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    Rocky Mountaineer Rides With Canada

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    DDBcomPR
    DDB Canada welcomes aboard a new client to its roster, and is excited to start its journey as Rocky Mountaineer’s new agency partner. With ambitious growth goals over the next five years, North America’s largest luxury tourist train operator has retained DDB Canada’s Vancouver office to re-architect their strategic approach and marketing communications.

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    Rocky Mountaineer Rides With Canada

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    DDBcomPR
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    DDB Canada welcomes aboard a new client to its roster, and is excited to start its journey as Rocky Mountaineer’s new agency partner. With ambitious growth goals over the next five years, North America’s largest luxury tourist train operator has retained DDB Canada’s Vancouver office to re-architect their strategic approach and marketing communications.

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    DDB Canada welcomes aboard a new client to its roster, and is excited to start its journey as Rocky Mountaineer’s new agency partner. With ambitious growth goals over the next five years, North America’s largest luxury tourist train operator has retained DDB Canada’s Vancouver office to re-architect their strategic approach and marketing communications.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    184 views2 pages

    Rocky Mountaineer Rides With Canada

    Uploaded by

    DDBcomPR
    DDB Canada welcomes aboard a new client to its roster, and is excited to start its journey as Rocky Mountaineer’s new agency partner. With ambitious growth goals over the next five years, North America’s largest luxury tourist train operator has retained DDB Canada’s Vancouver office to re-architect their strategic approach and marketing communications.

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    of 2

    PRESS RELEASE

    FOR IMMEDIATE RELEASE

    ROCKY MOUNTAINEER RIDES WITH DDB CANADA


    Luxury tourist train names new agency partner to grow the global brand
    September 18, 2015 | Vancouver, Canada

    DDB Canada welcomes aboard a new client to its roster, and is excited to start its
    journey as Rocky Mountaineers new agency partner. With ambitious growth goals over
    the next five years, North Americas largest luxury tourist train operator has retained
    DDB Canadas Vancouver office to re-architect their strategic approach and marketing
    communications.
    Rocky Mountaineer is a great complement to the agencys travel and tourism practice
    and were very excited to be working with such a passionate and entrepreneurial client
    partner who is open to innovative ideas, says Michelle Kitchen, executive vice
    president, co-managing director. Theres a tremendous growth opportunity for the
    brand to market to their customers more effectively via targeted, creative campaigns
    aimed at specific global segments, encouraging exploration of the Canadian Rockies
    onboard the Rocky Mountaineer.
    Effectively immediately, DDB Canada Vancouver will collaborate closely with OMD
    Vancouver to develop a new creative direction and marketing mix for Rocky
    Mountaineer.
    We are pleased to have found an agency partner who ticked all of the proverbial
    boxes: a successful track record of reinventing brands, working collaboratively with
    clients, and providing a strong network to support our global needs, says Nikki Hellyer,
    director of global marketing, Rocky Mountaineer. The DDB and OMD partnership
    provides deep expertise in both the strategic and creative realms and will help us to
    further refine our global brand.
    New campaign work for Rocky Mountaineers will launch in global markets in November
    2015.

    About Rocky Mountaineer


    2015 marks the 25th Anniversary for Rocky Mountaineer and the company has a lot to celebrate. Since its inception in
    1990, Rocky Mountaineer has grown to be the largest privately owned luxury tourist train in the world and is considered
    by many as the only way to see the Canadian Rockies. In the past 25 years, the train has welcomed onboard over one
    and a half million guests from around the globe.

    With over 45 vacation packages, five unique rail routes, and iconic destinations such as Seattle, WA, Vancouver and
    Whistler, BC, and the majestic Canadian Rockies in Alberta, there is a journey for anyone looking for a life changing
    experience. The world renowned train travels by daylight through the diverse landscapes of the Pacific Northwest and
    Western Canada while guests relish in the breathtaking views of tumbling waterfalls, glacier-capped mountains, and
    wildlife of the regions. Rocky Mountaineer has received numerous international awards and accolades for service
    excellence, including eight World Travel Awards for both Worlds Leading Travel Experience By Train and Worlds
    Leading Luxury Train. In 2013, it was also recognized as one of the worlds Dream Trips by the prestigious Travel
    +Leisure magazine.

    About DDB Canada


    DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in
    Canada. The agency was named Top Creative Agency in strategy magazine's 2015 Creative Report Card and was
    ranked #1 agency in Canada by the Gunn Report in 2014. Known for advertising that generates significant results for
    clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most
    powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's
    integrated marketing disciplines include: youth marketing, public relations, event management digital, social, mobile,
    branding, design, direct, CRM, recruitment marketing and shopper marketing.

    - 30 -

    For more information or interviews, please contact:


    Paige Calvert
    604.608.4421
    [email protected]

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