Privacy and Security Issues in E-Commerce

E-commerce systems are based upon internet use, which provides open and easy
communications on a global basis. However, because the internet is unregulated, unmanaged and
uncontrolled, it poses a wide range of risks and threats to the systems operating on it.
The use of the internet means that your internal IT and e-commerce systems are potentially
accessible by anyone, irrespective of their location.
Privacy the control over ones personal data and security the attempted access to data by
unauthorized others are two critical problems for both e-commerce consumers and sites alike.
Without either, consumers will not visit or shop at a site, nor can sites function effectively
without considering both.
the majority of online businesses had failed to adopt even the most fundamental elements of fair
information practices. (Culnan 2000). Privacy concerns were a
critical reason why people do not go online and provide false information online.

The technologies that make the World Wide Web and e-commerce possible have some potentially negative
components. Privacy issues are a major concern for many, since there are the means to collect consumer
information easily with digital tools. Transaction security is equally important as well. These issues need
timely resolution with government and business working together to ensure the privacy of consumers and
the fidelity of transactions

Security is one of the principal and continuing concerns that restrict customers and organizations
engaging with ecommerce. [1]
With the rapid development of E-commerce, security issues are arising from people's attention.
The security of the transaction is the core and key issues of the development of E-commerce.
This paper about the security issues of Ecommerce activities put forward solution strategy from

two aspects that are technology and system, so as to improve the environment for the
development of E-commerce and promote the further development of E-commerce. [2]
Web applications increasingly integrate third-party services. The integration introduces new
security challenges due to the complexity for an application to coordinate its internal states with
those of the component services and the web client across the Internet. [3]
Ecommerce web site owners on one side are thinking of how to attract more customers and how
to make the visitors feel secured when working on the site, on the other side how the end users
should rate a ecommerce website and what they should do to protect themselves as one among
the online community. My objective of writing this research paper is to make the readers to have
clarity of thoughts on the technology which helps all of us to do secure transactions along with
safety tips. And how ecommerce site owners, have to make their online visitors to be of much
comfort or Trust an ecommerce site via Trust marks, and by their security strategies. [4]
Each phase of E-commerce transaction has a security measures.
Security measures in different phases of E-commerce Transaction. [5]

.
Viruses are a nuisance threat in the e-commerce world. They only disrupt e-commerce operations
and should be classified as a Denial of Service (DoS) tool. The Trojan horse remote control
programs and their commercial equivalents are the most serious threat to e-commerce. Trojan
horse programs allow data integrity and fraud attacks to originate from a seemingly valid client
system and can be extremely difficult to resolve. A hacker could initiate fraudulent orders from a

victim system and the ecommerce server wouldnt know the order was fake or real. Password
protection, encrypted client-server communication, public private key encryption schemes are all
negated by the simple fact that the Trojan horse program allows the hacker to see all clear-text
before it gets encrypted. [6]
Due to the increase in warnings by the media from security and privacy breaches like identity
theft and financial fraud, and the elevated awareness of online customers about the threats of
performing transactions online, e-commerce has not been able to achieve its full potential. Many
customers refuse to perform online transactions and relate that to the lack of trust or fear for their
personal information. [7]
E-Commerce offers the banking industry great opportunity, but also creates a set of new risks
and vulnerability such as security threats. Information security, therefore, is an essential
management and technical requirement for any efficient and effective Payment transaction
activities over the internet. Still, its definition is a complex endeavor due to the constant
technological and business change and requires a coordinated match of algorithm and technical
solutions. [8]
The success or failure of an e-commerce operation hinges on myriad factors, including but not
limited to the business model, the team, the customers, the investors, the product, and the
security of data transmissions and storage. Data security has taken on heightened importance
since a series of high-profile "cracker" attacks have humbled popular Web sites, resulted in the
impersonation of Microsoft employees for the purposes of digital certification, and the misuse of
credit card numbers of customers at business-to consumer e-commerce destinations. [9]

It was found that the credit card based payment systems were the most widely used means of
conducting online payments. It was also extracted from the study that users want more
simplified, convenient and secure online payment systems. [10].
The effect of security, protection and trust towards consumers as well as attitudes plays a key
role in ecommerce implementation however, if well implemented, instantaneous flow of goods
and services internally and externally. Besides, vital information could also be simultaneously
processed to matched with data flowing from external ecommerce transactions which could
allows for efficient and effective integration into organizational processes. [11]
Transactions between buyers and sellers in ecommerce includes requests for information,
quotation of prices, placement of orders and payment, and after sales services. The high degree
of confidence needed in the authenticity, confidentiality, and timely delivery of such transactions
can be difficult to maintain where they are exchanged over the Internet. [12]
Privacy and security can be viewed as ethical questions. At the same time the privacy and
security area attracts a large amount of attention from the commercial sector because it has the
potential to determine the success or failure of many business ventures, most obviously ecommerce activities.[13]
Clearly, the online transaction requires consumers to disclose a large amount of sensitive
personal information to the vendor, placing themselves at significant risk. Understanding
(indeed, even precisely defining) consumer trust is essential for the continuing development of ecommerce.[14]
In online shopping online electronic payment function is the key issue to ensure the consumers
are fast and convenient, we have to ensure the safety and secrecy of the parties to a transaction,
which requires a complete electronic trading systems. [15]

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952-5726-00-8 , 2009 International Symposium on Web Information