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    Maggi STP PDF

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    shruthi_9327
    The document discusses Maggi noodles' target market and positioning strategy. It identifies Maggi's target segments as kids, teenagers, young adults, and working women. These segments value Maggi noodles for their convenience as a quick snack. Maggi has positioned itself as a snack brand, promoting slogans like "Two minutes noodles" emphasizing speed and slogans like "Taste bhi Health bhi" to address health concerns. Overall, the document analyzes how Maggi noodles targets and positions to urban families looking for a fast, tasty, and filling snack.

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    © All Rights Reserved
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    Maggi STP PDF

    Uploaded by

    shruthi_9327
    13K views2 pages
    The document discusses Maggi noodles' target market and positioning strategy. It identifies Maggi's target segments as kids, teenagers, young adults, and working women. These segments value Maggi noodles for their convenience as a quick snack. Maggi has positioned itself as a snack brand, promoting slogans like "Two minutes noodles" emphasizing speed and slogans like "Taste bhi Health bhi" to address health concerns. Overall, the document analyzes how Maggi noodles targets and positions to urban families looking for a fast, tasty, and filling snack.

    Original Description:

    The document shows the STP (Segmentation Target and Positioning) of Maggi in the year 2013-14

    Original Title

    Maggi STP.pdf

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    The document discusses Maggi noodles' target market and positioning strategy. It identifies Maggi's target segments as kids, teenagers, young adults, and working women. These segments value Maggi noodles for their convenience as a quick snack. Maggi has positioned itself as a snack brand, promoting slogans like "Two minutes noodles" emphasizing speed and slogans like "Taste bhi Health bhi" to address health concerns. Overall, the document analyzes how Maggi noodles targets and positions to urban families looking for a fast, tasty, and filling snack.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    13K views2 pages

    Maggi STP PDF

    Uploaded by

    shruthi_9327
    The document discusses Maggi noodles' target market and positioning strategy. It identifies Maggi's target segments as kids, teenagers, young adults, and working women. These segments value Maggi noodles for their convenience as a quick snack. Maggi has positioned itself as a snack brand, promoting slogans like "Two minutes noodles" emphasizing speed and slogans like "Taste bhi Health bhi" to address health concerns. Overall, the document analyzes how Maggi noodles targets and positions to urban families looking for a fast, tasty, and filling snack.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    GROUP MEMBERS:

    Bhuva Shreyas

    (NR 13014)

    Kalathil Shruthi (NR 13057)


    Kothiya Anil

    (NR 13067)

    Raval Nupur

    (NR 13121)

    Sakhidas Atit

    (NR 13125)

    Vasani Tejas

    (NR 13168)

    Maggi noodles is a brand of instant noodles manufactured by Nestle.

    SEGMENTATION:
    Market Segmentation divides the heterogeneous market into homogenous groups of customers
    who share a similar set of needs/wants and could be satisfied by specific products.
    Maggi Brand have segmented the market on the basis of Age, Eating habit and lifestyle of
    Urban Families. It focuses maninly on the age and appetite of the urban families.

    TARGET MARKET:
    Maggi Noodles is already associated with convenience and taste and is currently accepted as a
    valid filling snack between meals. Their target audience are Kids, Youth and Working Women.

    1. Children and Teenagers:

    This is a large segment and is Maggis stronghold. The age group between 4 and 14 years
    has largely similar tastes and is traditionally targeted by Maggi.

    These segments perceive Maggi instant noodles as a welcome change in taste from the
    regular Indian fare and they are fascinated by the curly shaped noodles.

    For these segments innovative products also have novelty value, however, certain
    dominant preferences emerge.

    N. R. Institute of Business Management

    2. Young Adults:

    This segment is growing and has the potential of accepting Maggi as a mainstream food
    item as they see instant noodles as a natural part of Indian food culture and so they are
    targeted by Maggi.

    It helps Working women with the promise of fast to cook and good to eat snacks.

    POSITIONING:
    Maggi has positioned itself in the SNACKS category in the minds of their target market. It have
    developed its brand image of instant food products by positioning their product with slogans like
    2 minutes noodles, Taste bhi Health bhi, Easy to cook, good to eat and Healthy Snack
    Anywhere, Anytime

    1. Two minutes noodles:

    MAGGI 2-MINUTE Noodles is the most-loved meal across all age groups and defines
    the Instant Noodles category in India by being a part of life.

    2. Taste bhi Health bhi:

    Over years there were growing concerns about it being a healthy food as it being made
    by refined wheat flour. With competition increasing in noodles segment, they launched
    the campaign Taste bhi, Health bhi driving target towards health.

    3. Easy to cook, good to eat:

    The first ad that Maggi came up with is this slogan grabbing attraction of children and
    working mothers to the two minute noodles and also showing healthy snack in it.

    4. Healthy Snack Anywhere, Anytime:

    Maggi has come upon with a product called Maggi Cuppa Mania specifically targeting a
    segment that values time and convenience as well as is getting increasingly health
    conscious.

    N. R. Institute of Business Management

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