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    Siebel Case Study

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    Muhammad Ramiz Amin
    Siebel systems needs to adapt its customer relationship management (CRM) software to better meet the needs of corporate customers. Corporate customers are looking for integrated suites of applications rather than a single application. Siebel only offers CRM software while competitors offer more fully integrated systems. Siebel should develop partnerships to offer additional applications or extend its CRM software to small and medium businesses. Developing fixed price implementation packages for CRM deployment could help address this issue and Siebel's economic challenges. The packages would offer CRM installation for up to 200 users for a fixed price, helping mitigate implementation risks for customers. This could drive more adoption and reduce costs associated with customization work.

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    Siebel Case Study

    Uploaded by

    Muhammad Ramiz Amin
    385 views3 pages
    Siebel systems needs to adapt its customer relationship management (CRM) software to better meet the needs of corporate customers. Corporate customers are looking for integrated suites of applications rather than a single application. Siebel only offers CRM software while competitors offer more fully integrated systems. Siebel should develop partnerships to offer additional applications or extend its CRM software to small and medium businesses. Developing fixed price implementation packages for CRM deployment could help address this issue and Siebel's economic challenges. The packages would offer CRM installation for up to 200 users for a fixed price, helping mitigate implementation risks for customers. This could drive more adoption and reduce costs associated with customization work.

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    Siebel systems needs to adapt its customer relationship management (CRM) software to better meet the needs of corporate customers. Corporate customers are looking for integrated suites of applications rather than a single application. Siebel only offers CRM software while competitors offer more fully integrated systems. Siebel should develop partnerships to offer additional applications or extend its CRM software to small and medium businesses. Developing fixed price implementation packages for CRM deployment could help address this issue and Siebel's economic challenges. The packages would offer CRM installation for up to 200 users for a fixed price, helping mitigate implementation risks for customers. This could drive more adoption and reduce costs associated with customization work.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    385 views3 pages

    Siebel Case Study

    Uploaded by

    Muhammad Ramiz Amin
    Siebel systems needs to adapt its customer relationship management (CRM) software to better meet the needs of corporate customers. Corporate customers are looking for integrated suites of applications rather than a single application. Siebel only offers CRM software while competitors offer more fully integrated systems. Siebel should develop partnerships to offer additional applications or extend its CRM software to small and medium businesses. Developing fixed price implementation packages for CRM deployment could help address this issue and Siebel's economic challenges. The packages would offer CRM installation for up to 200 users for a fixed price, helping mitigate implementation risks for customers. This could drive more adoption and reduce costs associated with customization work.

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    © All Rights Reserved
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    At a glance
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    The key takeaways are that Siebel Systems needs to integrate more applications into their CRM system to better meet corporate customers' needs for integrated software suites. They are facing issues due to only offering one CRM application and intense competition from companies like Salesforce.com.

    Siebel Systems is trying to address the problem that corporate customers require integrated software systems across different applications like CRM, financials, HR, etc. Siebel only offers one CRM application, so they need to integrate more applications or partner with other software providers to meet customers' needs.

    The author recommends that Siebel Systems develop a fixed price implementation package to shift implementation risks. This would include functionality, usability, and partner networks to ensure customers get what they need for predictable prices. This could help grow the business and address competitive concerns.

    Lastname 1

    Firstname Lastname
    Instructors Name
    Course Number
    26 April 2015

    Getting Oriented
    It is quite true that the corporate software customers look for an integrated suites
    of the software applications while Siebel deals with just one application i.e. customer
    relations management. Therefore, the CEO Tom Siebel would need to give up the idea of
    focusing on one thing only. Siebel systems would adapt to the needs of its corporate
    customers and integrate the software applications which is sought by the corporations
    into one system.

    Identifying the Problem


    The corporate customers need a user friendly, integrated and cost effective
    software systems. They require applications for the corporate planning, financial data and
    human resources and CRM as well which is already offered by Siebel systems. Thus,
    Siebel systems need to reconsider the modification of its software for integrating with the
    rival programs which is basically not a long term solution for the company. Additionally,
    Siebel systems will not be able to satisfy its corporate customers if they cannot buy,
    create or develop a partnership with several other software applications. However, if that
    is not possible then Siebel should extend the CRM to SMBs i.e. small and medium
    businesses and partner ecosystems. Furthermore, they are experiencing too many
    economic challenges due to which they need to deal with this issue while working with

    Lastname 2
    the leading integrators of SMBs so as to develop a fixed price emulated by a fixed time
    implementation package.

    Appropriate Analysis
    Many customers have expressed an interest in shifting the risk of a CRM
    implementation to those who are best equipped to mitigate this risk. In order to get rid of
    the issues like reduction in the stock price or an intense competition from several
    competitors like salesforce.com, they need to develop a fixed implementation package.
    Such a package would incorporate the deployment of up to 200 sales users, call center or
    a service for a price of $54,000. The partners would definitely do each and everything so
    as to draft a project charter to setting up administrators and users. They can also
    implement a low fixed price since their vanilla application will get to be optimized for the
    small and medium sized businesses that required a low minimal customization. The fixed
    price implementation is illustrated below:
    Cost Scenarios
    Software cost
    Fixed Price
    Implementation
    Total Cost
    Cost Per User

    50
    100
    users
    users
    $50,00 $100,0
    0
    00
    $54,00 $54,00
    0
    0
    $104,0 $154,0
    00
    00
    $2,100 $1,540

    Recommendations
    In accordance with the calculations illustrated above, there would be a deep
    product functionality and usability. This would drive adoption and the costs will also be
    reduced that are associated with customization. The packaging that will be offered would

    Lastname 3
    offered expandability and flexibility with the recommendation of this fixed price
    implementation. This would further result in the simplification of the deployment and
    hence, the business would definitely grow which can further withstand the competitive
    concerns and other economic fluctuations. It would result in the competitive price where
    there would never be any hidden costs. There would be a partner network with the
    profound domain expertise of CRM which would ensure that customers get what they
    really need and when they need it for the price they really pay. This would be the solution
    that would address the needs of an evolving business through their migration to
    Enterprise and deployment in an environment that is based on hybrid hosting.

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