NAM CAN THO UNIVERSITY

ECONOMIC FACULTY

BUSINESS ENGLISH 1
Report Topic:

THE REPORT ON THE FASHION D&G

Teacher:

Student name:

Students ID:

MBA L Th Thanh Thy

1. L Tun Anh
2. V Th Bch Ngc
3. V Minh Tn
4. Bi Trng Trch
5. Nguyn Th Kim Trinh

1331200402
1331200426
1331200434
1331200451
1331200446

Can Tho 09/2015

CONTENT

1. Introduction................................................................................................................... 1
2. History of Dolce & Gabbana..........................................................................................1
3. How Dolce & Gabbana work in recent years.................................................................2
3.1. Staff......................................................................................................................... 2
3.2. Customers...............................................................................................................3
3.3. Suppliers and trading partners.................................................................................3
3.4. Administrative officers............................................................................................3
3.5. Influence of D&G to the world market....................................................................3
4. Vision and mission.........................................................................................................4
4.1. Vision...................................................................................................................... 4
4.2. Mission....................................................................................................................5
5. Conclusion.....................................................................................................................5
6. References...................................................................................................................... 5

THE REPORT ON THE FASHION D&G

1. Introduction
When living on a development, people increasingly pay attention to fashion,
dressing to make yourself become better in the eyes of the opposite, friends and
relatives. And to meet the needs that many famous brands were born by everyone
pay attention to as: boss, pranda, Dolce & Gabbana... This report will clafy the
company's history, then describe how D&G works in present and imposes D&G
future that the company is trying to strive to bring the pieces of the best, most
beautiful to customers and achieve one famous fashion brands in the world and the
huge turnover.
2. History of Dolce & Gabbana
D&G was founded in 1985 in Legnano Milan. Three years later, in 1987,
Dolce & Gabbana has launched a collection of "women's knitwear", also in this
year, Dolce & Gabbana, D&G store opened new exhibit at Via Santa Cecilia, 7
Milan.
In 1989, Dolce & Gabbana has invaded the Japanese market, with a fashion
show in Tokyo first.
In 1990, Dolce & Gabbana put more emphasis on various kinds of fashion
products for men. Specifically, Dolce & Gabbana has launched fashion collections
for men within the same year. Opening showrooms in New York, 532 Broadway
In 1993, Opening a new showroom for office fashion for men and women at
Piazza Umanitaria, 2 Milan (at May 2002 it will be routed via Goldoni)
In 1996, Reached an agreement with the Japanese group Misaki Shoji for both
the distrubuting of collection and the opening of Dolce & Gabbana stores in Japan
(until 2002).
In 1998, Opening a new showroom in New York, 660 Madison Ave. May 5th,
launched a collection of D&G glasses and sunglasses produced and distributed by
Marcolin.
1

In 2001, Launching the collection D&G Junior Junior (clothes and shoes for
children of both genders), produced and distributed by Dolce & Gabbana Industria
SpA. In May it launched a new women's perfume, Dolce & Gabbana Light Blue.
In 2004, Opened first Dolce & Gabbana restaurant in Spain: 700 square meters
in Madrid, Calle Ortegay Gasset, with two floors.
In 2005, Opening first Dolce & Gabbana store in the city of Hangzhou, China.
A beautiful city on Lake Xihu, near Shanghai.
In 2006, Opening new D&G stores at Qua Broggi headquarter, 23, Milan
Fro 2009 to present, Dolce & Gabbana continue to succeed by launching many
impressive collections attractting the attention of customers and constantly
expanding their system.
3. How Dolce & Gabbana work in recent years
Becoming one of the world's leading corporations in the field of luxury goods
and become an authorized representative of the world's recognized brands very
important person (V.I.P).
3.1. Staff
Dolce & Gabbana is committed to supporting the ongoing training program in
order to promote and encourage employees to enhance their professional
capabilities. Creating a working environment of cooperation and exchange of
knowledge for everyone in the enterprises. This is the crucial element to complete
the mission of the business. Also, Dolce & Gabbana is also committed to ensuring a
safe and hygienic workplace for employees. Always paying maximum attention to
limitting the number of accident as well as improving the safety conditions for the
workplace. And the important thing is Dolce & Gabbana is committed to ensuring
equal opportunities for each employee, regardless of gender, race, religion,
politicsand social status.

3.2. Customers
Dolce & Gabbana put professionalism in the customer service associated with
the goal of creating close relationships between customers loyalty based on the
unique and innovative values brought by the company to live up to customers
expectation Simultaneously, Dolce & Gabbana applies a strict policy to ensure
maximum confidentiality of customer information as well as the proprietary design
of each customer.
3.3. Suppliers and trading partners
Dolce & Gabbana choose suppliers and trade partners base on standards of
those who really have the best ability to meet those standards, based on
professionalism, sustainability and economic value. Company is committed to
ensuring fairness and transparency in its selection process. Also avoiding any
conflict of interest between the parties. Not taking advantage of being stronger to
oppress others.
3.4. Administrative officers
Dolce & Gabbana is committed to ensuring the integrity and full transparency
in relations with the authorities in monitor and control, to judges and in general with
any public official.
3.5. Influence of D&G to the world market
Dolce & Gabbana has a vast distribution network worldwide. Including 27
stores in the US, 26 stores in Italy and 7 stores in Japan Also D & G store system is
widely distributed across Germany, Austria, Belgium, Spain, France, Greece ,
Ireland, UK, Netherlands, Russia, Switzerland, Ukraine, Saudi Arabia, South Korea,
United Arab Emirates, China, India, Kuwait, Lebanon, Singapore, Thailand,
In 1999, Online Store Enterprise is currently serving more than 31 countries
worldwide. In addition, the strategy of vertical integration to control manufacturing
operations. The company has acquired 51% stake in Dolce Saveria.
3

In 2003, the company continues to integrate its vertical, open a flagship store
on a large scale. Dolce & Gabbana also switched firmer control of its retail network.
These activities gave nhu victory now. At the end of that year, the company's
turnover amounted to 475 million Euros ($ 525 million).
In 2003 sales of the company rose to 475 million Euros ($ 525 million).
Currently D & G is active in major markets like the US, Europe, Japan ... The
Group has a workforce total of 3,828 units and a distribution network included 116
stores directly operated.
4. Vision and mission
4.1. Vision
Innovation is an important factor in the survival of a company. Thanks to
improvements that D&G has ultilized many opportunities and neutralize threats.
Thanks to constantly creating unique and appealing products that D&G has captured
key positions in the fashion world and is rated as one of the most famous and
influential fashion company in the world. Moreover, D&G is famous worldwide and
wellknown by eveyone.
The more a company is known with sympathy, the more loyal its customers
become. Initially D&G direct sales in shops and supermarkets. In June 2009, D&G
opens its first online store. D&G has found new ways to sell their products, to attract
the attention of customers consumption, increased differentiation and lower costs.
With the vision of storing in the customer's mind "sexiness and charms in every
outfit" when mentioning D&G brand. For D&G innovation is the extension from
designing clothes for women to for men and children. "One of our secrets is to meet
customers demands and predict their desire", D&G said.
4.2. Mission
The mission of the group Dolce & Gabbana is "creative, production and
distribution of luxury garment, leather goods, shoes, and other accessories under the
brand Dolce & Gabbana and D&G Dolce&Gabbana as well as management during
4

brand licensing process, manufacturing process, distribution and glass perfume

under two brand Dolce & Gabbana and D&G Dolce & Gabbana watches and
jewelery under the brand D&G Dolce & Gabbana."
Dolce & Gabbana identified: the strength of the group is created based on a
combination of mutual support between designers, business owners, executives and
the rest of the structure of the organization.
5. Conclusion
D&Gs products will continue to carry on the Dolce & Gabbana brand with
glamorous and high fashion products creating a luxurious lifestyle. D&G will
continue to promote their products in store and online throung the bold,
controversial, yet affective media advertisement that reflect the true spirit of the
brand high fashion, glitz and glamour. Dolce and Gabbana will be a very nontraditional brand devoted to the new type of high fashion consumer who values a
unique luxurious life style.
6. References
MAIN STAGES, (n.d), dolcegabbana.com; Retrieved: 06/09/2015, from
http://www.dolcegabbana.com/corporate/en/history/main-stages.html
[2]
Dolce & Gabbana Brand History, Simona Segre Reinach, (n.d), fashion[1]

history.lovetoknow.com; Retrieved: 06/09/2015, from

http://fashion-history.lovetoknow.com/fashion-clothing-industry/fashiondesigners/dolce-gabbana-brand-history
[3]
Phn tch qun tr chin lc ca cng ty D&G, Nhm 11 QTCL06 HKT
Nng, (n.d), 123doc.com; Retrieved: 13/09/2015, from
http://text.123doc.org/document/58913-phan-tich-quan-tri-chien-luoc-cong-tyd-g-doc.htm
[4]
Phn tch qun tr chin lc ca cng ty D&G, lcvdongnoi, 07/09/2013,
LuanVan.co; Retrieved: 3:00 pm, 13/09/2015, from
http://luanvan.co/luan-van/phan-tich-quan-tri-chien-luoc-cong-ty-dg-38176/