Joe Schroeder: Marketing Physics
Joe Schroeder: Marketing Physics
Joe Schroeder: Marketing Physics
com
Schroeder Publishing Has The Only
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www.RebeccaJJohnson.com
Joe Schroeder-Founder
Schroeder Publishing and MyWavePage.com
Then there are those who are internet savvy who bulk
e-mail prospects into their splash page and auto-
responders. These types of people always out-perform
those who simpl y buy leads and hammer the phones. It’s
the difference between calling a few strangers at night on
the telephone versus legall y bulk e-mailing 10,000 per
night.
Study M y Headlines:
Case in point. I was out having a brew with Jimm y
Vigilante last night, nothing spectacular, just two ex-
soda-jerks who cracked the code of this incredible
industry, and this headline came to me.
[wink]
Not a download.
One of many.
Day Trippers:
The reason most people in Network Marketing
unintentionall y and subconsciousl y restrict and impede
the number of transactions they do, the amount of
prospects in their sales funnel and why they onl y earn
peanuts, if anything at all, on each of their customers,
isn’t a conscious decision.
Marketing Physics
In c r e as in g T h e Nu mb er of C ust om er s
Here is what the new guy does. He buys some leads. He
hopes a few of them are home. Calls them and walks
away, if he is lucky, with a few people who promised to
follow him to a conference call----but don’t.
Step Two:
Find another way to bill them. Get them to pay you
more often annually.
Step Three:
Add more customers by advertising to more people.
He r e is W h at E a rn i n g $ 2 5, 00 0 pe r M ont h L ook s Li ke
Earn when they order the core products that your program sells.
Earn (again) when your people order leads.
Earn (again) when they use your web-site.
Earn (another time!) when they order MLM training programs.
Earn (wow!) again when they use an auto-responder!
Just to make a point and to prove that this is how big business
becomes big business, spend a lazy afternoon one day and open up
last months phone bill. Now look at how many different times one
company found ways to bill you.
Most parents do that and in order to do that you need to contract with
most cell phone carriers for ANOTHER 1-2 years.
# C li e nt s Sa le Va l ue P er C lie n t An n u a ll y = Mo n e y
1, 00 0 X’ s $1 0 0 X’ s 2 = $ 2 00, 00 0
E xa mp l e # 1: Ru s se ll P al e y
How much added revenue did Russell Paley from
Melaleuca add to his bottom line each month by writing
an MLM training book and then flushing his new pride-
and-joy into and amongst his behemoth downline?
You know, those are the things that you can rent for $60
bucks per weekend and use when ever you are having a
summer barbeque and you want to provide your guests
with authenticall y steamed Sabrett hot-dogs.
What this also did was provide an extra $700+ per week
to Mikes take home. Run the math. $60 X’s 10 steam
tables per weekend is an extra $2,400 monthl y and
somewhere like an extra $30,000 annually.
Same customers.
Same people.
All he did was add something similar.
Principle
Tear a seed, a tree grows.
Go back to principle.
Principle
Tear off a piece of man, plant in a female, a child grows.
Principle
Rip, tear and shred a dollar into another location and it
multiplies. (Gen 1: 11, “everything duplicates after it’s
own kind.”)
Principle
Do you realize that you can predict your future by how
effortlessl y and how often you release out of your hands
what you presentl y have?
What you give away always hops back into your hands.
Principle
Donate an idea and a new mentor flies into your life.
Give away sincere encouragement and people come to you
Teach and give away prosperit y and money comes to you.
Principle
Tear off and share your biz opportunit y. Give away info
and share the passion and insights that CANT be heard
within their own companies training center. Now stand
back and watch them all come back for more. But it
begins with Principle = concept + application.
Principle
TEAR off a piece of your heart in the form of a smile and
watch a strangers face duplicate what you gave to them.
You smile first and then they smile back at you.
(Gen 1:11)
What you give away you always get to keep. Have to.
You always earn more money and collect more sales when
you TNT the IMAGINATION of people.
Features
Benefits
Add some personality. (few do)
Contrast against size (almost no one does)
Your Friend,
Joe