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    Format Laporan Market Research - Revised

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    hidayatsadikin
    Laporan Market Reaseach

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    © All Rights Reserved
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    Format Laporan Market Research - Revised

    Uploaded by

    hidayatsadikin
    2K views3 pages
    Laporan Market Reaseach

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    © © All Rights Reserved

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    DOC, PDF, TXT or read online from Scribd

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    Laporan Market Reaseach

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    2K views3 pages

    Format Laporan Market Research - Revised

    Uploaded by

    hidayatsadikin
    Laporan Market Reaseach

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 3

    Format Laporan

    MARKET RESEARCH + Marketing Plan


    EN001 Entrepreneurship 1
    Binus Entrepreneurship Centre
    1. Front Title

    MARKET RESEARCH and


    MARKETING PLAN REPORT

    Name : .

    Numbers :

    BINUS UNIVERSITY
    2014

    2. Table of Contents

    BINUS ENTREPRENEURSHIP CENTER| MARKET RESEARCH REPORT FORMAT

    3. Preface
    Simple and short story about the business itself. Describe it as clear as possible.
    4. Literature Review
    Use any supporting information from any possible resources, could be websites,
    blogs, books, and journals.
    Contents of Literatures:
    Websites and blogs : Min 10 valid and active websites/blogs
    Books and journals : min 3 books/journals
    Example:

    The media is full of stories of successful young entrepreneurs making


    fortunes from risky and challenging business opportunities. Most successful
    entrepreneurs, however, are much more deliberate in their decision making.
    Many factors have been identified as helping to lead to economic success for
    entrepreneurs. Whoinfluences the decision maker can exert a big influence on
    the success of a business venture. In a broad sense,the overall sociocultural
    context exerts a significant impact on the decision-making and risk-taking of
    entrepreneurs (Grichnik, 2008).
    More specifically, if an entrepreneur runsthe business with significant
    influence from
    family stakeholders, the business is run in a more risk-averse manner (Miller,
    Breton-Miller, & Lester, 2011). Conversely, the entrepreneur will run the
    business in a more risk-tolerant manner if there is significant influence from
    market-oriented stakeholders (Miller, et al., 2011).
    The example above shown you the way to write the name of the author of the
    resources, plus the year of the publication was released.
    5. Metodology
    Explain the metodology that you are going to use to conduct the market research.
    6. Result and Discussion
    Show the results of your market research, and give some explanation about the
    results.
    You could use tables and diagrams to give more information to the readers and to
    support your explanation.
    7. Conclusion
    This is the final information that you should conclude based on the market research
    that you have done. After you have already stated a conclusion about your products,
    you would be able to deliver a marketing plan about the product itself.
    8. Marketing Plan
    Describe the marketing plan that you would do after you gained the result from the
    market research that you had done previously.

    BINUS ENTREPRENEURSHIP CENTER| MARKET RESEARCH REPORT FORMAT

    9. Bibliography
    You should write down all the resources that you have cited in the literature review
    above. Make sure that everything stated in the literature review would be stated in
    this chapter as well.
    How to write:
    Authors name (published year). title of the article (italic or underlined), publisher.
    Example:
    Ashmos, D.P., & Duchon D. (2000). Spirituality at work: A conceptualization and
    measure. Journal of Management Inquiry.
    Chawla, V. & Guda, S. (2010). Individual spirituality at work and its relationship with
    job satisfaction, propensity to leave and job commitment: An exploratory study
    among sales professionals. Journal of Human Values.
    10. Attachment
    Contents of:
    - Questionnaires
    - Photos.
    - Other supporting materials

    BINUS ENTREPRENEURSHIP CENTER


    2014

    CAUTION!

    It is strongly prohibited to do copy & paste.


    Any detected actions would be automatically set your TMs point into ZERO.

    BINUS ENTREPRENEURSHIP CENTER| MARKET RESEARCH REPORT FORMAT

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