What Is A Business?
What Is A Business?
What Is A Business?
edu/7825083/Assignment_1_Business_Environment
info
Business
and
environment
is
composed
of
two
words
of goods, services,
or
both
to
consumers. Businesses
are
prevalent
in capitalist economies, where most of them are privately owned and provide goods and
services to customers in exchange for other goods, services, or money. Businesses may
also be not-for-profit or state-owned. A business owned by multiple individuals may be
referred to as a company.
What are the different types of business?
Local business: A company which provides goods or services to a local population.
Though most often used when referring to a locally-owned business, the term may also
be used to describe a franchise or corporate branch operating within a local area.
National
business:
and
services operating within the borders of and governed by the regulations of a particular
country. The health of its home country's national market in terms of the supply and
demand for the product that a business offers can be a strong determinant of its success.
European Union : EU' A group of European countries that participates in the world
economy as one economic unit and operates under one official currency, the euro.
International
business:
International
business is defined as
commercial
transactions that occur across country borders. When a company sells products in the
US, Japan and throughout Europe, this is an example of international business.
Global business refers to international trade whereas a global business is a company
doing business across the world. The exchange of goods over great distances goes back a
very long time. Anthropologists have already established long-distance trading in
Europe in the Stone Age.
Public sector is owned and run by the government for the people. People pay taxes to
the government and this money is used to finance most of the public sectors. The main
purposes of public sectors organizations are to provide essential public services and to
use resources well for the benefit of the community.
Private businesses are owned and run by private individuals. Examples of private
sector businesses are franchises, companies (private and public), partnership and sole
traders. Purposes of private sector organizations are making profit, growing their
business, increasing market share and maximize sales.
Voluntary groups are not owned by any individual people. However, some will be
responsible for ensuring that it sets targets and budgets and does what it is set up to do.
In most instances they try to help particular types of people like guide dogs for the blind
or Oxfam etc. In order to survive they normally must at least break-even (for an example
spend no more than they take in through fundraising, grants and donations etc)
Different business sectors in the economy
commercial activities other services; which, many brands is considered as PLCs leader
in Vietnam, PGC, VIPCO, VITACO, PJICO, etc.
1.2. Describe the different stakeholders in an organisation
Everybody related with the association is known as the partners or stakeholders. Diverse
partners have need and desire from the association considering that extent the
association needs to address all the issue and desire of these partners (Preston & Steel,
2002).
Mention the different stakeholders who influence the purpose of the two
contrasting businesses
Customers: Customer is the key player of the association who expects quality items,
dependable administrations, great client care services and reasonable and rational costs,
among different factors return of their payment. This is the first degree or division that
Sainsbury needs to consider before meeting goals of different partners as though clients
are not fulfilled then the association will endure over the long haul.
Shareholders or investors: shareholders are the real proprietor of the association
where administration lives up to expectations for the interest of the shareholders.
Shareholders interest is to have a decent capital gain, nice looking profit amount and
development in the estimation of the shares however these desires are not constrained
to these. They need a balanced return against the risk they are taking investing into the
association (Gitman& McDaniel, 2009).
Employees: Employees has more than 537,000 workers everywhere throughout the
world. This vast number of representatives expects a decent open doors and
compensation from the organization. Other than that representatives are occupied with
the free stream of data to survey the possibility of the association considering the
compensation, retirement benefit and vocation opportunities (Gitman& McDaniel,
2009).
Suppliers and other trade creditors: Sainsbury has numerous suppliers as the
organization has differentiated products for the clients. These suppliers need great
payment frameworks, adaptable terms of credit and business understanding and the
behaviour of the association.
In Sainsbury , they just focus on the customers, produce products in accordance with
customer satisfaction but profitable and beneficial for individuals because this is private.
Petrolimex is opposite, they aim to customer but their goals are serving the community.
Value of Sainsbury simply is everyday-value, it just for customers need and that will
bring out relationship, customers loyalty and satisfaction, but value of Petrolimex was
not so, their value is diversity, is the legacy of national, people and economics. It not
only focus to develop the group, but also is the obligation for national by traditional
history. However, Sainsbury development is successful because they just aim to
customer and only find out how profitable to themselves instead of have to attention to
public, to country.
2 Understand how businesses are organised to achieve their purposes
2.1 Describe how two businesses are organize
Organisational structure:
Organizational structure is a system used to define a hierarchy within an organization. It
identifies each job, its function and where it reports to within the organization.
Organizational Height
Organizational height defines how many levels or layers from the decision
makers and down there are. Organizational height is expressed as tall
organizations with many levels or flat organizations with few levels.
Departmentalization
Its critical for an organizational structure to determine, categorize, and
organize the variety of tasks to be accomplished when achieving a main goal
and decide how to separate specific tasks from others. This involves
departmentalizing tasks, resulting in the formation of departments and
divisions within an organization.
Types of structure
Functional Structure
Functional structure is set up so that each portion of the organization is grouped according
to its purpose. In this type of organization, for example, there may be a marketing
department, a sales department and a production department. The functional structure
works very well for small businesses in which each department can rely on the talent and
knowledge of its workers and support itself. However, one of the drawbacks to a functional
structure is that the coordination and communication between departments can be
restricted by the organizational boundaries of having the various departments working
separately.
Divisional Structure
Divisional structure typically is used in larger companies that operate in a wide geographic
area or that have separate smaller organizations within the umbrella group to cover different
types of products or market areas. For example, the now-defunct Tecumseh Products
Company was organized divisionally--with a small engine division, a compressor division, a
parts division and divisions for each geographic area to handle specific needs.
Matrix
The third main type of organizational structure, called the matrix structure, is a hybrid of
divisional and functional structure. Typically used in large multinational companies, the
matrix structure allows for the benefits of functional and divisional structures to exist in one
organization. This can create power struggles because most areas of the company will have
a dual management--a functional manager and a product or divisional manager working at
the same level and covering some of the same managerial territory.
Functional areas
Through this chart, you can see here is the organizational chart of Sainsbury
company, headed by Managing Director, this position take responsibility for the all
part and find how to develop the company, it given the necessary strategies, how to
manage personnel and maintain the company's machines, then give way research
and development. Under Managing Director have 5 other sections as: Human
resources, finance, Administration ICT support, marketing and sales, customer
serviceFor the role of Human Resources, take responsible to train staff to enhance
the skills, knowledge and experience in dealing with customers in trade, especially
with this role, how to recruit new members are also important. In finance positions,
primarily the Sainsbury bank, equip customers or loyal customers an account, then
took money from the money sent by the customer, this activity can help customers
saving with a fixed interest rate of 3%, while for card purchases, there will also be
incentives like free money transfer fees. About administration ICT support, they
do the office work such as collecting and distributing mail, record keeping,
organizing meetings, suppose, for customers in Sainsbury members and today has
chapters Sainsbury promotions to customers, IT will send mail about the specific
information to customers. Identify and describe ways in which the business
stakeholders of contrasting organizational meet stated business purposes.
Marketing and sales, market research, learn about customer psychology is the
need to create customer satisfaction and customer loyalty, the role of marketing
and sales, actually Sainsbury is a group retail very large supermarkets, so attracting
customers that are more focused on the promotion than products, because it as a
gift to a customer wants to purchase. It may sound strange coming from a big
business, but at Sainsbury we really care about doing the right thing. And the
reason we are making such a big deal of it on the site of our recruitment is simple:
you will need to bring a passion for the business is responsible. Finally, customer
services, through what the role of human resource personnel were well trained, the
service issues will be an advantage for Sainsbury customers want to buy the phone,
staff specializing in IT sector will take care of the customer and help maintenance.
2.2 Explain how their style of organisation helps them to fulfil their purposes
Petrolimex
Including 62/63 provinces and cities in
Vietnam with 42/68 units members of
Petrolimex do business gas.
Besides, with retailers, Petrolimex
owns 2170 gas stations across Vietnam,
out of about 13,500 service stations by
all economic sectors
Sainsbury
Sainsbury has 75 millions shopping
trip every weekend in 12 countries with
over 500000 colleagues.
Besides, Sainsbury is a growing
group in the UK, they have over 3,000
stores and more than 300,000
colleagues around the world, therefore
they have to develop and strengthen the
business base in the UK.
Vision
Goals and
Objectives
Mission
Size
Value
Product
Sainsbury serves their customers with high respect. Sainsburys employee takes
note of customers need and the price they are willing to pay. Sainsbury
management try to involve customers in their decision and buying. Sainsbury
take surveys at different place to know what customer like and what they need.
Sainsbury try to fulfil customers every need in their everyday life style. These
strategies apply to good customer service and good customer service helps to
improve their sales and profit.
SMART objectives
Objectives give the business a clearly defined target. Plans can then be made to
achieve these targets. This can motivate the employees. It also enables the business to
measure the progress towards to its stated aims.
The most effective business objectives meet the following criteria:
S Specific objectives are aimed at what the business does, e.g. a hotel might have
an objective of filling 60% of its beds a night during October, an objective specific to that
business.
M - Measurable the business can put a value to the objective, e.g. 10,000 in sales in
the next half year of trading.
A - Agreed by all those concerned in trying to achieve the objective.
R - Realistic the objective should be challenging, but it should also be able to be
achieved by the resources available.
T- Time specific they have a time limit of when the objective should be achieved, e.g.
by the end of the year.
Possible factors which can impact on the organisation including:
Profit Maximisation. The most basic model of a firm assumes firms wish to maximise their profit. They will do this by
increasing revenue (price * quantity sold and reducing costs. Higher profits enable a firm to pay higher wages,
dividends to shareholders and survive an economic downturn.
Growth Maximisation. An alternative to profit maximisation is for a firm to try and increase market share and
increase the size of the firm. They can do this by cutting price and increasing sales. Growth maximisation may come
at the expense of lower profits. For example, starting a price war can lead to lower profits but enable higher sales.
Social / Ethical concerns. A firm may not be motivated by money but may seek to offer a service to the local
community. They may voluntarily take decisions which help the environment / local community. Many big firms now
place a key role on promoting their ethical policies; arguably there may also be some marketing benefits to promoting
ethical and social concerns. It could have a tie up with profit maximisation.
Corporate Image. Related to social / ethical concerns is the image / brand of a firm. It may wish to cultivate a certain
image and brand. Google do no evil. BP Beyond Petroleum. Body Shop leader in human and animal rights
Stakeholders Well Being. A firm may also be concerned about the welfare of its stakeholders suppliers, workers
and customers. For example, giving training and long term job security to its workers.
Survival. For many business, it seems a matter of surviving breaking even. In desperate times, firms may be forced
to sell off assets to keep their creditors at bay. For many small local businesses struggling in a highly competitive
market, survival may be the best they can hope for. IN a way survival strategies are a form of profit maximisation as
survival will still involve trying to increase revenue and reduce costs.
Another issue for firms is:
Market-share: Businesses gain a larger market-share by increasing the sales of their products
against competitors. This may involve reducing prices. To win the loyalty of customers and
encourage
repeat sales, businesses need to be reliable and provide a quality service to their c
3.1 Describe the influence of two contrasting economic environments on business activities
within a selected organisation
Inflation rate
Until the present time, inflation in Vietnam has been decreasing over the
previous year, particularly at a time in July 2014, the inflation rate was kept at
4.98%. Unlike the previous year, at the time of October 2013, the inflation rate is
high up to 7.5%. In Vietnam had an average of 7:26% in 1996-2014 and reached a
record high of 28.24% which is a record low of -2.60%. With inflation as a result, the
Group's business Petrolimex is very difficult, moreover, with state-owned company
like Petrolimex, increasing gas price in the market in Vietnam is impossible. To
concretize the problems of inflation, as the chart below inflation in Vietnam in
recent years:
Unlike Vietnam, the inflation rate in the UK is significantly lower than the rate
of inflation in Vietnam. In recent time, the inflation rate in July 2014 was the lowest
only 1.5%, compared with last year inflation rate in October 2013 was just highest
2.8%. According to statistics from the National Statistics Office, the average inflation
rate is 2.78% of the UK from 1989 to 2014 with a maximum of 8:50% in 1991 and a
minimum of 0.50% in 2001
Unemployment
significantly reduce.We can see that in Vietnam there are many foreigners who
come here to work, from office work to teaching, including the UK
Another problem in two countries Vietnam and the UK it is about living
standards, the UK is a developed country and is also the country with high living
standards, with sufficient manpower ratio, better education and training. And in
Vietnam, a country with a population of about 89 million people fairly crowded, so
much human resources, but the kind of education and training in Vietnam do not
have professional skills, and lifestyle somewhat outdated, therefore lead to poor
performance
financing as the cost of capital will increase while the customers will
reduce their consumption level that will reduce the sales volume of
Tesco. On the other hand, If Interest rate reduces then Tesco will be
able to get more financing at lower cost. This will help Tesco operate
problems while home country sales will increase more value for Tesco.
Changes in the tax rate: If government changes the tax rate through
the fiscal policy then it will affect the business activities from different
perspective (Edgar, 1992 ). If tax rate is reduced then Tesco will be
benefited and company may increase the quality of the products
without considering the changes in the price. Or Tesco can increase
more expenses on the advertisement or other sector as reduction in
About Petrolimex
Vietnam has had a big impact by fiscal policy in 2007 after Vietnam
has already joined to the WTObecause Vietnam has changed the
economic in market.In the petroleum segment of Petrolimex, private
enterpriseswas able to sell gasoline, provided that after payment of
taxes to the government. Therefore, in recent years, ignored by policy
support for fuel price, gasoline prices are rising fast like "vane". The
chart below is the price of petrol in Vietnam market
Through chart we can see rising the price of gasoline in Vietnam, also
partly due to the open market and inflation. However, with some of the
effects of monetary policy, such as reduce oil prices, gas and also
reduce income tax along with interest rates. Therefore, the market is
still reached Petrolimex good business and has decided to expand to
foreign countries markets like Singapore (BloomBerg)
Successful policies have the effect of shifting the LRAS curve to the right leading
to a rise in potential output
Supply-side reform on its own is not enough to achieve this growth. There must
also be a high enough level of AD so that the productive capacity of an
economy is actually brought into play.
Influences on demand
LO4 Know how political factor, legal and social factor impact on business
4.1. Describe how political, legal and social factors are impacting upon the
business activities of the selected organisations and their stakeholders
Political impacts
Political stability is usually defined as the state of peace that is normal experienced in a
country from the activities from the government and also the government in this situation
will make decisions and keeping the best interests in mind for people.
The conservative party that is normally referred as the Tory party and is a centre right
political party in the UK and as of 2013 it has become the largest political party in the UK
and also the largest single party in the house of commons with 303 MPs. Govt initiatives: is
when the Government can support business through grants and tax reductions and an
example of this is the solar panels grant.
Also when the government chooses to Investment finance this then involves selling part of
your business (shares) to an investor. The investor will then take a share of any profits or
losses that the company makes.
The International Monetary Fund describes itself as an organization of 188 countries that
works to foster global monetary cooperation, to then secure financial stability, facilitate
international trade, promote high employment and sustainable economic growth, and
reduces poverty around the world.
The Government may change the tax rates up or down this will be to try help boost the
economy, an example of this is VAT this means all non food and adult clothing range will
need different prices on the shelf edge labels this then means staff will then have to go
change the SELs ( shelf edge labels). Although this then will change the profitability and
finance department of the company as they will then need to change the profit sheets that
report back to the business.
The government have their own initiatives for companies and these are the healthy eating
and fit for life, these are the type of campaigns that the supermarkets will try to support to
then try get more funding or advertising for the company from the government, this is by
the prime minister if he mentions how good ASDA has been supporting the certain
campaigns.
Also the government are also offering support and funding to business that will or are
offering apprenticeships, to then try getting more people in to a job and working life.
Legal impacts
The legal impacts are that ASDA must follow the law, and an example of this is the trade
description act, this is where the product most be described accurately otherwise it can
cause an issue and an example of this the big issue with meat earlier this year, so it is
extremely important that you describe the product well and accurately if not then the
trading standards will have no other choice but to get involved.
Consumer protection is when a group of laws and organisations have designed to ensure
that the rights of consumers, these are put in place to hopefully prevent businesses that
engage or are planning on engaging in fraud or specified unfair practices to try and gain or
taking an advantage over competitors.
FSA is the foods standards authority, this is where they regulate the amount of salt that is
allowed in products and also the amount of palm oil that is allowed in the products and this
is from the sustainable rain forests.
Health and safety standards are the most important, and for all the new workers will have a
full day having an induction before that are allowed to start their job, they are also shown
around their work place and they are also shown the areas that they wont be allowed to go
due the dangerous machinery.
The legal frameworks is where the business chooses the way it operates, this will then
determine who has what role and share to the business, this will also determine the
relationships between investors, employees customers etc.
Social impacts The social impacts that ASDA may face are the difficulty to recruit the right people for the
job in the stores or the offices depending on where they will be based, also most of the
workers that are in the stores are an unskilled workers on the minimum wage given .
ASDA is a company that will support charities and the main one they support every year is
tickled pink, they are always thing outside the past ways they have raised money to, give
customers a new product to buy to support the charity.
ASDA has a company cannot discriminate anyone from having a disability, different religion
or if they are pregnant and other things on this terms and when they are employed by the
company or if they are in the HR Department they are then recruiting they are also not
allowed to ask questions in these areas.
ASDA like to support their local community and an example ASDA helped out in a local park
in Bradford, by tidying it up and planting new plants to make it look more presentable and
cleaner, they also do talks in schools in local areas and give out free stock for sports days.
Demographics are the main numbers in a given population these can also be used
to identify gender, age, ethnicity, also the knowledge of languages, disabilities,
mobility, home, and employment status, and even the location you live in also most
of the timesthese types of data are used widely in public opinions, polling
and marketing.