Social Media Marketing Plan

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The key takeaways from the document are that social media marketing can provide benefits such as increased traffic, brand recognition, sales increases, customer loyalty and insights. It also discusses the services provided by IVIS Group.

The document discusses several benefits of social media marketing such as increased brand recognition, improved brand loyalty, more opportunities to convert visitors to customers, and richer customer experiences.

According to the document, IVIS Group provides services such as social media promotion, value-added services, flexible packages, customer acquisition and retention, and improved customer insights.

IVIS Group Social Marketing

Strategy (Client-facing)

Social marketing service

Social media influence


75% of brands reporting positive results in terms of traffic increase as one of the major benefits of social media and more
than half of marketers who have used social media marketing for over 3 years reported an increase in sales over that period

Increased brand recognition


Additional channels to delivery brand messages in a more direct and engaging way, and yet to mass audience

Improved brand loyalty


A strategic and open social media plan could prove influential in morphing consumers into being brand loyal

More Opportunities to Convert


Every content share on social media is a chance for users to react, and every reaction could lead to a site visit, and
eventually a conversion. 51% of Facebook users and 64% of Twitter users are more likely to buy from the brands they follow

Richer Customer Experiences


Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level
and enrich your relationship with your customers

Reduced marketing expenses


Low barrier to entry and flexible budget investment by promoting on social channels

One-stop digital service

IVIS Group help to promote

Value-added service

brands reporting positive results in terms of traffic increase as one of the major benefits of social media and more than half of marketers who

Flexible packages

brands reporting positive results in terms of traffic increase as one of the major benefits of social media and more than half of marketers who

Customer acquisition & retention

brands reporting positive results in terms of traffic increase as one of the major benefits of social media and more than half of marketers who

Improved customer insights

brands reporting positive results in terms of traffic increase as one of the major benefits of social media and more than half of marketers who

Research & analysis

Strategy consulting

Solution execution

Monitoring & optimisation

Step 1

Step 2

Step 3

Community management

Facebook/Twitter
Competition management

Owned channel

Content strategy
Engagement
Monitoring & reporting

Mechanic
Incentive & materials finalisation
Competition management
Monitoring & reporting

1
Other platform(s)
2
Bought media
1

Facebook advertising
2
Profiling

Editorial
placement

Engage & Negotiate


2

Launch

Account creation & management


Further strategy TBC
Media plan
Work process
Account set-up & management
Monitoring & reporting & optimisation
Profile and locate relevant blogger/local online community/editorial websites
Ongoing/campaign-based engage & negotiate to finalise the coverage on details (price, time)
Secure the coverage & monitoring results

Month 1

Month 2

Engaging & preparation & finalisation


WK1

WK2

WK3

Month 3

Pre-promotion

WK4

WK5

Industry Research & best


practice learning

Month 4

On-going promotion

WK6

WK7

WK8

WK9

WK10

WK11

WK12

WK13

WK14

WK15

WK16

Key product launch

On-going Community management

Social landscape
research
Competitor
analysis & learning

Preparation

Performance analysis & strategy finalisation

Social Amplification Execution


strategy
Content strategy
Competition strategy
Bought media strategy & plan
Editorial placement Briefing
creation
Reporting metrics & template
creation
Project timeline

Content calendar
Visual material creation

Content update execution

Community engaging

Option 1: Through content update platform


Option 2: Manually

Competition management

Competition management

Incentives arrangement
Content creation (text & visuals)
Content update execution & engaging (overlap with community management)
Entry collection & winner engaging
Prize delivery

Preparation

TBC on-going or periodical

Bought media management

Bought media management

Facebook ads account & invoice set-up


Content creation (text & visuals)
Advertising upload
Advertising management & monitoring

TBC on-going or periodical

Profiling

Editorial placement

Profiling
Engaging & negotiating
Incentive arrangement & delivery
Performance monitoring

Instagram

On-going monitoring & reporting & optimising

Account creation
Content creation (text & visuals)
Content update execution & engaging (overlap with community management)

Packages & price

Western
Package
options
1 platform

2 platforms
3 platforms

4 platforms

Primary

Secondary

Facebook or/and Twitter

Pinterest or/and Instagram

China
Weibo or/and WeChat

*Based on per platform, and exclude any third party cost

Research &
Analysis
Packages
Industry research
Competitor analysis
Performance analysis

Strategy
consulting
Content strategy
Management
strategy
Monitoring strategy

Monitoring &
Optimisation

Solution execution

Price
Community
Management

Competition
Management

Bought media
management

Editorial
placement
management

Basic

Bronze
Silver
Gold
Platinum

Reporting &
monitoring

xx
*any 1 out of 4 solutions
*any 2 out of 4 solutions
*any 3 out of 4 solutions

Resources & timeline model

*Breakdowns for per client per platform per month

Work content

One off

Industry Research & best practice


learning

4 hours

Current performance analysis &


strategy finalisation

6 hours

On-going

Community management 10 hours

Amplification solutions

54 hours

Competition management 12 hours


Bought media management 12 hours
Editorial management 20 hours

Monitoring & optimisation;


Campaign-based social promotion
Total

4 hours
68 hours

Item

Research & Analysis

Deliverables per month

Industry research
Competitor analysis
Current performance
analysis

Roles

Hours

Day rate

Total

Marketing Manager

0.5

xx

xx

Digital Marketing Consultant

2.5

xx

xx

Digital Creative & marketing Executive

xx

xx

Total per month xxx

Strategy consulting

Content strategy
Management strategy
Monitoring strategy
Client liaison

Marketing Manager

xx

xx

Digital Marketing Consultant

xx

xx

Digital Creative & marketing Executive

xx

xx

Total per month xxx

Item

Community
Management

Deliverables per month

Weekly editorial calendar


X visuals creation per month
X posts proactive posts per day
depends the platform
Reactive page management
Ongoing client liaison

Roles

Hours

Day rate

Total

Digital Marketing Consultant

xx

xx

Digital Creative & marketing Executive

xx

xx

Total per month xxx

Competition
management

Mechanic finalisation
X visuals creation per month
X competition posts per day depends
the platform
Reactive page management
On page management including
picking and contact of winners

Digital Marketing Consultant

10

xx

xx

Digital Creative & marketing Executive

xx

xx

Total per month xxx

Item

Deliverables per month

Bought media
Management

Account & advert streams


set-up
X visuals creation
Ongoing management and
optimisation

Roles

Hours

Day rate

Total

Digital Marketing Consultant

10

xx

xx

Digital Creative & marketing Executive

xx

xx

Total per month xxx

Editorial placement

Profiling
Engaging & negotiation
Finalisation & launch

Marketing Manager

xx

xx

Digital Marketing Consultant

10

xx

xx

Digital Creative & marketing Executive

xx

xx

Total per month xxx

Item

Monitoring &
optimisation

Deliverables per month

Weekly email snapshot


Monthly in depth report
Ongoing client liaison

Roles

Hours

Day rate

Total

Digital Marketing Consultant

xx

xx

Digital Creative & marketing Executive

xx

xx

Total per month xxx

Potential additional cost

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