Scribd Logo
Upload

Welcome to Scribd!

  • 586 views

    Case Study Nike's CSR Challenge

    Uploaded by

    Ike Ace Evbuomwan
    This document discusses the corporate social responsibility challenges faced by Nike, including lack of support for CSR efforts, poor working conditions at supplier factories, and lack of transparency in their supply chain. It describes issues found at Nike factories like restricted bathroom access, low pay, and forced overtime. After years of silence, Nike began reporting on its CSR activities in 2005, revealing these problems. The document also covers concepts like open systems approaches to CSR, leadership beyond borders, balancing profits with social responsibility, and how Nike has improved conditions and become more transparent after initially facing criticism for factory issues.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Case Study Nike's CSR Challenge

    Uploaded by

    Ike Ace Evbuomwan
    586 views6 pages
    This document discusses the corporate social responsibility challenges faced by Nike, including lack of support for CSR efforts, poor working conditions at supplier factories, and lack of transparency in their supply chain. It describes issues found at Nike factories like restricted bathroom access, low pay, and forced overtime. After years of silence, Nike began reporting on its CSR activities in 2005, revealing these problems. The document also covers concepts like open systems approaches to CSR, leadership beyond borders, balancing profits with social responsibility, and how Nike has improved conditions and become more transparent after initially facing criticism for factory issues.

    Original Description:

    The purpose of this paper is to describe the challenges faced by Nike in regards to Human Rights

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document discusses the corporate social responsibility challenges faced by Nike, including lack of support for CSR efforts, poor working conditions at supplier factories, and lack of transparency in their supply chain. It describes issues found at Nike factories like restricted bathroom access, low pay, and forced overtime. After years of silence, Nike began reporting on its CSR activities in 2005, revealing these problems. The document also covers concepts like open systems approaches to CSR, leadership beyond borders, balancing profits with social responsibility, and how Nike has improved conditions and become more transparent after initially facing criticism for factory issues.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    586 views6 pages

    Case Study Nike's CSR Challenge

    Uploaded by

    Ike Ace Evbuomwan
    This document discusses the corporate social responsibility challenges faced by Nike, including lack of support for CSR efforts, poor working conditions at supplier factories, and lack of transparency in their supply chain. It describes issues found at Nike factories like restricted bathroom access, low pay, and forced overtime. After years of silence, Nike began reporting on its CSR activities in 2005, revealing these problems. The document also covers concepts like open systems approaches to CSR, leadership beyond borders, balancing profits with social responsibility, and how Nike has improved conditions and become more transparent after initially facing criticism for factory issues.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 6

    Running head: Case Study: Nike CSR Challenge

    Case Study: Nike CSR Challenge

    Case Study: Nike CSR Challenge

    2
    Abstract

    The purpose of this paper is to describe the challenges faced by Nike in regards to Human
    Rights. After a couple years of silence due to legal reasons, in 2005 Nike disclosed their
    corporate social responsibility (CSR) activities. The reports reveled numerous troubling
    conditions at their factories in the South Asian region. Conditions such as restricted access to
    toilets, underpaid workers and forced overtime. This paper will answer the questions listed after
    the Case Study.

    Case Study: Nike CSR Challenge

    Case Study: Nike CSR Challenge


    Companies in the apparel industry around the world, such as Nike, face numerous
    challenges regarding corporate social responsibility. These challenges include lack of support,
    working conditions and lack of transparency. CSR requires monetary support and can be
    extremely costly for a corporation. Without support from consumers, corporations have a hard
    time allocating already limited funds to CSR. A second challenge is working conditions.
    Manufacturing plants have to meet high demands on limited resources and often turn to overtime
    and sub-par working conditions to meet production requirements. Lastly, transparency is a
    challenge because corporations sub-contract their production to local factories which result in
    abusive treatment of the workers without any knowledge of this occurrence to the corporations
    itself.
    Lack of support is a big reason why CSE is not a concern for a lot of corporations. Nikes
    vice president of corporate responsibility, Hannah Jones, said consumers are not rewarding us
    (Deresky, 2014). What she means is a company who wishes to invest in CSR projects would
    have to use a portion of their profit thereby cutting profits and ultimately being outperformed by
    their competition. Consumers or customers are not supporting companies for these CSR projects
    so for a conglomerate such as Nike it difficult to justify such practices.
    An open-system approach to social responsibility is a system in which in addition to the
    internal parts of the company; employees, managers, equipment etc.; the environmental elements
    are also considered. Elements such as competition, suppliers, and distributors. Additionally, the
    system serves as a model, in which a company notes that input is the direct result of the
    environment and output are place back in to the environment. The parties involved are generally
    everyone; the company itself, the consumers, the people who make the product, the local

    Case Study: Nike CSR Challenge

    government, the local residents. All of these parties and more are considered in an open-system
    approach. The stakeholders are investors whose interest in the company must be maintained, the
    lenders in which a solid relationship must be maintained, the consumer who without there is no
    company, the employees who make the product, the suppliers and the government.
    Leadership beyond borders refers to people who are able to see past borders created by
    others. Borders such as the ones created by their job. Seeing past these borders allows the
    individual to engage other and take or influence actions to address a systematic issue. This is
    referred to as transcending leadership. This form of leadership transcends the boundaries of
    one professional role and engages people on community goals. Its changes the concept of self to
    the greater good.
    Compatibility of profits with people and planet is an idea that those who can help, should
    help. Unfortunately, the business framework that many corporations currently follow do not
    allow for this. For many corporations the end goal is to maximize profits. It is everyones
    responsibility to bring about social change but a strong start would be through means of
    government regulations and enforcement to change the working conditions of factory workers.
    As it is now some work for social justice and others only capitalize of the suffering of others.
    Until we can change the ways of those individuals capitalizing, whether by force of by
    conviction, we cannot bring about compatibility of profits and people.
    Since reporting on its social and environmental practices in 2005, Nike has made massive
    leaps in improving its CSR. One of which being, after Hannah Jones appointment to vice
    president of corporate responsibility she visited a production plant on Bangladesh where they
    received reports of sub-par working conditions. After viewing first hand, all ties with the
    production company were severed. Nike also worked with its contract facilities to improve its

    Case Study: Nike CSR Challenge

    human resources and adjusted their material development to reduce water usage and climate
    change. These actions and countless more were taken and turned Nike from a villain to a hero in
    a matter of a decade.

    Case Study: Nike CSR Challenge

    6
    References

    Deresky, H. (2014). International management. Boston: Pearson.


    Newell, A. (2015). How Nike Embraced CSR and Went From Villain to Hero. Triple Pundit:
    People, Planet, Profit. Retrieved from http://www.triplepundit.com/special/roi-ofsustainability/how-nike-embraced-csr-and-went-from-villain-to-hero/

    You might also like