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    Gitex 2015 PSR

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    Harvinder Kaur
    GITEX 2015 was a successful technology event that saw 146,000 visitors from 144 countries. 52% of exhibiting companies closed deals that are projected to generate up to $50 million in sales over the next 5 years. The event featured 4,200 exhibitors from 130 countries and hosted conferences and programs connecting technology industries, countries, and public/private sectors. Attendees found GITEX to be an important showcase of new technologies and a place to make valuable contacts and business deals. The marketing campaign for GITEX generated over 450 million social media impressions and the event website had over 1.1 million visitors.

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    Gitex 2015 PSR

    Uploaded by

    Harvinder Kaur
    140 views10 pages
    GITEX 2015 was a successful technology event that saw 146,000 visitors from 144 countries. 52% of exhibiting companies closed deals that are projected to generate up to $50 million in sales over the next 5 years. The event featured 4,200 exhibitors from 130 countries and hosted conferences and programs connecting technology industries, countries, and public/private sectors. Attendees found GITEX to be an important showcase of new technologies and a place to make valuable contacts and business deals. The marketing campaign for GITEX generated over 450 million social media impressions and the event website had over 1.1 million visitors.

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    Post show report

    Original Title

    Gitex 2015 Psr

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    GITEX 2015 was a successful technology event that saw 146,000 visitors from 144 countries. 52% of exhibiting companies closed deals that are projected to generate up to $50 million in sales over the next 5 years. The event featured 4,200 exhibitors from 130 countries and hosted conferences and programs connecting technology industries, countries, and public/private sectors. Attendees found GITEX to be an important showcase of new technologies and a place to make valuable contacts and business deals. The marketing campaign for GITEX generated over 450 million social media impressions and the event website had over 1.1 million visitors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    140 views10 pages

    Gitex 2015 PSR

    Uploaded by

    Harvinder Kaur
    GITEX 2015 was a successful technology event that saw 146,000 visitors from 144 countries. 52% of exhibiting companies closed deals that are projected to generate up to $50 million in sales over the next 5 years. The event featured 4,200 exhibitors from 130 countries and hosted conferences and programs connecting technology industries, countries, and public/private sectors. Attendees found GITEX to be an important showcase of new technologies and a place to make valuable contacts and business deals. The marketing campaign for GITEX generated over 450 million social media impressions and the event website had over 1.1 million visitors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    POST SHOW REPORT

    ORGANISED BY

    Executive SUMMARY

    52% companies at GITEX 2015 closed deals and projected


    future sales of upto AED 50,000,000 over the 5 days

    Attendees

    Show size

    Country Partner

    Sponsors & Exhibitors

    146,000 from
    144 Countries

    84,000 sqm

    Ministry of Interior,
    Kingdom of Saudi Arabia

    4,200 from
    130 Countries

    GITEX is a gathering of all the ideas and information


    from different parts of the world. We meet all kinds
    of people here and are able to exchange knowledge.
    GITEX is a very good showcase for every type of
    technology company.
    Colonel Khalid Nasser Abdulrazaq Al Razooqi
    Director General of Smart Services Dept, Dubai Police

    GITEX | POST SHOW REPORT 2015

    We are doing a project next Sunday with a contact we


    made at GITEX last year. This is the best example I can
    give as to how GITEX has helped our business.
    David Whitton,
    Eastern Cluster Manager, Kodak Alaris

    Show STATISTICS
    VISITOR ANALYSIS
    GITEX 2015 delivered 22,821 successful meetings
    between buyers and exhibitors.

    59%

    Kingdom of Saudi Arabia was voted by attendees


    as the country of highest strategic importance to
    business growth in the region for 2016.

    increase in Majlis
    membership YoY

    83%

    144

    of Visitors came to
    purchase and
    evaluate new
    solutions

    Countries

    The Country Connect meetings programme


    meetings hosted high level government delegations
    from Kenya, Nigeria, Saudi Arabia, Iran, Jordan,
    Pakistan and Estonia amongst others.
    5%

    TOTAL BUYING
    BUDGET AT
    GITEX WAS
    AED 240,000,000

    12%

    Europe

    Asia

    America

    19%

    Africa
    Middle East

    It was an absolute pleasure to be at this event


    and it proved to be a real eye-opener with the
    kind of technology displayed by many exhibitors.
    The Country Connect meetings were very useful
    and we will definitely be taking some of the
    discussions to the next level.

    4%

    60%

    Top 5 Sectors at GITEX

    Retail

    Banking
    Finance

    Oil & Gas

    Government

    Education

    Ezekiel Saina, Deputy Commissioner,


    ICT Department, Kenya Revenue Authority

    EXHIBITOR ANALYSIS

    68%

    52 %

    61%

    91%

    exhibitors used
    GITEX as first entry
    point to the market

    new exhibitors projected future


    sales between AED 500,000 AED 20,000,000 from GITEX

    new exhibitors
    at GITEX 2015

    of new exhibitors
    met or exceeded their
    ROI expectations

    How GITEX connected


    the TECH INDUSTRY
    A key initiative for GITEX 2015 was to strengthen and build connections
    across different industry verticals, countries and between the public
    and private sectors.
    Key partnerships forged at GITEX:
    
    STC,
    Microsoft, and F5 Networks signed an agreement
    to launch a new era of cloud services DIC announced
    a partnership with the Dubai Museum of the Future
    Foundation for the UAE Drones for Good Award 2016
     MoU was signed between Dubai Smart Government
    An
    and Estonia to promote technological innovation and
    build a smarter future

    Du announced partnerships with Nokia,Vodafone,


    Geotab, Dubai Medical District and DIFC
    Trriple and Ericsson signed a partnership for mobile
    commerce
    Huawei signed with Gulf Applications (GAPP) and
    Sale Advanced to support SMEs in the Kingdom of
    Saudi Arabia

    GITEX Technology Week 2015 has been our biggest


    and best [ GITEX ] yet both in terms of investment
    in the show itself and the sheer quality and quantity
    of the leads weve generated. As ever, GITEX is
    also a powerful platform to engage in industry
    discussion and thought-leadership on the most
    pressing IT challenges and opportunities facing
    the region.
    Garth Braithwaite, Regional Director
    Middle East and Turkey, F5 Networks

    GITEX | POST SHOW REPORT 2015

    The CONFERENCE
    Michael Gibbs, CIO of BP, presented a
    ground-breaking session on a fully integrated
    E&P operating ecosystem.
    The Prime Minister of Estonia delivered a
    keynote on The Internet Future of Everything
    in Cities.

    GTX Ignite and GTX Tech Vertical conferences welcomed


    over 1,500 attendees from across the Middle East, North
    Africa and the globe. The world class speaker line-up included
    Ministerial representation along with C-level Executives from
    35 countries.
    Oliver Bierhoff, GM, German
    National Football Team, discussed
    how a strong relationship between
    technology and sport can pave the
    road to world championship.
    170% increase in delegate attendance
    from last year!

    TOP SPEAKERS INCLUDED:


    H.E. Taavi Roivas, Prime
    Minister of Estonia
    Sicheng (Ethan) Yu, Vice
    President, Alibaba Group
    Dr. Brian Laughlin, Technical
    Fellow, IT Architect, Boeing
    Company
    Ben Parr, Award Winning
    Journalist, Author of Captivology:
    The Science of Capturing
    Peoples Attention
    Michael Gibbs, CIO, BP

    Mark Kadrich, Chief Information


    Security & Privacy Officer, San
    Diego Health Connect

    Dr Aisha Bin Bishr, Assistant


    Director General, The Executive
    Office, Dubai

    Abdul Wahab Al-Halabi, Group


    CIO, Meraas Holding

    Cal. Khalid Al Razoosi, General


    Director of Smart Services,
    Dubai Police, GHQ

    Benoit Montreuil, Father of the


    Physical Internet Coca-Cola Chair
    in Material Handling and
    Distribution, Georgia Institute of
    Technology
    Mayor Wade-Brown, Mayor,
    Wellington City Council,
    New Zealand

    Robert Scoble, Futurist,


    Technology Evangelist,
    Blog owner of Scobleizer
    Jonathan Becher, Chief Digital
    Officer, SAP

    Chris Brown, Director of Innovation,


    Vodafone Global Enterprise
    Oliver Bierhoff, General Manager,
    German National Football Team
    Chris Cobb, Pro-Vice Chancellor
    and Chief Operating Officer,
    University of London
    Donald D Hoffman, Professor of
    Cognitive Science, University of
    California, Author of Visual
    Intelligence: How we create what
    we see

    GITEX | POST SHOW REPORT 2015

    GITEX is a gathering of all ideas and


    knowledge from different parts of the
    world. The App Hack was excellent in
    nurturing grass root innovation. GITEX is
    also a very good showcase of new and
    cutting-edge technology.
    Colonel Khalid Nasser Alrazooqi
    General Director Of Smart Services Department, Dubai Police

    GITEX | POST SHOW REPORT 2015

    A GLOBAL
    Marketing CAMPAIGN
    GITEX delivered a powerful multi-channel marketing campaign that
    achieved impressive results. The marketing campaign was a mix of
    traditional and digital marketing channels reaching a global audience
    of over 5 million.

    GITEX social media campaign


    generated 450.2 million impressions
    1500 media from
    over 30 countries
    promoted GITEX

    GITEX website achieved


    over 1,150,100 visitors

    #GITEX received over


    980 million impressions

    Twitter campaign
    generated over
    72 million impressions

    50+ media partners distributed


    marketing collaterals to their databases
    of over 2 million global contacts

    Online advertising
    reached more than
    1 million individuals

    GITEX | POST SHOW REPORT 2015

    Show HIGHLIGHTS
    GITEX 2015 launched new sectors including
    Drones, Robotics, 3D Printing and Autonomous
    Vehicle. Live demonstration areas that showcased
    state of the art solutions.

    One of the world's largest Google CSI Labs was


    hosted at GITEX 2015 with over 250 participants

    GITEX 24 hour App Hack where 80 regional


    and global hackers developed smart city solutions

    CIO Breakfast Briefings engaged over 50 CXOs in 3 strategic


    discussions on IoT, Security and Digital Marketing.

    GITEX | POST SHOW REPORT 2015

    Thank you to our 2 015


    Sponsors & Partners
    OFFICIAL COUNTRY
    PARTNER

    LEAD PVARTNER

    LEAD INDUSTRY PARTNER

    VIP MAJLIS PARTNER

    ENDORSING PARTNER

    STUDENT LAB
    HEADLINE SPONSOR

    STRATEGIC APP HACK


    SPONSOR

    INNOVATION TECH
    TALKS SPONSOR

    OFFICIAL AIRLINE PARTNER

    APP HACK OFFICAL


    GOVERNMENT SPONSOR

    KNOWLEDGE PARTNER

    OFFICIAL PUBLISHER

    LEAD SMARTER
    CITIES PARTNER

    STRATEGIC PARTNERS

    ROBOTICS PARTNER

    3D PRINTING
    HEADLINE SPONSOR

    RETAIL TECHVERTICAL
    OFFICIAL SPONSOR

    GTX IGNITE PLATINUM SPONSORS

    GOOGLE CSI LAB &


    APP HACK SPONSOR

    GOOGLE CSI LAB & STUDENT LAB


    IN ASSOCIATION WITH

    SUPPORTING PARTNER

    OFFICIAL TRAVEL PARTNER

    GTX HORIZON IN
    PARTNERSHIP WITH

    OFFICIAL LIVE CHAT


    PROVIDER

    OFFICIAL & EXCLUSIVE


    ENGLISH RADIO

    STRATEGIC IoT PARTNER

    EXCLUSIVE DIGITAL
    TRANSFORMATION PARTNER

    SMART EXPERIENCE
    PARTNER

    OFFICIAL BANKING
    PARTNER

    BANKING TECHVERTICAL
    OFFICIAL SPONSOR

    GOOGLE CSI LAB


    SPONSOR

    MOBILE APP TITLE


    SPONSOR

    DIGITAL CONTENT
    PARTNER

    ANALYTICS PARTNER

    RESTAURANT PARTNER

    PRE-REGISTRATION
    SPONSOR

    OFFICIAL COURIER
    HANDLER

    OFFICIAL TRANSPORT PARTNER

    MEDIA CENTRE
    SPONSOR

    CO-LOCATED EVENT

    ORGANISED BY

    BE PART OF ONE OF THE MOST INFLUENTIAL TECH EVENTS ON THE PLANET.

    INNOVATE AND DISRUPT WITH


    4,200
    exhibitors

    146,000
    visitors

    3,000 C-level
    executives

    from 144
    countries

    WWW.GITEX.COM
    Contact the GITEX sales team today on +971 4 308 6012 | [email protected]

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