Housing Equipment Feeding Troughs or Feeders: Marketing

Housing Equipment
Feeding troughs or feeders

Feeders can be placed inside or along the front of cages. When making feeders, consider the ease in cleaning and
avoidance of feed spilage. Feed spilahe may be avoided by placing a metal or wooden strip along the inner mouth
of the feed trough.
Waterers
To facilitate cleaning, the shape and size of the waterers should be semi circular, fairly wide and supported by an
adjustable bracket to permit easier adjustment. It may have a removal stopper at the drainage end to allow for
easier cleaning
For chicks, the waterers are usually one gallon plastic jars
The most common waterers are the plastic waterers because they do not rust therefore they will last longer
Backyard poultry raisers usually use bamboo waterers. They are cheap but there is a great tendency for slime
(lumot to develop) and often times they do not last very long. They need constant changing.
Portable Catching Panels
This is usually made of either bamboo, wood or wire frames. This device comes in handy during vaccination.
Feed Carts
In a well-planned poultry house with cemented service alleys, the feed cart is a handy piece of equipment which
can reduce the number of hours spent in feeding the chickens. It makes the feeding less laborious and tiresome.
In the absent of a feed cart a wheelborrow will do.
Lighting
In shade houses, natural daylight must be supplemented with artificial lighting in order to obtain desirable
lighting patterns which are necessary to adequately control sexual maturity. A constant or decreasing lighting
pattern during rearing is essential to prevent too early sexual maturity. An increasing or constant light pattern is
necessary after 22-24 weeks of age.
Egg Handling
Supply at least 1 nest per 4 female. Ensure free circulation of air around the nest areas to discourage broodiness.
Collect eggs more regularly than in temperate areas and transfer immediately to the egg cooling room which
should be located on the farm site. Transport eggs to the hatchery in an insulated van. Pratice daily fumigation of
eggs.
Marketing
Marketing for Broiler
Birds have attained the marketable weight should be sold. Birds should be harvested as scheduled. When harvest
schedule approaches the companys representatives should be reminded of the exact date that the birds are to be
harvested and the assurance that his company trucks should come on time. This is to ensure that the birds will
not consume extra feeds due to longer stay in the farm without any beneficial effect to the grower.
The birds should be harvested within the shortest possible time. There are companies that sell to viajeros. The
middle man tend to select the bigger and healthier birds of relatively uniform sizes. This practice should not be
allowed since this will disturb the other birds resulting to weight losses and also delays the harvesting.
For independent growers
Alternative market outlets should be surveyed even before deciding to broilers to be assured of the ready market
at the time of harvest. Marketing arrangements with local hotels, restaurants, cafeterias, institutional buyers and
grocery stores with freezers should be made
Procedures should form associations or market cooperatives so that they could agree on a common prize.
Organized producers have some bargaining power with regard to their selling price
Producers will be best advised to compute which is more profitable to sell, the birds dressed or live, and whether
to sell at the farm or bring them to market.
The broilers should be sold at optimum weight. More profits can be derived if broilers are sold between 1.3 to 1.5
kg live weight depending on consumers preferences and market reports
Marketing of Eggs
Survey market outlets before investing in egg production. Marketing arrangements must be made with local
bakeries, local hotels, restaurants, cafeterias, groceries, or sari-sari store, higher income families and other
regular users. This will ensure regular orders for the eggs.
Sell graded or classified eggs. Proper grading or classification can attract all types of consumers. This would also
enable the consumers to make purchasing decision on egg size at hand.
Sell only clean eggs since everybody wants clean eggs. Dry or wet cleaning of eggs should be a standard practice
on the far.
Reduce breakage and spoilage of eggs to the minimum. Broken eggs constitute losses and render the container
unsightly.
Technology Options
ORGANIC PRODUCTION OF NATIVE CHICKEN
Organic Management System
The organic management system us aimed to develop a harmonious relationship between land and animals, and
respect for their physiological and behavioral needs. This can be achieved by a combination of providing quality
organically-grown feeds and fodder, appropriate stocking rates, animal husbandry systems appropriate to
behavioral needs, and animal management practices that seek to promote health and prevent diseases.
Organically Produced Native Chicken
The Philippine native chickens and their upgrades, whether raised under scavenge-based system or free-range
system can very well be regarded as organically produced. They are adapated to local conditions and utilize
traditional feeds (succulent leaves, buds, inflorescence, insects, earthworms, grains and kitchen discards) coming
fromthe farms itself. No synthetic drugs are given except vaccines.
Potential Users
The raising of organic native chicken can be integrated with other crops and livestock production systems. This
technology is very appropriate for farmers with adequate range area for the production of native chicken.
Organic native chicken production could be done in various agro-ecosystem which include but not limited to
orchards, grasslands, upland and hillyland. The meat and eggs should be sold as organic food and should
command a premium price compared to the same products coming from commercial exotic chickens.
Simple Cost and Benefit Analysis
Production Cost:
The production cost for raising the Philippine native chicken is vey minimal. Chickens are allowed to wander
freely and scavenge for all or most of their food.
Free-range system:
Under free-range system, almost 75% of their requirements are obtained from the range. Feed supplements can
be in the form of grains (rice, corn) chopped coconut meat or kitchen discards.
Market Price:
Market weight is between 0.8 to 1.3 kg per bird. Market age is between 12 weeks up to 18 weeks old. Price per
live is between PhP 80 to PhP 200. Eggs which are about 40 to 45 grams (small) sell between PhP 5 to PhP 6 per
piece. Most are paid in premium price because of their unique wuality attributes including distinct flavor,
leanness, texture and pigmentation. Eggs are likewise valued because of the intense yellow pigmentation of the
yolk.
Reference:
University of the Philippines Los Baos - Institute of Animal Science
Introduction
Chicken broiler and egg production are the most progressive animal enterprises in the Philippines today. The
poultry industry in fact began as the backyard enterprise but has shifted to the formation of very large integrated
contract farming operations.
The growth of poultry industry in the Philippines has been impressive but its problems include inefficient
management and the prevalence of many destructive poultry diseases and parasites cannot be ignored.
This manual provides technology and management know-how for poultry raising which we hope present poultry
raisers and prospective poultry producers may find useful in effectively managing their poultry farms and also
help them realize substantial financial returns from their enterprise in this period or high production cost inputs.

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