Itinerary Dec18th, 2015

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Belmont University, Barcelona, March 06 - March 13, 2016

Sun, Mar 06, 2016

bienvenidos a Barcelona!

day 1

arrive Barcelona

own arrangements

meet ISP representative at the airport, transfer to hotel


afternoon

evening

check-in
traditional tapas welcome dinner
tapas are a way of life in Spain. Have dinner in one of the tapas' tavern
and enjoy one of Barcelonas most delicious tradition
return to hotel

Mon, Mar 07, 2016

walk/restaurant

walk

Catalan business environment and culture


breakfast

morning

bus transfer

day 2
hotel

orientation talk by ISP representative and Belmont faculty

conference room

presentation: from a model country to deep crisis and back


e.g. FocusEconomics
key points: reaction to economic upheavals, socio-economic
background, future outlook & possible solutions, Catalonia vs. Spain
presentation, discussion

conference room

coffee break

late morning

presentation: economic impact of the Olympic Games


e.g. CEO-UAB Universitat Autonoma de Barcelona (Olympic Studies
Centre at Autonomous U.)
key points: resources, costs, benefits and impact, comparison with
other Olympic Games
presentation, discussion

restaurant

group lunch with speakers

late afternoon

conference room

cultural event: guided bicycle tour of Barcelona


explore Raval, Gothic Quarter, Barceloneta beach, Ciutadella Park, Arc
the Triomf, Sagrada Familia, Casa Mill, Casa Batll while taking a
relaxing bike ride. You can see the famous sights and places from
uptown La Sagrada Familia to downtown beach. Discover Barcelona
and its hidden treasures. An easy ride full of photo opportunities,
stories and memorable anecdotes with a free drink at a beach cafe.

bikes

rest of the day at leisure


recommended activity: enjoy the atmosphere of La Rambla - the most
famous street in Barcelona. This busy street is just for pedestrians and
is lined with outdoor markets, shops, restaurants, and cafes

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Tue, Mar 08, 2016

business background of the Spanish economic


powerhouse
breakfast

morning

day 3
hotel

visit: from Spain to the rest of the world - expansion strategies of a


domestic company
e.g. Nutrexpa
key points: market entry strategies, bringing products/services to
foreign markets, tips for global success
management presentation, discussion, tour of facilities

bus half day

lunch on your own

afternoon

late afternoon

case study: adjusting marketing strategies - how to boost a


descending demand
e.g. Hard Rock Cafe Barcelona
key points: new marketing channels & tools, being ahead of
competitors, do's & don'ts with Spanish consumers
management presentation, case study, discussion

public transport

tba

mixer with local business people


rest of the day at leisure
recommended activity: discover the Gaudi architecture such as Sagrada
Familia, Gell Palace, Batll House, or Park Gell

Wed, Mar 09, 2016

the social aspect of business


breakfast

morning

late afternoon

day 4
hotel

volunteering experience: addressing social issues and achieving


positive change
e.g. Vicente Ferrer Foundation
take a half-day to learn about one of the local NGO's and join the
volunteers for a practical excursion into their daily activities
presentation, discussion, volunteering

bus full day

group lunch

restaurant

cultural event: cava tours to Freixenet and Gramona


explore the center of production of a sparkling wine known as cava,
Sant Sadurn d'Anoia . Take the opportunity to visit two of famous cava
producers: e.g. Freixenet and Gramona. Sample and experience why
this sparkling wine has acquired international fame.
rest of the day at leisure
recommended activity: visit Barceloneta - classic neighbourhood by the
sea, where the people of Barcelona love to come and eat fish, seafood
and "tapas"

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Thu, Mar 10, 2016

best practices & lessons learnt


breakfast

morning

day 5
hotel

visit: specifics of Spanish accounting regulations vs. the international


regulations
e.g. Iberaudit Kreston
key points: challenges for foreign investors as well as local companies,
the impact of the EU, comparison with the US
management presentation, discussion

bus half day

lunch on your own

afternoon

visit: leadership experience - ways to overcome the economic


downturn
e.g. Coperfield for Social Good
key points: past, present and future of leadership, role of innovation,
opportunity to redefine strategies
management presentation, discussion

public transport

rest of the day at leisure


recommended activity: admire the extravagant modern architecture at
Palau de la Msica Catalana, named a UNESCO World Heritage Site in
1997. This concert hall uses ornate materials and stained glass windows
resulting in a mesmerizing building

Fri, Mar 11, 2016

why Barcelona?

day 6

breakfast

morning

hotel

visit: Barcelona as an attractive destination for investments


e.g. Ubisoft Barcelona / Mobile
key points: is Barcelona getting back on its feet? reasons to invest, pros
and cons, business opportunities
management presentation, discussion

restaurant

wrap-up group lunch

afternoon

public transport

cultural event: visit to Museum FC Barcelona & Camp Nou


visit to the impressive Camp Nou, 3rd largest soccer stadium in the
world and the most visited museum in Barcelona. Learn why Spain has
some of the most passionate soccer fans in all of Europe

public transport

rest of the day at leisure


recommended activity: visit the Mercado Boquera, Spain's most
famous public market, and enjoy some typical Spanish cuisine

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Sat, Mar 12, 2016

day trip to Montserrat and Sitges


breakfast

day 7
hotel

cultural event: full day trip to Sitges and Montserrat


discover Sitges, a lovely town, located on the seaside 35 km southwest
of Barcelona; and Montserrat, a mountain top monastery situated atop
an unusual rock mountain, very popular among Catalans

bus/walk

lunch on your own

evening

flamenco farewell dinner at Tablao de Carmen


take a journey through different types of Flamenco; enjoy the original
choreography, get immersed in the live music, beauty, light and
strength this show has to offer
return to hotel

Sun, Mar 13, 2016

bus transfer/restaurant

bus transfer

depart for USA

day 8

breakfast

hotel

check-out, transfer to the airport

bus transfer

depart for USA

own arrangements

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