I'f'$(

Foreword 004

77"Y;/3/

Fashion 008

1lt.!l.·ii):lif*

Food & Drink 072

#'T<-r-77"·jo)i!i!iltIilill.

Personal Care & Living 122

m~

Amusement 140

Public & Education 172

-(T-l:;:;'A Services 196

flUIHI~

Mechanical Equipment 218

Having visual impact is a relatively simple task - place a tightly cropped photograph smack in the center of a layout, or use brilliant colors or

unusual printing techniques. "Hlt-people-over-the-head" type impact, however, does not readily linger on people's minds or inspire people to mention it to others. Impact that goes that far has "somethlnq else".

Impact is of course integral to the role of advertising - it is

inescapable. But communicating is what it is really all about. Advertising that leaves an imprint on hearts and minds must "clearly communicate" that it is "like nothing before". That calculated quality increases the freshness

of common messages, and has the power to keep people interested in things that have reached stereotypical proportions.

'Impactive ads' seem to have a character that dwells within ... perhaps the character of the art director him/herself. The messages and atmosphere that emerge from such ads make people react and remember.

If you want to do more than "hit people over the heads", you must be attentive to finding something "llke never before", breaking with precedence, and conveying a clear message. Only ads that achieve all this stimulate the eye and mind, and become "impactive ads".

Art Director Yuji Tokuda

IIlbby wears. Pcrtac:lt( plrt Trr.h /..~~C'f IIpsold, pIoYI=hl!dalh; till panr. I2Id hdlarnecllcp.

lh& life of HARVEY N Ie H 0 LS

12

Fashkln

13

LOVE is a disease we all want to catch.

Walk up to strahgers on the street and ~neeze love germs in tn. eirface. Then simply wait for their love to hit you right back.

Fashion

15

;~iE~!iIiiHt[.,*[.,~?

I'll give you satisfaction

'I~~~ Diesel tJ'':'lj~tIi!f~~ \t,:[";l:9.

Passion is now sponsored by Diesel

;;:~ Diesel tJ'.:,!aHltf~~\t,:l.,*9.

Dreams are now sponsored by Diesel

I:~ Diesel tJ'':'lJ~~f*H 't,:l.,t9"

Love is now sponsored by Diesel

ffl!!3Ut ~ Diesel jJ' Sll~mf~ l, \ t: [";1: 9.

Innocence is now sponsored by Diesel

§ EI3 ~ Diesel :/J'SjjPfJEf~l,\t,:l.,t9,

Freedom is now sponsored by Diesel

~Mz Diesel tJ'SjjPt'Ef~l, \t,:l.,lI:9,

Excitement is now sponsored by Diesel

al\j.\~ Diesel jJ'6U~mf~l,\t~l.,t9,

Adventure is now sponsored by Diesel

iiIl)E z Diesel :/J' 6U~fJEf;!ll, \ i: l., t9,

Satisfaction is now sponsored by Diesel

7T</,";.,j7;"r,DieseliJ)~/-X>(J)T-<I.:t¥t1iie ~'" /1'(-/~·t'7 '7$'-if)1'1' }t,.f· T1-t!}t,.tJ't,1Jt~ (:::if;c:¥tlli >5:IJiH;Ii;ltTo

The Happiness campaign leatures Donald Diesel. the Diesel mascot, and lots of emotions such as happiness and love that are now sponsored by Diesel.

Diesel

y ri L-- J" Apparel

!f1t~JZ:~ Magazine Advertisement 2002 N e therl and s

AD: Karen Heuter, Krisla Rozema P: Carl-Johan Paulin CW: Dave Bell/Dominique t.esblrel

OF. SB: KesselsKramer

17

alain mlk!l,

LUl1ett"lI.

n-5(7)lJil!), ~c;lTQ?

Do you know Carla's secret?

i~~ft •• *~~~~~t#I?Tt···

Carla's secret is her shoes . no matter what she is dolnq..

Carla F

f1t~.&* Shoe Store ~j""1~llm*,7~-, !flI.M;ffi~

Prom oti 0 n a 1 Pos te rIM agazin e Adve rtise m ent 2002 De n m ark

CD, AD. CWo .rakoo 810m D: Jens Thomsen P: He~rik BUlOW Paimbox: Christian Yang I Werkstet!e SB: Bates Copenhagen

21

22

1 I !

i

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eram·

erom·

77"y~a/ I Fashion

::':tJ)J1;:-a-l:"kj1tJ)jjtl,H:j'IJm L-t;::':tli;iSfJa::1! /,."

No woman's body has been exploited for this ad.

eram·

Eram

~'l~~'i'e SllOes Store

J1;:-a-;g;tffi: Billboard 2001 Franca

AD; Stephana Richard P: Jonn Akel1ursl CVV, Pierre-Dominique Burgaud OF, 313: devarrleuxvillaret

23

24

The-hats-in-the-city-campaign

/'''!~I) :'-iJ)f:i<i1tcA 51 !~ t,i:j*ffllt~Jj\ '" ;J:-1~~T-If-iiJ)*" A 5-'0 -!!T-T;;'1 :J--, Fiona Bel1llettiJ):t I) :J:J-I) 7"', 'It iIo ,~, t1- 2"1i J' l t~o

The traditional style of Berlin posters was used for a small hat shop to show tile originality 01 Ihe hat desiqner Fiona Bennett.

Fiona Bennett ~~T.i -1J- Hatmaker

!A'S-i1§t Poster Pillar 2000 Germany

CD, CW: Marco Fusz CD: Meik Hetndorl P: Matthias Koslik CI,\': Martin Pross DF. S8: Scholz & Friends Berlin

25

Wind, please.

a l l e g r i

26

allegri

a l l e g r i

allegri

a I l e g r i

g;!,'IiA:5Jlj'io'

Wind, please

DISMI 92 S.p.A. ALLEGRI

7'! fl..-!~ Apparel ~~. ilil'itllA~

Newspaper Advertisement I Magazine Advertisement 2002 Italy

eD: tvlaurizio Sala I Michele Marianl AD: Paola Batestren

ew: Sonia Cosentino P: I'~arino Parisotto SB: Armando Testa

/

a l l e g r i

27

a l l e g r i

allegri

allegri

a l l e g r i

"Yoga has led me (lawn lhe path to 9verlastillg youth, l havent moved from tllis position for over a ceniury Wilich means I haven't aged Slther.

And I never need to clean my SllOOS. Etemity is very satisfying.

I

SAVE YOURSELF / YOGA

Florence Canterbury, born 1876

30

FOOTWEAR 11

IiTTim ~

SAVE YOURSELF / DRINK URINE

Helen ~lcke'l'1g, I:Jrn 189g

"

I' ,! 'I I

Godfrey rensl'8w, born: tJli3

7/'/'/01/ I Fashion

WNN,d asel.corn -:I7

She·lud;; Cccns'y, born 1884

31

SAVE YOURSELF I YOGA

'I I· It'·,

Florsrca Canlerbury & Tom Vame, torn 1876

32

SAVE YOURSELF / PRACTISE YOGA

Fanny Bncksda!s & Henry H iJ)( By. ba nl876

SAVE YOURSELF! INHALE OXYGEN

CI8udi8 IIJ[,118S, !}C." - g95

PAR S-:1:7

SAVE YOURSELF I BLOOD TRAI'~SFusrON

u

" '

.'

\·1aria De'-oin ccr '891

77'/"/~;'- I FashiOn

II' I", I (.11

. "

,

l(a{e ['.,skin, corn 1 a&~

______________________________ R-:1:7

Diesel JiXlJJ"i .Q'±~1;

Diesel for successful living

1i1~1l\j~7T,;~,"3>7'7>1~', Diesell:d;'t> 17'kJ&t:~L,(J"r-,,;,«->o ,'k;iil_(T)'€it' 1!;~l:,,-\ n':'{M"J~ 1i:l:Birl -n \-,);<10

The Save Yourself campaign fOI Diesel SPA shows all sorts of rnelhods to acnieve etemat youth.

Diesel

7' I tv}l- Apparel

~tt~\!nA i5- Magazine Advertisement 2002 Netherlands

AD: Erik Kessel" .I Karen Heuter P: .Jean-Pierre Khazem CW: Dave 8ell OF, S8: xessers Kramer

33

7:n:/"I~ I FashiOn

III

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-,.

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, A

Haap Harajuku J1i*1t!!il!7Cl~h7f-

Haap Harajuku Advertisement Architecture Project

77' '~':"-3 /:7'7 ~ 1"" ozoc 0)1) '=.l-T H,\=ji,t~I)IJi!fR'I:]l;",*~l;of.l -70)7';7") 7:..-'Y:t:"-3';;7·:a:lt~-c-q" to)tt~7·1-I-t A i$,*G')~-~Y.l7~~mAk;of~~~-~~~

The building process of ozoe's red cubic flagship store in Harajuku forms the primary visuals in the fashion brand's renewal campaign,

(t.l;)'7-J~)<' WORLD CO., LTD

;/"1'0' 7" Fasllion Hetailer

't;;.o#,;z:$<-, IF)jr~''!ill!~$,!

Announcement Poster I Newspaper Advertisement Magazine Advertisement 2002 Japan

CO, AD, S8: iil'illi: DJ±l'Q Kashiwa sate CD; §om IJf Taku Tada 0: .~:iIii ""1m Yoshiki O~use p; iilll ~rr Satoshi Minakawa

OF; +j'14 '71 Samurai Architect Jit* i~£lI Nobuo Araki

37

57;t-L.-7'~/\1' /\-!f-J~

Laforet Good-Bye Bazar

57;t-L.- j'7/~ /''if-Iv Laforet Grand Bazar

rl, '-::> 'bJ:fJ'tll L,.7, IJ < L;", hX", I,,¥?::A.;, J '>:l)1 It H V,;t ~ '''-It-7'' -::><f)a::L,t~o t~ <~ /J:,ill:~L, l iI!>~0')T';l:9;1:9 L>", /J:,I,;", A-lI? "1>"'70 :lj:~:W:iI!> <;I: 7" to:/3 ';l /7' { 7. /v l' 0) J: 7!::,

r B ;tIt, fi:t~'Mlii'lilF~I::Eio '0 -tn 7"'b*H~Ij:77";;:/=I :-'-11,11:(;') ';'tt.IJ, \J -t /"IJ'>:l)1 It Ellt-tll It "1: T-7(::*:E].L,a::L,kQ :j1:-'- A tJ'01d:h-r±:

L,t~~IA \%JW:~~;~lj, 5/ot-v(7)/\-'t:-'-T /::'?-f,

"Mole generously than usual, take it hand over fist," Feelings expressed with toilet paper, So much to choose from, you'll vacillate among the many.The photo is only for display.

"The state of housing in Japan is abominable, despite which we can't kick the fashion habtt." That spirit expressed as an apartment complex: if things are sticking out of your drawers, satisfy your worldly desires with a Laforet bargain.

77~"-[_,J!i!1il Laforet Harajuku 7]' ';t "E;'" 1::'" I~ Fasllion Building

i§-j!:~;f-A?- Announcement Poster 2001 Japan

CD, AD: l!EE l:liEJ Yuji Tokuda D: ~R -l:il! Kazuki Nabeshima P: fililEB fJJrp Hatsuhiko Okada CW: IJ'~l ffi- Shinlchi Kobayas~i OF: t~i"Im TAKI-KOBO SOl: (**I~ii!t Dentsu Inc,

57ot-vJ!i!,ffi' Laforet Harajuku '"J]' ') /3;'" t: i'" Fashion Building

i§-~~'tCA9- Announcement Poster 2002 Japan

CD, AD: 1'i?iEB 1iliii) Yuji Tokuda D jli,,~ -i1l/. Kazuki Nabeshirna P; fill EB fJJff Hatsuhiko Okada CWo ,H;!< 11l- Shinichi Kobayashi DF te s Im TAKI-KOBO S8: {#.i)'iirJi Dentsu Inc.

39

40

~lM:a:

Plasters

tJUili1f 1'f!llti~t!: 1j:c \Iit' !l€IA \ !RiiID1i:;;\: l;>t:/iS!:P<Jl/"9 ;;:'b.-r: -7-1':"-:f !~o l!l1~~&'l~/::~'-'b'lGtLt,"l \~=-I\--tj- )~751 :;:tml!!t!iiIDGI)*ili1J ~ff,L- Tl \{.,

The concept of a movie channel preventing sleep with so many irresistible films suggests that the viewer cannot slop watching Universal Studio's films,

Studio Universal Networks Italia Tvt"Jilj TV Broadcast Station

~~$';1;- Magazine Advertisement 2000 Italy

CD, AD; Gianpietro Vigorelli P: Pier Paolo Ferrari CWo Pino Rozzi SB D'ADDA, LORENZINI, VIGORELlI, BBDO

41

42

FRANCESCOBIASIA

HANDBAGS

FRANCESCOBIASIA

HANDI!.AGS

FRANCESCOBIA51A

H"'NOI!.A.GS

"'*'1':"Mannequin

The strategy tocuses on g loritying and celebrating the fashion theme at the product,

FRANCESCOBIASIA

J-1AN()8AG~

Francesco BlASIA }\Y7':7:;:--+ Bags Brand

!~IU'!JA1S- Magazine Advertisement 2002 Italy

CD, AD: Gia~pietlO Vigorelli P: nan Rubin CW: Pino Rozzi S8: D'ADDA, LORENZINI, VIGORELLI, B8DO

43

eVOLUTION

1.,."(441 •• 1:1'.11','

69,90" )~ 7 1:' J: fJ~ \~ 'b(/)'I!: ~ ':Itt J:? Looking better for OM 69,90.

/J\<!~ _t*~c*~~-n=~lj~('::~;l1:>I"jt,c t. Gortz (/)~(-a: Ij\, IT \, \hl£lJ'~' :J113i,o

People with a small upper body and huge lower body look strange, but they look very good if wearing shoes tram Gortz.

Ludwig Gartz GmbH ~tp,~'f.O Shoes Store

!i!I.~!A,* Magazine Advertisement 2001 Germany

CD: Stephan Ganser i Hans-JOrgen Lewandowski AD: Dirk Haeuserrnann D: Reiner Fiedler P: Axl Jansen CW: Nuria Pizan

SB: Springer & Jacoby Werbung GmbH

47

I

•

Cheap!

Bargain sale advertising that attempts to use an expression rarely used in rasnton outrlqht - "cheap!"

57;;t-1/Jjj!@ Laforet Harajuku 77' 'Y:"3;- ~ I~ Fashion Building

ll&7'I:iJE~ffl,y.A~- Promotional Poster 1999 Japan

CD, AD, D, CW, SS: W* 5i:\l!;: Katsunori Aoki CD, CW, CG: '§81 -ii:~ lchlro Tanida

48

PARCO Grand Bazar

~~vt~~~~m~~~7mfrm~d~7 ~/\-lf-J"m*OIIl*,~~-h \":lLJ: 'Jft A &'!l 'i'F":lTl \{,-j ;/- :ll'"to

Imaged as il female tenants were working away making Grand Bazaar posters,

(tt)I\I~=t PARCO CO,LTD. /7' 'J:/3:- O:')" Fashion Building 'i!1-);f];f,A ~-

An nou n ce m ent Poste r 2002 J apa n

CD, AD" SS: Ii<IrJ iiJ±fll Kashi",a saio D;i<lifii ii@WI YOSlliki Okuse p, l1i'!ilf 6>:

Takeshl Ka~ou DF -lj- L; '7 -{ SAMURAI Neil Artist: *1f m'f .vuko Otoma

1.2 i -0.'.13 ~ ?.::' .. t:.: .:::.e-J.i'i 1.2 U -+ 1.13 ~ ,?.:'.L: .::.titi 1.2 U -+ 1.13 ~ Z.::.X.: o-:-J:'.$i 1.2: -+ 1.13 ~ 70 .. :: .. 1::.: .:::.f:.!!i. 1. 2 ~ -+ 1.13 i z.:: .. L: .:::.?Jr~

'til", Seide

A parodic expression of people thronging a Landmark Plaza sale likened to a panic-stricken crowd rushing to an emergency exit

7;...-F?-?7'5-lf Landmark Plaza 77' 'J /3 >0:' J~ Fashion Buildin9'

~!!HHJEmJ!l;f,A$<- Promotional Poster 2002 Japan

CD, D; 1il1iSl ~lT Takayukl sosoa CD: HSl 'il§- Kolchl Murala D '** il§-r Yoko Nakamoto CW fl*~'=: Keiwlvlatsuki DF, SB !iIi Eil7'+r l' :-:lili1''Fi'Ji SOEDA DESIGN FACTORY

49

50

j-7'.l7J~ :1l.-11"Natural Player

;gy~*O)A*·-'J 'frjil\?Ud /I~'/ ~&ddl-5lt;*o t7'-7!:::rn]4iJtf* ~<fflL 'T §)'(,\O)<p" A ;f-'-'J 'frg- MlFH "/.l-AT~Dftil~I=~IsH/;r. LJ:;"

Some highly impactful ads represent different sports with surreal and striking i mages of natural sport environments featuring gia~t animal motifs,

SANDYS-SERGIO TACCHINI

:J. *' - "1 ''':' I 7' ~l§~~1i:' Sportswear Manuiaclure ana Sales

~1t!iJ;· i1ifl,M;:'*

Newspaper Advertisement! Magazine Advertisement 2000/ 2001 Italy

CD, CW: 1',,1aurizio sara CD, AD: Michele Mariani P: Mark t.aua Carlo Miari Fulcis SB: Armando Testa

51

52

The high performance fibre.

:oj") ~~'J ?O);:z;f,>ij"- T ib~T-;:Z ~7')TO)r_:,- J~,- ?t±O)~j~# ;:z 9-0 71-JI- f'"O)pg:)"\ "h3~l>T {){-'CNl1¥.Ef. ~. ;t-.7. 1--5') T(I)~~* )~$ C"ji1Ji] L.ea: IJ:,

As part of the Australian Woolmark sponsorship of the Olympics, outdoor posters were created syrnbolisinq the Australian sheep as a nationat athlete on and off lhe field,

Wool mark

~;r:::;':i(1fi~1;t Trademark Organization ~5'f.,ji7/;'- Outdoor Poster 2000 Australia

CD: Antony Shannon AD, CW: Sarah Barlcay AD, CW: Tony Greenwood P: Stuart crcssett Re·lOucI1er: Siray Cat SB: Clemenger BBDO, Melbourne

53

54

JAG

JAG clothing (l)Jt:1So )11"d:fa{"jih(l)ill\~\~ll:\i:)t;0:("rt" :J'JL,cI"nl: ~-tt0n-Q;::C:~~\,'),iif_(:~U ll.'aoT"

The JAG clothing ads were designed 10 show young adults that you can be fashionable without having to wear light, uncomfortable clothing.

JAG

:/=n7 Fashion Retailer

m~Jt:i!r Magazine Advertisement 2000 Australia

CD, AD, CW, Michaet Faudet CD, AD: Fiona Lemming AD: Katrina sojec P: Montebettl Campball CW: Sieve scree SB: DDB

55

~jiS(1)t~/l')(:ili*t..:~tnl;l.'tJ:6t..:~ 'I:: L. t~6?

And to think your feet do this for a living.

JEJ;J:;: -j! QJ::-jl: Ifl >I< n' Q. tMJ.KJJ.-:>t tt..: < ltl"}\I;'-jll t;'I"t..:~ '0

Your feet are designed to do this. No wonder they're so ugly_

.IE I,ll. 'Jt;: A,fHOif"S -n IQ(1)~"

The same thing happens to your feet.

~ ~ mlO)j:r:ta(.:tl:J;{,7'7:t·)";I. \t::::J/t 7"H:, I)_*.;/? ::J/3 ?t-0)~J'~7';Y l' /€:~'Jl:L, r , ''*"90

The concept shows the strange distortion of feet when standing but transferred to faces to illustrate the design of Reebok Contact shoes.

Reebok UK 7' I'" n- Apparel

~l1:tt:It:i!f Magazine Advertisement 2003 England

CD: Paul Weinberger AD, CW: Geoff Smith P: Ashton Keiditsch Typograpiler: Paul Cohen SB: LOWE

57

60

1*1Jtl;l;)Q:R-

Strong women

~l_,l, '~%~O)il)Qf$t;jj; (\::_to)~tilt,~~t<, ~~~ l' <iSQ*~t.rL,-:d)'f).lii itT\, '(t:;IhO)'C';_; .z. 7' )Vl'To

The joys of having a beautiful musculature and of swimming visuals that show the product swimsuits, clearly.

T-f"f :)-\'1':-- NIKE JAPAN W.i:7C1JG'!!L1fl ;:t: A $'- Promotional Poster CD, CW, f~iW~.y Sumiko sate

AD, SB ~rn ,rn. Nagi Noda

D: ;k.§!; ,'J!i-J';,~ Keiichiro Oshima

cplll j!g)l1i:.y Rieko Nakagawa P: Nadav Kander DF: ('Iij") "f'm1J / ~ I) - Uchu Country CO"Ltd,

61

SHALL I

YOUR MEDICINE, PLEA,

• ~ ~T .. _~_L_ _~ I.."__ ~

!e'

;li.f.!: t~!:!;t;::I1. 1J'£. 'I: "t' 9. You need this.

=F-~ff["*L.J:?1J'?

Shall I help you?

C?.f'. Mo:t.;;Q)i"rr9,

Your medicine, please.

z :I1.iif;li.f.!:t~Q) ~'i1l'"t'9. This is your bible.

ER'I"'-I;t-l"cJot'Y"TC:C '?llHflt:ti*?T~ \t~I!J<!, l \t~t!.l 'TL,)!:I, ':!:l-t.:o ~n~a';Jt~?t.:~C:lj, "l)J: ?ci)!fIl1i±l!JffijjJO ~ l_, n \{>~"t:9.11 TD tiiITl ~T L,:k,f.:~C:1'9o *i!!ft~O)1i(:fMJ~?~ ~ Mlfl} [..;j:9o

I was waiting for ER and Third Watch to come on TV when I heard the news. I happened 10 be printing firemen at the time that the 9.11 terrorists attacks occurred-may the victims rest in peace.

HEP FIVE

7T'J;"3 :"-l:. A Fashlon Building

lIN7CfJi!~m;f, A? - Promotional Poster 2002 Japan

Co, CW. *f'l1ii!tI'l Toshlhlro KIuchi CD. <P~!§:NJ Naoki Nakano AD. '.§'* JI=- Sltoji MIyarnoto I:9'H ~T Atsuko Yasurnura

D. ;rn; *- Kenichi Marl ,I 7.*1i: 1~ Osarnu Kukimoto

P: of):j[; i'll Shigeru Akirnoto .A? 1 I) .A l- Stylist: frD 1ST Yuko Taniguchi OF: *1\Ij(~",$'11<U Osaka Yorniuri Advertising Agency,lnc.

OF, S8. ('ill CP~illH1iiJ1;;ir*ifJjpJi Naoki Nakano Advertising Ottice

63

tH: ,:;,< ~!~if(l)iI$::$!i7T 'j /3/~f§n \'52At~ /:_ I,:!:;'i\". -Jor" T !l*~f)', ;i\i,r"~,""g:I:;::_A·'dMi':t L, r , \.z,/:_!;i:,~?T tJ:d,j:!)'?t~ T L,,, -Jo 2A(I)#Hn~ _~ ~?T ,[ At- A. '-"';;7'7)"'(7-1'::*1' <t~ ~l \0

"'til'S, 6 J'lliiX-M;I_TTo

Thus, June marks the seasonal change of clothing.

These two were most likely clad in the latest lashions of thel r day-who would have imagined that people would be dressed like this hundreds (If years later There is somethi ng to be learned from the courage of these two-come on over to HBP Five,

HEP FIVE

77") /3:--t'!" Fas'hiol1 'Building

!l1ii*~ll:m;fA5'- Promotional Poster 2002 Japan

CD, CW ;t'" II&t;, Toshihiro Kiuel1i CD: ,*"jff lliiim Naoki Nakano

AD: g* I±~ Shoji MiyamOIO! W'i'i Jl)i:-f- Atsoko Yasurnura D; ~ $- Kenicr,i Mori P; f~* iJ!: Shigeru Akimoto

DF; ::*::1l&~i'Ei'CJ1_;:EH Osaka Yorniuri Advertising Agency,lnc, DF, SB (off) '*'il'@iiMltEljl_f)li'!T Naold Nakallo Advertising Office

66

6 I'l t!, ~tH ""''t.

June marks the seasonal change of clothing .

.:r!#0).::.6 tJ, G, txl!' 11Jl;i:\,'I_ t::7"'7 --(l:t.:,*~nt~;:c1l3>tJ'·::,t~0)l', t. \-:JtJ'!i{ii'-;l-C 't'?) -Jt~-:) -Co \t~)'*IJ)' -17')' ('9, L,tJ'VlitjH: otT /!lm!J~(:<l '6F.1 (J)7)"):,,'3 /Lt*"c L, TlIlm-t ~O)<:,!j:t:c 'Il' c}i!,',v', l'F":ll #t.:;R~lH:'·9o ;Z*>-lj--(J)Ii:l,t!=!1li~<:'9o

Since childhood, I've often been fooled by fried shrimp with thick baiter. I had a dumb idea I lhoughll'd like use somenme.. so in June, when the retail market is sluggish, I thought I'd use it for a fashion ad and gave it a try. I am grateful for the sponsors generosity

oW-tt{f;t::::~o Clothes-changing heaven.

It:: 7"'71 0)!i~1rIT ;:'.th t~O)T;X t I b \')>1'- :$i-qc,x i"l ht.:iJ' C ')iJ'! tl ,') I"gm11'i'<:' <i, c(d:c 'x_l1l1lI!a(:IJ":lt~o)lj:_ !~TO)[:!i: 'Ii 'h -7 JI~!:l_.,T ~ ~c H/T1-(:JjL~ T1t"'¥~I=~~ IJ~ 'cc \ );:cT 90 :&"''lWI=~ V,,(tnl;l'::(';: ';,:(,;:l \ JY-Y :"'3 > It: '5t l. , ')(7) t;r;Jt\il'l1J !$l5T9JJ'o

The reaction to the fried shrimp was amazing - to the extent that it caused problems with titling orders! What I learned was that if you make dumpling skins too colorful they look more like panties, than food. Then again, fashion advertising that has to look like food is strange in itself

67

VIVRE

74

•

±t!lJ)!( ~ jlj:V';"%'\"T?

Recooling of the planet

Nestle Waters France i0:nD~D;< -;, - Beverag@ Maker

~.&~fJtltHIl;j{A9- Promotional Poster 200'1 France CD, CW: Bernard Bureau AD; Thierry Chiumlno

P: Vincent Dixon SB: Ogilvy & Mathe'

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blp"b' m:f4:* I Food & Drink

Hadduch

Nestle Waters France 1lYrl6'~ '" -1J - Beverage Maker

!llB'N.iE1IlJll *' A? - Promotional Poster 1998 France CD: Bernard Bureau AD: Thierry CI1iumino I Shaun Seve", P: Vmcent Dixon CIN: Franck Rey SB: Ogilvl' & Mather

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j;tll, .1tI:!f4* I Food & Drink

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lt's my husband! lsn't this nice!

T~-(:f-AC:b't;I1):O:IliI<)l.,H\. T~-l.,fd\. T~-l.,t~pr Db'l:r fltl:IlIl;:;tM'6.

0000 I want chew, I want chew, I want chew.

Shut up, he can hear you.

:::C·':::l:"-(.h7I1)fi). t~fil'l'T. Db'(:! fltlJ'"'tll.,/t. n -s. mill:, iIll1Jfm: f:6rr~ I:~ l., 1I:1.,J:?

Knock, knock. lt's the postman. Shhhh, he's suspecting something.

""n: - 1\-r-'S:Illl<!1d:J:! i&"IJf!m·".n \9®L \t_:1:,(>6?J:! Baby, let your heart speak .... Yeah, while he sleeps, let's do it.

Nestle Waters France 1!X!f4.l'~"'-t.l- Beverage Maker

!,j!!~JA'S- Magazine Advertisement 2000 France

CD, CW: Bernard Bureau I Thierry Chiumino I: Johann Suchentruck OF, sa: Ogilvy & Mather

79

j:~, m::f~* I Food & Drink

1'7-'/ Sardine

1>-:::l Octopus

7'''):/ Trachurus

7'7-:1 Conger Eel

Shinrn ura Seafood deals in fish so fresh that it's like goi~g from the water stralqnt into the mouth of the consumer.

*'T*17.kii Shinmura Fisheries *1i:J\'i; Fisheries

!!&7'51JEiJtffl;:f, A $1- Promotional Poster 2000 Japan

AD, D, SOl: ~M~ ~IL" Norito Shinmura P: ~III ~ Ko Hosokawa CW: j![fli ~~Illf Kazulaka Saw

DF: (~)fH~Til' -( /$f,i)i'n Shinmura DeSign Office

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Spaghetti bolognese for 175 F

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Meats balls with tomato sauce for 175 F

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lIe mlghlloo' lIh }'OII. nu' PO 1/00..,,', bov.tv 0/11 U", $am" food.

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"He might look like you. But he doesn't have to eat the same food"

*t-t(1)j\i]\' '::EO:J!ffljJ;!'1'i 'if Jf.l:;J<L_;;I; ltc, t~t;Uii]\, '* t~fi;lnt.1 n'~(tl"ll,;tO:J~jt~~~~l'l.;j:t..:l'.::t'iff:ii:;t n';i;9o

These ads explore the similarity between owners and their dogs in order to show that, though their laces might look alike, they shouldn't eat the same food.

Effem Cesar

r<:.y ~ 7 - FW!@Il&'l'E Pel Food Manufacture and Sales !llH'51JEi!tJfl ;fi ;;<, .;;r +-, .~j"j;~

Promotional Poster I Magazine Advertisiement 2000 Brazil

CD: Marcello Serpa, Eugenio Mohallem AD: Luiz saocnes Valdir Bianchi P: Manalo Moran cw, Roberto Pereira Produce" Jose Roberto aezerra SB: Almap BBDO

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Heaven

Peace

;:1..~!lU.'S,©ookies &©ream t.:lt.

~l..fltl:~'S,©ookjes &©ream 1Ht.

Sweet

happy, heaven, sweet, peace-experienced when eating cookies and cream (exquisitely balanced): cookies and cream itself.

;:I..fltl.~t;,©ookies &©ream t.:lt.

1\-7''/~';;';! Yi'lt'/(tlI;) Haaqen-Dazs Japan, Inc. 71X7U-£.R.a~ •• ~~

Ice Cream Manufacture, Sales and Shop Management

~ft.!if};f,';<'1r- Railway Station Poster 2000 Japan

CD: *AiI !l!13'''f Asako Ohshima AD: ~ijl.\ ilj Kaoru Saito D: mil' ~.J" Yoshito Tobisawa p:;gll\'! mt'i1 Yasuhiro Miyahara ew: :!ii:§J II >E' Hiroshi Hasegawa SB: J. <) l' II, ~ - • ~:.- /''):.- ;; 1')':'- (t*) J.Walter Thompson Japan LI m ited

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DUFOURSTRASSE 178' 8008 ZURICH

Basic instinct

M&M's Halloween Special Edition

M&M'sJ \0')1 /7.« Y-\' )~JiRC:ii'H~~i!iV'-:;J <.I: ,)1,:, t;!j'I,t· :iJ*7-~".'::? Bf)~ C 1\ DcJ1 /? IA \@j1'~ HiEffll__,~[_,t,:o

Halloween images of ghosts, pumpkins, bats, etc were used in this campaign to create a direct link to M&M's special Halloween edition.

Masterfoods GmbH

7. j-';J?ir,lMi1~ Snackfood Manufacturer ruH't1lEli!~JI'I iF 7. :9 -, *~M';:* Promotional Poster I Magazine Advertisiement 2001 12002 Germany

CD, Marco Pupella AD; Katja Luckas

P: JOSI Hitter DF, SB: BBDO, Dusseldorf

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"' CAFE DE QpALTE '" A UN PRIX BIEN SERRE.

, CAFE DE O1!ALITE ; A UN PRIX BIEN SERRE.

, CAFE DE O1!AlITE ; A UN PRIX BIEN SERRE.

, CAFE DE O1!ALITE ; A UN PRIX BIEN SERRE.

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