Mba Project Report On Central Bank
Mba Project Report On Central Bank
Mba Project Report On Central Bank
Submitted by:
DEEPAK MANGAL
SCDL, PUNE
Page
DECLARATION
I undersigned DEEPAK MANGAL student of MBA 2012 BATCH declare that I have
done the project on RETAIL BANKING AT CENTRAL BANK OF INDIA has been
personally done by me under the guidance of Prof. XXXXX XXXXXXX Rajkot in partial
fulfillment of MBA Program. All the data represented in this project is true & correct to the
best of my knowledge & belief.
I also declare that this project report is my own preparation and not copied from anywhere
else.
Date 10-7-2015
Signature
DEEPAK MANGAL
Page
NO OBJECTION CERTIFICATE
This is to certify that Deepak Mangal is an employee of our organization for past 4 Years.
We have no objection for him/her to carry out a project work titled Retail Banking: Central
Bank of India in our organization and submitting the project work and submitting it to the
Director SCDL as a partial fulfillment of the MBA Programme.
We wish him/her all the success.
Seal of the company
Page
Page
CONTENTS
CHAPTER
1.
PARTICULARS
PAGE NO.
INTRODUCTION................................................................................
1.1
1.2
1.3
1.4
1.5
1.6
1.7
HISTORY OF BANKING.................................................
MISSION,VISION AND BUSINESS STEATEGY..
BOARD OF DIRECTORS&TOP MGT......................
BUSINESS HEADS..
AWARDS.
INTEGRATED FINANCIAL SERVICES.
BUSINESS SEGMENT.
SWOT ANAYSIS.
BIBLIOGRAPHY
Page
HISTORY OF BANKING
Banking is nearly as old as civilization. The history of banking could be said to have started
with the appearance of money. The first record of minted metal coins was in Mesopotamia in
about 2500B.C. the first European banknotes, which was handwritten appeared in1661, in
Sweden. cheque and printed paper money appeared in the 1700s and 1800s, with many
banks created to deal with increasing trade.
The history of banking in each country runs in lines with the development of trade and
industry, and with the level of political confidence and stability. The ancient Romans
developed an advanced banking system to serve their vast trade network, which extended
throughout Europe, Asia and Africa.
Modern banking began in Venice. The word bank comes from the Italian word ban co,
meaning bench, because moneylenders worked on benches in market places. The bank of
Venice was established in 1171 to help the government raise finance for a war.
At the same time, in England merchant started to ask goldsmiths to hold gold and silver in
their safes in return for a fee. Receipts given to the Merchant were sometimes used to buy or
sell, with the metal itself staying under lock and key. The goldsmith realized that they could
lend out some of the gold and silver that they had and charge interest, as not all of the
merchants would ask for the gold and silver back at the same time. Eventually, instead of
charging the merchants, the goldsmiths paid them to deposit their gold and silver.
The bank of England was formed in 1694 to borrow money from the public for the
government to finance the war of Augsburg against France. By 1709, goldsmith were using
bank of England notes of their own receipts.
New technology transformed the banking industry in the 1900s round the world, banks
merged into larger and fewer groups and expanded into other country.
Page
Page
Schedule Banks
State co-op
Banks
Non-Schedule Banks
Central co-op
Banks and
Primary Cr.
Societies
Commercial
Banks
Indian
Public Sector
Banks
Commercial Banks
Foreign
Private Sector
Banks
Other Nationalized
Banks
HDFC,
ICICI etc.
Regional Rural
Banks
Page
Page
The rules of the game under which banks operated changed in 1993. Norms or income
Recognition, Assets classification and loan loss provisioning were put in place and capital
adequacy ratio become mandatory. The cumulative impact of all these changes has been on
the concept of state ownership in banks. It is increasingly becoming clear that the state
ownership in bank is no longer sustainable.
The amendment of banking regulation act in 1993 saw the entry of new private sector banks
and foreign banks.
Page
INTRODUCTION
INTRODUCTION
Central Bank of India, a government-owned bank, is one of the oldest and largest
commercial banks in India. It is based in Mumbai which is the financial capital of india and
capital city of state of Maharashtra. The bank has 4700 branches, 5000 ATM's and 4
PROJECT REPORT ON RETAIL BANKING: CENTRAL BANK OF INDIA
BY DEEPAK MANGAL
Page
extension counters across 28 Indian states and three Union Territories. At present, Central
Bank of India has overseas office at Nairobi, Hong Kong and a joint venture with Bank of
India, Bank of Baroda, and the Zambian government. The Zambian government holds 40 per
cent stake and each of the banks has 20 per cent. Recently it has also opened a representative
office at Nairobi in Kenya.
Central Bank of India has approached the Reserve Bank of India (RBI) for permission to
open representative offices in five more locations - Singapore, Dubai, Doha and London.
Snapshot
Company Background
Industry
Business Group
Incorporation Date
Public Issue Date
Face Value
Slogan
Company/Business Registration No
Key Officials CEO
As on 31 March 2015, the bank's reserves and surplus stood at 68688 million. Its total
business at the end of the last fiscal amounted to 2,22,124(approx) million.
Page
Established in 1911, Central Bank of India was the first Indian commercial bank which was
wholly owned and managed by Indians. The establishment of the Bank was the ultimate
realisation of the dream of Sir Sorabji Pochkhanawala, founder of the Bank. Sir Pherozesha
Mehta was the first Chairman of a truly 'Swadeshi Bank'. In fact, such was the extent of pride
felt by Sir Sorabji Pochkhanawala that he proclaimed Central Bank of India as the 'property
of the nation and the country's asset'. He also added that 'Central Bank of India lives on
people's faith and regards itself as the people's own bank'.
During the past 104 years of history the Bank has weathered many storms and faced many
challenges. The Bank could successfully transform every threat into business opportunity and
excelled over its peers in the Banking industry.
A number of innovative and unique banking activities have been launched by Central Bank of
India and a brief mention of some of its pioneering services are as under:
1921
Introduction to the Home Savings Safe Deposit Scheme to build saving/thrift habits in
1926
1929
1932
1962
Subsequently, even after the nationalisation of the Bank in the year 1969, Central Bank
continued to introduce a number of innovative banking services as under:
1976
1980
1986
1989
The housing subsidiary Cent Bank Home Finance Ltd. was started with its
Quick Cheque Collection Service (QCC) & Express Service was set up to enable
Page
Further in line with the guidelines from Reserve Bank of India as also the Government of
India, Central Bank has been playing an increasingly active role in promoting the key thrust
areas of agriculture, small scale industries as also medium and large industries. The Bank also
introduced a number of Self Employment Schemes to promote employment among the
educated youth.
Among the Public Sector Banks, Central Bank of India can be truly described as an All India
Bank, due to distribution of its large network in all 29 States as also in 6 out of 7 Union
Territories in India. Central Bank of India holds a very prominent place among the Public
Sector Banks on account of its network of 4700 Branches, 4 Extension counters, along with
29 Satellite Offices (as on July 2015) at various centres throughout the length and breadth of
the country.
Customers' confidence in Central Bank of India's wide ranging services can very well be
judged from the list of major corporate clients such as ICICI, IDBI, UTI, LIC, HDFC as also
almost all major corporate houses in the country.
CORPORATE MISSION
To transform the customer banking experience into a fruitful and enjoyable one.
To leverage technology for efficient and effective delivery of all banking services.
To have bouquet of product and services tailor-made to meet customers aspirations.
The pan-India spread of branches across all the state of the country will be utilized to
further the socio economic objective of the Government of India with emphasis on Financial
Inclusion.
Page
The Central bank of India is committed to emerge as a strong, vibrant and pro-active
Bank/Financial Super Market and to positively contribute to the emerging needs of the
economy through consistent harmonization of human, financial and technological resources
and effective risk control systems.
The objective of the Central bank of India is to provide its target market customers a full
range of financial products and banking services, giving the customer a one-step window for
all his/her requirements. The Central bank of India plus and the investment advisory services
programs have been designed keeping in mind needs of customers who seeks distinct
financial solutions, information and advice on various investment avenues.
BUSINESS STRATEGY
I.
II.
III.
IV.
Develop innovative products and services that attract targeted customers and
address inefficiencies in the Indian financial sector.
DESIGNATION
Executive Director
Mr.B.K.Divakar
Executive Director
Mr. R.C.Lodha
Executive Director
Page
Mr. M.P.Shorawala
Director
Director
Mr. S.B.Rode
Mrs. N.S.Rathnaprabha
Director
Shareholder DIrector
Mr Supratim Bandyopadyay
shareholder director
ACHIEVEMENTS/AWARDS
2012
-Central Bank of India has won the prestigious GOLDEN PEACOCK HR
EXCELLENCE AWARD
-Central Bank of India provided water storage tanks to the villages of Satara district
-Central Bank of India launched Go Green Campaign for customers.
PROJECT REPORT ON RETAIL BANKING: CENTRAL BANK OF INDIA
BY DEEPAK MANGAL
Page
- Central Bank of India in Association with Angel Broking Launch CENT-e-TRADE The
Three-in-One Online Share Trading Facility.
-Central Bank of India - Cent Sanskriti extends helping hand to disabled persons.
2013
-Board recommended a Final Dividend of Rs. 25%.
2014
-CBI received Rajbhasha shield from NARAKAS
-CBI & Tata Motors Ltd signs MOU for commercial Vehicle finance
-CBI Received National Award for Excellence in MSME Lending
BUSINESS SEGMENT
CENTRAL BANK OF INDIA offers a wide range of commercial and transactional
banking services and treasury products to wholesale and retail customers. The bank has three
key business segments:
Page
The Bank's target market ranges from large, blue-chip manufacturing companies in the Indian
corporate to small & mid-sized corporate and agri-based businesses. For these customers, the
Bank provides a wide range of commercial and transactional banking services, including
working capital finance, trade services, transactional services, cash management, etc. The
bank is also a leading provider of structured solutions, which combine cash management
services with vendor and distributor finance for facilitating superior supply chain
management for its corporate customers. Based on its superior product delivery / service
levels and strong customer orientation, the Bank has made significant inroads into the
banking consortia of a number of leading Indian corporate including multinationals,
companies from the domestic business houses and prime public sector companies. It is
recognized as a leading provider of cash management and transactional banking solutions to
corporate customers, mutual funds, stock exchange members and banks.
Page
cards. The Bank is also one of the leading players in the "merchant acquiring" business with
over 50,000 Point-of-sale (POS) terminals for debit / credit cards acceptance at merchant
establishments.
Treasury:
Within this business, the bank has three main product areas - Foreign Exchange and
Derivatives, Local Currency Money Market & Debt Securities, and Equities. With the
liberalization of the financial markets in India, corporate need more sophisticated risk
management information, advice and product structures. These and fine pricing on various
treasury products are provided through the bank's Treasury team. To comply with statutory
reserve requirements, the bank is required to hold 25% of its deposits in government
securities. The Treasury business is responsible for managing the returns and market risk on
this investment portfolio.
Page
PRODUCT
OF
CENTRAL BANK OF
INDIA
Page
Savings Accounts
These accounts are primarily meant to inculcate a sense of saving for the future,
accumulating funds over a period of time. Whatever persons occupation, bank have
confident that person will find the perfect banking solution. There some saving accounts like:
Regular Saving Account:
An easy-to-operate savings account that allows you to issue cheques, draw Demand Drafts
and withdraw cash. Check up on your balances from the comfort of your home or office
through Net Banking, Phone Banking and Mobile Banking. If you need money urgently then
you can take money from the ATM machine. There are around 5000+ ATM centers across the
country.
Page
Page
Salary Accounts
In this account customer can get salary from where he/she doing such job and organization or
company at where the customer of the bank in doing job deposit their salary in to the salary
account a person can get salary.
Student account:
Start saving from your childhood and secure your future a sentence tells by the CENTRAL
BANK OF INDIA by way of this account. Open a Savings Account and saving every time
you have some money to deposit saving is very good habit that gives return on long run. And
early age is best time to learn this golden way of ensuring your financial remains strong.
Main features and benefits of this account are as follow:-
Current accounts
CENTRAL BANK OF INDIA Current Account gives the power of inter-city banking with a
single account and access to more than cities. From special cheques that get treated at par
with local ones in any city where branch, faster collection of outstation cheques (payable at
PROJECT REPORT ON RETAIL BANKING: CENTRAL BANK OF INDIA
BY DEEPAK MANGAL
Page
branch locations), free account to account funds transfer between CENTRAL BANK OF
INDIA accounts to Free inter-city clearing , banks priority services have become the
benchmark for banking efficiency.
Now, with an CENTRAL BANK OF INDIA Bank Current Account, experience the freedom
of multi-city banking. Person can have the power of multi-location access to his account from
any of our 4700 branches in the entire districts across all the states. Not only that, he can do
most of his banking transactions from the comfort of his office or home without stepping out.
There are various kinds of current account in this bank like: Plus current account
CENTRAL BANK OF INDIA Bank plus Current Account gives the power of inter-city
banking with a single account and access to more than cities. Plus Current Account requires
maintaining an average quarterly balance of Rs. 100,000.
Page
average quarterly balance of only Rs. 25,000, offers Payable-At-Par cheque book facility &
FREE inter-city clearing transactions across our network up to Rs.25 Lacs per month.
A Current Account with the benefits of accessing account from a large network of branches,
and through direct access channels - the phone, mobile, Internet and through the ATM.
Page
Page
Unlimited, free, anywhere Banking experience at the APEX is reserved for person who joints
this.
.
Page
Page
Customer can enjoy a high rate of interest along with the liquidity of a Savings Account by
opting for a Super Saver Facility on his or her savings account. Avail of an overdraft facility
of up to 75% of the value of his or her Fixed Deposit.
Sweep-in facility
Do you wish to avoid taking overdrafts, and still take advantage of your Fixed Deposits?
Then what you need is a Sweep-In Facility on savings account. Link Fixed Deposit to
Savings or Current Account and use it to fall back on in case of emergencies. A deficit in
Savings or Current Account is taken care of by using up an exact value from Fixed Deposit.
Since deposits are broken down in units of Re 1/-, customer will lose interest only for the
actual amount that has been withdrawn.
.
Page
Eligibility
An individual (not minor), firms, limited company, associations, clubs, trusts, societies, etc
may hire a locker.
Advantages of safe deposit locker in CENTRAL BANK OF INDIA bank
Wide Availability.
Lockers available in various sizes. i.e. Small, Medium, Large and Extra Large with varying
rents.
Lockers are rented out for a minimum period of one year. Rent is payable in advance.
No deposits are required to avail a locker. Just open an account and get the locker facility.
There is a nominal annual charge, which depends on the size of the locker and the centre in
which the branch is located.
Nomination for Safe Deposit Locker
The Lockers and their contents can be nominated to people near and dear to you.
Nomination facility is available to individual hirer of Safe Deposit Locker.
In the case of a sole hirer of a safe deposit locker, nomination can be made in favor of only
one individual.
Where the safe deposit locker is hired in the name of a minor, the nomination shall be made
by a person lawfully entitled to act on behalf of the minor.
Terms & Conditions
For obtaining a Locker at CENTRAL BANK OF INDIA Bank you must be an account holder
with Bank.
Lockers can be allotted individually as well as jointly.
The Locker holder is permitted to add or delete names from the list of persons who can
operate the Locker and can have access to it.
Loss of Key is to be immediately informed to the concerned Branch.
LOAN SERVICES
In todays competitive world every thing happens only with the help of money or through
the money every person need money. But some time a person has not cash on hand at that
time he needs lone either from any friend or from any financial institute. Lone dose not mean
that only lower class person needs it but also upper class person it is needed.
PROJECT REPORT ON RETAIL BANKING: CENTRAL BANK OF INDIA
BY DEEPAK MANGAL
Page
As per the requirement of the every person there are much type of loans are there in the
CENTRAL BANK OF INDIA bank.
Personal loan
A person has so many dreams but some time due to scarcity of money a dream cant be
satisfy. So, here one solution for that person this is personal loan. From this he/she can fulfill
their needs or requirement. It can be any thing either a dream of vacation or son/daughters
admission to college or any wedding, so personal loan can be helpful in this entire
requirement.
As person ordered in the hotel for tea or coffee and it is immediately came fast, same over
here any person want to get a personal loan with the nominal documents he can get the loan.
Home loan
CENTRAL BANK OF INDIA Bank brings, CENTRAL BANK OF INDIA home loans to
doorstep. With over 30 years of experience, a dedicated team of experts and a complete
package to meet all housing finance needs, CENTRAL BANK OF INDIA Home Loans, help
people realize dream.
Vehicles loan
Nowadays the life is being so fast, time value is becoming more important so to reach at the
destination of any business related occasion or for a boy to reach college or any where at the
fix time there are so many requirement of vehicles. But every people have no capacity to
PROJECT REPORT ON RETAIL BANKING: CENTRAL BANK OF INDIA
BY DEEPAK MANGAL
Page
purchase vehicles with cash so for that here in the CENTRAL BANK OF INDIA bank
vehicles loan is available. There are many types of vehicles loan.
Types of vehicles loan:
Two wheeler loans.
New car loan.
Used car loan.
Tractor loan (for agree culture business).
Commercial vehicle loan.
So, as per the requirement of the person there are these types of loans are available this are at
the chip rate and hassel free from more documentation and other procedure. And commercial
businessman can get the benefits of the commercial vehicles loans. Thus as per the need of
different people there are vehicle loans available. And also terms and condition are different
as per the requirement.
Gold loan
With CENTRAL BANK OF INDIA Bank's Gold Loan, person can get an instant loan against
gold jewellery and ornaments. The procedure is simple, documentation is minimal and
approval is quick. A person can get 70% loan on the value of the gold jewellery and
ornaments.There is also availability of the overdraft on the gold jewellery. With this a
customer can get free additional services like free personalized cheque book, free
international debit card, and free net banking phone banking services.
Educational loan
PROJECT REPORT ON RETAIL BANKING: CENTRAL BANK OF INDIA
BY DEEPAK MANGAL
Page
Nowadays important of education becoming very high. ASs it important becoming high it is
becoming costly. So in the higher education some time people can not effort a high price at a
same time. So, there is education loan is also available for the student.
A person can get loan up to 10 lakhs to study in India and 20 lakhs if he wants to study in
abroad. Loan available up to tenure of 7 years including moratorium period.
Loans disbursed directly to the educational institution. It is released as per fee schedules of
institutes. Exclusive Telegraphic Transfer facility available for courses abroad. Loans
available for short duration/ job oriented courses also.
Page
CARD SERVICES
In todays competitive and fast time card services providing by the banks are really very
important to every person and every business needs or to take meal in to the hotel or to
purchase jewellery from the jewellery shops cards are playing good role in the banking
sectors.
Bank ranges of Cards help to meet financial objectives. So whether persons are looking to
add to his buying power, conducting cashless shopping, or budgeting his expenditure, he will
find a card that suits him.
Credit cards
PROJECT REPORT ON RETAIL BANKING: CENTRAL BANK OF INDIA
BY DEEPAK MANGAL
Page
A person wants many things like, a trip to Bali, a diamond ring for wife's dreams. Some
dreams can't wait. If there's something person has always wanted. If a person wanted fulfill
his wants he can get benefits from the CENTRAL BANK OF INDIA banks credit cards
facilities.
Classic cards
Silver Credit Card.
Value plus Credit Card.
Health Plus Credit Card.
Premium Cards:
Gold Credit Card
Titanium Credit Card
Woman's Gold Card
Platinum Plus Credit Card
Visa Signature Credit Card
World MasterCard
Commercial Cards
Corporate Credit Card
Debit card
CENTRAL BANK OF INDIA Bank Debit Cards give person complete and instant access to
the money in his accounts without the risk or hassle of carrying cash.
Types of debit card: Classic card
Easy shop international Debit card.
Premium card
Easy shop gold Debit card.
Specialized card
Easy Shop International Business Debit Card.
PROJECT REPORT ON RETAIL BANKING: CENTRAL BANK OF INDIA
BY DEEPAK MANGAL
Page
Prepaid card
Besides offering convenience, Prepaid Cards have been tailored to answer travel and gifting
needs.
ForexPlus Cards
Prepaid Travel Card.
Gift Plus Cards
Prepaid Gift Card.
Food Plus Cards
Prepaid Food Plus card.
Money Plus Card
The Corporate Payment card
Mutual Funds
Invest through the Mutual Fund route to meet varied investment objectives.
Insurance
Traditional Plans
Page
CENTRAL BANK OF INDIA children's PLAN. CENTRAL BANK OF INDIA Unit Linked
Young Star Plus II.
CENTRAL BANK OF INDIA Money Back
Plan.
Assurance Plan.
CENTRAL BANK OF INDIA Assurance Plan. CENTRAL BANK OF INDIA Unit Linked
Pension.
CENTRAL BANK OF INDIA Term Assurance CENTRAL BANK OF INDIA Unit Linked
Plan.
Pension Plus.
CENTRAL BANK OF INDIA Loan Cover Term CENTRAL BANK OF INDIA Unit Linked
Assurance Plan.
Assurance Plan.
Endowment Suvidha.
CENTRAL BANK OF INDIA Single Premium CENTRAL BANK OF INDIA Unit Linked
Whole of Life Insurance
Endowment Suvidha
CENTRAL BANK OF INDIA Unit Linked
Enhanced Life Protection
Bonds
A secure investment avenue giving stable returns with tax benefits.
Financial Planning
Start Now Plan investments to meet financial goals
Knowledge Centre
PROJECT REPORT ON RETAIL BANKING: CENTRAL BANK OF INDIA
BY DEEPAK MANGAL
Page
Page
RBI Guidelines.
Forex Limits.
Non CENTRAL BANK OF INDIA Bank Account Holders.
FAQs
PAYMENT SERVICE
Nowadays life of a person become very stressful and he/she becoming busy with their own
business, but they have to payment for something so for that reason banks payment services
become started. With CENTRAL BANK OF INDIA's payment services, person can bid
goodbye to queues and paper work. Banks range of payment options make it easy for pay for
a variety of utilities and services.
Verified By Visa
Do you want to be worry free for your online purchases. Now you can shop securely online
with your existing Visa Debit/Credit card.
Net Safe
Now shop online without revealing your CENTRAL BANKS Credit Card number. What
more, you can now use your CENTRAL BANK OF INDIA Bank Debit Card also for online
purchases.
Merchant Services
Accept all Visa, MasterCard, credit and Debit cards at your outlets through state of the art
POS Machines or through your website and experience hassle free payment acceptance.
PROJECT REPORT ON RETAIL BANKING: CENTRAL BANK OF INDIA
BY DEEPAK MANGAL
Page
Bill Pay
Pay your telephone, electricity and mobile phone bills at your convenience. Through the
Internet, ATMs, your mobile phone and telephone - with Bill Pay, our comprehensive bill
payments solution.
Pay Now
Use your CENTRAL BANK OF INDIA Bank Credit Card to pay your utility bills online,
make subscriptions and donations; no registration required. Enjoy credit free period and
reward points as per your credit card features.
Insta Pay
Pay your bills, make donations and subscribe to magazines without going through the hassles
of any registration.
Page
Direct Pay
Shop or Pay bills online without cash or card. Debit your account directly with our Direct Pay
service!
Page
IMPERIA/PREFERRED/CLASSIC BANKING
As a special customer bank providing a TAJ to customer with name imperia/preferred
customer. For that bank provide a special service to their customer. CENTRAL BANK OF
INDIA Bank's preferred/imperia Programme is the royal decree that enhances the exclusivity
that you are accustomed to. It makes you feel special at every step, pampering with services
those others can only dream about. This service goes beyond the obvious, rises above the
expected, so that the whole world can see, that even today, the grandeur and magnificence of
royalty is alive and well.
Thus as retail banking service bank providing really good and beneficial services to their
customer and as family member they are providing good services to every customer either
they are came business related or anything. So for this reason CENTRAL BANK OF INDIA
bank playing a good role in the customers life for their monitory transaction.
Page
NRI BANKING
With a view to attract the savings and other remittance into India through banking channels
from the person of Indian Nationality / Origin who are residing abroad and bolster the
balance of payment position, the Government of India introduced in 1970 NonResident(External) Account Rules which are governed by the Exchange Control Regulations.
The funds held in Non-Resident (External) Accounts (NRE Accounts) qualify for certain
benefits like exemptions from taxes in India, free repatriations facilities, etc.
Deposit types
NRI-Banking facilitates the NRI customer to open the following account types.
NRE (Non Resident External Accounts)
It can be in the form of Savings, Current or fixed deposits in Indian rupees. The funds in this
account are fully repatriable.
NRO (Non Resident Ordinary Accounts)
It can be in the form of Savings, Current or Fixed Deposits in Indian Rupees. The funds in
this account are not repatriable (only interest accrued is repatriable).
FCNR (Foreign Currency Non Resident Accounts)
It can be in the form of fixed Deposits only, in the five major currencies, namely US Dollars,
GBP, DM, Euro, and Japanese Yen. The funds in this account are fully repatriable
Page
WHOLESALE BANKING
Wholesale banking is the provision of services by banks to the like of large corporate
clients, mid-sized companies, real estate developers and investors, international trade finance
businesses and institutional customers, such as pension funds and government
entities/agencies. Also included is banking services offered to other financial institutions. In
essence, wholesale banking services usually involve high value transactions. Wholesale
banking compares with retail banking, which is the provision of banking services to
individuals.
Page
Non-Funded Services.
Specialized Services.
Value Added Services.
Internet Banking.
Government sector
CENTRAL BANK OF INDIA Bank acts as an active medium between the government
and the customers by means of various services. These services include:
Tax Collection wherein customers can directly pay their taxes like Direct taxes, Indirect taxes
and Sales Tax collections at their local CENTRAL BANK OF INDIA Bank.
E-Ticketing - Helps the customer by providing him a direct access to book a Railway Ticket
online and get it home delivered.
Opening of L/C's is done by the bank on behalf of Government of India, Mints and Presses,
thus facilitating imports for the Government.
Collection of levies and taxes on behalf of Municipal Corporations i.e. Kalyan -Dombivli
Municipal Corporation, is undertaken by the Bank.
Collection of stamp duty is done via franking mode in the state's of Maharashtra & Gujarat.
The Stamp Duty Franking Facility is available at following branches in Maharashtra Fort,
Chembur, Lower Parel, Mira Road, Thane (Talao Pali), Panvel, Ratnagiri, Pune(FC Road),
Kolhapur, Nagpur, Pimpri.
The Stamp Duty Franking Facility is available at following branches in Gujarat
Page
Disbursement of Pension to retired Employees of Central Govt and Defence is directly done
by CENTRAL BANK OF INDIA Bank along with the disbursement of pension to the
members of EPFO (Employees Provident Fund Organisation).
Electronic Collection of fees on behalf of DGFT is done by the bank too.
HUMAN
RESOURCE
DEPARTMENT
Page
Page
HRD maintain daily attendance record through branch manager via E-mail.
Take decisions for approval regarding leave notes.
He takes the decision related to the recruitment, selection and training of the candidates.
He talks to the consultant related to the recruitment of the qualified candidates. He also
does screening of the candidates, shortlist the candidate and takes the first round of the
interview.
He maintains the database of the candidates to come for an interview. He also maintains
personal file of each employee. He also completes the joining formalities of each new
employee.
They are taking surprising visit in every branch and collect information about employees.
He is responsible for the monthly salary of the employees as per their attendants and
passing to the Branch Manager.
. Recruitment
Recruitment is a process of searching for prospective candidates for the given job in the
industry. As we know it is very important for an industrial concerns to have efficient and
effective personnel with right quality and at right time and at right place available whenever
they are needed. Every organization needs employee time by time because of promotion or
retirement of an employee. For this purpose an organization need to search for the right
candidate. And so it needs to encourage this type of right candidates whenever they require.
Sources of Recruitment
Personal data of candidates and data bank maintain by the HR.
PROJECT REPORT ON RETAIL BANKING: CENTRAL BANK OF INDIA
BY DEEPAK MANGAL
Page
department
Campus Recruitment.
Companys own website.
Placement consultants.
Advertisement in the news papers like Times of India, Gujarat
Samachar.
Employee reference.
Recruitment Process
Applicant
pool
Profile
Check
Shortlist
Screening
Interview
Selection
Selection is the process of taking individuals out of the pool of job applicants with
requisite qualifications and competence to fill jobs in the organization. It is define as the
process of differentiating between applicants in order to identify and hire those with a
greater likelihood of success in a job.
Selection is based on probation base, they are taking experienced person for 6 months
probation and for fresher the probation period is 1 year.
While the selection of the senior level post, is taken by head office at Mumbai.
Page
They provide on the job training to their employees in the branch as they select these
employees for selling various products of bank by direct marketing. Whenever they select
new candidates for any post, they use to give them on the job work.
In case of sales persons to distribute their various products, in the beginning the person
has to work under the observation of his senior then the have to go in market to have their
own experience.
The time for training program for the candidate is depends up on the relevant position of
his work area. They also provide training related to customer care and communication.
Performance Appraisal
An organizations goals can be achieve only when people put in their best efforts.
Performance appraisal may be understood as the assessment of an individuals
performance in a systematic way. It is define as the systematic evaluation of the
individual with respect to his/her performance on the job and his/her potential for
development.
To appraise the performance of the employee they have developed a credit system on the
basis of the given target to the employee. After appraising the performance of the
employee they put the grade of each employee in the following grade criteria.
Page
A part from various incentives and benefits, the personnel are compensated only in terms
of wages and salaries. A proper compensation in terms of this is necessary for motivation
employees for their continuous
improved performance. For all this, it is required that wages and salaries
are
Incentive
In CENTRAL BANK OF INDIA, employees get incentives on the basis of the target
given to each employee and their area of work. They have developed the incentive
structure for the employees on the basis of point system. All the employees get the
incentive in the form cash reward.
. Employees benefit
The employees of CENTRAL BANK OF INDIA automatically become CENTRAL
BANK OF INDIA bank salary account Holders with special benefit and privileges and
receive instant salary credit. The benefit include international debit card, corporate card
with individual liability (CCIL), access to phone banking and internet banking, demat
accounts, and host of other services to complement their savings account. Here are some
of the features of CENTRAL BANK OF INDIA Banks salary account.
Page
Motivation
Motivation is willingness to do something conditioned by this actions ability to satisfy some
need. Motivation is given by the responsible person, like branch manager or team manager
for better performance in the department.
Page
MARKETING
DEPARTMENT
Marketing Management
The activities of a company associated with buying and selling a product or service. It
includes advertising, selling and delivering products to people. People who work in
PROJECT REPORT ON RETAIL BANKING: CENTRAL BANK OF INDIA
BY DEEPAK MANGAL
Page
marketing departments of companies try to get the attention of target audiences by using
slogans, packaging design, celebrity endorsements and general media exposure.
Ajay Kelkar, Head, Marketing, Central Bank of India, said that these initiatives are
especially targeted at those consumers who are not aware about the bank's various value
added services such as direct banking facilities.
"We are going to demonstrate the advantages of net banking and mobile banking, as these
concepts are relatively new to people living in smaller towns and cities," said Kelkar. The
bank has also launched another initiative called Business Ki Baten, which is targeted at areas
where the bulk of the population comprises small businessmen. Kelkar said that the bank
would get experts to talk on a number of issues such as value-add tax and sales tax. Bank can
measure the result of a campaign through the sales that they generate and the customers that
are added. There is a clear return on investment, which from a functional point of view gives
the team a stronger voice. Bank has also been able to reduce their ad spends by about 10-15
per cent and has also reduced the cost of acquisition Bank's focus in future would be to
enhance its database marketing initiatives. Bank plan to invest close to Rs 12 crore to create
the environment that is required to support customer intelligence that leads to data based
marketing.
Central Bank of India has chartered an extensive Customer Lifecycle based marketing
campaign calendar for this and the forthcoming fiscal. Fractal, which specialises in predicting
the behavior of the customers in the areas of risk and marketing, would be partnering Central
Bank of India 's marketing team in various initiatives of growing the retail business quickly
and cost effectively.
Central Bank of India has been using analytics for taking informed marketing decisions.
Fractal will help the bank use information to reach new customers and to build, nurture and
maximize lasting customer relationships. Fractal will also help the bank solve the problem of
ever-increasing customer acquisition costs and reducing customer loyalty. The marketing
programmes would involve acquisition of customers profitably by reducing campaign costs,
cross selling various asset and liability products to the existing customers, thereby, leveraging
PROJECT REPORT ON RETAIL BANKING: CENTRAL BANK OF INDIA
BY DEEPAK MANGAL
Page
the existing relationships and proactively retaining existing customers. Fractal's analyticsbased marketing solutions span which the entire lifecycle of customer
relationship right
of
their
customers.
Page
customization
possible
Market Segmentation
Market Segmentation is defined as the process of splitting customers, or potential
customers, in a market into different groups, or segments, within which the customers share a
similar level of interest in the same or comparable sets of needs satisfied by a distinct
marketing proposition; it is also explained as a marketing technique that targets a group of
customers with specific characteristics, i.e. a particular group that has its own distinct
customer profile and buyer characteristics so that for marketing purposes, it can be targeted
separately from other segments of the market.
It is a key ingredient for successful marketing as it simplifies the targeting, positioning and
the planning process.
A true Market Segment meets all of the following criteria: it is distinct from other segments
(heterogeneity across segments), it is homogenous within the segments (exhibits common
attributes), it responds similarly to a market stimulus and it can be reached by a market
intervention. Market Segmentation simplifies the firms product, pricing, promotion and
distribution strategies and also facilitates planning and organizing function of management
more easily and cost effectively; but it requires a thorough understanding of the customers
needs. It is referred as a tool for defining markets and thereby allocating resources; it uses
statistical techniques called factor analysis and cluster analysis to combine attitudinal and
demographic data to develop segments that are easier to target.
Market Segmentation can be done on the basis of the location (Geographic Segmentation);
on the basis of age, income, gender and other measurable factors (Demographic
Segmentation); on the basis of lifestyle, likes, dislikes, taste and preferences (Psychological
Segmentation); and according to the history, loyalty and responsiveness (Behavioral
Segmentation).
A business must analyze the different needs of the market segments; their internal strengths
and weaknesses; external opportunities and threats; and various others factors like the
mission, vision, values, beliefs, attitudes, norms and standards of the organization; as well as
PROJECT REPORT ON RETAIL BANKING: CENTRAL BANK OF INDIA
BY DEEPAK MANGAL
Page
the competitors strategy, social and cultural factors, economic environment, global
perspective, demographic environment, technological and political / legal aspects before
deciding their own niche.
Philip Kotler
Measurable: - it should be possible to determine the values of the variable used for
the segmentation.
2.
Relevant: - it should justify the expected profits and the growth potential.
3. Accessible: - the target customers must be reachable and servable for the organization.
4.
Distinguishable: - the target audiences must be diverse and able to show different
Page
Target Marketing
Market Specialization is a business term meaning the market segment to which a particular
good or service is marketed. It is mainly defined by age, gender, geography, socio-economic
grouping, or any other combination of demographics.
It is generally studied and mapped by the organization through list and reports containing
demographic information that may have an effect on the marketing of key products / services.
A product focusing on a specific target market contrasts sharply with one, following the
market strategy of mass marketing.
Targeting can be done by the firms by adopting a logical and systematic methodology /
steps. Which are as follows: STEP 1: - Identify the potential buyers: - Through proper market research and market
segmentation (it is the process of pulling apart the entire market as a whole and separating it
into manageable disparate units based on various demographic, political, economic and social
factors; it can also be customer / product / competition related segmentation).
STEP 2: - Select the target audiences: - The factors that influence Targeting are the Internal
and External Environment. Internal environment includes the mission, vision, values and
objectives of the firm; whereas; External factors are the social, cultural, economic, global,
demographic, natural, task, technological, political and legal environment. Through
appropriately compiling the customers profile to decide the 4 Ps Product, Price, Place and
Promotion and obtain the demographic, psychological, geographic and behavioral
information of the buyer. Targeting is deciding the potential buyers, products to be offered
and appropriately positioning each product to the segment.
STEP 3: - Proper positioning of the Product: - After developing an appropriate
segmentation and target strategy; positioning strategy can be worked out effectively.
Positioning enables the firm to create a positive image, gain competitive advantage and place
PROJECT REPORT ON RETAIL BANKING: CENTRAL BANK OF INDIA
BY DEEPAK MANGAL
Page
the brand in the customers mind to enhance their goodwill and become the most preferred
brand.
Positioning can be in the form of product, price, promotion, service, distribution channel,
image, people, advertising, publicity, public relation or selling differentiation.
Positioning Strategy
Positioning is the act of designing the companys offering and image to occupy a distinctive
place in the target markets mind.
Positioning starts with a product. A piece of merchandise, a service, a company, an
institution, or even a person. But positioning is not what you do to a product. Positioning is
what you do the mind of the prospect. That is, you position the product in the mind of
prospect. A companys differentiating and positioning strategy must change as the product,
market, and competitors change over time. Once the company has developed a clear
positioning strategy, it must communicate that positioning effectively.
Central Bank of India have positioning strategy of Continuing a Tradition of Trust. It is
accurate positioning strategy because it signifies a trust with its clients. Here is special
Relationship Manager dedicated towards customer service and satisfaction and give them
guidance about various schemes which helps them to get right scheme which suit their needs.
In this way it continues to maintain a trust with its clients.
Page
FINANCIAL
DEPARTMENT
Page
In this modern era it is very easy to know how much important the finance is in the business.
As current position of the market is totally different from ancient where it was very easy to
get the finance. But now a days it is not so, it is very difficult task to raise funds from
market. As today people are facing lot of problem and have less confidence on the market so
it is difficult to raise fund without proper planning.
For the bank as it is a Financial Institution we can consider finance as lifeblood of this
business. The company should manage to get sufficient finance. The company should use to
keep proper planning for the finance of its own and also of the large no. of depositors who are
there with the bank. We can define financial management as a task of acquisition and
utilization of funds needed in the business in a manner so that organizations goal can be
achieved. In Central Bank of India, its chief Financial Officer and Treasurer manage the
finance. Due to proper policies and separate management the company can have proper
operation of finance.
Page
Ratios
Profitabilit
March-
March-
March-
y Ratios %
2009
2008
2007
Operating
19.87
30.78
33.15
Page
Profit Margin
Gross Profit
18.05
28.58
30.50
Margin
Net Profit
11.35
12.82
13.57
Margin
Turnover Ratios
Inventory
0.00
0.00
0.00
0.00
0.00
0.00
5.00
5.18
4.33
Ratio
Solvency Ratio
Current Ratio
Debt Equity
0 .28
9.49
0 .27
8.76
0 .26
10.62
Ratio
Interest
0 .44
0 .78
0 .87
Covering Ratio
Performance Ratio %
Return On
2.48
3.38
3.68
Investment
Return On
15.32
13.83
17.74
Networth
Dividend Yield
22.16
22.16
22.91
Turnover
Ratio
Debtor
Turnover
Ratio
Fixed Asset
Turnover
Page
(12 months)
197,707.18 +1.00
0.00
197,707.18
(12 months)
123,544.10 +1.00
83,033.40 +0.99
430.40 +0.00
1,029.60 +0.01
123,974.50
84,063.00
0.00
0.00
0.00
0.00
0.00
0.00
158,418.44 +0.80
85,506.80 +0.69
55,505.10 +0.66
39,288.74 +0.20
38,037.30 +0.31
27,528.30 +0.33
89,111.04 +0.45
48,871.20 +0.39
31,794.50 +0.38
Gross Profit
-49,822.30 -0.25
-10,833.90 -0.09
-4,266.20 -0.05
Depreciation
3,599.09 +0.02
2,717.20 +0.02
2,196.00 +0.03
32,956.70 +0.17
22,803.80 +0.18
16,402.00 +0.20
Tax
10,549.20 +0.05
6,909.00 +0.06
4,977.00 +0.06
Net Profit
22,407.50 +0.11
15,894.80 +0.13
11,425.00 +0.14
Expenses
Operating
Profit
Interest
Name
Profit Bef.
Tax
Other NonRecurring
Income
Reported
Profit
Equity
Dividend
35.99 +.00
6.40
-14.00
.00
22,443.49 +0.11
15,901.20 +0.13
11,411.00 +0.14
4,253.84 +0.02
3,012.70 +0.02
2,235.70 +0.03
Page
Page
Page
Page
Page
Page
Page
SWOT ANALYSIS
SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses,
and for looking at the Opportunities and Threats you face. Used in a business context, it helps
Page
you carve a sustainable niche in your market. Used in a personal context, it helps you develop
your career in a way that takes best advantage of your talents, abilities and opportunities.
WEAKNESSES
Some gaps in range for certain sectors.
Customer service staff needs training.
Processes and systems, etc
Management cover insufficient.
Sectoral
growth
for staff
OPPORTUNITIES
PROJECT REPORT ON RETAIL BANKING: CENTRAL BANK OF INDIA
BY DEEPAK MANGAL
Page
THREATS
Legislation could impact.
Great risk involved
Very high competition prevailing in the industry.
Vulnerable to reactive
attack by major competitors
Lack of infrastructure in rural areas could constrain investment.
High volume/low cost market is intensely competitive.
KEY POINT
SWOT Analysis is a simple but powerful framework for analyzing company's Strengths and
Weaknesses, and the Opportunities and Threats you face. This helps you to focus on your
strengths, minimize threats, and take the greatest possible advantage of opportunities
available to you.
Page
BIBLIOGRAPHY
BOOKS REFFERED:
Study Material of Symbiosis
WEBSITES REFFERED:
www.wikipedia.com
www.centralbank.co.in
www.rbi.org
www.iibf.org
www.google.co.in
REPORTS/ARTICLES REFFERED:
Annual report of Central bank of India 2015
Page