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    Apollo Reference Sheet

    Uploaded by

    Aditya Agrawal
    Apollo Tyres has a vision to be a significant global tyre brand providing customer delight and stakeholder value. The company's values include putting customers first, business ethics, caring for society, empowerment, open communication, and unity. Apollo Tyres owns five key brands - Apollo, Kaizen, Maloya, Regal, and Vredestein - which produce tyres for various vehicle types. The company also has a board of directors and management board that help govern operations. Apollo Tyres segments the tyre market and targets segments seeking quality, value, and convenience like professionals living in urban areas.

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    Apollo Reference Sheet

    Uploaded by

    Aditya Agrawal
    287 views5 pages
    Apollo Tyres has a vision to be a significant global tyre brand providing customer delight and stakeholder value. The company's values include putting customers first, business ethics, caring for society, empowerment, open communication, and unity. Apollo Tyres owns five key brands - Apollo, Kaizen, Maloya, Regal, and Vredestein - which produce tyres for various vehicle types. The company also has a board of directors and management board that help govern operations. Apollo Tyres segments the tyre market and targets segments seeking quality, value, and convenience like professionals living in urban areas.

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    Apollo Tyres has a vision to be a significant global tyre brand providing customer delight and stakeholder value. The company's values include putting customers first, business ethics, caring for society, empowerment, open communication, and unity. Apollo Tyres owns five key brands - Apollo, Kaizen, Maloya, Regal, and Vredestein - which produce tyres for various vehicle types. The company also has a board of directors and management board that help govern operations. Apollo Tyres segments the tyre market and targets segments seeking quality, value, and convenience like professionals living in urban areas.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    287 views5 pages

    Apollo Reference Sheet

    Uploaded by

    Aditya Agrawal
    Apollo Tyres has a vision to be a significant global tyre brand providing customer delight and stakeholder value. The company's values include putting customers first, business ethics, caring for society, empowerment, open communication, and unity. Apollo Tyres owns five key brands - Apollo, Kaizen, Maloya, Regal, and Vredestein - which produce tyres for various vehicle types. The company also has a board of directors and management board that help govern operations. Apollo Tyres segments the tyre market and targets segments seeking quality, value, and convenience like professionals living in urban areas.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    1a Vision and Values

    vision
    A significant player in the global tyre industry and a brand of choice, providing customer
    delight and continuously enhancing stakeholder value.

    Values

    Customer First

    Business Ethics

    Care for Society

    Empowerment

    Communicate Openly

    One Family

    1e Apollo Tyres Brands


    When Apollo Tyres was established in 1972, it was a single brand enterprise. Over the years,
    as the organisation grew and expanded its footprint across geographies, several brands either
    joined or were born into its fold. Today, the company owns 5 key brands Apollo, Kaizen,
    Maloya, Regal and Vredestein.
    While brands Apollo and Vredestein comprise of tyres across categories from passenger
    and commercial vehicles to off highway tyres, the remaining 3 brands are more product
    category specific. Regal and Kaizen focus on the truck-bus tyre segment while Maloya
    continues to operate within the passenger vehicle tyre category.

    1f Organization structure
    BGPAZ
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    rA
    321

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    -l

    NSWE

    n
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    e
    r

    2a New Products
    July 2015 Amazer 4G life with life of over 1 lakh kms
    May 2015 Co-branded tyre with Manchester united
    Jan 2015 Launched AWL 822, the largest ever loader & ALT 188 TX tyre with the
    industrys first traction tread design

    2b Acquisitions / Divestitures in past 1 year


    Apollo Tyres in Nov'acquired Reifencom GmbH, one of the largest tyre distributors in
    Germany for Euro 45.6 million. Reifencom GmbH has an online presence in 6 countries -Germany, France, Italy, Austria, Switzerland and Denmark. In addition, it operates 37 stores
    and service centres across Germany.
    "The acquisition is a strategic fit in further growing our European business. It will enable
    Apollo to improve its mix of distribution channels in Germany and Europe and aid in
    increasing the visibility of Apollo and Vredestein tyres in the offline and especially the fast
    growing online retail space."

    2c Board of directors
    Onkar S Kanwar
    Sunam Sarkar
    A K Purwar
    Robert Steinmetz
    Vikram S Mehta
    P H Kurian

    Chairman & Managing Director


    Non Exe.Non Ind.Director
    Director
    Director
    Director
    Nominee Director

    Neeraj Kanwar
    Akshay Chudasama
    Nimesh N Kampani
    S Narayan
    Pallavi Shroff
    Bikram Singh

    Vice Chairman & Mng.Director


    Director
    Director
    Director
    Director
    Addnl. & Ind.Director

    2e Management Board

    6 a&b Segmentation & Targeting


    Tyre Industry typically caters to 3 markets viz passenger car tyres , commercial vehicle tyres
    & Off highway ( Construction / farm / earth mover vehicles) tyres.
    The sample segmentation below pertains to passenger car tyres :
    Category

    Variables

    Segments ( Industry)

    Behavioral

    Benefits sought

    Behavioral

    Product Usage

    Behavioral

    Price Sensitivity

    Behavioral
    Demograp
    hic
    Demograp
    hic

    Occasions
    Income (Annual
    Rs lacs)
    Occupation

    Demograp
    hic

    Gender
    Age
    Education
    Family lifecycle
    Generation
    Ethnicity
    Religion
    Social class
    Motives

    Quality seeking , Value


    seeking , Image building ,
    Speed , sportiness ,
    Convenience
    Heavy users , Medium
    users , light users
    Price sensitive , value
    conscious , status
    conscious
    Not applicable
    4-6 , 6-10 , 10-15 , 15-24 ,
    24+
    Service , businessmen ,
    students , taxi drivers ,
    fleet owners ,
    professionals
    Not applicable

    Psychograp
    hic
    Psychograp
    hic

    Lifestyle

    Psychograp
    hic

    Personality

    Geographic

    Regional

    Safety , status ,
    convenience
    Outdoors enthusiast ,
    Sports minded , Homebody
    , family centred
    Outgoing , shy ,
    compulsive , individualistic
    , materialistic , anxious,
    controlled , venturesome

    Target segments
    for Apollo
    Quality seeking
    Value seeking
    Convenience
    Heavy users
    Value conscious

    10-15 , 15-24 ,
    24+
    Service ,
    businessmen ,
    professionals

    Safety ,
    convenience
    Outdoors
    enthusiast ,
    Sports minded ,
    family centred
    Outgoing ,
    controlled ,
    venturesome
    Metro , Mini

    City size
    Population
    density

    Metro , Mini metro , Pop. >


    1 lacs
    Urban , Rural , Semi-urban

    metro , Pop. > 1


    lacs
    Urban , Semiurban

    Positioning Apollo Tyres Delivering high quality


    consistently at competitive pricing.

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