Case Study #1
Case Study #1
Case Study #1
SUMMARY
This case talks about the overall globalization of Indian Cinema with
special regards to the case of super hit Bollywood movie Krrish. Over
the years, Bollywood has witnessed tremendous growth and changes
due to technological developments and immense demand on the
international scene. Most Bollywood movies today are shot in several
international locations and the team consists of various international
workers. As regards to the case of movie Krrish, the movie was shot
primarily in Singapore, with special assistance from the Singapore
Tourism Board. The team consisted of several foreign workers
including famous action director Tony Ching Sui from Hong Kong, a
special FX team of Craig Mumma and Marc Kolbe from Los Angeles and
several others from different countries. Translators were hired and
thousands of dollars were spent alone for facilitating easy translation.
Millions of dollars were invested in the movie and it was well received
by the global audience and critics, generating more revenues than the
Hollywood superhit movie Superman Returns, which was released at
the same time. The production house of the movie did a global release
so as to minimize the effects of piracy.
QUESTIONS
1. How has Indian film industry evolved through ages?
1)
2)
3)
4)
1920
1950
1970
1990
1950
1960
1980
2000
into
the global
multinational
market
corporations
and
and
attract
foreign
the
sponsorship
investors.
This
of
was
evident from the fact that Krrish made more revenue than Hollywood
movie Superman Returns (a part of the famous Superman series). It is
projected to generate an overall revenue of $3 billion by 2016.