Scribd Logo
Upload

Welcome to Scribd!

  • 901 views

    Emirates

    Uploaded by

    Wan Saja
    Emirates is a large airline based in Dubai that has over 50,000 employees operating in 72 countries. Strengths identified in SWOT analyses include strong government support, effective branding and reputation management, and environmental friendliness. Weaknesses include limited market share growth due to increased competition and rising operating costs. Opportunities exist in expanding the airline's fleet and destinations. Threats include greater Middle Eastern competition, increasing fuel prices, and economic slowdowns.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Emirates

    Uploaded by

    Wan Saja
    901 views4 pages
    Emirates is a large airline based in Dubai that has over 50,000 employees operating in 72 countries. Strengths identified in SWOT analyses include strong government support, effective branding and reputation management, and environmental friendliness. Weaknesses include limited market share growth due to increased competition and rising operating costs. Opportunities exist in expanding the airline's fleet and destinations. Threats include greater Middle Eastern competition, increasing fuel prices, and economic slowdowns.

    Original Description:

    hwwweeff

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Emirates is a large airline based in Dubai that has over 50,000 employees operating in 72 countries. Strengths identified in SWOT analyses include strong government support, effective branding and reputation management, and environmental friendliness. Weaknesses include limited market share growth due to increased competition and rising operating costs. Opportunities exist in expanding the airline's fleet and destinations. Threats include greater Middle Eastern competition, increasing fuel prices, and economic slowdowns.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    901 views4 pages

    Emirates

    Uploaded by

    Wan Saja
    Emirates is a large airline based in Dubai that has over 50,000 employees operating in 72 countries. Strengths identified in SWOT analyses include strong government support, effective branding and reputation management, and environmental friendliness. Weaknesses include limited market share growth due to increased competition and rising operating costs. Opportunities exist in expanding the airline's fleet and destinations. Threats include greater Middle Eastern competition, increasing fuel prices, and economic slowdowns.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4
    At a glance
    Powered by AI
    The analyses identified several strengths for Emirates including strong government support, a large workforce, global presence, and effective branding and reputation management. Weaknesses included limited market share growth due to competition and increasing costs. Opportunities involved expanding fleets and destinations while threats included rising fuel prices, economic downturns, and geopolitical tensions.

    Effective communication with the public, effective reputation management and branding, sponsorship of events, and being environmentally friendly compared to competitors due to low emissions. Additional strengths included equipment promoting child safety, luxurious amenities in first class, and availability of Halal meals on certain routes.

    Increasing competition limiting market share growth and increasing benchmarking costs. Labour policies also needed revision. The analyses also noted elimination of a military agreement and effective use of social media as weaknesses.

    Strength

    MBASkool.com performed a SWOT analysis on Emirates, and some of their


    strengths include:
    Strong Dubai government support
    Has over 50,000 employees
    Is present in 72 countries across 6 continents
    There is also a user-generated SWOT analysis on WikiSwot which provides
    further insight into their strengths, including:
    Effective communication with the public
    Effective reputation management and branding
    Emirates is a sponsor of numerous festivals and sporting events
    Emirates claims to be environmentally friendly compared to their
    competitors due to low emissions
    Weakness
    MBASkool.coms SWOT analysis found that Emirates has weaknesses including:
    Due to an increase in competition, market share growth is limited and
    bench-mark standards are becoming more costly
    WikiSwots SWOT analysis also found a weakness:
    Labour policies need revision
    Opportunity
    MBASkool.com found many opportunities for Emirates, such as:
    Releasing a brand new fleet of airplanes. This will help improve customer
    confidence in the airline
    Adding more destinations to their list
    More opportunities derived from WikiSwot are:
    Creating new products and services

    Emirates recently became an ally with the within the global airline
    alliance, a contract alliance amongst the top airlines to work together and
    help one another when necessary

    A business venture partnering with Disney Land created new clientele


    and an increase in revenue

    Threat
    Wherever there are strengths, there are threats. MBASkool.com found a few,
    including:
    Increased competition within the Middle Eastern market
    Fuel costs are increasing
    The government of Dubai is changing regulations and policies
    WikiSwot also found a threat:
    A global economic slowdown

    Further analysis concludes there is more to be included, however. My personal


    SWOT analysis of Emirates is as follows:
    Strength
    All planes are equipped with fly with me monsters, a collection of
    blankets, drawing tools, and seatbelt characters to promote safety to preschoolers
    First class includes a shower spa and two on-board lounges for drinking
    and mingling on the upper deck
    Their menu includes wild Iranian caviar, braised beef in coconut milk, stirfried lobster in black bean sauce, cheesecake, and cocktails
    First class private suites include a personal mini-bar, a privacy divider and
    sliding door, a vanity, table, mirror and wardrobe, as well as passenger
    seats that can be converted into full-flat beds
    A strength specifically related to Emirates and Qantas is the availability of
    Halal meals during flights between Australia and London Heathrow
    Effective use of social media
    Weakness
    The United Arab Emirates eliminated a military agreement that allowed
    for Canadian forces to use a logistical base near Dubai after the refusal of
    Emirates airlines to expand landing rights in Canada
    Opportunity
    Emirates made Dubais ruler, Sheik Ahmed bin Saneed al-Maktoum, their
    chairman
    As of 2011, air travel is expected to grow more than seven per cent a year
    for two decades

    Emiratess partnership with Qantas because it opens an extensive


    network
    Threats
    In the 2009 economic crisis, Emirates had an 80 per cent drop in full-year
    net profit
    Countries going to war or being filled with tension, such as Egypt, Yemen
    and Jordan

    You might also like