0catalogue 70-95 Small PDF

Business Management
Contents
91
Management Skills
Emotional Intelligence
People Skills
82
82
82
89
Management Control Systems
94
Creativity
95
Economics
89
Electronic Commerce
93
Encyclopedias
95
Energy Management
93
Entrepreneurship
94
Ethics
94
Family Business
93
Marketing
Brand Management
Customer Relationship Management
Customer Service
Marketing Management
Marketing Research
Marketing Strategy
Product Development
Retail Marketing
Rural Marketing
91
91
91
91
91
91
91
91
91
91
Finance
88
Mass Media
92
General Management
81
Outsourcing & Offshoring
94
Human Resource Management

Change Management
Leadership
Motivation
Organizational Behaviour
Performance Management
Psychological Testing
Recruitment & Retention
Spiritual Management
Teamwork
Training
84
87
85
87
84
87
87
84
86
87
87
PR & Advertising
92
Quality Management
93
Risk Management
89
Sales
89
Services Management
Hospitality & Tourism
93
93
Statistics/Mathematics
95
Strategy
92
Supply Chain Management
93
International Business
94
Time Management
95
Learning
95
Business Etiquette
82
Communication
82
Co-operatives Management
Cost & Accounting
Business/Leadership 71
Chanakyas 7 Secrets
of Leadership
RADHAKRISHNAN PILLAI is the founder-director of the
Chanakya Institute of Public leadership (CIPL). His bestselling book Corporate Chanakya is used by business
schools around the globe. Pillai received the Sardar
Patel International Award in 2009.
D. SIVANANDHAN, former Director General of Police,
Maharashtra, is one of Indias most highly regarded IPS
officers. Currently, he serves on the board of several
companies and is the Chairman of Securus First India
Pvt. Ltd.
J-2215 Forthcoming
978-81-8495-401-2
World Rights Available on all titles
Apply Chanakyas seven secrets in your life and

workplace and transform into the ideal leader.
IN CHANAKYAS 7 SECRETS OF LEADERSHIP, theory meets
practice, concepts meet application, academic research meets
years of experience in police supervision and an age-old
formula is revealed in a modern-day success story. Together,
Pillai and Sivanandhan bring Chanakyas model to life.
Also available by Radhakrishnan Pillai

Corporate Chanakya
J-2039 ` 299 344p 978-81-8495-133-2
Also available in 8 regional languages
Corporate Chanakya on Management with CD
J-2173 CD ` 250 176p 978-81-8495-342-8
Corporate Chanakya on Leadership with CD
J-2163 CD ` 250 176p 978-81-8495-307-7
72 Business/Fiction
The Yogic Manager

AVINASH SHARMA is a senior consultant for strategic
programs at a large Canadian bank in Toronto. He
earned his MBA from the Queens School of Business,
Ontario, Canada.
J-2264 ` 225 220p

978-81-8495-470-8
For sale in the Indian sub-continent only
A union of scholarly research and creative storytelling.

DR. SOUMITRA DUTTA, Dean, Johnson School of Graduate
Management, Cornell University, USA
Life-enhancing insights and practical wisdom to apply to all
fields of endeavor.
PHILIP GOLDBERG, international bestselling author of
American Veda
A business novel that retells the ancient

Sanskrit epic, the Mahabharata.
THE MONUMENTAL WAR OF KURUKSHETRA has been
recreated in the business world at a consulting firm called
Characterra Consulting. The protagonist Arjun Atmanand faces
a crisis when his conscience clashes with the instructions of his
boss and Characterras founder, Raja Sahamkar. To help him
with his crisis, Arjun receives advice from Yogi, a being with
supernatural powers. Arjun learns Yoga and Vedanta from Yogi,
which he later uses to build a bridge between Yoga-Vedanta and
Management.
Strategy 73
Business the Kishore

Biyani Way
JANAKI KRISHNAN, a financial journalist has worked
across cities and media, covering developments in the
Indian economy and in the corporate sector for over
two decades. She is no stranger to boardroom battles,
takeover attempts and regulatory probes they keep
her adrenaline pumping.
Forthcoming
World Rights Available
THIS BOOK CHARTS the rise of one of Indias most successful

businessmen, Kishore Biyani. It delves into the challenges he
faced and the practical lessons he learnt while pursuing his
dreams as an entrepreneur. All his wisdom is made accessible in
this book through 10 comprehensive success strategies.
74 Finance/Investing
Stock Market Legends

SRNIVASALU REDDY is a leading business journalist
with several leading national dailies including Business
Standard and Hindustan Times. He has been tracking
the stock market space for over two decades.
Forthcoming
THIS IS A BOOK ON THE INVESTING STYLES of stock market

legends such as Raamdeo Agrawal, Parag Parikh, Madhu Kela,
Vallabh Bhansali, Nilesh Shah and Ramesh Damani. Based on
detailed interviews with the leaders these gurus, this book has
several handy take-aways for readers. It also provides a
strategic roadmap to intelligent investing.
Finance 75
From the Rat Race to

Financial Freedom
THIS BOOK PROVIDES the reader with the basic concepts of
financial planning and techniques for adopting the right
attitude towards money. Written by a common man for the
common man, this book will help you lead a life of financial
independence by showing you how to save and invest wisely.
MANOJ ARORA, an engineer by profession, is a gold medalist from
Aligarh Muslim University. He has worked for Fortune 500
organizations across the globe, including IBM, and for leading Indian
companies such as L&T and TCS.
J-2214 ` 299 308p 978-81-8495-400-5

All You Wanted to Know

About Investing
THIS PRACTICAL SELF-HELP GUIDE will empower the
common investor to take sound and prudent investment
decisions and enable him to achieve his desired financial
goals. It contains up-to-date and complete information
about various financial products, explained in simple
language.
RAVI GUPTA, M.Com, L.Lb., M.B.A. (Finance), CAIIB, Associate of
Insurance Institute of India (AIII), AMFI Certified Mutual Fund
Advisor and a retired officer of the State Bank of India, has over two
decades of experience in the financial services and banking industry.
J-2225 Forthcoming 978-81-8495-413-5

76 Finance
Secrets of
Financial Success
MEHRAB IRANI is a CA and investment banker. He is
fired by an almost missionary zeal for spreading
knowledge among investors.
Forthcoming
Money is not the problem.

The problem is, lack of knowledge about
money and its functioning.
IN THIS INNOVATIVE FINANCIAL NOVEL, the protagonist, John
Pinto, is sent by his mentor all around the world to learn
financial wisdom from people in war zones, brothels, wild
retreats and many other startling places. A gripping adrenalinefuelled journey, Johns tale will lead you to the ultimate secrets
behind financial freedom.
Business 77
Dissolve the Box

SANTOSH SHARMA is the recipient of Star Citizen
Honour 2013. He is the father of Dissolve the box and
Intent leadership concept. In his previous avatar, he
contributed to the automobile, consulting, banking,
equity and aviation industries but discovered that life
has more to offer. Santosh is now the founder of
Freedom Foundation and also a visiting faculty at the
IIMs. Hes a CMA and holds a Professional Diploma in
Management from the American Management
Association.
Forthcoming
A revolutionary step-by-step guide that will

helps you to live, grow, lead, create and act.
DISSOLVE THE BOX will help you to identify and drive out the
five internal villains from yourself, your family, team,
organization, society, country and your world by following
seven simple steps. Experience the significant and lasting
impact it has in your life and work.
78 Leadership
Create a great company and inspire people to greatness with these powerful and practical
new titles on leadership. Each one is full of proven ideas and strategies!
The CEO Code

INSPIRATIONAL AND INFORMATIVE, this book
shares real-life stories of success and failure from
author David Rohlanders personal journey and
work as a mentor and coach to CEOs and
executives of Fortune 500 companies, mid-sized
companies and start-ups.
DAVID ROHLANDER is a professional speaker, mentor
and coach.
J-2251 ` 250 236p 978-81-8495-454-8
The Winning Manager

A CLEAR, FOCUSED, LASER-SHARP tactical manual of what
business owners and managers need to know right now to make
their organization a success. The authors presentation of their
six commonsense practices creates a systematic framework
useful to managers, entrepreneurs and executives alike.
JOHN CIOFFI, a business coach for nearly 20 years, is a frequent
business speaker. The late KEN WILLIG was an entrepreneur,
consultant, and CEO coach.
J-2252 ` 299 256p 978-81-8495-455-5
79
Superstar Leadership
THIS 31-DAY BOOK IDENTIFIES key habits of the
best and worst bosses. It uses nine key
performance drivers to help leaders evaluate and
quickly increase results and sustain them.
RICK CONLOW is the CEO and cofounder of WCW
Partners, a global management consulting and training
firm. Rick has authored 11 books.
DOUG WATSABAUGH is the COO and cofounder of
WCW Partners. He is the author of seven books.
J-2250 ` 250 224p 978-81-8495-453-1
Become a Key Person of Influence

EVERY INDUSTRY HAS KEY PEOPLE OF INFLUENCE. Their names
come up in conversation for all the right reasons. They attract
opportunities the right sort. They earn more money and it
isnt a struggle. You may think it takes years, or even decades, to
become a Key Person of Influence this book shows you that
nothing could be further from the truth.
DANIEL PRIESTLEY is a successful entrepreneur, author and
international speaker.
J-2267 ` 225 188p 978-81-8495-475-3
All titles for sale in the Indian sub-continent only
80 Business
Power of High Touch

THIS BOOK EXPLAINS the power of High Touch
for championing the hearts of customers and
suggests ways and means to cultivate the culture
of care for long term-benefits. High touch is the
humility that the sales person demonstrates to
the customer, recognizing and enhancing his
dignity.
MOID SIDDIQUI, popularly known as Management
Monk, is the Managing Director of Intellects Biz. Author
of 24 books his articles are published in the famous
Chicken Soup series. FEROZ SIDDIQUI has great flair
and passion for writing.
Forthcoming
Why do Smart People Make

Such Stupid Mistakes?
A PRACTICAL NEGOTIATION guide to more profitable client
relationships, this book will make you a fortune by applying the
proven strategies in your business today.
CHRIS MERRINGTON is an author, speaker and consultant. In 2001

he founded Spring 80:20, which specializes in working with
communication agencies, sales teams and professional services.
J-2266 ` 250 208p 978-81-8495-474-6
General Management
Top Class Management

Graham & Singer
JH-160 ` 395 284p
81-7224-387-1
General Management 81
What Smart People Do When

Dumb Things Happen at Work
Charles E. Watson
J-1090 ` 250 256p
81-7224-947-0
Canakya on Management
Ashok R. Garde
J-1530 ` 299 264p
81-7992-408-4
Successful Marketing
Pauline Rowson
J-2109 ` 250 224p
978-81-8495-238-4
Successful Sales
Pauline Rowson
J-2110 ` 250 192p
978-81-8495-239-1
Brilliant Business Series
Successful Finance for

Non-Accountants
Brian Brown
J-2108 ` 250 224p
978-81-8495-237-7
Was Your Boss Raised by Wolves?

Gerald M. Groe, PhD
J-1622 ` 175 224p
81-7992-659-1
Power and Protocol

for Getting to the Top
Jeffrey P. Davidson
J-1644 ` 295 256p
978-81-7992-692-5
Successful Time Management

Frank Atkinson
J-2111 ` 250 216p
978-81-8495-240-7
Successful Presentations
Brian Lomas
J-2197 ` 195 204p
978-81-8495-381-7

Zig Ziglar
TEXTBOOK
Ziglar on Selling
J-1556 ` 275 368p
81-7992-587-0
Great Quotes to
Rise to the Top
J-1650 ` 125 92p
978-81-7992-702-1
Better than Good

J-1978 ` 295 260p
978-81-8495-059-5
The Art of Selling

J-2095 ` 185 140p
978-81-8495-210-0
Management II (Navigator Series)

Parul Bhati & Nishant Vachhani
J-2260 ` 115 118p
978-81-8495-466-1
60 Tips to Organize Your Life

Jeff Davidson
J-1802 ` 299 176p
978-81-7992-869-1
Robert T. Kiyosaki
Peter Drucker
Includes CD
Daily Insights
J-2057 ` 325 384p
978-81-8495-154-7
Staying Up, Up, Up

in a Down, Down World
J-2090 ` 250 284p
978-81-8495-203-2
Over the Top

J-2086 ` 299 336p
978-81-8495-199-8
Be Rich & Happy

Robert T. Kiyosaki
J-2079 CD ` 295 272p
978-81-8495-189-9
Standard Edition:
J-1986 ` 275
978-81-8495-067-0
Managing in a Time
of Great Change
` 395 328p
978-81-312-1580-7
All titles are published
by Elsevier & exclusively
distributed by Jaico
General Management
How to Deal with Your Boss

Jill Walker
J-1849 ` 295 236p
978-81-7992-916-2
Business Essentials
Gandhian Management
Ram Pratap
J-1892 ` 195 152p
978-81-7992-959-9
Management Skills
All I Know about Management

I Learned from My Dog
Martin P. Levin
J-2154 ` 150 128p
978-81-8495-296-4
People Skills
The Holy CEO

Christian Fabre Swami
Pranavananda Brahmendra Avadhuta
J-2085 ` 299 256p

978-81-8495-198-1
Peak Performers
Board of Editors
National Press
J-1247 ` 175 128p
81-7992-203-0
The New Managerial Grid

Robert R. Blake & Jane S. Mouton
J-718 ` 350 384p
81-7224-270-0
50 Essential
Management Techniques
Michael Ward
J-1027 ` 295 234p
81-7992-239-1
Business Etiquette
Communication
Indian Business Etiquette

Raghu Palat
J-1871 ` 295 288p
978-81-7992-938-4
How to Communicate
Under Pressure
Marian K. Woodall
J-859 ` 175 110p
81-7224-603-X
Handbook of Practical
Communication Skills
Editor Chrissie Wright
J-976 ` 295 288p
81-7224-777-X
The Art of Conversation

Godfrey Harris
J-1101 ` 175 96p
81-7224-962-4
How to Make
Winning Presentations
Paul R. Timm
J-1068 ` 175 94p
81-7224-925-X
Master Public Speaking

Anne Nicholls
J-1080 ` 175 160p
81-7224-937-3
An Introduction to Public Speaking

Brent C. Oberg
J-1350 ` 195 168p
81-7992-319-3
Power Quotes
Daniel B. Baker
J-1354 ` 399 408p
81-7992-323-1
Mastering Public Speaking

Lynn & Selasky
J-1568 ` 250 192p
81-7992-599-4
How to Deal with People

Problems & Problem People
Ken Lloyd
J-1260 ` 350 256p
81-7992-215-4
Whos That Sitting at My Desk?

Jan Yager
J-1624 ` 195 256p
81-7992-661-3
Communicate with
John Eaton & Roy Johnson
J-1674 ` 195 140p
978-81-7992-726-7
Presentations
Public Speaking
1001 Ways to Improve Your

Conversation & Speeches
Herbert V. Prochnow
J-192 ` 275 402p
81-7224-330-8
82 General Management/Communication
Interviews
S. K. Mandal
Communication 83
TEXTBOOK
Management:
Principles and Practice
J-2096 ` 375 500p
978-81-8495-220-9
How to Succeed in Group

Discussions & Personal Interviews
J-1356 ` 195 188p
81-7992-325-8
Effective Communication
& Public Speaking
J-1506 ` 250 244p
ISBN 81-7992-531-5
Last Minute Interview Tips

Brandon Toropov
J-941 ` 175 128p
81-7224-719-2
Interview Tips
Raghu Palat
J-1212 ` 175 170p
81-7992-130-1
Skills Series
Interview Answers
Ceri Roderick & Stephan Lucks
J-2121 ` 195 188p
978-81-8495-250-6
Handling Tough Job Interviews

Julie-Ann Amos
J-1368 ` 150 128p
81-7992-337-1
The Skills of Interviewing

Leslie Rae
J-797 ` 195 224p
81-7224-479-7
How to Win Any Negotiation

Robert Mayer
J-1720 ` 299 288p
978-81-7992-779-3
Negotiation
Organizational Communication
TEXTBOOK
TEXTBOOK
Communication in Organizations
Dalmar Fischer
J-980 ` 350 566p
81-7224-781-8
How to Win Any Argument

Robert Mayer
J-1721 ` 299 224p
978-81-7992-780-9
Introduction to Business
Communication
Uma Bhushan
J-2114 ` 295 416p
978-81-8495-243-8
Business Communication
Randolph H. Hudson
& Bernard J. Selzler
J-1603 ` 375 264p
81-7992-468-8
Writing Skills
You Can Negotiate Anything

Herb Cohen
J-533 ` 275 256p
81-7224-061-9
How to Negotiate Better Deals

Jeremy G. Thorn
J-1302 ` 195 216p
81-7992-259-6
Includes CD
Lets Talk
Mukta Mahajani
J-2115 ` 295 296p
978-81-8495-244-5
Be a Master Negotiator
Roger Dawson
J-2117 ` 350 352p
978-81-8495-246-9
Persuasive Business Writing

Patrick Forsyth
J-1369 ` 150 128p
81-7992-338-X
Improve Your Written English

Marion Field
J-1413 ` 199 192p
81-7992-379-7
Writing for the Web

Crawford Kilian
J-1850 CD ` 295 224p
978-81-7992-917-9
Cover Letters & Resumes
Letter Writing
101 Great Resumes

Career Press
J-1092 ` 295 216p
81-7224-949-7
Business Letters for Busy People

Jim Dugger
J-939 ` 299 260p
81-7224-717-6
Letter Writing Made Easy

Margaret McCarthy
J-1135 ` 175 114p
81-7224-976-4
Write Business Letters

Ann Dobson
J-916 ` 199 128p
81-7224-693-5
Letter Writing Made Simple

Margaret McCarthy
J-1136 ` 195 216p
81-7224-977-2
Human Resource Management
Grammar & Vocabulary
Improve Your Grammar

and Punctuation
Marion Field
J-1440 ` 250 176p
81-7992-434-3
Planning & Managing

Human Resources
William J. Rothwell & H. C. Kazanas
J-1573 ` 495 600p
81-7992-607-9
Human Resource Management:

A Case Study Approach
Muller-Camen, Croucher & Leigh
J-1866 ` 495 540p
978-81-7992-933-9
A Strategic Approach to Human

Resources Management
J. Sadri, S. Sadri & N. Nayak
J-1925 ` 395 488p
ISBN 978-81-7992-999-5
Organisational Behavior
TEXTBOOK
TEXTBOOK
Strategic Human
Resource Management
The Aston Centre for
Human Resources
J-1867 ` 395 432p
978-81-7992-934-6
HR Forecasting and Planning

Paul Turner
J-1685 ` 450 300p
978-81-7992-739-7
TEXTBOOK
Recruitment & Retention
TEXTBOOK
TEXTBOOK
Human Resource Management in

an International Context
Editors Lucas, Lupton & Mathieson
J-1790 ` 395 400p
978-81-7992-857-8
English Language & Composition

Maureen Lindner
J-1550 ` 295 352p
81-7992-581-1
TEXTBOOK
TEXTBOOK
The Right Way to

Improve Your English
J. E. Metcalfe
J-786 ` 150 188p
81-7224-464-9
Mergers and Acquisitions:

An HR Perspective
Sue Cartwright & Cary Cooper
J-1960 ` 325 128p
978-81-8495-034-2
Includes CD
Organisational Theory
Crowther & Green
J-1842 ` 325 220p
978-81-7992-907-0
Organisational Behaviour
Sarma V. S. Veluri
J-1922 CD ` 475 624p
978-81-7992-996-4
84 Communication/Human Resource Management
TEXTBOOK
Recruitment and Selection

Gareth Roberts
J-1740 ` 450 224p
978-81-7992-801-1
TEXTBOOK
TEXTBOOK
Indispensable Employees
Martha Fields
J-1313 ` 175 288p
81-7992-273-1
Introduction to
Organisational Behaviour
Editors Michael Butler &
Edward Rose
J-2140 ` 425 540p
978-81-8495-279-7
John C. Maxwell
Human Resource Management 85
Be All You Can Be

J-1728 ` 275 192p
978-81-7992-788-5
Put Your Dream to the Test

J-1976 ` 295 260p
978-81-8495-057-1
Be a People Person
J-1977 ` 250 192p
978-81-8495-058-8
Developing the
Leaders Around You
J-2081 ` 250 220p
978-81-8495-194-3
The 360 Leader

J-2170 ` 299 328p
978-81-8495-333-6
Winning with People

J-2066 ` 299 300p
978-81-8495-174-5
Success
J-2050 ` 175 168p
978-81-8495-147-9
Leadership
J-2051 ` 175 156p
978-81-8495-148-6
Attitude
J-2052 ` 150 152p
978-81-8495-149-3
Teamwork
J-2053 ` 150 160p
978-81-8495-150-9
Everyone Communicates
Few Connect
J-2037 ` 299 256p
978-81-8495-131-8
365 Success Secrets

J-2067 ` 299 428p
978-81-8495-175-2
John Adair
Leadership
The Effective Supervisor

J-664 ` 195 148p
81-7224-103-8
The Effective Communicator

J-764 ` 250 168p
81-7224-428-2
Effective Leadership
Development
J-1609 ` 295 176p
81-7992-645-1
5 Ancient Principles
of Leadership
Jack Myrick
J-1549 ` 175 96p
81-7992-580-3
The Adversity Challenge

Charles R. Stoner & John F. Gilligan
J-1553 ` 250 200p
81-7992-584-6
The Top 10 Mistakes Leaders Make

Hans Finzel
J-1582 ` 250 200p
978-81-7992-678-9
Leadership for the Ages

David P. Hanna
J-1584 ` 275 336p
81-7992-635-4
The Steve Jobs Way

Jay Elliot with William L. Simon
J-1709 ` 299 276p
978-81-7992-768-7
Management & Leadership

in Organizations
Editors Rayner & Adam-Smith
J-1939 ` 295 220p
978-81-8495-013-7
TEXTBOOK
The Action-Centred Leader

J-662 ` 195 160p
81-7224-102-X
86 Leadership
New Age Leadership

EXPLORING AGE-OLD ISSUES of leading organizations with an
open mind and a modern approach, this book explores various
aspects of leadership. Each chapter explains specific situations
and provides practical implementation tips.
MAHESH BAXI is the Senior Vice President at Persistent Systems

Limited. Mahesh has over 20 years of global IT services experience.
Forthcoming World Rights Available
Leadership
Ken Blanchard
NEW
6 Habits of Highly Effective Bosses

Stephen E. Kohn &
Vincent D. OConnell
J-2082 ` 250 224p
978-81-8495-195-0
The Other 99%%

Debashis Chatterjee
J-2094 ` 195 184p
978-81-8495-207-0
Survive at the Top

Neil Giarratana
J-2101 ` 299 224p
978-81-8495-227-8
Smart Leadership
J-1730 ` 175 140p
978-81-7992-790-8
The Heart of a Leader

J-1980 ` 199 192p
978-81-8495-061-8
Jesus on Leadership
C. Gene Wilkes
J-1775 ` 299 268p
978-81-7992-839-4
The 4 Contracts of
Meaningful Work
Pujan Roka
J-1946 ` 295 224p
978-81-8495-020-5
Bhagavad Gita on
Pujan Roka
J-1874 ` 275 192p
978-81-7992-941-4
Spiritual Management
LiftOff Leadership
Betty Shotton
J-2191 ` 250 208p
978-81-8495-375-6
Talk Like Jesus:

The Master Communicator
Lynn Wilford Scarborough
J-1969 ` 275 256p
978-81-8495-045-8
Human Resource Management 87
Motivation
How to Motivate People

Andrew Sargent
J-751 ` 175 108p
81-7224-392-8
1001 Ways to Motivate

Yourself and Others
Sang H. Kim
J-868 ` 225 176p
81-7224-630-7
1001 Ways to Inspire Your

Organization, Your Team and
Yourself David E. Rye
J-1018 ` 250 272p
81-7224-857-1
Teamwork
Michael Armstrong & Angela Baron
TEXTBOOK
Handbook of Strategic HRM

J-1537 ` 350 280p
81-7992-568-4
J-1152 ` 395 480p
81-7224-852-0
and Development
J-1811 ` 275 192p
978-81-7992-878-3
Training Interventions
Margaret Anne Reid &
Harry Barrington
J-1040 ` 599 544p
81-7224-882-2
50 Case Studies in
Management Training
Alan B. Clardy
J-1128 ` 425 316p
81-7224-994-2
Change Management
John Toplis, Victor Dulewicz
& Clive Fletcher
J-1655 ` 275 180p
978-81-7992-707-6
Change Management
in Organisations
Mark Hughes
J-1868 ` 295 236p
978-81-7992-935-3
Training
Benchmarking for
People Managers
John Bramham
J-1283 ` 425 244p
81-7992-243-X
52 Ways to
Motivate Your Staff
Trish Nicholson
J-1735 ` 275 224p
978-81-7992-796-0
TEXTBOOK
Team Development & Leadership

B. Rathan Reddy
J-1425 ` 525 672p
81-7992-418-1
TEXTBOOK
TEXTBOOK
The Essence of Business &

Management Motilal Oswal
J-2011 ` 195 110p
978-81-8495-096-0
100 Ways Great Leaders

Get Insane Results
S. Chandler & S. Richardson
J-1519 ` 275 224p
81-7992-550-1
Results
G. L. Neilson & B. A. Pasternack
` 350 978-81-265-1436-6
Published by Wiley-India &
Exclusively Distributed by Jaico
The Excellent Trainer

Di Kamp
J-1038 ` 325 218p
81-7224-880-6
Beyond Training and Development

William J. Rothwell
J-1666 ` 495 384p
978-81-7992-718-2
Training & Development:

Theory & Practice
Steve Truelove
J-1941 ` 325 248p
978-81-8495-015-1
TEXTBOOK
TEXTBOOK
Handbook of Training Evaluation

and Measurement Methods
Jack J. Phillips
J-1316 ` 495 438p
81-7992-278-2
Finance
TEXTBOOK
NEW
Finance for Non-Finance Managers

B. K. Chatterjee
J-587 ` 375 444p
81-7224-526-2
Security Analysis and

Portfolio Management
Falguni H. Pandya
J-2224 ` 525 716p
978-81-8495-410-4
Capital Markets in India

A. K. Dey & P. K. Roy
J-2104 ` 695 520p
978-81-8495-232-2
Mergers & Acquisitions
Investing
Mergers & Acquisitions from A to Z

Andrew J. Sherman &
Milledge A. Hart
J-1942 ` 495 304p
978-81-8495-016-8
TEXTBOOK
TEXTBOOK
A Bank for the Buck

Tamal Bandyopadhyay
J-2210 ` 395 372p
978-81-8495-396-1
Understanding Annual Reports

Michael C. Thomsett
J-2124 ` 299 252p
978-81-8495-253-7
How to Read Annual

Reports & Balance Sheets
Raghu R. Palat
J-617 ` 199 192p
81-7224-101-1
Third
Edition
Options & Futures:

An Indian Perspective
Patwari & Bhargava
J-1015 ` 375 424p
81-7224-854-7
Portfolio Management Handbook

Robert A. Strong
J-1036 ` 495 584p
81-7224-878-4
101 Investment Lessons

from the Wizards of Wall Street
Michael Sincere
J-1764 ` 295 256p
978-81-7992-828-8
Finance For HR
7 Commandments of Stock Investing Invest Like a Shark

Gene Marcial
James RevShark DePorre
` 395 222p 978-0-13-235461-5 ` 450 244p 978-81-317-2083-7
Finance for HR Managers

David Davies
J-1661 ` 350 224p
978-81-7992-713-7
NEW
Essentials of Investing
Mark Skousen
J-1949 ` 225 188p
978-81-8495-023-6
The 7 Worst Mistakes

Investors Make
Maury Fertig
J-2133 ` 299 224p
978-81-8495-270-4
Published by Pearson & Exclusively Distributed by Jaico
Financial Analysis
S. K. Bagchi
Second
Edition
Third
Edition
Wealth Management
J-1918 ` 175 108p
978-81-7992-990-2
Treasury Risk Management

J-1155 ` 399 258p
81-7992-411-4
Credit Risk Management

J-1300 ` 399 412p
81-7992-257-X
TEXTBOOK
TEXTBOOK
Understanding Financial
Ratios in Business
Raghu R. Palat
J-817 ` 199 120p
81-7224-521-1
TEXTBOOK
Techniques of Financial
Analysis
Erich A. Helfert
J-678 ` 395 528p
81-7224-067-8
Operational Risk
Management
J-1840 ` 299 132p
978-81-7992-905-6
88 Finance
Risk Management
Cost & Management

Accounting for Managers
B. K. Chatterjee
J-588 ` 395 490p
81-7224-527-0 World Rights Available
Risk: The New Management

Imperative in Finance
James T. Gleason
J-1261 ` 399 296p
81-7992-216-2
Risk Management/Sales 89
TEXTBOOK
Cost & Accounting
Corporate Financial
Risk Management
Roy L. Nersesian
J-1860 ` 499 248p
978-81-7992-927-8
Managing Banking Risk

Greuning & Bratanovic
J-1872 ` 599 384p
978-81-7992-939-1
Risk Management: Contemporary

Trends and Practices
D. Basu & D. K. Sinha
J-2014 ` 375 160p
978-81-8495-099-1
Economics
Brian Tracy
TEXTBOOK
Macroeconomics
Steven Mark Cohn
J-1938 ` 395 396p
978-81-8495-012-0
Kautilyas Arthashastra
J-1955 ` 295 216p
978-81-8495-029-8
The Psychology of Selling

J-2171 ` 299 240p
978-81-8495-334-3
Something for Nothing

J-1975 ` 299 264p
978-81-8495-056-4
Mastering Your Time

J-930 ` 150 80p
81-7224-708-7
Sales Force Management:

A Contemporary Approach
Tony Carter
J-1900 ` 450 320p
978-81-7992-969-8
Universal Laws of Success

J-931 ` 150 124p
81-7224-709-5
Successful Selling
J-932 ` 150 104p
81-7224-710-9
Personal Achievement
J-933 ` 150 84p
81-7224-711-7
The Gift of Self-Confidence

J-934 ` 150 88p
81-7224-712-5
J-935 ` 150 76p
81-7224-713-3
The Peak
Performance Woman
J-936 ` 150 84p
81-7224-714-1
Sales
TEXTBOOK
Selling: Principles and Practice

Ramanuj Majumdar &
Taposh Ghoshal
J-2254 ` 325 280p
978-81-8495-457-9
How to Sell Yourself

Arch Lustberg
J-1961 ` 295 256p
978-81-8495-035-9
Superstar Sales Secrets

Barry Farber
J-1763 ` 195 158p
978-81-7992-827-1
90 Marketing
Guerrilla Deal-Making
IN THIS STEP-BY-STEP GUIDE, learn the 100 most powerful
deal-making techniques of all time. Surprise the other
person by using the most convincing and unexpected dealmaking techniques and win big.
JAY CONRAD LEVINSON, the father of Guerrilla Marketing, is the
author of a best-selling marketing series. His books have sold more
than 25 million copies worldwide. DONALD W. HENDON is consulted
by thousands of businesses worldwide.
J-2272 ` 325 264p 978-81-8495-480-7

The Retail Handbook

THIS HANDBOOK WILL GUIDE you through a logical 11-part
journey to making your business customer-focused, and to
realizing the success of your retail business.
ANTONY WELFARE specializes in retail, with over 20 years
experience in the retail industry. He is also an online retail and social
media expert.
J-2288 ` 299 208p 978-81-8495-503-3

Marketing
Marketing Research
Marketing Strategy
Marketing 91
Includes CD
Marketing Management
Customer Service
TEXTBOOK
Selling: The Most

Important Job in the World
John Fenton
J-1566 ` 225 162p
81-7992-597-8
TEXTBOOK
TEXTBOOK
TEXTBOOK
Essentials of
International Marketing
Donald L. Brady
J-2103 ` 350 416p
978-81-8495-230-8
Fourth
Edition
Pricing Strategies
Andrew Gregson
J-1962 ` 295 216p
978-81-8495-036-6
Introduction to Business
Research Methods S. Shajahan
J-1959 ` 275 196p
978-81-8495-033-5
Research Methods for

Management S. Shajahan
J-1029 CD ` 475 528p
81-7224-491-6
Customer Relationship
Management
Product Development
Retail Marketing
TEXTBOOK
Fourth
Edition
Marketing Management:
A Finance Emphasis
B. K. Chatterjee
J-881 ` 295 552p
81-7224-654-4
Read Your Customers Mind

David P. Snyder
J-1934 ` 295 224p
978-81-8495-008-3
50 Powerful Ideas
to Keep Your Customers
Paul R. Timm
J-1366 ` 175 160p
81-7992-335-5
Retail Strategies
Jim Pooler
J-1858 ` 295 216p
978-81-7992-925-4
International Retail
Marketing Strategies
Dr. RamKishen Y.
J-1909 ` 395 376p
978-81-7992-980-3
New Product Development

Michael Brooke & William Mills
J-1227 ` 325 244p
81-7992-196-4
Retail Management
Gibson G. Vedamani
J-1217 ` 395 504p
81-7992-151-4
Retail Selling
Peter Fleming
J-1602 ` 295 190p
81-7992-382-7
International Retailing
Editors Dawson & Lee
J-1679 ` 325 216p
978-81-7992-733-5
TEXTBOOK
Start & Run a Retail Business

Jim Dion & Ted Topping
J-1500 ` 325 216p
81-7992-524-2
Brand Management
Become the Brand

of Choice
Jason Hartman
J-1697 ` 395 316p
978-81-7992-756-4
Brand New World

Max Lenderman
J-2038 ` 295 280p
978-81-8495-132-5
New Perspectives in
Rural & Agricultural
Marketing
Dr. RamKishen Y.
J-1187 ` 250 288p
81-7992-085-2
TEXTBOOK
Branding
Brad VanAuken
J-1629 ` 450 320p
ISBN 81-7992-668-0
TEXTBOOK
NEW
Brand Success
Jagdeep Kapoor
J-1331 ` 299 160p
81-7992-349-5
Co-operatives
Management
Rural Marketing
Second
Edition
Second
Edition
Management of
Co-operatives
Dr. RamKishen Y.
J-1232 ` 175 244p
81-7992-213-8
Mass Media
Strategy
Handbook of Public
Relations & Communications
Philip Lesly
J-1046 ` 895 896p
81-7224-885-7
50 Companies that
Changed the World
Howard Rothman
J-1357 ` 350 256p
81-7992-326-6
Pioneering Organizations
Larry Davis
J-1542 ` 250 272p
81-7992-573-0
Applied Benchmarking
for Competitiveness
Richard Keegan &
Eddie OKelly
J-1588 ` 395 254p
81-7992-612-5
The 5 Catalysts of
7 Figure Growth
Andy Birol
J-1734 ` 295 252p
978-81-7992-795-3
Strategy Execution
Bigler, Jr. with Norris
J-1857 ` 295 216p
978-81-7992-924-7
Reinventing Strategic
Planning
Stephen Haines &
James McKinlay
J-1808 ` 395 324p
978-81-7992-875-2
The Art of Strategy

Ian Wilson
J-1859 ` 275 192p
978-81-7992-926-1
Strategic Management
Saroj Datta
J-2023 ` 295 252p
978-81-8495-115-8
TEXTBOOK
TEXTBOOK
PR & Advertising
Fourth
Edition
Mass Communication
in India
Keval J. Kumar
J-741 ` 295 628p
81-7224-373-1
TEXTBOOK
NEW
NEW
The Indian Business Mind

Katherine C. Zubko &
Raj R. Sahay
J-1897 ` 299 200p
978-81-7992-964-3
The Chinese Business Mind

Ted Sun
J-1898 ` 299 204p
978-81-7992-967-4
Business Leaders
Who Changed the World
Kateri Drexler
J-2012 ` 295 256p
978-81-8495-097-7
Business Icons
Who Changed the World
Kateri Drexler
J-2013 ` 299 280p
978-81-8495-098-4
How Apple Inc.

Changed the World
Jason D. OGrady
J-2155 ` 225 200p
978-81-8495-298-8
How Toyota
Changed the World
K. Dennis Chambers
J-2069 ` 225 144p
978-81-8495-177-6
How Google
Changed the World
Virginia Scott
J-2070 ` 225 168p
978-81-8495-178-3
How Starbucks
Changed the World
Marie Bussing-Burks
J-2034 ` 225 168p
978-81-8495-128-8
Nike: The Vision

Behind the Victory
Tracy Carbasho
J-2089 ` 195 204p
978-81-8495-202-5
Global Brands
That Changed the World
Editor David Lester
J-2130 ` 295 264p
978-81-8495-267-4
Business Gurus
Editor Ian Wallis
J-2141 ` 250 272p
978-81-8495-283-4
50 Best Business Ideas

Editor Ian Wallis
J-2142 ` 295 288p
978-81-8495-284-1
Digital Companies
David Lester
J-2195 ` 275 288p
978-81-8495-379-4
Breaking Barriers
Janaki Krishnan
J-2206 ` 195 212p
978-81-8495-395-4
92 Strategy
Electronic Commerce
Energy Management
Essentials of Supply Chain

Management
R. P. Mohanty & S. G. Deshmukh
J-1231 ` 375 384p
81-7992-314-2
Quality Management
TQM in the Service Sector

Mohanty & Lakhe
J-1098 ` 495 618p
81-7224-953-5
Handbook of Total
Quality Management
Mohanty & Lakhe
J-1023 ` 225 252p
ISBN 81-7224-833-4
TEXTBOOK
TEXTBOOK
TEXTBOOK
TEXTBOOK
Energy Opportunities &

Social Responsibility
Satyesh C. Chakraborty
J-1926 ` 395 388p
978-81-8495-000-7
Electronic Commerce
Munesh Chandra Trivedi
J-2024 ` 375 404p
978-81-8495-117-2
93
Supply Chain Management
Logistics & Supply-Chain

Management
Anurag Saxena &
Lt. Col. Kaaushik Sircar
J-1676 ` 350 276p
978-81-7992-728-1
Supply Chain Cost Management

Jimmy Anklesaria
J-2116 ` 325 256p
978-81-8495-245-2
Family Business
TEXTBOOK
Service Management
The Power of Ultimate Six Sigma

Keki R. Bhote
J-1632 ` 499 368p
81-7992-671-0
TEXTBOOK
Housekeeping Operations,
Design and Management
Malini Singh & Jaya B. George
J-1880 ` 395 432p
978-81-7992-947-6
Food & Beverage Service

Bobby George
J-1388 ` 275 346p
81-7992-409-2
Start & Run Series
A Profitable Restaurant
Michael M. Coltman
J-956 ` 325 152p
81-7224-754-0
A Profitable Catering Business

George Erdosh
J-957 ` 325 180p
81-7224-755-9
Food & Beverage Service

and Management
Bobby George & S. Chatterjee
J-1817 ` 475 668p
978-81-7992-884-4
Competitive Strategies
for Service Businesses
Deborah C. Sawyer
J-1875 ` 350 248p
978-81-7992-942-1
TEXTBOOK
TEXTBOOK
Service Quality Management in

Editors Kandampully, Mok
& Beverley Sparks
J-1689 ` 495 360p
978-81-7992-743-4
TEXTBOOK
TEXTBOOK
TEXTBOOK
Service Sector Management

C. Bhattacharjee
J-1345 ` 495 742p
81-7992-212-X
Handbook of Family Business

Editor Florence W. Kaslow
J-1794 ` 495 488p
978-81-7992-861-5
Quality Management
Deepak Tripathi
J-1995 ` 295 224p
978-81-8495-077-9
Benchmarks in
Editor Sungsoo Pyo
J-1690 ` 295 172p
978-81-7992-744-1
A Coffee Shop
Tom Matzen & Marybeth Harrison
J-1501 ` 295 256p
ISBN 81-7992-525-0
94 Entrepreneurship
Build from Scratch

A POWERFUL GUIDE for aspiring entrepreneurs, this book
handholds the reader through various steps and tactics of
building an organization from an idea. It also tells the reader that
a company is created out of one dominant ingredient the
human will.
VINEET BAJPAI, author of the bestseller The Street to the Highway, is one
of the most celebrated entrepreneurs and young CEOs in India today.
J-2149 ` 299 268p 978-81-8495-291-9
Also available
The Street to the Highway
J-2092 ` 295 292p 978-81-8495-205-6
Both the titles for sale in the Indian sub-continent only
Entrepreneurship
Ethics
Outsourcing & Offshoring
TEXTBOOK
Second
Edition
NEW
100 Rules for Entrepreneurs

Neil Lewis
J-2119 ` 250 232p
978-81-8495-248-3
Business Process Outsourcing

Sarika Kulkarni
J-1393 ` 295 208p
81-7992-406-8
Cases in Call Center Management

Feinberg, Ruyter & Bennington
J-1465 ` 395 366p
81-7992-442-4
The Theory and Practice of

Managerial Ethics
Jayashree, Sadri & Dastoor
J-999 ` 495 518p
81-7224-817-2
Offshoring Secrets
Utkarsh Rai
J-1806 ` 299 184p
978-81-7992-873-8
TEXTBOOK
TEXTBOOK
TEXTBOOK

Abhijit Dutta
J-2105 ` 250 272p
978-81-8495-233-9

R. S. Aurora & S. R. Kale
J-1558 ` 195 172p
81-7992-589-7
Second
Edition
Globalization of Business
Abbas J. Ali
J-1464 ` 375 354p
81-7224-917-9
Dr. R. Chandran
J-1487 ` 350 288p
81-7992-511-0
and Culture
Editor Kip Becker
J-1699 ` 295 172p
978-81-7992-758-8
Creativity
Unlocking Creativity
in the Workplace
Grossman, Rodgers &
Moore
J-656 ` 175 250p
81-7224-254-9
Creativity
Editor A. Dale Timpe
J-1045 ` 399 400p
81-7224-863-6
101 Ways to Make

Every Second Count
Robert W. Bly
J-1072 ` 195 192p
81-7224-929-2
The Complete New

Training Library
12 Volumes
Compiled by Dave Zielinski
JH-415 ` 14,995
81-7992-057-7
Learning
Statistics/Mathematics
Time Management
An Overview of
On-Line Learning
Saul Carliner
J-1512 ` 150 128p
81-7992-543-9
Quantitative Techniques
in Business
Aditham B. Rao
J-1233 ` 375 536p
81-7992-167-0
Essence of Time
Management
Michael LeBoeuf
J-1031 ` 375 392p
81-7224-873-3
Manage Your Time

Julie-Ann Amos
J-1049 ` 195 128p
81-7224-888-1
The New Finance

Library
8 Volumes
JH-526 ` 9,995
81-7992-367-3
Your Health and

Safety at Work
I. L. O.
12 Modules
J-1119 ` 1,995
81-7224-983-7
Management Encyclopedias
Encyclopedia of Training
& Performance
Management
10 Volumes
JH-442 ` 9,995
81-7992-121-2
95
The Art of Strategic

Management
9 Volumes
JH-450 ` 10,900
81-7992-140-9

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