Esports 101

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eSports Overview

Business Overview | November 2015

CONFIDENTIAL

eSports Executive Summary


Competitive gaming (eSports) is a tremendous market that is poised to
explode
Massive opportunity to better monetize $92 billion market with +250 million
global fans playing +2 billion hours/month(1)

However, industry is overly fragmented and begs for consolidation


Lacks cohesive structure and gameplay environment; +47,000 live tournaments
organized by dozens of parties(2)

eSports are predominantly viewed on streaming platforms such as Twitch,


Azubu and YouTube Gaming
The most widely viewed game is called League of Legends, published by
Riot Games

(1)
(2)

NewZoo, 2013, 2014 and 2015.


Battlefly, 2014.

CONFIDENTIAL

eSports is a Large, Growing Market


$92 billion global gaming market expected to grow to over $130 billion by 2020(1)
Could soon surpass worldwide traditional sports industry, which represents $124 billion
of revenue generation(2)

Viewership expanding as well from 260 million viewers in 2015 to an estimated


579 million by 2020(3)
Global Gaming Market(1)

Gaming Viewership Growth(2)


(mm)

($bn)

Could soon surpass global traditional


sports, which is at $124 bn of revenues

$70

$76

$84

$92

$99

$107

$115

$124

579

$134
482
402
260
134

(1)
(2)
(3)

171

299

335

206

NewZoo, May 2015. Extrapolated estimates using CAGR.


Goldman Sachs, Feb. 2015. Sources: Gamespot, Newzoo, SuperData and eMarketer.
NewZoo, 2013, 2014 and 2015.

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But Has a Highly Fragmented Landscape


Over 47,000 annual gaming tournaments worldwide hosted by many parties
Average pro gamer salary is inconsistent and not enough to sustain a career(1)
Equipment /
Merchandise

Fans

Amateur Gaming

Players/Teams

Professional
Gaming

Publishers

Sponsors

Media
Leagues/ Venues

(1)

Superdata, 2015. eSports Market Brief.

CONFIDENTIAL

Top Games
Among the top viewed games in the esports universe, League of Legends dominates the
leaderboard
Top Watched Games for May 2015 (By Total Hours Watched)
Ra
nk

Game

Type

Publisher

May Hours
Watched

Run-Rate Year
Hours Watched

Max Concurrent
Viewers

Average
Channels

League of Legends

MOBA

Riot

81m

972m

605K

1,420

Counter Strike: Global Offensive

1P Shooter

Valve

45m

540m

308K

839

Dota 2

MOBA

Valve

41m

492m

276K

331

Hearthstone: Heroes of Warcraft

Card Game

Blizzard

33m

396m

114K

233

Minecraft

Survival

Mojang/Sony/MSFT

10m

120m

72K

581

FIFA 15

Sports

EA

8m

96m

75K

314

Destiny

1P Shooter

Activision/Sony

8m

96m

188K

839

Grand Theft Auto V

Action

Rockstar Games

7m

84m

74K

748

The Witcher III: Wild Hunt

Action

CD Projekt RED

7m

84m

77K

517

10

Starcraft II: Heart of the Storm

Strategy

Blizzard

6m

72m

46K

69

18

Call of Duty: Advanced Warfare

1P Shooter

Activision

3m

36m

18K

686

19

Heroes of the Storm

MOBA

Blizzard

3m

36m

32K

180

21

Smite

MOBA

Hi-Rez

3m

36m

22K

123

40

NBA2K

Sports

2K

1m

12m

15K

219

Source: Gameloco. *Monitored platforms: Twitch.tv, Azubu.tv, Gaminglive.tv, Hitbox.tv; Hours Watched: Total number of hours watched across all viewers; Max CCV: Highest number of
concurrent viewers

CONFIDENTIAL

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