Victoria Chemicals Part 1

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I.

Introduction
Victoria Chemicals is one of the leading producers of Polypropylene, a polymer that is
used in many products ranging from carpet fibers, automobile components, packaging film and
more. When Victoria Chemicals started up in 1967 they built two plants, one in Merseyside,
England and one in Rotterdam, Holland. Both plants were identical to each other and produced
an equal amount of goods. Morris Greystock, the controller of the Merseyside plant had notice a
decline in the stock price from 250 pence per share in 2006 to 180 pence per share in 2007 and
knew he had to do something. Facing pressure from the investors and wanting to increase
production efficiency, he decided to renovate the Merseyside plant so Victoria Chemicals can lift
itself back to where it once was and continue to be one of the major competitors in the
worldwide chemical industry. After taking all the costs and benefits into consideration,
Greystock put together his own analysis in which he based it on four different components;
Earning per Share, Payback Period, Net Present Value, and Internal rate of return. Soon after
many people looked at his analysis they had several questions and suggestions to give to
Greystock. We will see soon enough that Greystocks Analysis had many flaws that needed to be
fixed and how it really should have been done.
II. Victoria Chemicals and its Capital Expenditures
Victoria Chemicals incorporated four different types of methods to determine its capital
budgeting proposed projects. They include Earnings per Share (EPS), Pay Back Period (PBP),
NPV, and the Internal Rate of Return (IRR). Of the four methods, the two favorable to use for
evaluation would be NPV and IRR while the EPS and PBP would be less favorable to use
because of its evaluation process. Using NPV is a good method to use to evaluate the project
because it takes in account for all the costs relevant to the project and includes all the cash flow
of the project as seen on exhibit 1. We would also include the IRR because of the beneficial
picture that it creates. However, there can be a complication if two scenarios arise. The first
complication can be realized when there is a negative Cash Flow other than the initial year of the
implementation of the project and dealing with a mutually exclusive project. Neither one of
these scenarios occur for the proposed Victoria Chemicals project. The payback period and EPS
are not used in the final determination of accepting the project because of their shortfalls. When
using EPS to evaluate a project it will be more biased towards shorter term project. This is
because EPS focuses on the current cash flows instead of the direct cash flows. The reason why
Pay Back Period isnt a determining factor in accepting a project is because it doesnt take into
consideration the time value of money and also ignores any Cash Flow that occurs after the
payback period has been reached.
III. Transportation Division Dispute
The Transport Division suggestion is that the tank car purchases should be included in the
initial outlay because the increased output will exhaust the capacity of the current tank cars and

thus will make the company purchase them in year 2010 instead of 2012. This shift in time will
alter the timing of the cash flows and will have a direct affect on the incremental depreciation as
seen on exhibit 1. While Greystock argues that it shouldnt be included because it will initially
use the excess capacity of the Transport Division.

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