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    Evolutionofmarketing 150202135545 Conversion Gate01

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    Ichsanul Anam
    The document provides a timeline of key events in the history of marketing from 2700 BC to 2015. Some of the earliest events include Egyptians branding cattle in 2700 BC and a baker in England being required to use a distinctive mark in 1276. In the 19th century, Montgomery Ward produced the first mail order catalog and John Deere released the first customer magazine. Radio advertising reached over 50% household penetration in the US in the 1930s. Television advertising began in 1941 and the first televised presidential debate between Nixon and Kennedy occurred in 1958. The internet commercialized in the 1990s and 2000s with the rise of search engine marketing, social media platforms like Facebook and Twitter, and influencer marketing.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Evolutionofmarketing 150202135545 Conversion Gate01

    Uploaded by

    Ichsanul Anam
    159 views1 page
    The document provides a timeline of key events in the history of marketing from 2700 BC to 2015. Some of the earliest events include Egyptians branding cattle in 2700 BC and a baker in England being required to use a distinctive mark in 1276. In the 19th century, Montgomery Ward produced the first mail order catalog and John Deere released the first customer magazine. Radio advertising reached over 50% household penetration in the US in the 1930s. Television advertising began in 1941 and the first televised presidential debate between Nixon and Kennedy occurred in 1958. The internet commercialized in the 1990s and 2000s with the rise of search engine marketing, social media platforms like Facebook and Twitter, and influencer marketing.

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    The document provides a timeline of key events in the history of marketing from 2700 BC to 2015. Some of the earliest events include Egyptians branding cattle in 2700 BC and a baker in England being required to use a distinctive mark in 1276. In the 19th century, Montgomery Ward produced the first mail order catalog and John Deere released the first customer magazine. Radio advertising reached over 50% household penetration in the US in the 1930s. Television advertising began in 1941 and the first televised presidential debate between Nixon and Kennedy occurred in 1958. The internet commercialized in the 1990s and 2000s with the rise of search engine marketing, social media platforms like Facebook and Twitter, and influencer marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    159 views1 page

    Evolutionofmarketing 150202135545 Conversion Gate01

    Uploaded by

    Ichsanul Anam
    The document provides a timeline of key events in the history of marketing from 2700 BC to 2015. Some of the earliest events include Egyptians branding cattle in 2700 BC and a baker in England being required to use a distinctive mark in 1276. In the 19th century, Montgomery Ward produced the first mail order catalog and John Deere released the first customer magazine. Radio advertising reached over 50% household penetration in the US in the 1930s. Television advertising began in 1941 and the first televised presidential debate between Nixon and Kennedy occurred in 1958. The internet commercialized in the 1990s and 2000s with the rise of search engine marketing, social media platforms like Facebook and Twitter, and influencer marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    of

    2700 BC

    862

    2700 BC

    Egyptians brand
    cattle to discourage theft
    (still practiced today)

    Staffelter Hof

    Parliament requires

    establishes its brand

    bakers to use
    a distinctive
    mark for the
    bread they sold

    1266

    Telegraph
    The telegraph solicits wealthy
    Americans with dubious investment offers

    1733

    1864

    1872

    1383

    Lowenbrau establishes its

    Benjamin Franklin
    begins to publish

    Montgomery Ward
    produces the first mail
    order catalog, helping
    to establish

    lion mark

    Poor Richards Almanack

    Direct Mail
    David Ogilvy founds

    John Deere releases the first


    customer magazine,

    The first RADIO advertisement

    The Furrow

    Gallups Audience Research


    Institute
    to conduct
    market research

    1885
    1922

    1905

    The University of
    Pennsylvania offers

    1931

    Audio channel Radio

    Neil McElroy establishes


    Brand Management at

    reaches 55.2% penetration,


    enabling efficient political
    propaganda and corporate
    messaging to mass audiences

    P&G

    The Marketing of Products

    First computer modem

    1932

    RCA broadcasts President Roosevelts


    speech at the Worlds Fair,
    prompting early talk of
    Televisions power to advertise

    1960

    1933
    1933

    1939

    1958

    1941
    First ever televised debate

    CompuServe

    1969

    1971

    Nixon vs Kennedy

    was the first major US


    commercial Internet service
    provider, using a technology
    known as dial-up

    The first television ad appears

    The first email


    is delivered

    The Web

    Apples

    The Web hits one


    million sites and is
    a growing space for
    marketers

    infamous Macintosh Computer Superbowl


    commercial airs

    1984

    1985

    1997

    AdWords

    Twitter

    2000

    2001

    First attempts to monetize the web with


    interruption
    marketing

    Launches & Marketo


    is founded

    2009

    1998

    Google introduces pay-per-click Search


    Engine Marketing with

    AOL opens

    The book, Inbound Marketing


    is published

    Google opens

    2007

    2004

    2003
    CAN SPAM

    Facebook

    Act begins the first regulation of marketing


    online.
    Linkedin Launches

    founded

    2011

    Social media

    Social media

    use and social media


    marketing on the rise

    advertising
    reaches
    $6.2 billion

    Only time will tell!

    2013

    2015

    Clean, protect and enhance your marketing data.


    Josh Hill

    Marketing Rockstar Guides

    Sources:

    Free ebook
    bit.ly/Marketers-Win

    http://en.wikipedia.org/wiki/History_of_marketing
    http://www.knowthis.com/what-is-marketing/history-of-marketing
    http://blog.hubspot.com/blog/tabid/6307/bid/31278/The-History-of-Marketing-An-Exhaustive-Timeline-INFOGRAPHIC.aspx
    http://www.theatlantic.com/business/archive/2011/10/how-brands-were-born-a-brief-history-of-modern-marketing/246012/
    http://adage.com/article/ad-age-graphics/ad-age-a-history-marketing/142967/
    http://contentmarketinginstitute.com/2012/02/history-content-marketing-infographic/
    http://en.wikipedia.org/wiki/Trademark
    http://en.wikipedia.org/wiki/Brand_management
    http://en.wikipedia.org/wiki/Guerrilla_marketing
    http://en.wikipedia.org/wiki/Direct_marketing
    http://en.wikipedia.org/wiki/Lester_Wunderman
    http://en.wikipedia.org/wiki/Telemarketing
    http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

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