Coffee
Coffee
Coffee
Product description :
The menu of Aroma coffee bar will be built around espresso bassed coffee drinks
suchas latte, mocha, cappuccino etc.
Each of the espresso based drinks will be offered with whole skimmed or soy milk.
Each of the coffee beverage is based on a shot of espresso which is prepared in the
espresso machine by forcing heated water through ground coffee at high pressure.
Such espresso shots are combined with steamed milk or other additives like cocoa,
caramel etc to prepare the espresso based beverages.
Proper preparation techniques are of paramount importance of such drinks. A minor
deviation from the amount of coffee in the shot, the size of the coffee particles, the
temperature of milk etc can negatively affect the quality of the prepared drink.
Operating Plan
Location :
Our shop will be located at Lainchor, ktm where there is proper proximity to
transportation as well as it is near British Council so that we can attract the
members of the Council.
The coffee bar is open and clean.Interior design with modern wooden dcor will
convey the quality of the served beverages and snacks, where peole can relax and
enjoy. The clear window display through which passer by will be able to see
customers enjoying their beverages
Operation Procedure
We see how our staffs are working, what is the satisfaction level of the customers,
we test product quality , randomly try beverages and take customers feedback.
Oraganization Plan
Management Philosophy
We give first priority to Business units, profitability is must for business success but
in a responsible way. Customer satisfaction, social responsibility ,meeting
expectations of business, and taking care of employees.
Legal form of ownership
We are opening our business through partnership of 5 people with total of 25 lakh of
investment.
Industry Analysis
Industry Description :
The speciality retail coffee business in Nepal HIMALAYAN JAVA began in 1999 after
Gagan Pradhan initiated in opening a coffee shop at Thamel. Before that there was
no such place which offered differnent varieites of coffee.
After the initiative of Gagan Pradhan in todays context there are nearby about 200
coffee shops within the valley.basically it was Himalayan Javas success tat has
encouraged others to enter this potentially luractive business. Twenty years ago,
almost nobody consumed espresso or espresso based drinks in Nepal.but now
Nepalese people coffee drinking habits are changing. Mainly in Nepal Arabia coffee
is preffered.
Industry Competition :
Leaders in the specialty coffee chain category in Kathmandu Nepal includes:
Himalayan Java (14 stores all over Nepal)
At todays context Himalayan Java is the leading coffee industry in Nepal, moreover
it has also extended its brands towards Toranto,
Stores in Nepal :,
Jhomsom, thamel, Rising Mall, Civil Mall, Basantapur, Durbarmarg, Airport , U S
Embassy, Lukla,Pokhara and next year they are opening in Namche.
In foreign countries like Canada, US , Malaysia , Doha, Thailand ,Poland, Australia
Industry Growth
Before coffee was just a product for tourists but now people take it as a business.
Today Coffee shop is not only about coffee, it is about experience. You can visit
coffee shop, relax can do your work through wifi , with hospitable staffs, good
environment , ambience. It is the third place for people to go. It is the way to
experience international living , it is different from resturants and hotels.