Reporte Investigacion Moroccanoil PDF

Download as pdf or txt
Download as pdf or txt
You are on page 1of 18

MOROCCANOIL REPORT

PARAGUAY

CASE: STORES SELLING MOROCCANOIL PRODUCTS

BACKGROUND
On March 2015, we received a request for investigation of stores selling Moroccanoil products
in Ciudad del Este, Paraguay.
Steps to follow:
Purchase the product indicated in several stores in Ciudad del Este.
Indications to purchase:
-Image of reference (100ml):

-Description on the label: Distribuido por: D.B.S., Dynamic Business Solutions, S.L.U. Avda. Dr.
Severo Ochoa 41 A, 28108 Alcobendas (Madrid) Spain.
-Possible stores to visit:
a) Cherie Store, Shopping Box, Level 4 Nr. 8465 (next to the Paraguayan Customs)
b) Playcell, Shopping Lai Lai Center. First Floor, Lounge 121/122/123
c) VIP Perfumes Shopping Americana. First Floor, Lounge 117/118
d) VIP Perfumes Shopping del Este. First Floor, Lounge 137
e) Amadeus Gal. Jebai Center. Second Floor.
f) Matrix Shopping Alfonso
g) Matrix Shopping Americana
h) Matrix Shopping del Este
i) Elite Store S.A. Av. Monseor Rodrguez

-Cards of some of the stores provided by the costumer:

ACTIONS TAKEN
On March 31st, 2015 we went to Ciudad del Este, Paraguay to visit several stores where
possibly, a counterfeit Moroccanoil product was being sold. We visited commercial stores
specified by the costumer and others.

OBJECTIVES:
- verify the commercialization of counterfeit MOROCCANOIL products
-

Survey data of Moroccanoil product in stores visited in Ciudad del Este.

Stores indicated by the costumer:


A) Cherie Store
Location: Shopping Box Outlet, Av. Monseor Rodriguez and Luis Mara Argaa.
Store N: 8465, Level 4
Category: Perfumery and similar products

Comments: During this verification, the store was closed for holidays.

B) PlayCell, Shopping Lai Lai


Inspection date: March 31st, 2015
Location: Shopping Lai Lai. 1st Floor. Store: 121,122,123
Category: Perfumery and beauty products
Phone number: +59561509522, +59561514362
Comments: As stated by the seller of the store, they did not have the product
requested.

C) Vip Perfumes, Shopping Americana


Location: Shopping Americana, Av. San Bls and Cnel. Toledo

Comments: While visting the Shopping Americana for verification of the


Commercial Store Vip Perfumes, we could not find its location In inquiries with
employees of the Shopping, we found that the store was no longer operating in
that place and that the existing store is called Casa Nipn.

D) Vip Perfumes, Shopping Del Este


Location: Shopping Del Este, Av. Monseor Rodriguez reaching Luis Mara
Argaa. Store N: 137.
Category: Perfumery and cosmetics in general
Phone number: +595 61 518024 / +59561518026

Comments: As stated by the seller of the store, they did not have the product
requested.

E) Amadeus, Jebai Center


Location: Shopping Jebai Center, 2nd Floor.
Category: Toys, Electronics & Items for Gifts in General
Phone number: +595 61 514261, +59561509133
e-mail: [email protected]

Comments: As stated by the seller of the store, they did not have the product
requested.

F) Matrix, Shopping Alfonso


Location: Shopping Alfonso, Avs. San Blas and Cnel. Toledo. 2nd Floor.
Category: Perfumery and cosmetics
Phone number: +595 61 502720; +59561500851
Website: www.matrix.com.py

Comments: As stated by the seller of the store, they do not have stock of the
product with the Moroccanoil brand.

G) Matrix Shopping Americana


Location: Shopping Americana, Av. San Bls and Cnel. Toledo

Comments: While visting the Shopping Americana for verification of the


Commercial Store Matrix, we could not find its location. In inquiries with
employees of the Shopping, we found that the store was no longer operating in
that place and that the existing store is called Info Sony.

H) Matrix, Shopping del Este


Location: Shopping Del Este, Av. Monseor Rodriguez reaching Luis Mara
Argaa. Store N: 102.
Category: Perfumery; Electronic and bazaar products.
Phone number: +595 61 510 192
e-mail: [email protected]
Website: www.grupomatrixshop.com

Comments: As stated by the seller of the store, they did not have the product
requested.

OTHER INSPECTED STORES

I) Elite Store, Subsidiary 2


Location: Shopping Alfonso, Av. San Blas and Cnel. Toledo
Category: Perfumery and cosmetics in general
Phone number: +595 61 501609
e-mail: [email protected]

Comments: We found Moroccanoil products, but not the one indicated.

J) Caos Candy & Beauty


Location: Shopping Box Outlet, Av. Monseor Rodriguez and Luis Mara Argaa.
2nd Floor
Category: Perfumery and beauty products
Phone number: +595 986329769

Comments: We found Moroccanoil products, but not the one indicated.

K) Shopping Lion
Location: Avda. San Blas between entre Regimiento Sauce and Cnel. Toledo
Category: Toys, Electronics & Items for Gifts in General
Phone number: +595 61 509194

Comments:
As stated by the seller of the store, they did not have the product requested.

L) Beauty Shop Jebai Center


Location: Shopping Jebai Center, 2nd Floor. Store: 3134
Category: Perfumery and cosmetics
Phone number: +595 61 512015
Website: www.eleganciacompany.com

Comments: As stated by the seller of the store, they did not have the product
requested.

M) Elegancia Company- Perfumera, Jebai Center


Location: Shopping Jebai Center, 2nd Floor.
Category: Perfumery and beauty products

Comments: As stated by the seller of the store, they did not have the product
requested.

N) Alborada, Shopping Lai Lai


Location: Shopping Lai Lai. 2nd and 3rd Floor
Category: Perfumery and pharmacy
Phone number: +59561501786, +59561510211
Website: WWW.ALBORADAINFO.COM

Comments: As stated by the seller of the store, they did not have the product
requested.

CONCLUSION AND NEXT STEPS


No product was found according to the requested details in any of the commercial
stores visited.
We will wait for your instructions in order to inspect new stores, or wait a while and do
other inspection.
DRA. VIRGINIA CERVIERI

You might also like