Akbar Travels

Introduction :
1.1 Brand Identity :
Akabar travels is the largest travel organisation in india which is considered in
approved branches in IATA ,no of staff as well as in yearly turnover of the bussiness.
In 2007 akbar travels installed a travel portal named as akbartravelsonline.com.this
portal play a vital role in between organisation and company to helping the
customers for in low fare flight tickit in national and international areas. As with new
design and changes akbar travels changed the name of their web site and placed
akbartravels.com instead of akbartravelsonline.com
After 2007 it got an great success with high amount of growth.to survive in this
competative enviornment as well as to make stronger its exixting services to
customers and travel partners.too many new things offer as well as new gift packs
has been added to their web site.indian railways online e tickits are also available
now at their web site and also to their partners who are going to take advantage of
their above services which are launched on their web site
In the year of 1978 they started as a small travel agency specialist in gulf areas from
our india to a well incorporated agency providing all entire vital of travel servises was
indeed spectacular.they started their first office in south india in kerla.currently they
has 35 branches in kerla only spreading all over the state following all district in kerla
which is specially called as GODS OWN COUNTRY they also has a branch
offices in all metro cities which are fullfiled all the nessesary conditions for to set up a
travel agency.
Due to national highways of eastern and nothern states of india the response and
demand of traveling company was outstanding.their staff and their mission motivate
the whole organisation and their staff to work as harder as they can to archive their
well settled goals and ambitions in given period of time.
Currently akbar travels has their 57 branches are registered and certified by IATA
and their 40 branches are not registered and certified by IATA but then also in all
over india they serving their customers as good as they can to attract the customers
towards them for greater bussiness.

1.2 Marketing Stratergy in the Akbar Travels :

Marketing strategy is a process to make organisation aware about their limited resorces on higher
oppurtunities to increase their sales and to archive sustainable competitive advantage.marketing
strategy is the proccessed and pre identified and evaluated plan by the organisation to fullfill the
market need at specific level and their respective objectives of the marketing.these trategyies are very
dynamic and completely interactive in nature.it also includes a carefully scanning of external and
internal environments of the organisation.in organisation. the External environment includes factors of
customer analysis,target market analysis,segmentation analysis,competitive environment analysis as
well as all the factors which are come in political social environmental economical likely to impact
success.In Internal Enviornment factors includes are as like marketing mix,growth performance
analysis,as well as strategic analysis which will going to implement by the organisation.many of the
organisations are normally have the director of marketing who is responsible only the responsible for
management of all marketing activites of the organisation.Operation manager is responsible for all the
implementation of the marketing function of the organisation and he is the only person to be
concerned with other function of the oragnisation also.

Through the little effort successful marketing wont be implemented.by

Establishing and maintaining planned successful marketing programs
campaigns as well seminars requires specific time and effort
management.this stratergy plays an vital role to run the organisation in
competitive era in todays world. Its called the backbone of any successful
organisation.Akbar travels is self established travel agency.To develop and
planned and effective marketing stategy for akbar travels organisation to
attract the customers towards them.the following Marketing strategy can
be adopted by the Akbar travels to attract peoples towards them which
are as follows:
To assist the customers and for their warm welcome their should be
enough respectful staff to co-operate and help them with their
queries.
They can provide all the basic and acomondation facility to their
tourist at their respective destinations on tour.
Provide respectful qualitative and better guide on tour to guide your
tourist
Travel organisations can Advertise their special offers and packages
with comparative amount for their tourist on airports,print media
,and any other communications channels which organisation has.
Organisations can sign a contract with their Hotel agents to convey
the customers to choose akbar travels
Travel organisations has to classify which type of customers they are
looking for and provide den as per their nessesarily packages.Lets
take an example of if targeting business class then travels

organisation can offer them a better quality services luxury comforts

additional benefits as compare to the other travel company to
attract more customers towards them or to make an contract with
british luftansa or jet airways to get an quality service for their
customers.

Network and Customer Relationship Marketing Strategies Of Akbar

Travels
To build rapport as well as relationship with different persons in
seminars or in social events is nothing but Networking.it helps to
akbar travel organisation and individual to build an effective
relationship and bonding with their different entities and
companies.
Similarly in the akbar travels ,networking is too much important for
their expanding the business as well its services.
Akbar travels can spread their business by attending social events
seminars which are organised at national international leval by
boards of tourism industry to meet a new peoples for expanding
and promoting their brands with different channels of marketing.
In this events, executives of the various company participate.These
excutive offered discount packages for their personal or business
trips to stay connected with same travel organisation.Akbar Travels
organisations should have quality persons or executives to
participate in this events to promote their organisations
Special service from the Akbar travel company can be offered a
best package and destination and management of the travel
organisation to make sure that each customer is satisfied from the
travel services.
This is the very creative and attractive role to build network and it
will help Akbar travel organisation to grow their business.
Customer relationship is type of relationship which includes all the
customers who are staying connected and using the services of the
travel company.By managing customer,clients as well sales
prospects interactions with company is called as customer
relationship management.its main goal and objective of the akbar
travel company is to attract, tie up and win a new clients and retain
which company already has as well refold existing clients to reduce
the marketing costs to gain more profits.its very important to
maintain this relation thought the organisation.
Most of the time customer is very comfortable and interested to
prefer suggested option for travel by someone which is clode to

them which includes friend family members etc.so management of

the travel organisation has to give equal importance to them.
To sustain and servive in this competitive environment the
management of the akbar travels organisation should assess the
stratergies of the other travel organisations and as per that they
can offer their customers a great offers to attract towards them
Its plays an vital role to akbar travels to improve their organisation
standerds and to archive the objectives of the company
Following factors which should be implemented by Akbar travels in
Customer relationship Management (CRM):

Customer welcomed very respectfully because they

expects a warm welcome from the organisation persons or
executives.In proper respectful manner they should b
greeted.
Friendly environment has to be created in organisation as
well in offices so that customer seems to be like their
home.
If management of organisation is aware about their
existing customers then they should provide them a
beneficiary discount and tell them about new offers or
provide them special rates which makes them happy and
make them loyal customers of the Travel company for long
period of time
Know the customers by their needs expectations etc
By maintaining the value propositions
Maintain great focus on business resources on activities
which build long term customer and economic value
Travel organisation have to provide all the essential
facilities for their customers which they are p[aid for.

1.3: Marketing and Customer Loyalty Strategies

Organisation has to aware about their strength and weekness before develop the marketing plan for
organisation.SWOT analysis information is reated to past trends as well annual report analysis of
market and their competition..In addition of opportunities and threats environment should be
cleared.to servive in this competitive era they has to evaluate new strategy for targeting their goals
and tactics.inventory control ,service for special customers and all other activitives which takes part in
each day within the hospitality or tourism operation,

Customer loyalty plays an vital role in this organisations which make customers to buy or use
organisation services and to attract right customer towards them.The best way of generating customer
loyalty is to provide a best service to their customers.new relationship strategy also be implemented
for new or old ones to make them happy and stay connected with their travel organisation.loyalty of
customers is too much important in this business because its called an asset of the bussines which
make an incredible change in the organisation and their customer relationship.incresing in the loyalty
of customers it will help to increase the profitability,strategies of the industry and those which can be
adopted by akbar travels to gain customer loyalty are as follows :

Providing loyalty customers attractive and attainable offers

Via email keeping customers in touch
By showing that you remember your loyal customers and you really care them
By providing free helpline for customers
Bringing loyalty cards that entitle them to a discount
Executive has to b aware about all offers of the company which will help to give better and
unintrupted service to their customers.

The akbar Travels has following Marketing nad loyalty strategies which
are provided to customers :

Portal Of Online Booking :

.

Akbartravels.com portal helping and assisting their passenger wise

decisions and bestest travel plans by using one hub place for their
vacation and tour needs.
Passengers easily gets rail tickits hotel bookings and low fair air tickits
Bookings for national as well as international destinations.
Biggest archivement cum success of akbartravels is gaining direct access
of low cost carriers operating in india as well outside of india
Its already leading portal promoting all the no frill carriers operating
domestic flights in india
Its also expanded to gulf on international level such as air Arabia,air
india express ans fly duabi with many more portals added in it.
Its one type of mall or hub which customer can buy all the tickits
overhere
For budget councious passengers holiday packages has been promoted on
akbartravels.com portal.tourism hot spots are available at low fair cost are
available in india and abroad

Akbar Travels Corporate services :

Corporate travel wants a efficiency quality and
promptness.understanding the requirement of this particular
sophisticated travel segment is the primary importance to
provide great service and quality.
Our aims to provide better quality service from our quality
teams to these professional at optimum cost
Reuirements of all travel auxillary services will be provided
by the organisation for this type of segment customers along
with 24 hours service of the customer care or help desk
Better personal service is our strong point
We allotted a great knowlegable and experienced account
manager to client to build up all knowledge of their specific
needs and business related travel requirementsfor un
intruptable services
It doesnt ensure a quality of service but also provides
valuable feedback for individual which help us to make
suitable changes according to their requirements and our
executives also gets an better experience to behave and
provide a quality service to our valuable customers
We provides all services which includes air tickits,hotel
bookings,visa services,foreign exchange and many more.

Interstate Bus Service :

Instead of taking direct flight to a city far away from their home
townthey prefer to take sleeping bus service to their native .
there is troble of getting air tickits at reasonable cost in busy season that
is when akbartravels come in to picture for their service of interstate bus
service
we are the lucky and first travel agency who get an government approval
fro opening a interstate bus booking counters at leading national as well
international airports in india.

Airport Tickiting Counters :

 We have opened a leading airport tickiting counters at there leading

airports in india for the benefit of the customers who make changes in
their tour.
This counters are located nearly the departure area and provide all
services related travelling as well air tickits holiday packages and
electronic tickits of the trains.