2015.01 Jan Marketing Update - All

Clipsal & Schneider Electric Partner Business
January 2015
Saturn ZEN
The beauty of simplicity. Subtle modern look with clever design features.
StarServe Bluetooth
Home Audio
Conext XW+
Hybrid Inverter
Knowledge is power, so in every edition well provide you with a

short-list of key messages about market trends and innovative
product developments.
Saturn ZEN: Simplifying life beautifully. Combining form

and function, the range features standard LED switches,
premium matte finger print resistant finish and the unique
pictogram buttons and charging shelf - 'smart shelf'.
StarServe Bluetooth Home Audio: Music with

Bluetooth connectivity convenience.
Conext XW+ Hybrid Inverter: Adaptable single-phase

and three-phse inverter/charger system with grid-tie
functionality and dual AC power inputs.
Welcome to the Clipsal and Schneider Electric Partner Business Marketing

Update your informative guide to the latest products, solutions and marketing
initiatives. Marketing Update has all the information you need to get informed.
Contents
Product and Solution Releases
Saturn Zen
4
5
Bluetooth Home Audio
14
Conext XW+ Hybrid Inverter
21
Upcoming Releases
28
WilcoROWCO
29
Product Updates
31
Competitor Updates
36
Competitor Updates
Marketing Communications
37
38
Life Is On Campaign
39
Gemcell Promotion
42
New and Updated Brochures
43
Consumer Advertising
43
Trade and Specifier Advertising
44
Digital Updates
45
Upcoming Events
46
Marketing Update. 2015 Schneider Electric.

INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL
Product and Solution Releases
Saturn Zen
The beauty of simplicity.
Subtle modern look with clever design features.
Introduction
The Clipsal by Schneider Electric plate ranges continue to grow and transform, with the release of
the Saturn Zen range of premium LED switches, sockets and the new charging smart shelf
accessory and pictograms. Continuing with the push button theme, Saturn Zen has a subtle,
modern design to suit both residential and commercial applications. With an understated look and
clever design features, the standard LED push button switches make it easy to find the switch at
night and with the introduction of Pictograms make it even easier to determine what room/area
you are switching.
With the release of our USB Charger Mechanism, the new range will offer an innovative charging
smart shelf accessory to allow you to take your smartphone or tablet off the table and put it on the
shelf that is part of the wall plate, in a neat and convenient way to charge your phone or tablet.
Following this launch, we will see the Saturn Zen finish within the C-Bus range of wall switches.
Currently in development are one, two, three and four button C-Bus Saturn Zen wall switches in
Zen White and Zen Black finishes. The C-Bus eDLT wall switch is being developed for the C-Bus
Saturn Zen range also. Product release is expected in the near future. Please stand by for further
news.
Why are we focusing on this?

To continue with the move from medium to optimum offers, Saturn Zen is based on the original
Saturn platform which is already well accepted in the market and will provide a more subtle modern
alternative for our customers. The new painted matte finish and flush buttons provides a seamless
look and styling for todays interior design, appealing to architects and specifiers.
This range offers the unique opportunity of providing an affordable up-sell from Slimline and
Classic and seamless cross-sell with Saturn.

Product Information
Unique Selling Features
Featuring a premium matte painted finish in Zen White and Zen Black that is UV resistant, chemical
resistant and finger print resistant that will compliment any home or commercial buildings styling.
Easier modern switch identification Pictograms

A range of Pictograms are available that are LED backlit. The standard LED push button
switches make it easy to find the switch at night and with the introduction of Pictograms
makes it even easier to determine what room/area you are switching. Buttons are
inserted/changed by the user. Total group sold separately as buttons.
Convenient USB charging Smart Shelf Accessory

This new range will offer an innovative shelf accessory to allow you to take your
smartphone or tablet off the table and put it on the shelf that is part of the wall plate.
Offering a neat and convenient way to charge either two smartphones or one tablet either
with USB or charger pack. Ideal for kitchens, bedrooms and offices.
Suits standard mounting accessories.
All products supplied with black mounting grids as standard.
Price Positioning
An affordable optimum offer at below the trade price of Saturn will allow consumers to move up to a
premium product from C2000 or Slimline by reducing the price gap.
Catalogue Numbers and Availability

Catalogue Number
Z4015C-ZW
Description
COVER TO SUIT Z4015 SATURN ZEN
Z4015C-ZB
Z4015-ZW
SOCKET SWT SINGLE 10A 250V SATURN ZEN
Z4015-ZB
SOCKET SWT SINGLE 10A 250V SATURN ZEN
Z4015L-ZW
SOCKET SWT SING 10A RND EARTH SATURN ZEN
Z4015L-ZB
SOCKET SWT SING 10A RND EARTH SATURN ZEN
Z4025C-ZW
Z4025C-ZB
Z4025H2C-ZW
COVER TO SUIT 4025H2 SATURN ZEN
Z4025H2C-ZB
COVER TO SUIT 4025H2 SATURN ZEN
Z4025H2-ZW
SOCKET SWT QUAD 10A 250V SATURN ZEN
Z4025H2-ZB
SOCKET SWT QUAD 10A 250V SATURN ZEN
Z4025-ZW
SOCKET SWT TWIN 10A 250V SATURN ZEN
Z4025-ZB
SOCKET SWT TWIN 10A 250V SATURN ZEN
Z4025XA-ZW
SOCKET OUTLET TWIN 10A 250V WITH EX SWT
Z4025XA-ZB
SOCKET OUTLET TWIN 10A 250V WITH EX SWT
Z4025XAC-ZW
COVER TO SUIT Z4025XA SATURN ZEN
Z4025XAC-ZB
COVER TO SUIT Z4025XA SATURN ZEN
Z4025XUA-ZW
SOCKET OUTLET 10A 250V TWIN LESS EX SWT
Z4025XUA-ZB
SOCKET OUTLET 10A 250V TWIN LESS EX SWT

Z4031VH-ZW
GRID & PLATE ASSY 1 GANG SATURN ZEN
Z4031VH-ZB
Z4032VH-ZW
Z4032VH-ZB
Z4033VH-ZW
Z4033VH-ZB
Z4034VH-ZW
Z4034VH-ZB
Z4036VH-ZW
Z4036VH-ZB
Z4060CSFM
CONTROLLER 3 SPD FAN 250V 75VA SATRN ZEN
Z4060VX-ZW
BLANK PLATE GRID AND FASCIA SATURN ZEN
Z4060VX-ZB
BLANK PLATE GRID AND FASCIA SATURN ZEN
Z4061/45C-ZW
COVER FOR Z4061/45 & D32 COOKER
Z4061/45C-ZB
COVER FOR Z4061/45 & D32 COOKER
Z4061/45-ZW
SWITCH COOKER S/POLE 45A 250V SATURN ZEN
Z4061/45-ZB
SWITCH COOKER S/POLE 45A 250V SATURN ZEN
Z4061AL-ZW
SWITCH 1G PB ARCH 250V 16AX/20A LED ZEN
Z4061AL-ZB
Z4061D32-ZW
SWITCH COOKER D/POLE 32A 415V SATURN ZEN
Z4061D32-ZB
SWITCH COOKER D/POLE 32A 415V SATURN ZEN
Z4061EDIM-KB
KNOB DIMMER / FAN CONTROL SATURN ZEN
Z4061-ZW
GRID & PLATE ASSY ARCH 1GANG SATURN ZEN
Z4061-ZB
Z4061PBL-ZW
SWITCH 1G PB 250V 16AX/20A LED SATRN ZEN
Z4061PBL-ZB
Z4061VF3CSF-ZW
Z4061VF3CSF-ZB
Z4061VH-ZW
GRID & PLATE ASSY 1GANG SATURN ZEN
Z4061VH-ZB
Z4062AL-ZW
Z4062AL-ZB
Z4062E450UDN-ZW
SWITCH/DIMMER UNIVERSAL 450W SATURN ZEN
Z4062E450UDN-ZB
SWITCH/DIMMER UNIVERSAL 450W SATURN ZEN
Z4062EDIM-KB
KNOB DIMMER / FAN CONTROL SATURN ZEN
Z4062-ZW
Z4062-ZB
Z4062PBL-ZW
Z4062PBL-ZB
Z4062VH-ZW

Z4062VH-ZB
Z4063PBL-ZW
Z4063PBL-ZB
Z4063VH-ZW
Z4063VH-ZB
Z4064PBL-ZW
Z4064PBL-ZB
Z4064VH-ZW
Z4064VH-ZB
Z4065PBL-ZW
Z4065PBL-ZB
Z4065VH-ZW
Z4065VH-ZB
Z4066PBL-ZW
Z4066PBL-ZB
Z4066VH-ZW
Z4066VH-ZB
60R16-ZW
SWITCH MECH ASSY 16A 250V SATURN ZEN
60R16-ZB
60R32-ZW
60R32-ZB
60R32COOK-ZW
SWITCH MECH ASSY 32A 250V MARKED COOKER
60R32COOK-ZB
SWITCH MECH ASSY 32A 250V MARKED COOKER
60ZPBC-ZW
BUTTON LABEL PK SATURN ZEN
60ZPBC-ZB
BUTTON LABEL PK SATURN ZEN
Z4032HS-ZW
SHELF HORIZONTAL SUITS SATURN ZEN Z4032
Z4032HS-ZB
Z4025HS-ZW
Z4025HS-ZB
Push
Button
LED
4000 Saturn
Platform
1 Gang
60 Series
Mechansim
ZEN Series
Catalogue Number Conversion
Know Your Product

Push Buttons are easily removed and replaced with Pictograms. Follow instructions supplied.

Technical Specifications
Cat. No.
Dimensions (mm)
Voltage
Current
Z4015C
118 x 76 x 5
Z4015
118 x 76 x 10
250V
10A
Z4015L
118 x 76 x 10
250V
10A
Z4025C
118 x 76 x 5
Z4025H2C
232 x 76 x 5
Z4025H2
232 x 76 x 10
250V
10A
Z4025
118 x 76 x 10
250V
10A
Z4025XA
118 x 76 x 10
250V
10A
Z4025XAC
118 x 76 x 5
Z4025XUA
118 x 76 x 10
250V
10A
Z4031VH
118 x 76 x 10
Z4032VH
118 x 76 x 10
Z4033VH
118 x 76 x 10
Z4034VH
118 x 76 x 10
Z4036VH
118 x 76 x 10
250V
75VA
Z4060CSFM
Z4060VX
118 x 76 x 10
Z4061/45C
118 x 76 x 5
Z4061/45
118 x 76 x 10
250V
45A
Z4061AL
98 x 38 x 10
250V
16AX/20A
Z4061D32
118 x 76 x 10
415V
32A
Z4061
98 x 38 x 10
Z4061PBL
118 x 76 x 10
250V
16AX/20A
Z4061VF3CSF
118 x 76 x 10
250V
75VA
Z4061VH
118 x 76 x 10
Z4062AL
98 x 38 x 10
250V
16AX/20A
Z4062E450UDN
118 x 76 x 10
250V
450W
250V
16AX/20A
250V
16AX/20A
250V
16AX/20A
250V
16AX/20A
Z4062EDIM-KB
Z4062
98 x 38 x 10
Z4062PBL
118 x 76 x 10
Z4062VH
118 x 76 x 10
Z4063PBL
118 x 76 x 10
Z4063VH
118 x 76 x 10
Z4064PBL
118 x 76 x 10
Z4064VH
118 x 76 x 10
Z4065PBL
118 x 75 x 10
Z4065VH
118 x 75 x 10

Z4066PBL
118 x 75 x 10
250V
16AX/20A
Z4066VH
118 x 75 x 10
60R16
25 x 25 x 40
250V
16A
60R32
25 x 25 x 40
250V
32A
60R32COOK
25 x 25 x 40
250V
32A
60ZPBC
Z4032HS
118 x 75 x 32
Z4025HS
118 x 75 x 32
Features and Benefits
Matte painted finish in white (ZW) and black (ZB) (finger print resistant)
LED push buttons as standard
Well accepted Saturn platform
Subtle, modern styling
Suitable for new build and retrofit projects.
Competitor Analysis
Comparison Charts
Feature
Clipsal by
Schneider Electric
Competitor
Push Button,LED Option
Arteor
Legrand
Push Button,LED Option
Excel life
Legrand
Soft touch matte finish
Linea
HPM
Subtle design
HagerBlue
Hager
Image

10
Target Market
Target Segment
Primarily aimed at residential and small commercial applications.
Target Audience
Consumers, Builders/Developers and Contractors.
Influencers
Architects/Designers and Specifiers.
Channel to Market
Wholesale channel.
Marketing Collateral
Literature
The Saturn Zen range is being showcased in the new Life Is On Campaign brochure style. This
12pp brochure will be used for all audiences including consumer, trade and specifier/consultants.
Print allocations will be dispatched to each state shortly after the launch. The annual brochure
allocation by state is based on current sales of Saturn range.
Brochure Allocation
TAS
400
SA
1600
VIC
3200
WA
2400
NSW
4800
NT
400
QLD
3200
Packaging
The new Saturn Zen unique style of packaging has been
designed to highlight the products and their features and
benefits to enhance the customers interaction and provide a
distinctive look on the shelf.

11
PR & Advertising: Digital, Print & Social Media

A fully integrated campaign will be rolled out across consumer,
architect/specifier and trade audiences including:
Interactive digital banners
Print ads: full page and double page
Email marketing (eDM) from internal and paid external publications

and audiences including Interiors Addict, Release, SwitchedOn
and OneSource
Facebook & Twitter posts & ads
YouTube video (post launch Q1 2015)
Point of Sale
200 selected consumer friendly wholesalers will have access to fully integrated door-shelf-counter
store assets:
Interactive counter top display units with mounted working product
Shelf wobblers
Floor decals entrance to end-cap
End-cap & shelf signage mounted with product
Display & Signage
30 x premium switch plate range display case for sales to use to engage
architects/specificers and builders.
Styles & colours board updated
Beacon, Powerhouse and Builder displays
Selling Tools
Power point presentation: A power point presentation will be provided to sales teams and
RBMs via box.
Real time customer interaction: QR Code and Near Field Communication (NFC) will be
used on this counter top
o
QR Code: The user will need to download a QR Code Reader App from the
iTunes Store (iPhone) or from Google Play (Android phones). The user will be
able to scan the code to be taken directly to the Saturn Zen campaign landing
page clipsal.com/saturnzen
NFC: Is available on mobiles (except iPhone) and user will need to ensure that
NFC is enabled in phone settings. By simply tapping the phone on the NFC icon,
the users phone will automatically load the Saturn Zen campaign landing page clipsal.com/saturnzen

12
Exhibitions
Previewed at Grand Designs Melbourne & Sydney 2014
Website & Owned Digital Tools

1.
Product campaign landing page: clipsal.com/saturnzen
2.
Addition to Life is On campaign landing page: clipsal.com/lifeison
3.
Trade product overview page
4.
Consumer product overview page
5.
eCat/iCat/iSelect/Clipsal.com - banners
Frequently Asked Questions

Question 1
How bright is the LED? Will it keep the occupant awake in a bedroom?
The LED colour appears as a soft light blue glow, not a bright crystal blue glow
Question 2
What is the LED life expectancy?
Generally LED life is 100,000 hours. If we consider two examples:
1.
2.
A switch locator, where the LED would be illuminated for say, 20 hours per day, the
LED would last approx 14 years.
A light on indicator, where the LED would be illuminated for say, 4 hours per day,
the LED would last approx 68 years.
Question 3
How much energy does the LED use?
The LED draws approx 0.0006A or 0.6 milliamps. If a customer installs 10 LED switches the total of
all LEDs is approximately 1.4W if they are all illuminated at the same time.
Question 4
Will the paint rub or flake off?
No, the painting application is designed to prevent wear and tear and will provide many years of
use.

13

Your sound made simple
Introduction
Clipsal Starserve Bluetooth Home Audio products have brought together the functionality of
Bluetooth Connectivity and convenience, in an affordable home audio solution. Providing a single
zone, unobtrusive ceiling mount solution without the need to relocate portable speakers.
There are 3 products that make up the offer.
6.5 inch (cone size) bluetooth in-ceiling pair of speakers (15W RMS) - Bluetooth module
and Amplifier mounted on back of Master Speaker
4.0 inch (cone size) bluetooth in-ceiling pair of speakers (8W RMS) - Bluetooth module
and Amplifier mounted on back of Master Speaker
Stand-alone Bluetooth amplifier - used for applications where independent passive

speakers can be utilised eg. Outdoor speakers, or for an existing system where cabling
can be re-routed to the Bluetooth amplifie for Bluetooth connectivity
With the three products on offer, there is bound to be one or more of the products to suit an
application within the home or small commercial premises.
The three Bluetooth products all run on the same Bluetooth connectivity principle.

The offer is an extension of our Starserve Home Audio range, to capture the market as changes in
lifestyle habits evolve. Music, entertainment and convenience are a big part of the growing trend in
the standard residential premises.
Bluetooth Home Audio has brought in products that form a solution which combines Bluetooth
technology that customers have adapted and aquainted themselves with over the years with an
audio offer that forms part of the home as opposed to an accessory to the home.
The Bluetooth home audio offer provides a lifestyle convenience to our customers without the need
to spend a fortune.

14
Product Information
Combination of Bluetooth Connectivity/Amplifier and Ceiling Mounted Speaker in the one

unit has given an unobtrusive Audio solution.
4.0 speakers have an aluminium grille which will not rust (not IP rated), so installing in the
bathroom ceiling is not a problem for these speakers (protects only against moisture
generated by steam).
Bluetooth Amplifier is ideal for a customer that wants the convenience of Bluetooth
connectivity on an existing fixed audio solution, re-routing of cables to the module can
provide this convenience. Can be used for its Bluetooth Connectivity and Amplification
features for any passive speakers such as the Clipsal outdoor speakers.
Both Speakers and Amplifier can be uniquely labelled to easily identify which product you
are pairing to both.
Speakers and Amplifier can be set with a personalised 4 digit passcode for secure pairing
- software can be downloaded on clipsal.com/downloads to change both ID and passcode
1:1 Connectivity one Bluetooth device to one Bluetooth product (1pr speakers or
amplifier connected 1pr passive speakers)
Does not automatically pair so no one is locked out from pairing their device to the
speakers or amplifier
Once paired with passcode, the speakers or amplifier are stored in your device therefore
not requiring you to enter passcode to pair again
When a call comes through on you device, sound output will automatically be diverted to
your device for privacy
When not in use the Bluetooth products go on low power standby mode saving on energy
Price Positioning
The offer is classified as an entry level home audio solution and therefore has been appropriately
priced to fit this category. We are targeting the majority of market that want these products to fit
their lifestyle without having to pay an exorbitant price for it.
Catalogue
Number
5600ICBT65
5600ICBT40
5600BTSA50
Description
Trade Price ex-GST
Speaker In-ceiling Bluetooth (6.5 Inch) 15W RMS

Amplifier Bluetooth, Stand alone 50W RMS
$405.73
$306.46
$441.98

Catalogue
Number
5600ICBT65
5600ICBT40
5600BTSA50
Description
Amplifier Bluetooth, Stand alone 50W RMS
Stock
1084
558
296
Stock will be saleable on the 2/02/2015

15
Model
5600ICBT65 Speaker In-ceiling

Bluetooth (6.5 Inch)
15W RMS
5600ICBT40 Speaker In-ceiling

Bluetooth (4.0 Inch)
8W RMS
5600BTSA50 Amplifier Bluetooth,

Stand alone 50W
RMS
Zones
Impedence
8 ohms
8 ohms
8 ohms
Input Frequency
Bluetooth
Compatibility
2.4GHz
A2DP Bluetooth
Enabled Devices
Bluetooth 2.1 +
EDR/Class 1
Up to 10m (unobstructed)
2.4Ghz
A2DP Bluetooth
Enabled Devices
Bluetooth 2.1 +
EDR/Class 1
2.4Ghz
A2DP Bluetooth
Enabled Devices
Bluetooth 2.1 +
EDR/Class 2
Audio Output
Power
Requirement
(Supplied)
Standby Power
15W RMS per channel
8W RMS per channel
50W RMS per channel
18V 3.0 Amp DC input
<0.5W
<0.5W
<0.5W
Amplifier Type
Frequency
Response
Speaker Cone
Diameter
Speaker Front
Diameter
Class D
Class D
Class D
58Hz - 20KHz
165Hz - 20KHz
N/A
200mm
100mm
N/A
240mm
135mm
N/A
Dimensions
N/A
N/A
130mm x 120mm x
45mm
205mm
105mm
N/A
20 oz
3 oz
N/A
Sensitivity
< 90 dB
< 86 dB
N/A
Weight
4.0kg (Packed)
1.35kg (Packed)
1.3kg (Packed)
Bluetooth System
Range
Speaker Cutout
Diameter
Magnet
USB Connection
Mini USB
Mini USB
Mini USB
Unique
Yes
Yes
Yes
Addressable
Passcode Set
Yes
Yes
Yes
Speaker Cable
10m
10m
N/A
Supplied
IP Rating
N/A
N/A
N/A
*Mini USB port to set customised Bluetooth Product ID and 4 Digit Passcode through Bluetooth
Write software, located on clipsal.com
Single zone only 1pr BT speakers or 1pr passive speakers connected to BT amplifier
In-ceiling speakers and ceiling mount amplifier
1:1 Connectivity one Bluetooth device to one Bluetooth product
Bluetooth devices can be uniquely labeled through the Bluetooth Write software on
clipsal.com
Personal 4 digit passcode - set through the Bluetooth Write software on clipsal.com
Does not automatically pair so no one is locked out from pairing their device to the
speakers or amplifier
Personalise Passcode setting
Once paired with passcode, the speakers or amplifier are stored in your device therefore
not requiring you to enter passcode to pair again
When a call comes through on you device, sound output will automatically be diverted to
your device for privacy
16
When not in use the Bluetooth products go on low power standby mode saving on energy
Speaker Cutout Template provided for easy installation
6.5 speakers are suited better for the larger areas with the 4.0 speakers can be installed
in the smaller areas of the premises.
Simple and easy installation provides a quick no fuss install.
Electrican is only needed to provide a 240v socket at the master speaker location with the
rest of the install can be done DIY.
Speaker Cutout Template provided for easy installation
Competitor Analysis
There is one competitor currently on the market called Resilinx, which have products of equal
performance and specification. Their go-to-market strategy, distribution and customer base differs
from ours; therefore the probability of crossover selling is minimal.
We will always face competition in the consumer market with portable Bluetooth speaker Sonos
have a WIFI Amplifier, however this requires cabling and passive speakers.
Please note that that Sonos are in a different market and have a different customer base. Their
system cost is considerably more than where we are positioned in the market. Please consider
these factors when making comparisons and when challenged by customers on it.
Target Market
Target Segment
Residential and Small Commercial (shop fronts etc.)
Target Audience
1.
Consumer
2.
Builders
3.
Electrical Contractor
4.
Wholesaler
Influencers
1.
Consumer There will be a strong push through the Clipspec program to drive demand.
2.
Builder
Channel to Market
Wholesaler

17
Literature
Product brochure allocations for states are as follows:
Product Brochure 8pp Life Is On Campaign

consumer brochure
Technical Datasheet Detailing Technical

Specifications
Instructions Supplied with product
User Manual 2pp In Packaging Amplifier
User Manual 2pp In Packaging 6.5 Speakers
User Manual 2pp In Packaging 4 Speakers

18
Packaging
Packaging is consumer focused and designed for point of sale display.
Advertising
Print and digital advertising will be a strong focus as part of the Life Is
On consumer campaign.
Display set up in Clipspec
Website
www.clipsal.com/bluetooth
Content will also be available in the clipsal.com homeowner audio products section and trade
StarServe section. Content will be live in February.

19

Question 1
Can you connect more speakers to the current set-up?
A: The sound output will be considerably reduced, it is not recommended to do this.
There is the potential to unbalance the impedence. The system has been designed for only 1pr
speaker output.
Question 2
Can you connect more zones to the current recommended set-up?
A: No, this is a single zone solution.
Question 3
Can you connect and control to more than 1 zone from your Bluetooth Device?
A: No, as one zone has one Bluetooth Receiver. Bluetooth devices can only connect to one
receiver at any one time.
Question 4
Can you connect more than one Bluetooth device to one Bluetooth receiver?
A: No, Bluetooth devices can only connect to one receiver at any one time.
Question 5
Does the Bluetooth Device automatically pair to the receiver when within vicinity?
A: No, this is so that it does not lock other users from pairing at any time. Once paired and
passcode entered, pairing again does not require passcode entered only requires to connect.

20
Conext XW+ Hybrid Inverter

Adaptable single-phase and three-phase
inverter/charger system with grid-tie functionality
and dual AC power inputs
Introduction
The Conext XW+ is the latest evolution of Schneider Electrics solar portfolio of off-grid and gridsupport products. From a single Conext XW+ unit to clusters up to 102 kW, the Conext XW+ is a
scalable system that allows for the integration of solar capacity as required. Adaptable and
scalable, the Schneider Electric Conext XW+ system is the one solution for grid-interactive and offgrid, residential and commercial, solar and backup power applications. Available solar charge
controllers, monitoring, and automated generator control modules enable further adaptability.

Off-Grid and Frid-Support Solar Systems are rapidly growing market segments, particularly as
battery and storage technology increases in capability and reduces in cost.
Product Information
The Conext XW+ range of hybrid inverters offer a very comprehensive feature set for off-grid and
grid-support applications.
Configurable from standalone 7.0kW system to clustered 3 phase systems up to 102kW
Supports DC coupled and AC coupled off-grid and grid-tie architectures
Supports charging of Lithium Ion battery packs
System configures quickly into compact wall-mounted system
Range of accessories including smart Battery Monitor for peak system performance

21
Price Positioning
The products are very competitively priced against the competition with $/W comparison below as
against equivalent products.
XW+ 8548
SMA SI 8.0
GS7048E
SPMC481
0.85
1.05
1.08
1.23
A$ / W

The below references are available as of February with trade prices as below.
Catalogue Number
Description
Trade Price (ex-GST)
865-7048-61
Conext XW+ Hybrid Inverter 7kW 230VAC
$5013.00
865-8548-61
Conext XW+ Hybrid Inverter 8.5kW 230VAC
$5762.00
865-1030-01
Conext Battery Fuse Combiner 160A
$226.00
865-1031-01
Conext Battery Fuse Combiner 250A
$459.00
865-1080-01
Conext Battery Monitor
$558.00
865-1025-01
Conext XW+ Conduit Box
$116.00
Catalogue Number Conversion

The new XW+ products replace existing products as below:
Previous Reference
New Reference
865-1040-61
865-7048-61
865-1035-61
865-8548-61
865-1025
865-1025-01
Know Your Product

Performance
XW+ has high surge performance at 30 min and 60 seconds. This is ideal for starting
demanding loads like pumps
XW+ is operational up to 70C
XW+ AC Couples with compatible PV Inverters which allows PV inverter systems to be

used off-grid or during grid outages
XW+ 230VAC units provide reactive power on (AC1) with power factor lead/lag of 0.7
Flexibility
XW+ scales up for both three-phase off-grid and grid-tie backup. Up to 12x XW+ units in a
multi-cluster arrangement can supply up to 102kW of battery supported inverter power
using an external contactor to switch AC bus line.
XW+ fully integrates Solar Charge Controllers (DC Coupled solution)
XW+ has intelligent functionality

o
Grid Sell Excess DC power is exported to the electric grid, where possible
Parallel Power supplements grid input helping to avoid peak utility charges
Priority Power prioritizes consumption of power from battery or solar charge
Gen Support works with a generator to supplement its power capacity

22
Easy to Install
System configures quickly into compact wall-mounted system Integrates both grid and
generator power with dual AC inputs
Balance of system components integrates battery bank, solar charge controllers and
generators
Commission the entire system with PC software tool and Conext ComBox
Easy to Monitor with ComBox Monitoring
Configure and view device performance
Web page interface or Android tablet
Control the inverter charger system and other Conext devices
Trouble shoot the system
Upgrade device firmware
XW+ 7048 E
865-7048-61
XW+ 8548 E
865-8548-61
Inverter AC output
Output power (continuous) at 25C
5500 W
6800 W
Overload 30 min / 60 sec at 25C
7000 W / 9500 W
8500 W / 12000 W
Output power (continuous) at 40C
4500 W
6000 W
Maximum output current 60 seconds
40 A
53 A
230 Vac
Output voltage
< 5%
Total harmonic distortion (THD) at rated power
40 to 64 V (48 V Nominal)
Input DC voltage range

Maximum input DC current
150 A
180 A
Charger DC output
Maximum output charge current
110 A
140 A
40 - 64 V (48 V Nominal)
Output charge voltage range
Three stage, two stage, boost, custom
Charge control
Flooded (default), Gel, AGM, LiON, custom*
Compatible battery types
440 to 10000 Ah
Battery bank range (scaled to PV array size)
AC input
AC 1 (grid) input current (selectable limit)
3 - 60 A (56 A default)
AC 2 (generator) input current (selectable limit)
3 - 60 A (56 A default)
60 A / 8 ms
Automatic transfer relay rating / typical transfer time
AC grid-tie output
Grid sell on AC1 (max)
4.5 kVA
6.0 kVA
Grid sell current range on AC1 (selectable)
0 to 20 A
0 to 27 A
Grid sell voltage range on AC1
205 to 262 Vrms (auto adjust entering sell mode)

48 to 51 Hz (auto adjust entering sell mode)
Grid sell frequency range on AC1
Efficiency
95.8%
Peak
Operating air temperature range
-25C to 70C (-13F to 158F) - power derated

above 25C (77F)
Approvals
EMC
EN61000-6-1, EN61000-6-3, EN61000-3-2
Safety
EN 62109-1, EN62109-2, AS/NZ60335.2.29
RCM Marked and Compliant
AS 4777.2, AS 4777.3

23
Dimensions
For dimensions, please refer to the datasheets.
Globally recognized field performance
Single-Phase or Three-Phase
Scalable to provide up to102 KW AC output
Industry leading peak efficiency 96.9%
High surge capacity
PriorityPower enabling Self-consumption of PV
ParallelPower enabling reduced peak electricity charges
CouplingPower Flexibility of AC and DC coupling
ChargePower PFC charger with flexibility for Lead-Acid or Li-ion
Ready with smart Inverter features to assist grid stability
Complete Balance of System for easy system installation
Local & Remote monitoring
Competitor Analysis
Comparison Charts
Schneider
XW+ 8548
SMA
SI 8.0
Radian
GS7048E
Selectronic
SPMC481
Continuous Power at 25C
6800 W
6000 W
7000 VA
5500 W
Surge 30min at 25C
8500 W
8000 W
7900 VA
7000 W
Stacking 3-phase
12 units
36 units
3 units
3 units
Grid Sell
Yes
Yes
Yes
Yes
Prioritize Solar**
Yes
Yes
No
No
AC inputs
Dual
Single
Dual
Single
Feature
Peak Efficiency
96.9%
96%
92%(typ)
96%
Generator Support
Yes
Yes
Yes
Yes
Max Charging A
140
140
100
104
PFC charging
Yes
Yes
No
Multiple Battery Banks
Yes
Yes
No
No
Lithium Ion Support
Yes
Yes
Yes
Yes
Idle Consumption W
28
26
34
26
Operating Temperature C
-25 to 70
-25 to 60
-40C to 50C
-10 to 60
Multi-Cluster/Ext
Contactor
Yes
Yes
No
No
AC Couple (3 Stage
Charge)
Yes
Yes
No
Limited
Smart Inverter Features
Yes
Limited
No
No
6800 W
6000 W
7000 VA
5500 W
Continuous Power at 25C

24
Target Market
Target Segment
Off-Grid and Grid-Support Solar Systems.
Target Audience
Specialised off-grid installers and solar specialist dealers.
Influencers
Specialised off-grid installers, solar specialist dealers and consultants.
Channel to Market
The primary channel to market is through our network of solar specialist dealers as they can
provide balance of system products as well as specialist advice and support.
The products are also available through the general wholesaler channel but this channel is unable
to provide solution and system support.
Literature
The following literature is available:
Conext XW+ Datasheet
Conext Battery Monitor Datasheet
Conext Battery Fuse Combiner

25
Packaging
Products are supplied in a standard Schneider Electric white carton with green printing.
Advertising
Advertising will be developed for the product range. A series of ads will appear in solar specific
publications.
Selling Tools
There is a sales presentation available for the XW+.
Exhibitions
The products are promoted at various tradeshows in conjunction with our solar specialist partners.
Our presence at the All Energy / Clean Energy / Solar 2015 Exhibitions in 2015 is still to be
advised.
Website
www.SESolar.com

26

Question 1
Q: What are the main differences between the XW+ and XW?
A: The XW+ has the following increased performance characteristics compared to the XW.
Specifications
XW+ 7048E
XW+8548E
Continuous Power 25C
5500W
6800W
Overload 30min at 25C
7000W
8500W
Surge Power
9.5 kVA (60sec)
12.0 kVA (60sec)
Charger Current
110A
140A
Reactive Power Fixed Cos
+ / - 0.9
+ / - 0.9
Reactive Power GVS mode
80% of VA
+/- 3600VAR
80% of VA
+/- 4800VARs
Question 2
Q: What System Control Panel and Generator Start work with the XW+?
A: The upgraded SCP and AGS are required (865-1050-01 and 865-1060-01).
Question 3
Q: What is the full range of accessories that could be used with the XW+ Inverter / Chargers?
A: The below image shows all the associated products.

27
Upcoming Releases
WilcoROWCO
th
On Feb 16 2015, the Clipsal WilcoROWCO range will expand and have an upgraded offer. The
new releases will offer new products or redesigned products that include:
Socket Outlets
Appliance Inlets
Combination Switched Socket Outlets
DIN enclosure
Two, Three & Four Gang Enclosures
RCD Protected Outlets
Push Button Stations
Switches Less Enclosure

Mixn match modular design
One key aspect of this release will be the modularity of the 10A, 15A, 20A, & 32A products that can
be mixed and matched in a similar way to 56 Series. In fact, the footprint (dimensions) of the offer
have been reduced so that 56 series products can be easily be replaced. A WilcoROWCO base
must however be used for these replacements or upgrades.
New 3 & 4 gang enclosures
Of particular advantage will be the new three & four gang enclosures that will enable customers to
contain all cabling within an enclosure similar to the multi-gang nature of 56 Series. This will
eliminate the need for running conduits between enclosures offering improved mechanical
protection.
Additionally, many of the components will change so that 56 Series plugs can be now be used in
conjunction with the socket outlets.
Selling Tools
clipsal.com/wilcorowco
At the time of release clipsal.com industrial section will provide more information on the Clipsal
WilcoROWCO product range. Your one stop for info it provides links to technical data, images
along with the other products that exist in the product range. The page is easy to use on mobile,
tablet and PC and has a printer friendly option.
th
Until Feb 16 2015, please refer to the list shown below which outlines the new products to be
released and also indicates which products will be superseded. Note this list does not show the
entire WilcoROWCO range, only the new and upgraded products.
New Product
Description
Replacing
previous
product
Availability
SOCKET OUTLETS
WMB210
Socket Outlet 1G 10A 250V 2PP
WMB110-PP
13/02/2015
WMB215/32
Socket Outlet 1G 15A 32V Polar
WMB115-TT
13/02/2015
WMB310
Socket Outlet 1G 10A 250V
WMB110
13/02/2015
WMB310L
Socket Outlet 1G 10A 250V 2F 1R
WMB110-2FR
13/02/2015
WMB315
WMB115
13/02/2015
WMB320
WMB120
13/02/2015
WMB332
WMB132
13/02/2015
WMB310/LE
Socket Outlet 1G 10A 250V Less Enclosure
13/02/2015
WMB315/LE
Socket Outlet 1G 15A 250V Less Enclosure
13/02/2015
WMB520/LE
Socket Outlet 1G 20A 500V 5R Less
13/02/2015

29
Enclosure
Socket Outlet 1G 32A 500V 5R Less
Enclosure
WMB532/LE
13/02/2015
COMBINATION SWITCHED SOCKET OUTLETS

WMC310
Sw Socket Outlet 1G 10A 250V
WMC110
13/02/2015
WMC310D
Sw Socket Outlet 1G 10A 250V DP
WMC110-DP
13/02/2015
WMC310L
Sw Socket Outlet 1G 10A 250V 2F 1R
WMC110-2FR
13/02/2015
WMC310LD
Sw Socket Outlet 1G DP 10A 250V 2F 1R
WMC1102FRDP
13/02/2015
WMC315
WMC115
13/02/2015
WMC315D
Sw Socket Outlet 1G 15A 250V DP
WMC115-DP
13/02/2015
WMC320
WMC120
13/02/2015
WMC332
Sw Socket Outlet 1G 32A 500V 3R
WMC132
13/02/2015
WMC310/LE
Sw Socket Outlet 1G 10A 250V Less

Enclosure
13/02/2015
WMC315/LE
Sw Socket Outlet 1G 15A 250V Less

Enclosure
13/02/2015
WMC520/LE
Sw Socket Outlet 1G 20A 500V 5R Less

Enclosure
13/02/2015
WMC532/LE
Sw Socket Outlet 1G 32A 500V 5R Less

Enclosure
13/02/2015
APPLIANCE INLETS
WMB332R
Appliance Inlet 1G 32A 250V
WMB532R
Appliance Inlet 1G 32A 500V 5R
WMB132R
13/02/2015
13/02/2015
RCD PROTECTED SOCKET OUTLETS

WMCDIN310RC
DIN 30mA RCD SO 1G 10A 250V
13/02/2015
WMCDIN520RC
DIN 30mA RCD SO 1G 20A 250V 5R
13/02/2015
WMCDIN432RC
13/02/2015
WMCDIN532RC
13/02/2015
ENCLOSURES (BASES)
WMMG2
Enclosure Multigang 2 Gang
Q2, 2015
WMMG3
13/02/2015
WMMG4
13/02/2015
WM-BD
BRIDGE for Multigangs
13/02/2015
CONTROL STATIONS
WMPB1ST
CONTROL STN ALUM START BTN
13/02/2015
WMPB1SP
CONTROL STATION ALUM STOP
13/02/2015
WMPB1SPML
CONTROL STN ALUM SP MRM/L
13/02/2015
SWITCHES LESS ENCLOSURE

WMS110/LE
SWITCH ALUM 1P 10A 250V Less Enclosure
13/02/2015
WMS110-DP/LE
SWITCH ALUM DP 10A 250V Less

Enclosure
13/02/2015
WMS120/LE
13/02/2015
WMS320/LE
13/02/2015
WMS332/LE
13/02/2015
WMS432/LE
13/02/2015
Release Info
Launch
Stock
Brochure
Feb 2015
Feb 2015
TBC
David Hilder
[email protected]

30
Product Updates
Airflow Product Range

As a result with some of our Airflow packaging being very old and not consistant with our brand
strategy, Clipsal by Schneider Electric Airflow products are receiving a new look. The new packing
box is made up of a unique charcoal grey design with a pattern of fan blades circulating the box.
This gives the products a premium family look and makes them easily identified as a Clipsal Airflow
product.
Starting with the CEF40 Series and the 7100 Series Exhaust fans.
The new Fan, Light, Heater units (6500ADS & 6600ADS) will follow early in the new year.
The remainder of product will change to the new packaging in the year to come.
With packaging being the face of our products to the consumer, the right packaging will add value
to the product by recreating and refining it to be more unique and attractive, we can separate our
products from the competition, engage better with consumers, and increase our profitability.
Weatherprotected
Weatherprotected Isolating Switch - change to earthing
Recently the WHA, WHB and WHC range of products have experienced a component change
where the earthing point was altered from two screw terminations to single screw. Some customers
have asked whether or not this complies with Australian Standards. Rest assured this does comply
with Clause 2.9.4.2 (d) (ii) which states:
a neutral conductor used as a combined protective earthing and neutral (PEN) conductor for
protective earthing of any portion of an electrical installation, the terminal shall be of a type
having
(ii) one screw with an outside diameter not less than 80% of the tunnel diameter.
If you have any further questions on this feel free to contact Gary Busbridge or David Hilder in the
in the Gepps Cross office.
31VBER
Hot Water Booster Element Relay Unit
Product currently not available for sale.
Expected to be available in March/April.
The word Solar will be removed from the markings.
Further details to be provided once available.
755SMA
755SMA Surface-mount Ionisation Smoke Alarm
Stock is currently available however still with extended customer lead times of 1-2 weeks.
Full recovery of stock expected by end of January 2015, lead times to return to normal at
this stage.
Check with CCC for best up-to-date lead times

32
755PSMA
755PSMA Surface-mount Photoelectric Smoke Alarm
There is currently only limited stock available on manual allocation.
Full recovery of stock levels is expected in early February.
Check with CCC for best up-to-date lead times.
Selling Reminders:
Upsell to photoelectric technology best solution for the home - for faster response to
smouldering fires.
Contain no radioactive material - cleaner for environment.
Smoke alarms have a limited 10 year life time. All smoke alarm types need to be replaced
every 10 years.
Clipsal Smoke Alarms make replacement an extremely simple task as they can be
unclipped by the homeowner and swapped with a new unit.
755PFM and 755FM

Flush Mount smoke alarms
Selling Reminders:
Upsell and change builders specification to flush mount alarms as much as possible.
Features and Benefits:
Sleak, small and unobtrusive low profile design.

(60% smaller then surface mount smoke alarms).
Easy to install mounting base (fits in 90mm cutout, same as a downlight).
Easy to remove Smoke Alarm unit for replacement or simple battery change.
Simple test / hush function.
Large wiring terminals.
Interconnect ability.
5 year warranty.
SAI Global Quality Endorced Certified product.
Brochure:
http://updates.clipsal.com/ClipsalOnline/Files/Brochures/A0000271.pdf
For more information, refer to Clipsal eCat or clipsal.com.
32E2CFLD CFL Dimmer series

Product Discontinuation
The Clipsal E2CFLD series CFL dimmer mechanisms and preassembled products in plates have
been marked for obsolescence and will no longer be available for purchase from Schneider Electric
as of 31/3/2015.
Example References 32E2CFLDM-WE, 2031E2CFLD-WE

33
Key Dates
The products will no longer be available as of 31/03/2015 and best efforts will be made to ensure
that customer orders are honoured up to this date.
Warranty Coverage
Any warranty on the product(s) will be covered in-line with our obligations under Australian
Consumer Law.
Returns
As per our returns policy for obsolete product, all product returns for these products must be
confirmed by 01/03/2015 to guarantee acceptance. Product returns for these products will not be
accepted after this date.
Stock Returns Policy:
http://updates.clipsal.com/downloads/terms/201203-stock-return-policy.pdf
References Affected
For a complete list of references affected, please refer to the dedicated Product Discontinuation
SPICE page. https://spice.schneider-electric.com/tibbr/#!/subjects/429602
FAQs
The following will assist with everyday enquiries on this product discontinuation.
Q: When will I be able to order stock until?
A: We aim to have stock available up until 31/3/2015 based on historical forecast and expected
demand.
Q: Will there be a substitute available?
A: Yes, the 32E450UD series Universal dimmer is the best substitute, available as mechanisms or
preassembled in plates.
Q: What if I need the discontinued product(s) after it is phased out?
A: We will hold warranty stock only to replace faulty product if needed, otherwise please refer to
nominated substitute products.
Q: What are the key differences between the discontinued product(s) and the substitute(s)?
A: The Clipsal Universal Dimmer does not have a kick start feature. Start the Universal Dimmer in
an advanced setting if any CFL lamp strike issues occur.
Product Substitution Table

Discontinued
Reference
Substitute
Type of Substitute (Direct

Replacement or Alternative
Notes on
Substitution
32E2CFLDM-WE
32E450UDM-WE
Alternative
Refer to FAQs
2032E2CFLD-WE
2032E450UD-WE
Alternative
Refer to FAQs
S8082E2CFLD-WE
S8082E450UD-WE
Alternative
Refer to FAQs
Due to the large number of CFL Dimmer reference variants, only the main common products have
been shown above for reference.
Refer to CCC or Technical support for further details on substitute references.

34
32/2400 High Power Dimmer

Product Discontinuation
The Clipsal 32/2400 High Power Dimmer has been marked for obsolescence and will no longer be
available for purchase from Schneider Electric as of 31/3/2015.
Key Dates
The product will no longer be available as of 31/03/2015 and best efforts will be made to ensure
that customer orders are honoured up to this date. However, stock availability may be limited from
27/2/2015 based on historical forecast and demand and we cannot guarantee that all references
will be available for orders placed after this date.
Warranty Coverage
Any warranty on the product(s) will be covered in-line with our obligations under Australian
Consumer Law.
Returns
As per our returns policy for obsolete product, all product returns for these products must be
confirmed by 01/03/2015 to guarantee acceptance. Product returns for these products will not be
accepted after this date.
http://updates.clipsal.com/downloads/terms/201203-stock-return-policy.pdf
References Affected
32/2400. Please refer to the dedicated Product Discontinuation SPICE page.
https://spice.schneider-electric.com/tibbr/#!/subjects/429602
FAQs
The following will assist with everyday enquiries on this product discontinuation.
Q: When will I be able to order stock until?
A: We aim to have stock available up until 27/2/2015 based on historical forecast and expected
demand.
Q: Will there be a substitute available?
A: No, the 31E4RUD Medium power dimmer series will be the closest alternative available.
Q: What if I need the discontinued product(s) after it is phased out?
A: We will hold warranty stock only to replace faulty product if needed, otherwise please refer to
nominated substitute products.
Q: What are the key differences between the discontinued product(s) and the substitute(s)?
A:
The Clipsal Medium Power Dimmer is rated at 800W compare to 2400W for the 32/2400.
The Medium Power Dimmer is a modern design Universal dimmer suitable for a wide
variety of load types, including modern loads such as LEDs.
The 32/2400 dimmer is a leading edge triac dimmer not compatible with modern loads
such as LEDs.
Product Substitution Table

Discontinued
Reference
Substitute
Type of Substitute (Direct

Replacement or Alternative
Notes on
Substitution
32/2400
2031E4RUD-WE
Alternative
Refer to FAQs

35
Competitor Updates
Competitor Updates
Non-Compliant Product Updates
There have been a number of articles produced recently on online trade publications relating to
non-compliant products. In case you have missed them, please see below links to just a few of
these articles.
Electrical Connection: From the coalface: A tale of non-compliant

product - 12 December 2014
http://electricalconnection.com.au/article/10022753/coalface-tale-non-compliant-product
This article tells an interesting story of a reader and end-user discovering non-compliant product.
Its a great example of this issue from a customers perspective.
Electrical Connection: ACCC takes action electrical cable suppliers

for alleged cartel behavior - 5 December 2014
http://electricalconnection.com.au/article/10022714/accc-takes-action-electrical-cable-suppliersalleged-cartel-behaviour
This article highlights recent Federal Court proceedings by the Australian Competition and
Consumer Commission (ACCC) against five companies, six individuals and an industry association.
The proceedings are related to alleged cartel and exclusionary conduct in the supply and
acquisition of electrical cable throughout Australia.
The Federal Court Proceedings have been filed against: Australias two largest manufacturers of
electrical cable, Olex Australia Pty Ltd (Olex) and Prysmian Power Cables & Systems Australia Pty
Ltd (Prysmian); the electrical wholesaling businesses L&H (which is operated by Lawrence &
Hanson Group Pty Ltd) and Rexel (which is operated by Rexel Electrical Supplies Pty Ltd and
Australian Regional Wholesalers Pty Ltd); Six senior executives from these manufacturing and
wholesaling companies; and, an industry association, Electrical Wholesalers Association of
Australia Limited (EWAA).
Second round of dangerous electrical cables warning:

http://www.doesitcomply.com.au/article/second-round-of-dangerous-electrical-cables-sparks-freshwarnings
This article outlines another trade recall for faulty electrical cables.
Competitor Product Recalls

37
Marketing Communications
Life Is On Campaign
Launch of Life Is On Partner Campaign
On February 2, 2015, we are launching a new campaign to tell the rest of the industry about Club
Clipsal and encourage more potential members to join Australias largest community for electricians
and electrical contractors.
The membership criteria for the Silver, Gold and Platinum tiers remains however we are introducing
a new, Bronze, tier dedicated to electricians. These members are not electrical contractors but are
qualified electricians.
By opening the club up to the wider electrician market, we are ensuring that we recruit electricians
early into their career (our research shows that the average age of an electrician is lower than an
electrical contractor) and hope they stay with us as they progress through their careers and
therefore through the club tiers to end up as Platinum members and Clipsal ambassadors.
Also, more members means more knowledge and a bigger community within the industry.
Launch assets:
Radio adverts on Triple MMM that include a competition to win your share in
$2,000. Go to Triple MMMs win page to find out more about our stories of
electricians competition
Print assets two key visuals depicting the human side of the industry.
Placed in trade magazines
Online assets web banners of the same key visuals being placed in trade
magazines as well as part of our retargeting activity on our own website.
Club Clipsal pages have been revamped and two versions of an engaging
video featuring Bob Cross have been added to the home page and the How
Do I Become a Member page.

39
Consumer Campaign Update

In February, there will be two new assets added to the Life Is On consumer campaign, and will be
in rotation with Push, Strato and Saturn campaign assets.
USB Charger Mech
Main Message
USP
Our USB Wall Charger For busy people
Change the way you charge your devices
Charge multiple device types conveniently and effectively without the

manufacturers original device
Charge up to three devices simultaneously.
Assets
o
Single page and douple page options (pictured below)
Web ads
Video 1 x 30 sec / 2 x 15 sec
Campaign landing page clipsal.com/usbcharger
Product page (consumer) - clipsal.com/Home-Owner/Products/PowerpointsSwitches/USB-Charger

40
Main Message
o
Bluetooth home audio Your sound made simple
USP
o
Affordable audio system
Listen to what you want, where you want
Bluetooth connectivity.
Assets
o
Single page ad (pictured below)
Web ads (pictured below)
Campaign landing page clipsal.com/bluetooth
Product page (consumer) - clipsal.com/Home-Owner/Products/Audio-DataVideo/Bluetooth-Speakers

41
Gemcell Promotion
nd
On Thursday 22 January, The Gemcell Group launched The Great Australian Giveaway
promotion in conjunction with Schneider Electric, by holding a barbeque in every Gemcell branch
nationally.
The promotion runs for 3-months launching just prior to Australia Day and finishing on Anzac Day.
To be eligible to enter, customers must spend $1000 on Clipsal or Schneider Electric product(s) in
one or multiple transactions. Minor prizes will be drawn in each wholesale branch at the start of the
month based on sales from the previous month.
At the end of the promotion period, all entries into the minor draws will be collated into the major
draw. There are 5 major prizes up for grabs and there will be one major prize winner from each
state group (SA/NT, NSW/ACT, VIC/TAS, WA, QLD).
Main Messages
o
Promote the importance of electrical contractors supporting local businesses and

the impact that this has on the economy.
Promote Gemcell as an Australian owned independent electrical wholesaler.
Promote Schneider Electric as an Australian Manufacturer.
Key Objectives
o
To encourage electrical wholesalers to support Gemcell members and increase

sales in branches.
To encourage electrical wholesalers to support Clipsal and Schneider Electric

and increase sales in Gemcell branches.
Monthly Minor Prizes & Major Prize

o
February Minor Prize: Adina Watch (6 styles to choose from, valued at $235
349 RRP)
March Minor Prize: Burke & Wills Jacket (Mens or Ladies style to choose from,
valued at $199 249 RRP)
April Minor Prize: R.M.Williams Boots (Valued at $440 RRP)
Major Prize: 1 of 5 travel packages to Anzac Cove in Gallipoli for Anzac Day
2016. (Prize includes, return flights for 2 people, airport transfers, 5 nights
accommodation, food and beverages, travel insurance and visas, valued at
$14,000 RRP/package, 5 packages in total)
Point of sale Gemcell branches

o
Promotion Posters
Promotion Entry Boxes
Entry Ticket Booklets
Individual Prize Posters
Support Local Coreflute Signs
Local Manufacturing Shelf Wobblers

42
New and Updated

Brochures
NEW BROCHURE
IN DEVELOPMENT
8pp brochure, O/N 123700
To be released in Feb
UPDATED BROCHURE
Saturn Zen
To be released in Feb
Accusine
Available now
Consumer Advertising
Digital Advertising
Push Controls Web Ads
Social Targeted Display Banners Behavioural, Contextural & Retargeting
Animated GIF, JPEG
Tower, Leaderboard and Mrec Banners

43
Trade and Specifier

Advertising
Digital Advertising
FLS Series Floodlights Web Ad
Electrical Connection,
Connected Home &
Cabling connection
January
Animated GIF, Static JPEG
Print Advertising
VarPlus Capacitor Ad
Blackwoods TecTorque
Feb/March
Full Page A4
FLS Series Floodlights
Electrical Gems
Feb/March
Full Page A4
eDLT Advertisement
Connected Home Australia
Dec/Jan
Full Page A4
Conext XW
Solar Progress Magazine
Dec/Jan Edition
Full Page A4

44
Digital Updates
Schneider Electric Website - November Stats
Visits: 38,588 (down vs. October)
Page Views: 104,079 (down vs. October)
Unique visitors: 34,198 (down vs. October)
Traffic Source: 46.9% search engines, 45.1% direct traffic
Schneider Electric Website December Stats

Visits: 33,992 (down vs. November)
Page Views: 88,341 (down vs. November)
Unique visitors: 30,745 (down vs. November)
Clipsal Website - November Stats

Visits: 100,540 (down vs. October)
Page Views: 588,687 (down vs. October)
Unique visitors: 90,557 (down vs. October)
Clipsal Website - December Stats

Visits: 94,926 (down vs. November)
Page Views: 539,297 (down vs. November)
Unique visitors: 86,113 (down vs. November)

45
Upcoming Events
Clipsal 500 Adelaide 26th Feb 1st Mar 2015
Business Session
This years business session is being held in the Grand Ballroom at the Hilton Adelaide on Friday
th
27 February. With over 800 customers attending the event over 2 sessions, the theme for this
event is Race to the Future preparing our customer for the new digital era.
We will be showcasing our latest products and solutions, innovative technologies and product
designs, digital tools to drive business into the future and the opportunity for our customers to
network with industry colleagues.
Consumer Marquee
2014 marked the first year that Clipsal had a dedicated marquee at the Clipsal500 event to engage
with consumers.
With the launch of the Clipsal consumer campaign in June 2014, this years consumer marquee is
going ecapulate the Life Is On messaging. This years marquee is going to be bigger and better
than ever.
It features the USB charger artwork externally and showcases our consumer product range
internally.
There are plenty of charging stations on the back wall which means you dont have to worry about a
flat battery moment as well as giveaways in the form of a branded fedora hat.
There will be an interactive wall that features PUSH Controls and Clipsal Wishlist and promo girls
will be circulating within the marquee with iPads to capture customer queries and details.
Other customer focussed activities that are happening at the 500 include:
The introduction the USB microsite usb.clipsal.com which is dedicated to the features
and benefits of the USB charger.
The launch of Which Switch? An addictive game weve created especially for the event,
which features a Simon Says style game which you can download from the App Store or
Google Play.
Stay tuned for the February edition of Marketing Update for a

comprehensive review of the 2015 Clipsal 500 event.
The next edition will be distributed Monday 23rd February (3 days
prior to the commencement of the event).

46
Schneider Electric (Australia) Pty Ltd

Schneider Electric (Australia) Pty Ltd reserves the right to change
specifications, modify designs and discontinue items without incurring
obligation and whilst every effort is made to ensure that descriptions,
specifications and other information in this catalogue are correct, no
warranty is given in respect thereof and the company shall not be liable
for any error therein.
33-37 Port Wakefield Road, Gepps Cross,

South Australia 5094
78 Waterloo Road, Macquarie Park

NSW 2113
Postal Address:
PO Box 132, Enfield Plaza,
South Australia 5085
Postal Address:
Locked Bag 2211, North Ryde
NSW 2113
Tel: (08) 8161 0511

Fax: (08) 8161 0900
Tel: 1300 369 233

Fax: 1300 369 288
This document has been printed using FSC Mix Certified paper. ISO
14001 environmental management system in use at mill.
www.clipsal.com
[email protected]
www.schneider-electric.com.au
[email protected]
SEAU118903
2013 Schneider Electric. All Rights Reserved. Trademarks are owned

by Schneider Electric Industries SAS or its affiliated companies.

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Clipsal & Schneider Electric Partner Business

Knowledge is power, so in every edition well provide you with a

Saturn ZEN: Simplifying life beautifully. Combining form

StarServe Bluetooth Home Audio: Music with

Conext XW+ Hybrid Inverter: Adaptable single-phase

Welcome to the Clipsal and Schneider Electric Partner Business Marketing

Bluetooth Home Audio

Conext XW+ Hybrid Inverter

New and Updated Brochures

Trade and Specifier Advertising

Marketing Update. 2015 Schneider Electric.

Product and Solution Releases

Why are we focusing on this?

Marketing Update. 2015 Schneider Electric.

Easier modern switch identification Pictograms

Convenient USB charging Smart Shelf Accessory

Suits standard mounting accessories.

All products supplied with black mounting grids as standard.

Catalogue Numbers and Availability

COVER TO SUIT Z4015 SATURN ZEN

SOCKET SWT SINGLE 10A 250V SATURN ZEN

SOCKET SWT SINGLE 10A 250V SATURN ZEN

SOCKET SWT SING 10A RND EARTH SATURN ZEN

SOCKET SWT SING 10A RND EARTH SATURN ZEN

COVER TO SUIT Z4025 SATURN ZEN

COVER TO SUIT Z4025 SATURN ZEN

COVER TO SUIT 4025H2 SATURN ZEN

COVER TO SUIT 4025H2 SATURN ZEN

SOCKET SWT QUAD 10A 250V SATURN ZEN

SOCKET SWT QUAD 10A 250V SATURN ZEN

SOCKET SWT TWIN 10A 250V SATURN ZEN

SOCKET SWT TWIN 10A 250V SATURN ZEN

SOCKET OUTLET TWIN 10A 250V WITH EX SWT

SOCKET OUTLET TWIN 10A 250V WITH EX SWT

COVER TO SUIT Z4025XA SATURN ZEN

COVER TO SUIT Z4025XA SATURN ZEN

SOCKET OUTLET 10A 250V TWIN LESS EX SWT

SOCKET OUTLET 10A 250V TWIN LESS EX SWT

Marketing Update. 2015 Schneider Electric.

GRID & PLATE ASSY 1 GANG SATURN ZEN

GRID & PLATE ASSY 1 GANG SATURN ZEN

GRID & PLATE ASSY 2 GANG SATURN ZEN

GRID & PLATE ASSY 2 GANG SATURN ZEN

GRID & PLATE ASSY 3 GANG SATURN ZEN

GRID & PLATE ASSY 3 GANG SATURN ZEN

GRID & PLATE ASSY 4 GANG SATURN ZEN

GRID & PLATE ASSY 4 GANG SATURN ZEN

GRID & PLATE ASSY 6 GANG SATURN ZEN

GRID & PLATE ASSY 6 GANG SATURN ZEN

CONTROLLER 3 SPD FAN 250V 75VA SATRN ZEN

BLANK PLATE GRID AND FASCIA SATURN ZEN

BLANK PLATE GRID AND FASCIA SATURN ZEN

COVER FOR Z4061/45 & D32 COOKER

COVER FOR Z4061/45 & D32 COOKER

SWITCH COOKER S/POLE 45A 250V SATURN ZEN

SWITCH COOKER S/POLE 45A 250V SATURN ZEN

SWITCH 1G PB ARCH 250V 16AX/20A LED ZEN

SWITCH 1G PB ARCH 250V 16AX/20A LED ZEN

SWITCH COOKER D/POLE 32A 415V SATURN ZEN

SWITCH COOKER D/POLE 32A 415V SATURN ZEN