children
91 days
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1.
Benefits:
Death benefit:
In case of death during the policy term, provided all due premiums have been paid, Death
benefit, defined as sum of "Sum Assured on Death", vested Simple Reversionary Bonuses
and Final Additional bonus, if any, shall be payable. Where, "Sum Assured on Death" is
defined as the higher of 10 times of annualised premium or Absolute amount assured to be
paid on death i.e. Basic Sum Assured . This death benefit shall not be less than 105% of all
the premiums paid as on date of death.
Premiums referred above shall not include any taxes, extra amount chargeable under the
policy due to underwriting decision and rider premium(s), if any.
Maturity Benefit:
"Sum Assured on Maturity" equal to Basic Sum Assured, along with vested Simple
Reversionary bonuses and Final Additional bonus, if any, shall be payable in lump sum on
survival to the end of the policy term provided all due premiums have been paid.
Participation in Profits:
The policy shall participate in profits of the Corporation and shall be entitled to receive
Simple Reversionary Bonuses declared as per the experience of the Corporation, provided the
policy is in full force.
Final (Additional) Bonus may also be declared under the policy in the year when the policy
results into a claim either by death or maturity.
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b)Survival Benefits:
Payable as given below in case of Life Assured surviving to the end of the specified
durations:
For policy term 9 years: 15% of the Sum Assured at the end of each of 3rd & 6th policy
year
For policy term 12 years: 15% of the Sum Assured at the end of each of 3rd, 6th & 9th
policy year
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d) Loyalty Addition
Depending upon the Corporation's experience the policies shall be participate in the profits
and shall be eligible for Loyalty Addition. The Loyalty Addition, if any, is payable on death
after completion of five policy years and on policyholder surviving to maturity, at such rate
and on such terms as may be declared by the Corporation.
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1. Optional Benefit:
LICs Accidental Death and Disability Benefit Rider: LICs Accidental Death and
Disability Benefit Rider is available as an optional rider by payment of additional premium.
In case of accidental death, the Accident Benefit Sum Assured will be payable as lumpsum
along with the death benefit under the basic plan. In case of accidental permanent disability
arising due to accident (within 180 days from the date of accident), an amount equal to the
Accident Benefit Sum Assured will be paid in equal monthly installments spread over 10
years and future premiums for Accident Benefit Sum Assured as well as premiums for the
portion of Basic Sum Assured which is equal to Accident Benefit Sum Assured under the
policy, shall be waived.
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Factors affecting life Insurance Policy:Life Insurance policy is a contract between the insurance company and the insured or the
policy holder. The objective of buying a best life insurance policy in India is to cover you
adequately so that in case of your death, your beneficiary still manages to maintain the same
lifestyle. The death benefit can also help pay off debts or overcome the contribution of your
earnings. But nevertheless, buying a good life insurance policy covering your needs
appropriately is absolutely dependent on you. You have to be very clear about what is dear to
you and what you want to cover. If you are the only bread winner in the family then your goal
should be to cover yourself adequately or if
there are other members like your spouse contributing to the earnings, get you and your
spouse a good cover sufficient to protect your family in times of crisis.
Many people look at life insurance policies critically, but it is the only financial support one
can expect in critical times. This is also the reason we pay premium year after year to avail its
service. Factors that predominantly affect your life insurance policy are:
1. Age - The younger you are the premium will be cheap. The moments you get old the
premium tend to rise. This is because the older you get you are more prone to risks than the
younger people. An insurance company does this slotting as per the mortality chart available
to them.
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SWOT analysis
The SWOT analysis involves an in depth study of the strength and weakness of the provided
organization and it also provides information to the promoter, consultant, other agencies and
helps in long term viability of the project.
1. It is the oldest and most well experienced player having a Plan India presence.
2. LIC has a strong and very well developed distribution network.
3. It is has consumer base and evolved as one of the most powerful brands of the country.
4. It has a large product portfolio and claim settlement is easier to get.
5. It has the advantage of government guarantee is accompanied with it.
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1. Its employees and other staff are lethargic and least motivated to render prompt and sincere
customer service.
2. After sales customer grievance redressal mechanism is inefficient.
3. Agents not taking into account the needs of people and promote policies having high
commissions only.
4. Very slow decision making and internal problems between top management and lower
cadre staff.
5. The top management or boss are mediocre and there is large scale corruption in main
office.
6. The development officers and agents who are the foundation pillars of LIC are not
provided with extra funds and powers to promote its products aggressively.
1. Emergency of a huge concern over average income consumers of market in the country
2. People becoming more aware and demanding so there is scope for a whole lot of
innovative products.
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Performance of LIC of India- A Review:The number of new policies marketed grew from 14.69 lakhs in 1961 to 2.18 crores in 200405 and the sum assured under this business rose to high of Rs.1,79,886.66 crores in 2004-05
from Rs.336.67 crores in 1957. The total funds of the corporation also grew from Rs.702.80
cr. in 1961 to Rs.4,16,910.36 cr. in 2004-05. Investments, which were Rs.329.74 cr in 1957
rose to a high of Rs.4,13,800.95 cr in 2007-08, all of which gets deployed for the
development of the nation. The LIC has huge investible funds and the main source comes
from the premiums collected from the policy holders.
The Corporation invests funds in various states, industries and also in various other countries.
The LIC, while investing its fund, has to consider various factors and forces such as safety,
liquidity and productivity of fund with various other regulatory bindings in terms of
investment norms, assetliability
investments within the ambit of these bindings as a result, the corporation is not in apposition
to pursue a prudent investment policy due to which its investment income may come under
pressure. Adding fuel to the fire, the falling interest rate would also adversely affect the
investment performance of the Corporation. Still at present LIC continues to be the dominant
life insurer even in the post-liberalization phase of the Indian insurance industry.
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Names of Awards
1. Pitch Top 50 Brands 2014
2. Indian Insurance awards 2014 - Life Insurance Company of the year
3. Lokmat BFSI Awards 2014 - Best Life Insurance Company
4. Hindustan Times Mumbai Hot 50
5. Super Brands 2014
6. Indira Gandhi Award from President of India
7. BFSI Vision CSR Award - Community Development
8. Money Today FPCIL
9. BFSI Leadership - LIC GJF
10.Master Brand 2013 Award
11.CONSUMER Superbrand AWARD
12.Outlook Money Award - Best Life Insurance Provider
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