Bosch Car Service

Leading your workshop to success

Introducing Bosch Car Service

Bosch workshops with top-quality parts and

components have been part of the motoring
world for well over 90 years. Robert Bosch was
one of the first to recognize the need for

As the business environment for workshops becomes more diversified, new opportunities are
opening up for ambitious, entrepreneurial businesses. Rather than restricting themselves to
servicing a single brand, increasing numbers of workshops are looking to extend the scope of

consistent excellence in both component

quality and customer service: attributes that
still define our offering today.

their offering. By doing so, they are able to access new growth potential by attracting a wider

A world leader in workshop services

range of customers. This is precisely the situation that the Bosch Car Service concept was

Bosch Car Service has become one of the

designed to enable.

worlds leading workshop networks as a result

of our unique know-how and systematic
approach to quality control. Most of the parts
in your own car will have been made by Bosch.
We also pioneered many technologies that

As Time Goes by: 90 Years of Bosch Service Workshops

Bosch Service
1926: 20 x in Germany
1927: 49 x in Germany
1928: 145 x in Europe
1930: 2,750 x worldwide

Bosch Service
worldwide
1940: 2,978
1950: 2,372
1960: 3,497
1970: 4,085

1936:
Airship Hindenburg,
equipped with Bosch PE 4Z
pumps, nozzles, nozzle
holders, and filters in each
of its four engines

1930: Bosch Service opening

in Breslau, Germany (presentday Wroclaw Poland)

1925: First Bosch Service

logo debuts in red, Bosch
Service becomes a
registered trademark

1939: Bosch Service in

Manila, Philippines

1951: The first Bosch

gasoline injection system
is installed in a compact
Gutbrod Superior

1957: Bosch Service repair

shop, Copenhagen, Denmark

1957: Bosch Service logo is

now green
1932: Mechanics working at
Bosch Service Franz Seelig,
Bremen, Germany

1942: Robert Bosch dies

on March 12th, 1942

1970: A new Bosch Service

logo replaces the old
green logo

1955: Bosch Service

advertisement
1957: Battery testing at Bosch
Service Kumasi, Ghana

1962: Working in the

installation shop, Bosch
Service Portugal

1921: Max Eisenmann & Co.,

the 1st Bosch Service garage,
Hamburg, Germany
1927: First serial production
of diesel injection pumps
and nozzles

1924: Bosch produces its three

millionth magneto

1927: First promotional

campaign for Bosch Services

1928: Automotive ad
for Bosch Service AutoLicht, Germany

1928: Installation shop at

Bosch Service Eisemann,
Hannover, Germany

1936: Bosch Service

advertisement

1936: Diesel injection

pump for motor vehicles
debuts on the market

1946: Volkswagen Beetle

with Bosch electrical
system

1950: Bosch Service

delivery vehicle

1955: First customer service

training center opens in
Stuttgart, Germany

1955: Optimization of engine

performance and emissions
at Bosch Service using Bosch
test technology

1957: Formula 1 legend Juan

Manuel Fangio inspects test
bench at Bosch Service
Argentina

1957: Technicians at work

at Bosch Service Aalborg,
Denmark

1958: Auto repair at Bosch

Service in Besanon, France

1960: Bosch Service

advertisement

1965: Debut of Jetronic, the

first electronically controlled
injection system

1968: Bosch Service Sweden

1972: Introduction of micro

card system

1975: Bosch Service in

Birmingham, UK

20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75

1920 1930 1940 1950 1960 197

ESP

1976: Introduction of brand

service name Bosch Tune Up

ABS

Bosch Service
worldwide
1980: 5,126
1990: 9,366
2000: 9,020
2005: 12,380
2010: 15,000

1995: Debut of Electronic

Stability Program (ESP)

1985: Bosch Service

advertisement
2010: Bosch Car Service
truck ad campaign

1978: Market launch of

worlds first anti-brakelocking system fit for serial
production

1986: Debut of first electronically

controlled axial piston pump
1981: SIS, or Service Information System, facilitates
automotive troubleshooting

1991: Electronic Service

Information ESI[tronic]
launches on CDROM

1996: 75 years of
Bosch Service

1999: Introduction of
Bosch Car Service
Concept with new logo

ASR

2001: Bosch Car Service

Germany

2008: Vehicle diagnosis at

Bosch Car Service Karlsruhe,
Germany

2009: Bosch Car

Service campaign

2010: Worlds 15,000th Bosch

Service opens in China

1986: Traction control system

goes into serial production
1992: Worlds 10,000th
Bosch Service opens for
business in Germany

1984: Typical installation shop

at Bosch Service Germany

2005: Bosch Car Service

advertisement

1996: Bosch Service

Quality campaign

2008: Bosch Car Service

Malaysia

2009: Reaching the peak

with Bosch Car Service
Spanish team members
trekking Mont Blanc,
4808 meters up

2011: 90 Years of
Bosch Service

1989: Bosch Service France

1984: Engine diagnosis at

Bosch Service USA

1989: Bosch Diesel Service Italy

1994: Bosch Service advertisement, South Africa

1997: Worlds first accumulator fuel injection

system Common Rail (CR)

2001: Bosch Car Service

advertisement

76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00

2007: Boschi Campaign,

Germany

2008: Order processing

at Bosch Car Service
Karlsruhe, Germany

2010: Recording of Bosch

Car Service tune Wheels
Are Set in Motion

01 02 03 04 05 06 07 08 09 10 11

70 1980 1990 2000

2011

In 1921, the first Bosch

Service opened its doors in
Hamburg, Germany. Today,
Bosch Service comprises
over 15,000 workshops in
150 countries, making it the
worlds largest independent
service network.

Introducing Bosch Car Service

05
From training and technical
support to delivering outstanding service for all types of
vehicles and customer needs,
Bosch Car Service covers
the complete servicing
spectrum.

Bosch Car S
er
Benefits at a vice
glance

have since become industry standards such

Our full-service workshop concept gives our

as ESP, start-stop systems and common rail

partners the quality, flexibility and diversity

diesels and were supplier of parts and

they need to capture far more local business,

spares to the automotive industry for more

including business customers and multi-brand

than 125 years.

fleets. We also offer practical development

support in optimizing your workshop

The Bosch Car Service network benefits directly

organization and management processes,

from all this knowledge and experience.

helping you to win new customers while

strengthening existing relationships.

Benefit from the Bosch Know-how

Our worldwide reputation for quality and
service helps Bosch Car Service workshops
to boost their image as the most competent
experts in their area, while allowing them to
increase profitability with a premium service.

Full-service

workshop co
ncept with al
l parts,
pment and te
ch
nical suppor

services for
t for all
all makes of
vehicles

Increased tu
rnover by at
tracting new
with greater
customers
purchasing po
w
er
,
in
cl
uding busine
customers an
ss
d multi-brand
fleets

tooling, equi


Increased pr
ofits due to
extensive man
suppor t that
agement
improves your
efficiency
Increased m
argins as a re
sult of better
terms on Bos
purchasing
ch parts

Premium im
age enabling
you to increa
differentiatio
se
n against loca
l competitors

Stronger repu
tation for qu
ality through
the big league
playing in
with a truly gl
obal brand

Dawn and
Roger Ayres
United Kingdom

Being a Bosch Car Service centre means

that we can indeed offer a quality Bosch
product. Our staff are Bosch trained and
we use Bosch diagnostic equipment.
Our customers receive a high level of service
from a team that cares as we really get to
know our customers. There are also considerable savings on dealership repair bills.

Mrio Antnio
Cezaretto
BilTek, Morjrv, Sweden

What our partners say

about Bosch Car Service

Brazil

The Bosch brand gave us an unquestionable support.

From the moment we joined the Bosch Car Service
network, our volume of service practically tripled.
I used to work with one or another fleet company;
today we service 17. Weve had great demand since
these companies like coming to Bosch Car Service

With 15,000 workshops and over 210 million customer contacts per year in 150 countries,

Rodaben because they want authorized services with

Bosch Car Service has become a major global brand in its own right. Built on the power of the

the technical support provided by Bosch.

internationally respected Bosch brand, Bosch Car Service is instantly recognizable to endcustomers as a reassuring provider of top-quality workshop services. We asked some of our
partners what they think about Bosch Car Service. Here are their answers.

Bosch Car Service Worldwide

Carlo Du Plessis
South Africa

07

I realized that to grow in the market I needed to join

J.C. Rodriguez
Spain

Bosch Car Service is a brand that inspires

trust, is well established in my country and
that everyone knows.

a workshop concept. Investigating all the different

workshop concepts only one stood out for me and
that was Bosch. They are the developers of the parts
we fit to our vehicles, they sell the equipment we need
to repair those vehicles and they offer training which
none of the other networks offer.
Since I joined the Bosch Car Service network my busi-

Ren Yongming
China

Bosch Car Service has a unique and standard

image which enhances customers trust. The

ness has grown in turnover and we get more of the

management training helps us to improve internal

newer vehicles/models and also receive more specia-

processes and we have the opportunity to commu-

lized work which other workshops struggle to repair.

nicate with other BCS to share experiences.

City Car Care, New Delhi, India

Kruse Car Service, Hamburg, Germany

Brian Larsen
Denmark

Bosch Car Service helped me to grow and

get more customers. My name is still known
and emphasized in the adverts reinforced
with the Bosch brand.
With Bosch Car Service, you feel being part
of the developments in BOSCH and the high
standard ensures the differentiation from
competitors.

Auto Plus, Ushuaia, Argentina

What we offer you

Marketing support
The Bosch Car Service concept is based on
aligning yourself with one of the worlds
premiere brands in workshop services. By
directly partnering with Bosch made visible
to your customers through everything from
external signage to business stationery you
tell your local market where they can find the
true professionals. In order to help you to gain
new customers, we support you with a full
range of advertisements and promotions.
Exploiting the Bosch brand
With Bosch signage outside your workshop,
local customers will always know where to go
for top-quality vehicle servicing and repair.
Once inside, they will find that professionalism
carried through at all levels, from the work
clothing your team wears to your point of sale
marketing and information materials. As a
Bosch Car Service workshop, you will have full
rights to use our branding throughout your
business, including advertising.
End-to-end marketing support
We support you with a full range of regional
and national marketing tools through all
channels from print media to the latest
online and digital techniques.

Bosch Car Service What we offer you

09

Our brandnew Bosch Car Service

YouTube channel

Our modern and user-friendly website helps drive new business

Eye-catching advertising and posters

Digital communication using

fun and helpful apps

We also provide you with customizable

New media expertise

Strategic partnerships

templates to support your own local marketing

We make full use of the potential of the

We have negotiated national and international

activities: for demanding private, business

latest digital applications to build customer

agreements with fleet companies, car clubs and

and fleet customers.

awareness and drive new business,

insurance companies to create extra business

including

for Bosch Car Service workshops. In addition to

that, we also have central agreements with

This includes:
national newspaper and magazine advertising


smartphone apps

third party suppliers such as ZF and Michelin to

radio commercials


YouTube channel

complement our product portfolio with special

direct mail campaigns


templates to create personalized

conditions for our partners.

a well-structured, user-friendly website

frequent shared promotional activities with
strategic partners
listing in the most commonly used
navigation systems

online banners
online booking tool

Besides, as a Bosch Car Service partner, you

get special conditions from local providers for
different services for your workshop needs.

What we offer you

Technical and Business Support
Bosch Service Excellence

Technical support
As a leading company in automotive parts and
spares, we have the expertise and know-how
to support all your technical needs, especially
training. Our training offering can be divided
into three sections:
training on the latest technological
developments

Bosch Car Service offers you comprehensive support in all key areas of your
business, including technical support, business processes and development,
our class-leading systematic quality program and extensive networking
opportunities.

training on how to optimize the use

of test equipment
general training on diagnosis, repair

and maintenance

In addition, we provide a dedicated technical

hotline. You also enjoy advantageous pricing
on ESItronic, our technical information software,
and receive a regular newsletter and frequent
technical information updates.

Bosch Training Center, Plochingen

Bosch Car Service What we offer you

11

Business and Management support

as well as monitoring workshop processes,

With Bosch Car Service, you not only benefit

ensuring quality standards and helping to

from technical support, but we also support

win new business.

you when it comes to business management.

Our Bosch Service Excellence program includes

Quality program

tools, face-to-face training, online training and

To ensure that you are consistently able

personal coaching in the following areas:

to meet your customers' expectations, we

Brand Management

have developed a complete quality program

Marketing Management

with defined standards and processes.

Bosch Car S
er
Support featu vice
res overview

All the power
of the global
Bosch brand
increasing yo
ur reputation
as
the leading lo
provider of w
cal
orkshop serv
ices

Customer Orientation Management

Personnel Management

We regularly measure quality through Service

Management of Knowledge & Equipment

Quality Assessments to ensure compliance

Sales Management

with quality standards and services offered.

Workshop Process

Our Service Quality Tests, anonymous

Partnership Management

mystery shoppers, check the quality of

Architecture Management

services, customer orientation and staff

Workshop Management

expertise. For this, we use an external, neutral

Quality Management

provider. Together, we follow-up your results


Professiona
l branded si
gnage, works
business stat
hop clothing
ionery, point,
of
-s
al
e
and marketing
materials

Full range of
marketing su
pport, includ
national prom
ing
otions and pu
blicity

and develop measures to help you get even

As a Bosch Car Service Workshop, we also

better in the eyes of your customers - both

provide valuable further qualification oppor-

existing and potential.

tunities for example, training as a Bosch

Automotive Service Advisor (BASA). BASAs

Networking support

provide personal service advice to customers

An open exchange of experiences and opinions

is a crucial element in the success of the

Bosch Car Service concept. To this end, we

organize regular Bosch Car Service gatherings,
where partners are invited to share their views
with each other, and we host meetings and
conventions focused on specific topics.
This activity is complemented by our useful
extranet platform for sharing news, views

and opinions.

eLearning

Advanced di
gital suppor
t featuring sm
apps, YouTub
ar tphone
e channel an
d Facebook
page
Full range of

technical su
pport with de
dicated
e, manufactu
rer-specific tr
regular techni
aining and
cal news upda
tes
service hotlin


Bosch Ser vi
ce Excellenc
e provides a
and systemat
structured
ic approach
to continuous
developmen
service
t including ex
tensive busine
tools and co
ss training,
aching for th
e whole team
Complete qua

lity program
me to increa
se the
tisfaction in
or
de
r to retain ex
customers an
isting
d to gain new
ones
customer sa

Oppor

tunities to ex
change expe
riences with
other worksho
ps

Becoming a Bosch Car

Service workshop
The consistency of your image in the minds of your
customers plays a major role in ensuring your
continued long-term success. Representing the Bosch
Car Service brand in the marketplace is a major
responsibility, and we want to be sure that together
we get it right.

Your business

Your premises

To become a Bosch Car Service workshop, your

We expect your premises to be smart and

company should be run by an owner, director or

professional with adequate customer parking

operating manager who works full-time and has

facilities and an attractive reception and waiting

both full profit responsibility and the necessary

area. You should have sufficient storage space

decision-making skills. You also need to be fully

for stocking an appropriate level of spares and

committed to the Bosch brand and to continuing

a good IT system, capable of running the

to build our excellent reputation. Your team

commercial and technical sides of your

will be well motivated and skilled, and should

operation. Upon acceptance by Bosch, you will

demonstrate excellent customer focus and

be allowed to display all our approved signage,

service in everything they do.

in line with the Bosch corporate identity.

Bosch Car Service Becoming a workshop

13

Your team

Bosch Car S
ervice
Self Check

You will need to have at least two full-time

technicians in your workshop, one of whom
should be qualified to master level. At least
one of your technicians should attend and
successfully complete the Bosch Minimum
Standard training program. If you become

You
r skills and business ex
perience

Company

a Bosch Car Service workshop, all your

workshop staff will wear our approved

Your facilities
Within your workshop area, you will need
Bosch diagnostic testing facilities together
with at least two lifts or pits. We expect you
to be able to provide customers with a full
range of services for vehicles up to 3.5 metric
tons. This includes undertaking all your own
mechanical and electrical work. You should
also be able to carry out all diagnostic work
to the manufacturers specifications.

Once we start working together, you will

commit to participating in our Bosch Car

Service campaigns as well as following our

standard workshop processes. This will

ensure that you achieve maximum benefit

Bosch original spare parts and products,
as well as refraining from participation in
any competitor workshop concept.

Smar t and pr
ofessional ap
pearance
Adequate cu
stomer park
in
g
and
attractive, w
ell-presented
reception
and waiting
area
Sufficient st
orage space
to hold
adequate pa
rts stock
Fully function
al modern IT
system
suppor ting co
mmercial an
d
technical
aspects of yo
ur operation

At least two
full-time tech
nicians, one
of whom shou
ld be qualifie
d to master
mechanic leve
l
At least one
of your techni
cians should
attend and su
ccessfully co
m
plete Bosch
Minimum S
tandard trai
ni
ng
All workshop
personnel w
ill wear
branded Bos
ch Car Ser vi
ce
work clothing

Your equipm
e

Your facilitie
s

Our collaboration

from the concept. We also ask you to use

Your team

run by owne
r, director or


operating man
ager with full
fin

an
cial
responsibilit
y and decision
-making
power
s

Commitmen
t to building
the Bosch

brand and yo
ur own repu
tation for
excelle
nce

Motivated an
d skilled team
with

excellent cust
omer focus an
d

service stan
dards

Desire to bu
ild a strong,
long-term
busine
ss

work clothing.

nt and servic

Bosch diagno

es

stic testing fa
cilities or
equipment of
a comparabl
e standard
At least two
lifts or unde
rve
hicle
inspection pi
ts
Full range of
services for
vehicles up
to 3.5 metric
tons
Ability to un
dertake all yo
ur own
mechanical an
d electrical w
ork
Ability to pe
rform all diag
no
stic work
to the manuf
acturers spec
ifications

Our future is together

Todays competitive business environment for workshops will only get more challenging. Vehicles are
becoming ever more complex and customers ever more demanding. Tomorrows winners will be those
who are best placed to exploit every advantage that technology, training, top-quality components,
streamlined processes and excellent customer service can offer. Together, that is what we can achieve.
One workshop for all makes and models

A complete range of support services

Full-service workshop concept

Professional corporate design

Win new private and fleet customers

Full range of marketing activities

and retain your current customers

Increase turnover and profits

Technical, service and IT training

Business process, quality programme and consultancy

Break into new market sectors

What we expect from you
Clear benefits for you

Total quality commitment and customer orientation

Outstanding growth potential

Experienced professionals

All the credibility of a global brand

Excellent technical knowledge

Improved buying power & logistics

Desire for long-term success

Bosch original quality parts and spares

Postfach 410960
76225 Karlsruhe
Germany
www.www.bosch-service.com

76.11.21

Robert Bosch GmbH

Automotive Aftermarket
AA /SWS

AA/SWS 1 987 71S 021/201208

of being part of a truly global brand please contact:

047

To find out more about your future as a Bosch Car Service Workshop with all the benefits