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Customers perception regarding
Third party products
Submitted to Lovely Professional University

In partial fulfilment of the requirements for the award of degree of
MASTER OF BUSINESS ADMINISTRATION
Submitted by:
Tanu kakkar
University Roll No.2020070054
Supervisor:
Ms swati
Lecturer
DEPARTMENT OF MANAGEMENT
LOVELY PROFESSIONAL UNIVERSITY
PHAGWARA
(2008)

TO WHOMSOEVER IT MAY CONCERN

This
is
to
certify
that
the
________________________________________
project
carried
report
titled
out
by
Mr._________________(student name), S/o or D/o____________(Fathers Name) has

been accomplished under my guidance & supervision as a duly registered MBA student
of the Lovely Professional University, Phagwara. This project is being submitted by
him/her in the partial fulfilment of the requirements for the award of the Master of
Business Administration from Lovely Professional University.
His dissertation represents his original work and is worthy of consideration for the award
of the degree of Master of Business Administration.
___________________________________
(Name & Signature of the Faculty Advisor)
Title: ______________________________
Dare: ______________________________
Date:

ii
DECLARATION
I, "________________________________(student's name), hereby declare that the

work presented herein is genuine work done originally by me and has not been published
or submitted elsewhere for the requirement of a degree programme. Any literature, data
or works done by others and cited within this dissertation has been given due
acknowledgement and listed in the reference section.
_______________________
(Student's name & Signature)
_______________________
(Registration No.)
Date:__________________
ACKNOWLEDGEMENT
iii
I take this opportunity to express my sincere thanks and deep gratitude to all those people
who extended their wholehearted co-operation and helped me in completing this research
project successfully.
First and foremost thanks to my company guide Mr.Ranit Jain, (Centre Manager, NRI
Services) Standard Chartered Bank, Chandigarh,Mrs Ruhie Mahajan and Mr.Atul
Kharwal,Mr Rajeev (Relationship Manager, NRI Services ), for having given me an
opportunity to learn and grow under their guidance.
Further I express my deep sense of gratitude to Ms. Swati (Lecturer) my faculty guide,
for providing the valuable help and guidance at every step during the project. I shall
always remain indebted for her spirit of cooperation.
In addition to this I would like to thank all my respondents who have spent their valuable
time with me and help me in getting the requested information for this project.
Last but not the least; I would like to express my thanks to all my friends, colleagues and
family members for supporting me in every respect, directly or indirectly in making this
project a success.
TANU KAKKAR
MBA
Executive Summary
iv
This whole study is basically about the third party products that are life
insurance, mutual funds and general insurance. As investors are more educated, aware
and prudent they look for innovative investment risk, minimize transaction cost, and
maximize along with certain level of convenience as a result there has been as advent of
numerous innovative third party products like life insurance, mutual fund general
insurance. All of which could be matched with individuals investment needs.
1. The objective of the research is to study customer perception regarding third party
products depending upon the factors age, gender, education, income etc.
2. To measure various variabless playing in the minds of investors in terms of
safety, liquidity, service, returns, and tax efficiency.
3. To study and analyze the awareness level of investors of third party products.
Data Collection
The objectives of the project are such that both primary and secondary data is required to
achieve them. The methodology adopted for studying the objectives was surveying the
current account holders of Chandigarh city..
So both primary and secondary data was used for the project. The mode of collecting
primary data is questionnaire mode and sources of secondary data are various bank
broachers, research articles, websites etc.
Sample Size: Keeping in mind all the constraints the size of the sample of the study was
selected as 100.
Sampling Unit: Standard chartered bank in Chandigarh city.
Sampling Technique: Random Sampling.
The methodology adopted by me is to study the objectives by surveying the third party
product of banking in Chandigarh city..
So keeping in view the nature of requirement of study all the relevant information
regarding the customer perception of third party products of standard chartered bank
with others banks a direct personal interview method with structured questionnaire
method was used. For this a set of questionnaire was designed and the survey was
conducted. The data was collected through the various magazines, books and by surfing
on Internet.
1.From above study it is clear that 38% respondent invest in bank deposit 21%
respondent invest in real estate 18% respondent invest in third party products and 23%
respondent invest in post office.
2. From the above study it is clear that investor in third party of product factor influence
Safety rank and less risk .
3. From the above study it is clear that 65% respondents invested our money invested
third party product their mind this should turn out to be a good investment, 22%
respondent their mind this should not turn out to be a bad investment, 11% respondent
their mind I know this is good decision and remaining 2% respondent their mind I should
not loose my money.
4.. From the above study it is clear that 45% respondents investment 5 yearS or more
because third party product (LI, MF, GI) long period investment, 24% respondents
investment 6 months to 1 year, 16% respondent investment 1 year to 3 years and
remaining 15% respondent investment 3 year to 5 year.
5..From the above study it is clear that future of third party products is strong as 36%
respondent says that future of third party is strong.
Self assessment: Assessing your needs, expectations and risk profile is of prime
importance, failing which, one will make more mistakes in putting money in right
places than otherwise. One should identify his degree of risk bearing capacity and
also clearly state the expectations from the investments. Irrational expectations
will only bring pain.
Understand where the money is going: it is important to identify the nature of

investment. One can lose substantially if one picks the wrong kind of Investment.
In order to avoid any confusion, it is better to go through literature such as offer
document and fact sheets of companies provide on their funds.
Dont rush in picking funds, think first: Firstly one has to decide, what the
purpose of his investment is and then purpose should be guiding light for all
vi
investments. It is thus important to know the risks associated with the fund and
align it with the quantum of risk one is willing to take.
vii
S.NO.
TOPICS
PAGE NO.
1.
1.1
1.1.1
1.1.2
1.1.3
1.1.4
1.1.5
1.2
1.2.1
1.2.2
1.2.3
1.2.4
1.2.5
1.3
1.4
1.4.1
1.4.2
1.4.3
INTRODUCTION TO THIRD PARTY PRODUCTS

Mutual funds
Types of mutual funds
NAV-Net Asset Value
Advantages and disadvantages
Choosing a mutual fund
Building of mutual fund portfolio
Insurance
Introduction and meaning
Concept of insurance
Functions of insurance
Classification of insurance
Issues and challenges
Objectives of the study
Research methodology
Data collection
Sample plan
Methodology adopted
1-23
2.
2.1
2.2
2.2.1
2.2.2
2.2.3
2.2.4
2.2.5
2.2.6
2.2.7
2.2.8
2.2.9
2.2.10
2.2.11
3.
INTRODUCTION TO THE BANKING INDUSTRY

History of the banking industry
Company profile
About Standard Chartered bank
Product range of Standard Chartered Bank
Corporate responsibility
Environment
Customers
People
Communities
Suppliers
Vision for future
Reason to invest through this bank
About Bajaj Allianz life insurance
REVIEW OF LITERATURE
24-37
4.
CUSTOMERS PERCEPTION: THIRD PARTY

PRODUCTS
41-55
5.
SUMMARY,CONCLUSION,LIMITATIONS &
RECOMMENDATIONS
Summary/Findings
Conclusion
Suggestions and recommendations
Limitations
56-60
5.1
5.2
5.3
5.4
viii
1-2
2-6
7
8-10
10-11
11-13
13-15
15-16
16
17-19
21
21-22
22
22-23
25-28
28-29
30
30
30
31
31
31
31
32
34-35
35-37
38-40
56-58
58
58-60
60
6.
7.
REFERENCES
ANNEXURE
61-62
List of figures
FIGURES
CHAPTER 1:Figure 1.1
Figure 1.2
CHAPTER 4:Figure 4.1
Figure 4.2
Figure 4.3
Figure 4.4
Figure 4.5
Figure 4.6
Figure 4.7
Figure 4.8
Figure 4.9
Figure 4.10
Figure 4.11
Figure 4.12
Figure 4.13
Figure 4.14
Figure 4.15
Figure 4.16
Figure 4.17
DESCRIPTION
PAGE NO.
INTRODUCTION TO THE SUBJECT

Concept of mutual funds
1
Advantages of mutual funds
8
CUSTOMER PERCEPTION:THIRD
41-55
PARTY PRODUCTS
Age wise sample distribution
41
Gender wise sample distribution
42
Marital status wise sample distribution
42
Occupation wise sample distribution
43
Annual income wise sample distribution
44
Qualification wise sample distribution
44
gender Vs third party products
45
Annual income Vs third party products
46
Age Vs third party products
47
Marital status Vs third party products
48
Occupation Vs third party products
49
Education Vs third party products
50
Invest your surplus
51
Factor influence to invest in third party
52
products
Thought that comes to your mind to invest
53
Average time horizon
54
Future of third party products
55
ix
List of Tables
TABLE
CHAPTER 2TABLE 2.1
CHAPTER 4:TABLE 4.1
TABLE 4.2
TABLE 4.3
TABLE 4.4
TABLE 4.5
TABLE 4.6
TABLE 4.7
TABLE 4.8
TABLE 4.9
TABLE 4.10
TABLE 4.11
TABLE 4.12
TABLE 4.13
TABLE 4.14
TABLE 4.15
TABLE 4.16
TABLE 4.17
DESCRIPTION
PAGE NO.
INTRODUCTION TO BANKING
INDUSTRY
Recent Acquisitions
32-34
32-34
CUSTOMER PERCEPTION:THIRD
41-54
PARTY PRODUCTS
Age wise sample distribution
41
Gender wise sample distribution
41
Marital status wise sample distribution
42
Occupation wise sample distribution
43
Annual income wise sample distribution
43
Qualification wise sample distribution
44
gender Vs third party products
45
Annual income Vs third party products
46
Age Vs third party products
47
Marital status Vs third party products
48
Occupation Vs third party products
49
Education Vs third party products
50
Invest your surplus
51
Factor influence to invest in third party
52
products
Thought that comes to your mind to invest
53
Average time horizon
54
Future of third party products
54
xi
xii
xiii

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Customers perception regarding

Third party products

Submitted to Lovely Professional University

LOVELY PROFESSIONAL UNIVERSITY

TO WHOMSOEVER IT MAY CONCERN

Mr._____(student name), S/o or D/o(Fathers Name) has

LOVELY PROFESSIONAL UNIVERSITY

I, "________________________________(student's name), hereby declare that the

Understand where the money is going: it is important to identify the nature of

INTRODUCTION TO THIRD PARTY PRODUCTS

INTRODUCTION TO THE BANKING INDUSTRY

CUSTOMERS PERCEPTION: THIRD PARTY

INTRODUCTION TO THE SUBJECT

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