Assignment 3:: Tech-to-Pop Translation

Assignment 3: Tech-to-Pop Translation
Draft: 11.10 | Due : 11.17
[Description]: Your boss wants to draw new talent, investors, young minds, and, generally, engage
the public with the work of your field through a popular presentation of your research. Specifically, she
wants you to address a gap in general knowledge, a misconception, or some other problem your field
has. She asks you to analyze what other companies in your area are doing with popular translation and
public engagement. Your job is to present a report of 3 different types of popular translations of a
similar technical concept (try your hardest to find at least 1 example actually about your topic or a
similar topic). The rhetorical translation moves you analyze (whether it be in Radiolab, TedTalks,
RSAanimate videos, Neil Degrasse Tysons Cosmos, famous scientists tweets, social media,
comicbook translations, museum exhibits, or something else you know about) should be specific
instances (include quotes, screencaptures, and pictures) and substantially different (theres no reason to
present your boss with 3 of the exact same tactics). Youll start by describing the concept you are
addressing in an easy to understand way and end by proposing some kind of popular production based
on your research. In writing your proposal-report youll want to consider a few things:
[General Requirements]:
3-4 single-spaced pages. Not including images.

Should be in the style of a proposal report: considers the proposal requirements from Anderson:
483-506.
Your introduction should both describe what you are doingwriting a proposal report about a
specific process and why you are doing itwhat problem are you addressing in your field (A
misconception? A lack of people researching something? Etc.)
Include analyses of three different types of popular translations.
Quote and provide images of your 3 sourcesquotations need to follow 2009 MLA.
Include 3 images formatted according to our common errors worksheet and referenced in the text.
End with a specific proposal of something you think your company should do, based on your
analyses of your three examples (describe what youre taking and avoiding from your 3 examples).
There should be some kind of feasibility analysis of this proposal. (Should they create a podcast?
What should it look like? An experiment that could travel to schools? What should the presentation
look like? Etc.)
[Note]: This assignment is purposely open and could be stretched in a variety of different directions.
If you want to actually create a solution rather than analyzing three popular examples, thats a
possibility. If you want to describe and attempt to solve some kind of real user-centered design
problem (like the pill bottle example weve looked at) thats also a possibility. Before you stretch the
assignment, however, please get an approval slip from me.
[Example Problems]: A lack of women in the field of engineering; a misunderstanding about the
dangers of fracking (or a fear of the wrong parts of fracking); a lack of knowledge of what to do in a
tornado; a lack of interest/knowledge of young people in your major.
Specific Requirements: General Outline (See: Anderson 483-506)

I. Introduction: What is your problem? Whom are you writing to?
Exigence: Should introduce the purpose/objective of your report. Why are you writing? What problem
is your popular translation analysis and proposal attempting to solve?
Audience: Should introduce the specific audience you are attempting to create your popular
translations for (5th grade science students; home owners in flood plains; etc.). Ideally, this audience
analysis will take the form of a user persona as looked at in class.
Intro: Should briefly intro the three specific sources youve chosen. Dont analyze them, yet, just tell
your reader what they are.
II. 3 Analyses: What are your examples? What are they doing? Why are they doing it?
Should include some reasoning behind youve chosen each source. Why choose this example and not
another one? How is each source suitable for your audience and problem?
Describes the rhetorical moves of the source with specific examplesWhat is this popular translation?
What does it do? How does it do it? And why does it do it? How will it specifically serve your
audience? Basically, describe why this source is designed in the way it is? Similar to our radio lab
analysis.
Each source should have some kind of image or infographicthree images not two.
Should include pros and cons of each source.
Should include several points of comparison between the sources. How are they similar and different?
III. Proposal/Conclusion: What should we do?
Summarizes the takeaways from your analysis section. From your pros and cons, what have you
learned to avoid and what have you learned works well from your analysis.
Applies what youve learned from your analysis section to solve the problem from your introduction.
Generates a specific proposal of some kind of popular translation (an activity, movie, workbook,
presentation) that applies the techniques youve learned from the analysis section.
Calculates the feasibility of your final proposalwhy is this the best option according feasibility
measures like time, capital, manpower, etc.
Assignment 3: Tech-to-Pop Translation

____Translation Analyses (35 points)
Presents pros, cons, and specific examples of three different popular translations.
Clearly presents knowledge of rhetorical/tech writing practices and ethos, pathos, and
logos as related to user-centeredness.
Presents not only what companies are doing but discusses why you think they are using those
translation tactics.
____Audience Analysis (15 points)
In your introduction your niche market/audience/consumer is discussed in some detail: are you
trying to recruit children, adults, college students? How will your proposed content change
depending on audience?
Throughout your report you take into consideration how each social media tactic might
positively or negatively affect that audience (you might quote examples if specific audiences
are participating/responding to the campaigns you are analyzing).
____Introduction (10 points)
You briefly introduce what your report is and what its purposes/objectives are in a way that
makes sense in a business setting and takes into consideration the multiple audiences that might
read your report.
Make sure these sections are substantive, they should not be empty gestures or redundant.
____Proposal (20 points)
The main purpose of this proposal report is to propose something. So, in your conclusionover
a couple paragraphsyou should describe what you think your boss should do. Draw upon the
pros and cons of your analyzed samples as well as your knowledge of your specific problem
and specific audience to imagine, in some detail, what a good solution/pop translation would
look like for your concept and why it is user-centered, feasible, and well conceived.
Considers the costs (time, money, manpower) of each tactic: try to propose low cost versions of
the professional translations you encounter.
____Document Design (10 points)
The document should be browseable with clear sections, bullets, numberings, etc.
The documents design should be uniform and not too busyuse the same size text and font for
each section. If you include bullets in one section, include them in another. Dont go overboard
with different fonts, sizes, colors, etc.
Document should be visually interestinginclude some kind of flair. Think about some kind of
color, your use of white space, and including images, etc.
____Writing Quality (10 points)
Should follow the genre standards of the proposal report.
Writing is concise, not redundant, and clear.
Writing doesnt contain spelling or grammatical errors.
Writing is specific: contains specific examples and nothing is included that isnt necessary.
______Total (100 points)

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Assignment 3: Tech-to-Pop Translation

Draft: 11.10 | Due : 11.17

3-4 single-spaced pages. Not including images.

Specific Requirements: General Outline (See: Anderson 483-506)

III. Proposal/Conclusion: What should we do?

Assignment 3: Tech-to-Pop Translation

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