Scribd Logo
Upload

Welcome to Scribd!

  • 27 views

    Customer Relationship Management

    Uploaded by

    Naldo Yanuar Heryanto
    FroNut is a company that sells a hybrid pastry made from a donut filled with frozen yogurt. To differentiate itself, FroNut focuses on environmental sustainability and healthiness. It uses clean energy, ensures fair treatment of suppliers, and selects ingredients like whole grains, low-fat processes, and normal fat milk. FroNut's vision is to make sweets a healthier treat through its clean and earth-friendly production methods. It aims to communicate these benefits to younger, health-conscious customers primarily through online media.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Customer Relationship Management

    Uploaded by

    Naldo Yanuar Heryanto
    27 views3 pages
    FroNut is a company that sells a hybrid pastry made from a donut filled with frozen yogurt. To differentiate itself, FroNut focuses on environmental sustainability and healthiness. It uses clean energy, ensures fair treatment of suppliers, and selects ingredients like whole grains, low-fat processes, and normal fat milk. FroNut's vision is to make sweets a healthier treat through its clean and earth-friendly production methods. It aims to communicate these benefits to younger, health-conscious customers primarily through online media.

    Original Description:

    ljkj

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    FroNut is a company that sells a hybrid pastry made from a donut filled with frozen yogurt. To differentiate itself, FroNut focuses on environmental sustainability and healthiness. It uses clean energy, ensures fair treatment of suppliers, and selects ingredients like whole grains, low-fat processes, and normal fat milk. FroNut's vision is to make sweets a healthier treat through its clean and earth-friendly production methods. It aims to communicate these benefits to younger, health-conscious customers primarily through online media.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    27 views3 pages

    Customer Relationship Management

    Uploaded by

    Naldo Yanuar Heryanto
    FroNut is a company that sells a hybrid pastry made from a donut filled with frozen yogurt. To differentiate itself, FroNut focuses on environmental sustainability and healthiness. It uses clean energy, ensures fair treatment of suppliers, and selects ingredients like whole grains, low-fat processes, and normal fat milk. FroNut's vision is to make sweets a healthier treat through its clean and earth-friendly production methods. It aims to communicate these benefits to younger, health-conscious customers primarily through online media.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    CUSTOMER RELATIONSHIP MANAGEMENT

    BUSINESS MODEL CANVAS -BUILDING BLOCKS


    Group: Natasha Finda, Luisa Moeller, Nicole Bruehl, Tabitha, Iansky

    COMPANY DESCRIPTION:
    Name: FroNut
    Core Product: The company is selling a crossover pastry product made of a donut filled
    with Frozen Yoghurt. The product is sold cooled so obtain the consistency of the filling and
    provide a refreshing sweet candy.
    Additional characteristics: To differentiate our product from others and to seize the
    upcoming consciousness about sustainability issues, the product is produced
    environmentally friendly as well as fair. This includes the following aspects:

    Cooperation with suppliers of clean energy for powering the production facilities as
    well as the salesrooms
    Proper garbage disposal during and after the whole production process
    Thoroughly inspection of all actors in the supply chain on fair compensation,
    sustainable production methods and garbage disposal, especially the preservation of
    natural resources
    Applying of a benchmark system in order to rate and monitor the suppliers

    To seize the ongoing trend of a healthier lifestyle, the FroNut additionally is produced using
    adequate ingredients. These include:

    Whole grain flour for the donut body


    A low-fat frying procedure for the donut body
    the usage of good milk with a normal and healthy fat level
    abdication of additional and artificial sweeteners and flavorings

    Key characteristics: environmentally friendly healthy - tasty


    Price policy: The product is designed for consciously living people, who are willing to
    spend a certain amount of additional money to favour a more sustainable, healthier product
    over the standard.
    Distribution policy: The product will be distributes through its main POS in malls and city
    centers to casual costumers. As the company proceeds, it will also be possible to deliver the
    goods in a sense of catering in bigger quantities. Also, it will be possible to receive a FroNut
    in addition with another food product in the sense of a desert at the POS of the partner
    company.
    Communication policy: The communication focuses on emphasizing the healthiness and
    the sustainable production methods of the FroNut. Since the younger generation mainly
    develops this consciousness, online media is a crucial point in the communication strategy.

    Tangible material (merchandise, stickers,)will be provided using natural optics and at least
    partially recycled paper. The communication should clearly justify the higher price.
    Vision: We make sweets a healthier treat.
    Mission: We are using clean and earth-friendly production methods in order to create a
    delightful feeling in your mouth and your mind. We are creating a pure conscience for
    yourself and our environment.

    BUILDING BLOCK 1 KEY PARTNERS


    1. Who helps us to provide value to others:
    Suppliers: milk farmers, landlords, bakeries, state/government, production staff,
    market research institute, clean energy suppliers, marketers/marketing agencies
    2. Who supports us in other ways and how:
    Financial support: investors and banks, crowdfunding (customers and consumers),
    ourselves: own savings
    3. Partners performing key activities and supplying key resources on our behalf:
    Key Resource
    FroNut recipe
    Product itself
    Clean energy
    Clean commodities
    fund

    Provided by
    Market research institute, future customers
    bakery
    Energy suppliers
    Suppliers
    Suppliers, other companies, government

    BUILDING BLOCK 2 KEY ACTIVITIES


    1. Critical activities:

    Regular/daily
    Baking (A, 1)
    Producing Frozen Yoghurt (A, 1)
    Merching together both (A, 1)
    Buying ingredients from suppliers (A,
    1, 2)
    Communicating our good will and
    benefits (B, 1, 2)
    Foster partner relationships (B, 2)
    Apply marketing strategy (B, 1, 2)
    Optimizing production processes (A,
    B, 1)
    Optimizing supply chain (A, B, 1)

    Once/ occasionally as required


    Customer analysis (1, 2, A, B)
    Quality assurance/ re-evaluation of
    suppliers fairness and sustainability
    (1, 2, A, B)
    Quality assurance/ own company (1,
    A, B)
    Build marketing plan (1, 2, B)
    Develop recipes/ refine and extend
    recipe (A, B, 1)

    A making

    1 Key activity for Value proposition

    B selling
    C supporting

    2 Key activity for Channels and CRM

    You might also like