Redico Project
Redico Project
Redico Project
ON
PROJECT GUIDE
Mr.Sanjeev Agarwal
(Sen. Account Executive)
SUBMITTED BY:
HASEEB MOHAMMED KHAN
ACKNOWLEDGEMENT
(M.B.A)
PREFACE
(M.B.A)
contents
COMPANY PROFILE
ORGANISATION STRUCTURE
MANAGEMENT
DIVISION
BOARD OF DIRECTORS
COMPANY VISION
COMPANY MISSION
RADICO'S CORE VALUE
RAMPUR DISTILLERY
CORPORATE SERVICES
BRANDS DETAILS
the regional category (2004-05 and 2005-06) also it has won the Monde
Selection award for its overall quality in 2004-05.
Today, Radico Khaitan has brands that straddle almost every market segment whisky, rum, brandy, vodka & gin - and price category. Its fine blends, consistent
quality, distinctive packaging and superior value have resonated with customers.
STRONG FINANCIALS
Radico Khaitan is not just a company of great brands; it is a company of great
financials. The equity shares of the company are quoted on the Mumbai and
National Stock Exchanges, and the company has more than 35,000
shareholders. It is the most profitable company in the domestic liquor industry.
ORGANISATION STRUCTURE
MD
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Management
market. His unique management style has helped maintain Radico as an open,
ethical and transparent organization with a number of developmental projects,
has represented India with several international delegations, and is involved in
social & educational activities across India. He is currently:
Chairman, U.P. Committee of PHD Chamber of Commerce and
Industry
Member, Managing Committee, ASSOCHAM
Member, Managing Committee, All India Distillers Association
Member, Managing Committee, U.P. Distillers Association
Trustee, Khaitan Public School, Noida
the
establishment
of
the
him. The World Economic Progress Society has honored him with the
Industrial Excellence Award.
on
National
Mr. RK Mehrotra
(President - Finance)
Mr. Mehrotra oversees the financial affairs of Radico Khaitan. He has been
associated with the company since 1991.
A Chartered Accountant by profession, Mr. Mehrotra has a vast and rich career
spanning more than 40 years. He is a member of the All India Management
Association.
Mr. KP Singh
(President - Operations)
Mr. Singh, whole time Director, oversees Radico Khaitan's operations, and heads
its' distillery unit at Rampur. He has been associated with the company for over a
decade.
Mr. Singh is a qualified technocrat with over 30 years of experience in the liquor
industry.
Mr. KS Raju
(Executive Vice President - Manufacturing & Operations)
Mr. Raju oversees the operations of all of Radico Khaitan's strategic tie-up
bottling units and Radico's own bottling units. Mr. Raju has a Masters degree
in Commerce from Andhra University, and a Diploma in Management from
All India Institute of Management. He has over 21 years of experience in the
liquor industry.
BOARD OF DIRECTORS
FOCUS ON CUSTOMER
Radico Khaitan believes that customer focus is very important. They give
importance to deliver both value & quality to the customer.
EXCELLENCE
Radico will strive for excellence in whatever we do. Radico will take the right path
to do whatever we do and excel in the same.
INNOVATION
Radico will constantly innovate and strive to better our processes, products,
services and management practices.
CORPORATE GOVERNANCE
Ernst & Young are the internal auditors and strategic advisors and help to
improve its operational efficiencies and control procedures.
Board of Directors consisting of eminent independent professionals.
Strict adherence to the accounting standards lay down by the Institute of
Chartered Accountants of India.
Special attention being paid to the investors relations. Regular
communication to the investors about the business developments and
important vents impacting the operations.
Strict compliance with the requirement of Stock Exchanges, Securities and
Exchange Board of India and other statutory authorities.
Liberal disclosures in the balance sheet over and above those required by
the regulatory authorities.
HUNAR
ENVIRONMENT FRIENDLY
Radico Khaitan Ltd is an environment friendly company and follows all the norms
for its production facility at Rampur. It has also been awarded the ISO 9001
certification for the Rampur distillery.
Balance Sheet
Mar '05
19.29
19.29
19.29
19.29
12
moths
76.97
19.29
0.00
0.00
44.33
10.05
73.67
68.08
32.42
100.50
174.17
Mar '03
19.29
0.00
0.00
58.11
9.74
87.14
102.63
32.98
135.61
222.75
Mar '04
19.29
0.00
0.00
79.31
9.67
108.27
143.67
71.03
214.70
322.97
Mar '05
19.29
0.00
0.00
114.04
9.61
142.94
232.87
109.11
341.98
484.92
Mar '06
19.29
0.00
57.68
146.32
9.54
232.83
276.87
333.37
610.24
843.07
Mar '07
12
moths
122.57
41.60
80.97
1.02
8.90
17.16
50.00
4.06
71.22
54.96
0.68
126.86
0.00
61.16
4.76
65.92
60.94
22.34
174.17
144.22
46.05
98.17
2.69
8.65
28.88
54.75
1.89
85.52
83.56
0.51
169.59
0.00
64.85
5.57
70.42
99.17
14.07
222.75
204.18
53.53
150.65
17.37
0.01
60.66
61.51
5.54
127.71
102.01
1.25
230.97
0.00
77.35
6.44
83.79
147.18
7.78
322.99
318.23
60.78
257.45
3.76
7.21
63.84
90.29
3.16
157.29
142.20
1.11
300.60
0.00
79.32
7.63
86.95
213.65
2.84
484.91
360.61
76.13
284.48
44.23
25.29
73.79
129.58
14.87
218.24
195.51
194.11
607.86
0.00
98.44
20.36
118.80
489.06
0.00
843.06
1.86
32.98
2.50
40.13
21.78
51.11
18.24
13.82
29.67
17.17
RAMPUR DISTILLERY
Rampur Distillery is one of the largest distilleries in India and a leading
manufacturer of Extra Neutral Alcohol (used in manufacturing Indian Made
foreign Liquor) it also manufacturers Rectified Spirit (used in manufacturing of
lower segments Country Liquor) and manufacturing of Anhydrous Alcohol or
Ethanol or Gasohol (used in Petrol Mixing) and the recent addition of grain
distillery . Today with a production capacity of 60 million liters p. a and with the
recent addition of the grain distillery which has taken the capacity up to 90 million
lit p.a. it is one of the largest distilleries in the country The Unit has a series of
firsts to its credit:
It is the first Indian distillery to obtain ISO 9001:2000 certifications. It has
achieved capacity utilization of over 100% in the alcohol plant. It is the first
environment-friendly distillery in the country.
CAPACITY
Molasses Distillery 60 million liters per annum.
Grain Distillery 30 million liters per annum.
Malt Distillery 720 thousand liters per annum.
ENVIRONMENTALLY FRIENDLY
Meeting out 100% Pollution Control norms, the Treated Effluent is not discharged
outside and in turn is mixed and cured with organic mass like Press Mud of
Sugar Mills and suitable organic manures to manufacture Bio Manure or Bio
Compost, a bio fertilizer used successfully in growing the crop of sugar canes
etc.
CO-GENERATION PLANT
The cogeneration plant of Rampur Distillery consist of 26 MT capacity India's first
stand alone Bio Gas fired steam boiler and 2 MW Turbine Generator in tandem to
make Radico Khaitan self reliant on its requirement for power for its normal
operation.
BACKWARD INTEGRATION
The very first backward integration project has come in the form of setting up a
fully automatic 750 ml Kidney shape PET bottle manufacturing plant in low cost
and tax benefited area like Uttranchal. The unit started with production rate of 85
lacs bottle per year in October 2004 and is now geared up to produce 255 lacs
PET bottles to cater Radico's own captive consumption of approx. 150 lacs bottle
per year and rest is being sold to outside clients in similar businesses. The unit
has not only eliminated the pressure of PET bottle suppliers but has also
provided a kind of diversified manufacturing base for future business exploration.
country. The
focus underlines
NORTH
EAST
Goodhost Liquors (P) Ltd., Patna, (Bihar)
SOUTH
south
WEST
West
Welcome Distilleries, Bilaspur.
(Chattisgarh)
CORPORATE SERVICES
HUMAN RESOURCES
Radico Khaitan believes that the growth of a company depends on the collective
efforts of its employees. The Human Resources Department seeks to create an
environment that fosters the emergence of empowered leaders. They hire people
who have the fire to grow, the potential to lead and the zeal to excel. All new
hires undergo a 7-day induction and familiarization program.
MARKETING
In the short span of time, Radico Khaitan has been able to make the transition
from being a manufacturer of Extra Neutral Alcohol to being a company with a
portfolio of hugely successful brands. Their understanding of market demands
and ability to satisfy consumer needs has been responsible for this. Consistently
superior quality, a wide range of products, innovative packaging, pricing to suit all
pockets, a nation-wide distribution network that covers 95% of retail points, clubs
and bars in the country, effective advertising, and popular events and promotions.
All these elements go to making up Radico Khaitan's winning marketing mix.
SALES
Radico Khaitans young and enthusiastic sales force services retail outlets across
the country, understanding requirements and fulfilling them, thereby developing
enduring relationships. The Sales team comprises professionals with vast
domain expertise, years of experience in the liquor industry and a deep
understanding of varied markets.
ACCOUNTS- FINANCE
Radico Khaitan Ltd has been continuously showing growth over previous years
and registering healthy profits. This has been made possible through the steps
taken by the Finance department like bringing down the cost of borrowings
substantially. The Efforts of the finance department has made Radico one of the
best prospects for timely repayment of debts and providing the highest safety of
funds for lenders. The department also has excellent financial management with
strong fundamentals in the short and medium term.
PRODUCTION
The Production Department is responsible for operations in Radico Khaitan's
bottling units. It works towards the smooth production and delivery of all the
Radico Khaitan brands as per market needs.
BRANDS
Radico made its foray into the International Market a few years back and today
Radico's brands are present in more than 30 countries. Radico has been
consistently providing excellent quality in terms of both product and packaging
along with outstanding service. Two of our brands 8 PM Whisky and Old Admiral
brandy featured in Drinks International Magazine as the fastest growing brands in
the world in the regional category. Three of its brands, Contessa XXX Rum, 8 PM
Bermuda White Rum and Old Admiral brandy have won Silver Medal in
prestigious Monde Selection for overall quality their brands have already attained
the leadership position in many countries.
Radico Khaitan is now breaking into newer and sophisticated markets with liquor
brands developed to appeal to a wider palate.
WHISKY
The base for Indian whisky is ENA. The other ingredients used are matured
Indian malt sprit, Scotch whisky concentrate, added flavors, and caramel & dm
water. All these ingredients are not added at a time but different stages.
1. Special appointment whisky
2. 8pm oryale whisky
3. Whitefield whisky
4. 8pm whisky
5. Radico gold supreme whisky
6. Radico gold whisky
7. Contessa deluxe whisky
8. Rampur no.1 whisky
BRANDY
Brandy is a Dutch word means (Brunt Wine). In India they make brandy by
blending with ENA, matured grape spirit, added flavoring.
1. Contessa Brandy
2. Old Admiral Brandy
3. White Field Brandy
4. 8pm Excellency Brandy
RUM
Rum is distilled liquor made from sugarcane products, cane juice spirit along with
base ENA and flavoring.
1. Contessa rum
2. Largest Rum
3. 8pm Bermuda
4. Black Cat Rum
5. Rampur No.1
6. Big Hit Rum
7. Contessa White Rum
GIN
Gin is alcoholic liquor obtained by distilling grain mash or redistilling sprit with
botanicals such as juniper berries, angelica, lemon and orange peels, cassia
bark, coriander and cardamom.
1. Contessa Gene
2. Big Hit Gene
3. Magic Moment Gene
RAW MATERIAL
For the production of alcohol, materials containing sustaining amount of glucose
Content can be used as a raw material. But for commercial production, common
raw materials used are as follows:
1. Molasses
2. Cane Juice
3. Sweet Potato
4. Sugar Beet
FUNCTIONS
Purchasing of packing materials, engineering goods, and logistics etc.
function is done here.
The packing materials include carton, monochrome, bottles, and caps
label etc.
The procurement of packing materials is done on the basis of
1. Forecast from marketing department for the month.
2. Tentative planning based on last month.
3. Production schedule.
Packing material accounts for 80% of all other. Material and it is the main
requirement for distillery. Hence it is essential to have a proper stock of
the material as per the requirement.
Label is the most critical packing material as it involves different labels for
the different states as the rules and regulations are different in different
states.
For finalization the vendor for packing material purchase committee where
vendor is introduced .There are number of suppliers for packing material
and purchasing is done by share of business.
For the engineering material indenter raise the indent and the quotations
are called for the same. Then comparative is done and after that finalizing
the terms and conditions purchase order is released.
Logistics of country liquor is taken care of here. The procedure for
dispatch of country liquor is that the marketing department sends indent
according to the demand.
For the country liquor it is the policy of state govt. that distillers should
have their own depots and this depots will sell to retail vendors who will
sell called as CL2A.
Transportation annual rate contract is done and the documents that are to
be carried along with the CL includes excise pass PD25, invoice and
challan.
8 PM Royale whisky
8 PM Royale whisky , which extends the 8PM brand franchise to the prestige semi
premium whisky segment , is made with international quality spirit and imported scotch
with matured malt spirits. The mellow taste comes from years of being matured in
wooden casks in meticulously guarded environs.
Whytehall whisky
Whytehall whisky was rewarded with silver medal at the international wine and spirit
competiton 2007 held at U.K. it is a distinguished blends of aged scotch malts and the
finest Indian spirits, skillfully blended to give a rich , warm , fullbodied whisky with a
grace ful after note that lingers.
Contessa rum
Contessa rum was rewarded with bronze medal at the inter national wine & spirit
competition 2007 held at U.K. another leading brand contessa rum enjoys a25%
Market share in the defence segment and has won the prestigious gold medal at the
monde collection in Brussels for its overall quality. It is in the regular segment.
8PM WHISKY
8PM WHISKY, radico flagship brand, is a perfact balance of strength and smoothness, it
is one of the finest whiskies in the regular segment . the strong positioning of A TIME
FOR FRIEND has ensured a distinctive identity for the brand.since its launch in 1999,
backed by fine product quality, superior packaging it has been a run away success.
contents
WORKING CAPITAL
CONCEPT OF WORKING CAPITAL
1) fixed capital
2) working capital
Every business needs funds for its establishment and
to carry out its day-to-day operations. Long-term
funds are required to create production facilities
through purchase of fixed assets such as plant and
machinery, land Building, furniture etc. Investment in
these assets represents that part of firm's capital
which is blocked on A permanent or fixed bassis and
is called fixed capital. Funds are also needed for
short-term purpose for the purchase of raw
materials ,paymentof wages and other day-to-day
xpenses,etc. these funds are known as Working
capital.
"Working capital is the amount of funds
necessary to cover the cost of operating the
enterprises."
2) Bills Receivables.
3) Sundry debtors.
4) Short-term loans and advances.
5) Inventories of stocks, as:
a) Raw materials,
b) Work in process
c) Finished goods.
6) Temporary investment of surplus funds.
7) Accrued incomes.
1) Bills payable.
Nature of the business :This is one of the primery factors influencing the
working capital requirements of a firm . For
instance, a service firm like a hotel has a short
operating cycle since it sells mostly on a cash basis
and has lower working capital requirement. A
ACCOUNT
RECEIVABLES
CASH
FINISHED
GOODS
RAW
MATERIALS
WORK - IN PROCESS
Advantages of adequate working capital :No business can run successfully without an adequate
amount of working capital. The main advantages of
maintaining adequate amount of working capital are
as follows:
1) Solvency of the business : adequate working
capital helps in maintaining solvency of the
business by providing uninterrupted flow of
production.
2) Goodwill : sufficient working capital enables a
business concern to make a prompt payments
and hence helps in creating and maintaining
goodwill.
3) Easy loans : a concern having adequate
working capital , high solvency and good credit
standing can arrange loans from banks and
others on easy and favorable terms.
31ST
611.27
INVENTORIES
73.79
SUNDARY DEBTORS
129.58
14.87
195.51
TOTAL GWC
425.02
98.44
= 425.02 98.44
=
326.58
NOTE: all amount in Rs. Cr.
FINDINGS
The second largest liquor producer
company in India.
In defence it is the largest supplier of
Indian liquor.
Funding with in the company for
regular expances has to be properly
taken care off.
BIBLIOGRAPHY
BOOKS:
FINANCIAL MANAGEMENT - KHAN & JAIN
INTERNET:
www.Goggle.com
www.radico khaitan.com
Www. yahoo.com