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    Marketing Plan - Breakfast of Champions 2015

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    Felipe Florez
    The Legal Aid Society is hosting its 8th annual Breakfast of Champions fundraising event. The objectives are to acquire at least 10 large sponsors and 15 smaller sponsors, and increase community awareness. The target market includes generous Florida corporations and those on the Forbes list of most generous companies. Marketing tactics will include advertising, PR, radio, direct mail, newsletters, website promotion, and e-commerce. An action plan details activities like press releases, radio announcements, mailers, and social media from August to October to garner sponsors for the October event. Monitoring will track progress against the activity plan.

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    Marketing Plan - Breakfast of Champions 2015

    Uploaded by

    Felipe Florez
    130 views5 pages
    The Legal Aid Society is hosting its 8th annual Breakfast of Champions fundraising event. The objectives are to acquire at least 10 large sponsors and 15 smaller sponsors, and increase community awareness. The target market includes generous Florida corporations and those on the Forbes list of most generous companies. Marketing tactics will include advertising, PR, radio, direct mail, newsletters, website promotion, and e-commerce. An action plan details activities like press releases, radio announcements, mailers, and social media from August to October to garner sponsors for the October event. Monitoring will track progress against the activity plan.

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    Marketing Plan

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    Marketing Plan_ Breakfast of Champions 2015

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    The Legal Aid Society is hosting its 8th annual Breakfast of Champions fundraising event. The objectives are to acquire at least 10 large sponsors and 15 smaller sponsors, and increase community awareness. The target market includes generous Florida corporations and those on the Forbes list of most generous companies. Marketing tactics will include advertising, PR, radio, direct mail, newsletters, website promotion, and e-commerce. An action plan details activities like press releases, radio announcements, mailers, and social media from August to October to garner sponsors for the October event. Monitoring will track progress against the activity plan.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    130 views5 pages

    Marketing Plan - Breakfast of Champions 2015

    Uploaded by

    Felipe Florez
    The Legal Aid Society is hosting its 8th annual Breakfast of Champions fundraising event. The objectives are to acquire at least 10 large sponsors and 15 smaller sponsors, and increase community awareness. The target market includes generous Florida corporations and those on the Forbes list of most generous companies. Marketing tactics will include advertising, PR, radio, direct mail, newsletters, website promotion, and e-commerce. An action plan details activities like press releases, radio announcements, mailers, and social media from August to October to garner sponsors for the October event. Monitoring will track progress against the activity plan.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    Marketing Plan for 2015

    Breakfast of Champions
    Introduction:
    The Legal Aid Society of the Orange County Bar Inc, is a non-profit organization that
    works with charities and over 7,342 orange county attorneys. Currently, there are 17
    associations in orange county. The Legal Aid provides assistance to low-income
    residents, the working poor, and abused, abandoned, and neglected children in civil
    legal aid arena.
    The Breakfast of Champions is an annual fundraising event hosted by the Legal Aid
    Society that brings in over 600 members of the legal community every year. The profits
    raised through these events goes towards helping the offices of the legal aid who
    provide help throughout the low-income community.
    The following are brief descriptions of Marketing Tactics, Objectives, and Strategies we
    can use to make this year as successful as the past ones.

    Goal Statement:
    To solicit corporate donations for the 8th annual Breakfast of Champions to benefit the
    non-profit organization.

    Objectives:
    1. Acquire at least 10 large sponsors (Silver Sponsorship or higher)
    2. Acquire at least 15 smaller sponsors (Bronze and Copper)
    3. To bring more community awareness

    Market:
    The target audience for this fundraiser is Forbes list of Americas Most Generous
    Corporations and the corporations located in Florida that are known to give back to the
    community.
    You will find this information attached in the last page of this plan.

    Marketing Tactics:

    Advertising
    PR
    Radio
    Direct Mail
    Exhibitions

    Newsletters
    Website Promotion
    E-Commerce

    Action Plan:
    In order to garner as many sponsors as we can, Legal Aid must advertise in every
    available platform.

    Advertising/PR: Through Press releases and advertisements put in newspapers


    and local magazines, we can generate sponsors to participate in the fundraising
    event.
    Radio: Calling local radio stations and asking them play a public service
    announcement will get the word around about the fundraiser
    Direct Mail/Newsletters: Acquiring a mailing lists and distributing flyers can help
    attract philanthropists who are looking to support a communal cause.
    Website Promotions: Creating a Facebook event page and adding different
    organizations online will help the social presence of both the Legal Aid Society
    and the event itself. Creation of a Twitter page and twitting about the event once
    a week can keep our followers updated on how the event is panning out so far.

    Budget:

    Undetermined

    Monitoring:
    To ensure that everything is on schedule, it is a good idea to set out all the proposed
    activity, from the fundraising marketing campaign launch to the actual event date. The
    following activity plan will provide a general glance of the actions we need to undertake.
    Activity
    PR/ ADV
    Radio
    Website
    Promotions
    Direct Mail/
    Newsletters

    August 2015

    September 2015

    October 2015

    Corporate Giving Programs in Florida


    Corporation
    Name

    City of
    Headquarters

    Phone
    Number

    Allstate Financial
    Workplace Division
    Arbys
    AutoNation, Inc.
    BankAtlantic Bancorp Inc.
    Blue and Blue Shield of
    Florida (BCBSF)
    Blue Cross and Blue Shield
    of Florida, Inc
    Capital City Bank Group,
    Inc
    Catalina Marketing
    Corporation
    Celebrity Cruises Inc.
    Chicago Title and Trust
    Company
    CSX Corporation
    Darden Restaurants, Inc
    Dex Imaging
    Dixon Ticonderoga
    Company

    Jacksonville

    (800)-521-3535

    Ft. Lauderdale
    Ft. Lauderdale
    Ft. Lauderdale
    Jacksonville

    (678) 514-4143
    (954) 769-6000
    (954)-940-5300
    1-(877)-352-5830

    Winter Park

    (877) 352-5830

    Tallahassee

    (850)-402-7500

    St. Petersburg

    1-(877)-210-1917

    Miami
    Jacksonville

    (407) 296-3174
    (312) 223-2195

    Jacksonville
    Orlando
    Tampa
    Heathrow

    (877) 744-7279
    (407) 245-4000
    (813)-288-8080
    (407) 829-9000

    Elevation Web Solutions


    for Non-Profits
    Florida Crystals
    Corporation
    Florida Panthers Hockey
    Club
    Florida Power and Light
    (FPL)
    Gate Petroleum Company
    Gulf Power Company
    Hard Rock Caf
    International Inc.
    Hughes Supply Inc.
    Infinity Software
    Development, Inc. (ISD)
    Jacksonville Jaguars, LTD.
    JM Family Enterprises, Inc.
    Miami Dolphins Ltd. , INC.
    Nicholas Financial, Inc.
    Orlando Magic
    Orlando Sentinel
    Communications
    Publix Super Markets, Inc.
    Purity Wholesale Grocers,
    Inc.
    Tampa Bay Buccaneers
    Tampa Bay Rays
    Tampa Bay Lighting
    Hockey Club
    The Orlando Predators
    Entertainment, Inc.
    Tupperware Corporation
    Winn- Dixie Stores

    Boca Raton

    (800)-475-4590

    West Palm Beach

    (561) 366-5100

    Sunrise

    (954) 835-7000

    Juno Beach

    (239) 430-1587

    Jacksonville
    Pensacola
    Orlando

    (904) 737-7220
    (850) 286-3555
    (407) 445-7625

    Orlando
    Tallahassee

    (407)-843-9100
    (850) 383-1011

    Jacksonville
    Deerfield Beach
    Davie
    Clearwater
    Orlando
    Orlando

    (904)-633-2000
    (800)-565-3987
    (305) 943-8000
    (352) 840-0707
    (407) 916-2400
    (407) 420-5000

    Lakeland
    Boca Raton

    (800)-242-1227
    (800)-323-6838

    Tampa
    Tampa
    Tampa

    (813) 870-2700
    (727)-825-3137
    (813)-301-6500

    Orlando

    (407)-355-2200

    Orlando
    Jacksonville

    (407) 826-5050
    (904) 783-5000

    Forbes Most Generous Corporations


    Corporation
    Name

    City of
    Headquarters

    Phone
    Number

    Walmart
    Bank of America
    Exxon Mobile
    CitiGroup
    Johnson and Johnson
    Chevron
    At & T
    General Electric
    Microsoft
    Wells Fargo

    Bentonville, Arkansas
    Charlotte, NC
    Houston, TX
    Manhattan, NY
    New Brunswick, NJ
    Orange, CA
    Dallas, TX
    Fairfield, CT
    Redmond, WA
    San Francisco, CA

    1-(800)-925-6278
    (888) 550-6433
    (972) 444-1000
    (800) 627-3999
    (732) 524-0400
    (714) 919-1070
    (214) 741-6655
    (203) 373-2652
    (425) 703-6214
    1-(800)-869-3557

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