STRATEGIC ENTREPRENEURSHIP

Industrial talk: New venture strategy

Ilham Zipo Auto Accessories Sdn.Bhd
At the early days of modernization, Kelantan has since giving birth to countless of
entrepreneurs that intentionally brought a massive impact to Malaysias industrial sector.
Neither SME nor well-established business entity, they shared the same thought to see a
better Malaysia on being a well-known country in most competitive worlds economy we saw
today. Indeed, entrepreneurs play a key role in any economy. These people have the skills and
initiative necessary to take new ideas in marketing their product and make the right decisions
to ensure the ideas are profitable. The outcome from risks taken has a great potential to
increase economic profits for entrepreneur.
Starting a new venture is much harder than any entrepreneurs think and it takes much longer
than they can imagine. The critical point circulates when it comes to validate the business
concept in the market place before too much time and money spent on a bad idea. It was the
least that Ir. Meor Shamshir Bin Meor Zulkifli Auni, a native Kelantanese
entrepreneur can think about having unintentionally thrown himself into a
business that was way beyond his mainstream career. The industrial talk
held at Dewan Terbuka Keusahawanan, UMK discover his range of
business ventures in the last ten years.
On 28th August 1978, Ir. Meor Shamshir Bin Meor Zulkifli Auni was born
and spent his early childhood life in Pengkalan Chepa, Kota Baharu
Kelantan. At Maktab Rendah Sains Mara Pengkalan Chepa, he received his
secondary education for five years with flying colour result alongside his
friends and families. Later, he awarded with scholarship, his long awaited
chance to further his study abroad as he successfully certified a second
lower degree in mechanical engineering at Sheffield University, United
Kingdom. Life there turned to be challenging, as he had to survive living in
an unknown environment that way different back in his countryside. Ir.
Meor

Shamshir

made

his

study

aboard

meaningful

with

several

acknowledgement awards for his effort on contributing to student

community within United Kingdom universities by throwing a sport event
for Malaysians student with 1000 of athletes participated the event.
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Soon after he graduated, Ir. Meor Shamshir began his work life in Kuala
Lumpur for merely one year. He had to turn down the golden chance to
work in the heart of Wilayah Federal city to look after his mother who fell
sick back in Kelantan. The process of becoming an industry player began
at the moment he managed to open his own engineering company named
PDE Partnership Sdn. Bhd after nine years of experiencing ups and downs
as mechanical engineers particularly on constructing electrical layout plan
in certain proposed project. The unexpected journey of becoming an
entrepreneur started as he happened to receive a call from elite figure
called Dato who then proposed to him an interior design project for Tutti
Fruitti outlet. It were once became a hit after Ir. Meor Shamshir made it
completed within three weeks which then rewarded him with another 54
outlet project for the same purposes.
Later, a new venture coming up when one day he received a call from an
old friend offering him to enter a new line of business. It was a game
changer, as Ir. Meor Shamshir had never crossed in mind of opening an
auto accessories shop. Ilham Zipo Auto Accessories Sdn.Bhd, located at
Taman Kenangan, Kota Baharu Kelantan was his second to be the new
venture in different line of business. Without adequate knowledge
experience in auto part industry, he converted the opportunity into a
challenge that soon to be fruitful. The business that once received no
attention became an instant hit with the business soon became the talk of
the town. It is the only Bumiputera owned-shop ever established in the
business that dominated by Chinese community in every state across
Malaysia.
Ilham Zipo Auto Accessories was previously owned by one of his close
friend that had the shop named after him and his wife. Ir. Meor Shamshir
stood still with his objective to challenge competitively with Chinese
entrepreneurs thus turn the table around by doing a business that had
never cross in Malays mind. The mission was offering a wide range of
auto accessories at affordable and most possible price. The company had
adopted a price strategy that later received positive impact with
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customers having continuously stopping by to look up for an additional
part that suits their vehicles. In explaining the vision of Ilham Zipo Auto
Accessories, Ir. Meor Shamshir has set his direction to expand his business
into multi-functioned company that can offer a wide range of auto parts
products and services.

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Meanwhile, being successful entrepreneurs are also about the company to keep. Not one
person can do everything, but everyone can do something. The more entrepreneurs put
themselves out there and the more their network, the more response and results they will
achieve. The strategy used by Ilham Zipo Auto Accessories was intended to pursuit its
business objectives as mentioned before. On the other hand, Ir. Meor Shamshir took the
challenge by opening the shop next at Jalan Abdul Kadir Adabi known to be the hotspot for
car accessories enthusiast to search after the latest auto part technologies available on the
market. He knew that the main challenge for him him was also competing with other auto
part accessories stores owned by Chinese entrepreneurs.
In related to new venture strategy, Ilham Zipo Auto Accessories addressed its customer
groups and market segment to be man in the range between eighteen to fifty years that require
assistance in car maintenance and beautification. Most of the product and service offered
were meaning to add to the value of the vehicle in any way customers demanded. To tackle
the client and gain as much as sales they hope for, Ilham Zipo Auto Accessories has been
featuring the latest technology in the market with the lowest price possible. For instance, they
offered a new and discounted tint film that came with a heat repellant technology from Japan
to keep the vehicle cool and soothed-feeling on the inside. To be frank, Ir. Meor Shamshir
tried to diversify his auto accessories shop with a wide range of product from local and
imported brand to suit the needs of Malaysian vehicle owners.
Nevertheless, entrepreneurs not necessarily motivated by profit but regard it as a standard for
measuring achievement or success. As an entrepreneur, Ir. Meor Shamshir led his business
with creative and innovative thinking in offering new or improved existing products to ensure
his business remain successful. For the purpose of wealth creation, entrepreneurs need to be
distinctive in a way they gain the market share in any circumstances involved. Not to forget,
he tended to believe in serving his customers in right way as the main priority by offering the
lowest price possible at the early beginning of his opening. The strategy used to attract
prospect business and gain customer awareness to position itself directly into the auto part
accessories market shares in Kota Baharu.

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The idea of opening an auto part accessories shop proved to be a worthy experience. In
addition, the entrepreneurs intention to be running the business next to other auto part
accessories shops alongside Jalan Abdul Kadir Adabi indicated the desire of Bumiputera
entrepreneurs to venture together with other entrepreneurs without focusing on certain area so
that the business can remain relevant throughout years to come. Although, customers has
always been searching for local businesses particularly Bumiputera that known to be honest
in dealing business. Muslim entrepreneurs would only find it to be the perfect way out to
survive in the tough economic situation should it continually persist.
In conclusion, SME play a vital role in the Malaysian economy and are considered to be the
backbone of industrial development in the country. As an entrepreneur, Ir. Meor Shamshir is
still in the learning process of gaining skills and knowledge though he intended to spend ten
more years to face more challenge ahead. The industry talk could be the initial exposure for
UMK student to nurture the talent to embrace entrepreneurship as the way of life.

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Industrial talk: New venture growth

Ilham Zipo Auto Accessories Sdn.Bhd
Firstly, if the entrepreneur has a company that is too long and were able to open new venture
growth that more needs to be thought out and designed to achieve that goal. It is not the easy
job like everyone think. The procedure will be involved to cost, time and effort hard. New
venture growth differs from that of established firms and is an important topic for scholarly
inquiry. Current literature on new venture growth has focused primarily on why new ventures
grow to the exclusion of how and where that growth is occurring.
Besides that, the purpose of the new venture growth strategies is to contribute to the state-ofthe-art in the understanding, practice of entrepreneurship and entrepreneurial management by
investigating This is show how entrepreneurial individuals and firms transform their ideas
into innovative, sustainable and growing new ventures. Therefore, it is can provide
encouragement and motivation for who is more interested in going into business to gain as
much experience as possible.
In addition, after an entrepreneur decided to open the new venture growth. They must know
how to study the new management of company, financial, networking capabilities to different
growth strategies in terms of organic growth, partnership, and acquisition. It is more to the
entrepreneur must learn how to manage the company well, maintaining the company's image,
improving the company's performance and the like. There are many ways that can be used to
achieve like maximum the cost and minimum the profit.
The background of the company and the entrepreneur are CMA Mental arithmetic and Ilham
Zippo. The address of the company at Kota Kenangan, Hospital Road, Kota Bharu. Their
ways is take hours of fun learning math using abacus. The experience of study was using
mental calculations. Have been awarded the best teaching institute by the Chinese Children
Abacus Association. For the Ilham Zippo, auto accessories shop was located at Kota
Kenangan, Hospital Road, Kota Baharu, Malaysia. This company owned by Meor Shamshir
& Mohammad Saiful. They started the operation and opened 17 November 2012.

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Ir Meor Shamshir is an entrepreneur in the field of electrical engineering. He has extensive

experience in the field of designer and ventured into various corporate social responsibilities.
He is a native of Kelantan has always adhered to the principle of consistency and continuity
in the work up to achieve the desired objectives or level of profession. He is very motivated,
confident, and committed to doing the work. He said that we have to push and take the
opportunity take opportunity on what business idea appear in our mind. If we dream of
things, we must dream it and believe it can happen.
When we talk about vision, mission and objective of the company, it is absolutely talked
about about the aim of company was build. What their target to get profit? What their plan to
the management and employee? A vision statement describes the desired future position of
the company. Their vision in the company are close your eyes, see the business (what you see
in mind is business idea).They also target to teach something of what occur in life. Goodness
of live and goodness of giving. Elements of mission are often combined to provide a
statement of the company's purposes, goals and values. Their mission are go to heaven and be
the one of that members. Its represent the good to be done in community. That means when
we make a kind work such as help in the hard problem, there will be good return to us.
Objective are refers to the way of learning. Formers engineer who is able to complete their
work in the organization. From there, it is can occur cooperation between workers even low
in education. Stand up for yourself or self-relief was able to make more than just electrical
engineering. Their objective also to gather friends in this industry, and share knowledge to
improve the companys performances.
The suggested strategy can be used for entrepreneur in venture growth such as motivation,
environment and others. From the point of motivation, entrepreneurs can do with setting
goals or objectives. Entrepreneur must sure the goal are realistic and achievable and try a
little to get started. Inside the company, the entrepreneur must ensure that the company's
vision to be done and achieved in line with that planned by the company. An entrepreneur
like as a manager, Mr. Ir. Meor Shamsir Bin Meor Zulkefli Auni deeply thinking how to set
goals or plans through the parallel maximize the profit rather than cost of production.
Therefore, motivation also do not give the strength of the work to entrepreneur, but also give
motivated to employee to increase the performance to help the organization.

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Besides that, environment can play the role as the strategy to help the organization for the
new venture growth. In the environment strategy or ways, it has been included the important
point that the entrepreneur must look. It has consists of the dynamism, munificence and
concentration. One of the important points that must be highlight for entrepreneur is
concentration. Concentration means manager must take attention in many aspects about
leadership, skills and other. For example, Mr. Ir. Meor Shamsir Bin Meor Zulkefli Auni has
many experienced in electrical major. That ability and experienced give to him must give and
teach to their employee. This is important because employee in the company must have a
skills and capability to work in order to achieved the objective.
After an entrepreneur decided to open the new venture in their business, they must have a
suggested strategy in their mind of manager in order to manage the task without a lack.
Unfortunately, many organizations fail to achieve their desired growth targets in revenue and
profitability. Sometimes, they are having a problem to solve the problems that are happen in
their new venture. So, the strategy can be used for new venture creation such as good
management, firms existing customers, and others.
In business, we often seem to focus less on good management, and more on the glamorous
and exciting work of leadership. Sometimes, entrepreneur must need a how to manage the
wealth creation. Wealth creation refers to the act of making a country, group, or person
richer and more successful. However, managers are responsible for making sure that things
are done properly. For example, PDE Partnership Sdn. Bhd, one of the company that owned
by Mr. Ir. Meor Shamsir Bin Meor Zulkefli Auni could use this way how to improved his
skills in management the company and employee. Next, Mr. Meor may bring vision,
inspiration and challenge to his company. These things count for nothing without the efficient
implementation brought about by good management. Finally, it can give good impact for the
future of company.

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Besides that, the strategy to wealth creation that can be used is based on the firms existing
customers. This strategy involves creating high impact value propositions for new customer
sub-segments. This strategy is the willingness to view customers through a different set of
lenses. As a manager, Mr. Ir. Meor Shamsir Bin Meor Zulkefli Auni could this way as an
action to be careful about the customers need. This process can be created to assist both
managers and employee at the customer interface gain fresh insights into customer needs and
preferences. Absolutely, this is a necessary first step in discovering underserved customer
groups and hidden growth opportunities.
Finally yet importantly, the new venture growth to wealth creation was need strategy like to
enter businesses that have strong strategic links to the core adjacent businesses. This is a
particularly appealing alternative when the core business is approaching its full potential,
operates efficiently and generates surplus cash for reinvestment. It is also an important option
when it is clear that the cores future growth potential is weak. Entrepreneur must find a way
and strategy how to improve companys performance in many aspects from internal and
external environment. That could be success if entrepreneur do a good strategy and action for
the future of companys sake.

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