Property Case Digests
Property Case Digests
Property Case Digests
AND NESTLE
PHILIPPINES INC. V. CA AND CFC CORPORATION
G.R. No. 112012, April 4, 2001
Facts: CFC Corporation filed with the Bureau of Patents,
Trademarks and Technology Transfer (BPTTT) an
application for the registration of the trademark FLAVOR
MASTER for instant coffee. Upon notice of the application,
Societe Des Produits Nestle, S.A., a Swiss company, filed a
Notice of Opposition claiming that the trademark of CFC
Corporations product is confusingly similar to its
trademarks for coffee and coffee extracts, to wit: MASTER
ROAST and MASTER BLEND. Likewise, a Notice of
Opposition was filed by Nestle Philippines, Inc., licensee of
Societe Des Produits Nestle S.A., against CFCs
application. Nestle claimed that the use, if any, by CFC of
the trademark FLAVOR MASTER and its registration would
likely (1) cause confusion in the trade; (2) deceive
purchasers and would falsely suggest to the purchasing
public a connection in the business of Nestle, as
the dominant word present in the three trademarks is
MASTER; (3) or that the goods of CFC might be mistaken
as having originated from the latter.
In answer to the two oppositions, CFC argued that its
trademark, FLAVOR MASTER, is not confusingly similar
with the formers trademarks, MASTER ROAST and MASTER
BLEND, alleging that, except for the word MASTER (which
cannot be exclusively appropriated by any person for
being a descriptive or generic name), the other words that
are used respectively with said word in the three
trademarks are very different from each other in meaning,
spelling, pronunciation, and sound. CFC further argued
that its trademark is clearly very different from any of
Nestles alleged trademarks especially when the marks are
viewed in their entirety, by considering their pictorial
representations, color schemes and the letters of their
respective labels.
In its Decision, the BPTTT denied CFCs application for
registration. The Court of Appeals reversed the Decision
and ruled that the overall appearance of the contending
marks, the physical discrepancies between CFCs and
Nestle respective logos are so ostensible that the casual
purchaser cannot likely mistake one for the other.
Issue: Whether or not CFCs trade dress bear a striking
resemblance with Nestle trademarks as to create in the
purchasing publics mind the mistaken impression that
both coffee products come from one and the same
source? Whether the trademark FLAVOR MASTER is a
colorable imitation of the trademarks MASTER ROAST and
MASTER BLEND?
Ruling: Colorable imitation denotes such a close or
ingenious imitation as to be calculated to deceive ordinary
persons, or such a resemblance to the original as to
deceive an ordinary purchaser giving such attention as a
purchaser usually gives, as to cause him to purchase the
one supposing it to be the other. In determining if
colorable imitation exists, jurisprudence has developed
two kinds of tests - the Dominancy Test and the Holistic
Test. The test of dominancy focuses on the similarity of the
prevalent features of the competing trademarks which
might cause confusion or deception and thus constitute
infringement. On the other side of the spectrum, the
holistic test mandates that the entirety of the marks in
question must be considered in determining confusing
similarity.
In the case at bar, the Court of Appeals held that the
determination of whether two trademarks are indeed
confusingly similar must be taken from the viewpoint of
the
ordinary
purchasers
who
are,
in
general,
undiscerningly rash in buying the more common and less
expensive household products like coffee, and are
therefore less inclined to closely examine specific details
of similarities and dissimilarities between competing
products. From this perspective, the test of similarity is to
consider the two marks in their entirety, as they appear in
the respective labels, in relation to the goods to which
they are attached.
The basis for the Court of Appeals application of the
totality or holistic test is the ordinary purchaser buying the
product under normally prevalent conditions in trade and
the attention such products normally elicit from said
ordinary purchaser. An ordinary purchaser or buyer does
not usually make such scrutiny nor does he usually have
the time to do so.
This Court cannot agree with the above reasoning. If
the ordinary purchaser is undiscerningly rash in buying
such common and inexpensive household products as
instant coffee, and would therefore be less inclined to
closely examine specific details of similarities and
dissimilarities between the two competing products, then
it would be less likely for the ordinary purchaser to notice
that CFCs trademark FLAVOR MASTER carries the colors
orange and mocha while that of Nestles uses red and
brown. The application of the totality or holistic test is
improper since the ordinary purchaser would not be
inclined to notice the specific features, similarities or
dissimilarities, considering that the product is an
inexpensive and common household item.
Rather, this Court believes that the dominancy test is
more suitable to this case in light of its peculiar factual
milieu. The totality or holistic test is contrary to the
elementary postulate of the law on trademarks and unfair
competition that confusing similarity is to be determined
on the basis of visual, aural, connotative comparisons and
overall impressions engendered by the marks in
controversy as they are encountered in the realities of the
marketplace. The totality or holistic test only relies on
visual comparison between two trademarks whereas the
dominancy test relies not only on the visual but also on
the aural and connotative comparisons and overall
impressions between the two trademarks.
From the evidence at hand, it is sufficiently
established that the word MASTER is the dominant feature
of Nestle mark. The word MASTER is printed across the
middle portion of the label in bold letters almost twice the
size of the printed word ROAST. Further, the word MASTER
has always been given emphasis in the TV and radio
commercials and other advertisements made in promoting
the product. In due time, because of these advertising
schemes the mind of the buying public had come to learn
to associate the word MASTER with the Nestle goods.
When one looks at the label bearing the trademark
FLAVOR MASTER, ones attention is easily attracted to the
word MASTER, rather than to the dissimilarities that
exist. Therefore, the possibility of confusion as to the
goods which bear the competing marks or as to the origins
thereof is not farfetched. The word MASTER is neither a
generic nor a descriptive term. As such, said term can not
be invalidated as a trademark and, therefore, may be
legally protected. The term MASTER is a suggestive term
brought
about
by
the
advertising
scheme
of
Nestle. Suggestive terms are those which, in the
phraseology of one court, require imagination, thought
and perception to reach a conclusion as to the nature of
the goods. Such terms, which subtly connote something
"Especial
Incorpora
With SMC logo
No logo
Price: P4.
same
Incorporated Philippines.
San Miguel
Bottle has a slender tapered neck
Bottle cap is stamped with a coat of arms and the
HAS
REQUIREMENT.
DISPENSED
SECTION
WITH
THE
165.2
OF
REGISTRATION
RA
8293
SOUTH PACHEM V. CA
G.R. No. 126260, December 16, 2004
Facts:
Issue:
Whether or not the Executive Secretary abused its
discretion in giving a retroactive effect to PD 957. NO
Ruling:
No. Respondent Executive Secretary did not act with grave
abuse of discretion and P.D. 957 is to given retroactive
effect so as to cover even those contracts executed prior
PADCOM V ORTIGAS
FACTS:
Petitioner PADCOM owns and manages the Padilla
Office Condominium Building (PADCOM Building) in Pasig
City. The land on which the building stands was originally
acquired by Tierra Development Corporation (TDC) under
a Deed of Sale dated 4 September 1974. Subsequently,
the said lot, together with improvements thereon, was
conveyed by TDC in favor of PADCOM in a Deed of Transfer
dated 25 February 1975.
In 1982, respondent Ortigas was organized to
advance the interests and promote the general welfare of
the real estate owners and long-term lessees of lots in the
Ortigas Center. It sought the collection of membership
dues in the amount of (P2,724.40) per month from
PADCOM. The corporate books showed that PADCOM owed
the Association P639,961.47, representing membership
dues, interests and penalty charges from April 1983 to
June 1993. The letters exchanged between the parties
through the years showed repeated demands for
payment, requests for extensions of payment, and even a
settlement scheme proposed by PADCOM in September
1990.
In view of PADCOMs failure and refusal to pay its
arrears in monthly dues, including interests and penalties
thereon, the Association filed a complaint for collection of
sum of money before the RTC. In its answer, PADCOM
contended that it is a non-stock, non-profit association and
no automatic membership was apparently contemplated
in the Associations By-laws. And since it was not a
member of the Association, it was not liable for
membership dues, interests and penalties.
During the trial, the Association presented its
accountant as lone witness while PADCOM, on the other
hand, did not present its evidence. RTC dismissed the
complaint however CA reversed and set aside RTCs
decision in favour to the Association. The CA justified its
ruling by declaring that PADCOM automatically became a
member of the Association when the land was sold to
TDC. The intent to pass the obligation to prospective
transferees was evident from the annotation of the same
clause at the back of the Transfer Certificate of Title
covering the lot.
ISSUE:
WON PADCOM is compelled to join the association
pursuant
to
the
provision
on automatic
membership appearing as a condition in the Deed of Sale.
RULING:
SILVERIO V CA
FACTS: The instant controversy stemmed from the
settlement of estate of the deceased Beatriz Silverio. After
her death, her surviving spouse, Ricardo Silverio, Sr., filed
an intestate proceeding for the settlement of her estate.
The case was docketed as SP. PROC. NO. M-2629 entitled
In Re: Estate of the Late Beatriz D. Silverio, Ricardo C.
Silverio, Sr. v. Ricardo S. Silverio Jr., et al. pending before
the Regional Trial Court (RTC) of Makati City, Branch 57
(RTC). On November 16, 2004, during the pendency of the
case, Ricardo Silverio, Jr. filed a petition to remove Ricardo
C. Silverio, Sr. as the administrator of the subject estate.
On November 22, 2004, Edmundo S. Silverio also filed a
comment/opposition for the removal of Ricardo C.
Silverio, Sr. as administrator of the estate and for the
appointment of a new administrator. On January 3, 2005,
the RTC issued an Order granting the petition and
removing Ricardo Silverio, Sr. as administrator of the