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    Toyota Recall

    Uploaded by

    JohnChoi
    The document summarizes Toyota's recalls of millions of vehicles starting in 2009 due to incidents of unintended acceleration. It began with a crash in California that killed 4 people, and Toyota initially recalled over 4 million vehicles due to incorrect floor mat installation. However, more incidents occurred even after floor mats were removed, and Toyota went on to recall over 10 million additional vehicles due to issues with the gas pedal becoming stuck. The recalls cost Toyota billions and significantly damaged its reputation for quality and safety.

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    © All Rights Reserved
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    Toyota Recall

    Uploaded by

    JohnChoi
    115 views2 pages
    The document summarizes Toyota's recalls of millions of vehicles starting in 2009 due to incidents of unintended acceleration. It began with a crash in California that killed 4 people, and Toyota initially recalled over 4 million vehicles due to incorrect floor mat installation. However, more incidents occurred even after floor mats were removed, and Toyota went on to recall over 10 million additional vehicles due to issues with the gas pedal becoming stuck. The recalls cost Toyota billions and significantly damaged its reputation for quality and safety.

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    history of Toyota recall

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    The document summarizes Toyota's recalls of millions of vehicles starting in 2009 due to incidents of unintended acceleration. It began with a crash in California that killed 4 people, and Toyota initially recalled over 4 million vehicles due to incorrect floor mat installation. However, more incidents occurred even after floor mats were removed, and Toyota went on to recall over 10 million additional vehicles due to issues with the gas pedal becoming stuck. The recalls cost Toyota billions and significantly damaged its reputation for quality and safety.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    115 views2 pages

    Toyota Recall

    Uploaded by

    JohnChoi
    The document summarizes Toyota's recalls of millions of vehicles starting in 2009 due to incidents of unintended acceleration. It began with a crash in California that killed 4 people, and Toyota initially recalled over 4 million vehicles due to incorrect floor mat installation. However, more incidents occurred even after floor mats were removed, and Toyota went on to recall over 10 million additional vehicles due to issues with the gas pedal becoming stuck. The recalls cost Toyota billions and significantly damaged its reputation for quality and safety.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    -

    It started with a single, horrifying car crash in southern California last August
    recalls covering 7.5 million vehicles
    Toyota was forced to announce it was suspending the sale of eight of its best-selling
    vehicles
    cost the company and its dealers a minimum of $54 million a day in lost sales revenue
    How did a company that became the world's largest and most profitable automaker on the
    back of a rock-solid reputation for quality and dependability find itself at the center of the
    biggest product recall since the Firestone tire fiasco in 2000?
    Brand image?
    First Crash- August 28, 2009: Off-duty California Highway Patrol officer Mark Saylor is
    traveling in Santee, California with three family members, when the 2009 Lexus ES350
    he is driving suddenly accelerates out of control, hits another car, tumbles down an
    embankment and catches on fire. While the car is careening down the highway at speeds
    estimated to exceed 100 mph, one of the occupants calls 911 and reports that the car has
    "no brakes." Sadly, All four occupants were killed in the crash. Toyota and local
    authorities indicate that the Lexus may have had the wrong floor mats installed,
    interfering with the gas pedal
    September 29, 2009: Toyota announces it is recalling the floor mats on 4.2 million
    Toyota and Lexus vehicles.
    October 18, 2009: The Los Angeles Times article reveals there have been nine separate
    NHTSA investigations into claims of unintended acceleration by Toyota vehicles
    October 25 , 2009: The results of an investigation by local authorities and the National
    Highway Traffic Safety Administration (NHTSA) reveal a set of rubber floor mats
    designed for the Lexus RX 400 SUV had been placed over the top of the ES 350's stock
    carpeted floor mats and that the accelerator pedal had become jammed against them,
    causing the car to accelerate out of control.
    Toyota had ignored over 1,200 complaints of unintended acceleration over the past eight
    year
    A new Los Angeles Times story claims a number of Toyota drivers say their vehicles had
    still accelerated out of control with the floor mats removed. The Times also reports
    complaints of unintended acceleration increased after Toyota began using its drive-bywire system in 2002, starting with the ES 300
    December 26, 2009: A Toyota Avalon crashes into a lake in Texas after accelerating out
    of control. All four occupants die. Floor mats are ruled out as a cause because they are
    found in the trunk of the car.
    January 21, 2010: Toyota recalls another 2.3 million Toyota-brand vehicles because of a
    problem with the gas pedal. Toyota declares that under rare circumstances, the gas petal
    will become harder to depress (spring back). No Scion or Lexus models were included in
    this recall. However, Toyota did not announce any kind of repair for the problem.
    January 23, 2010: AFP reports Toyota may recall 2 million vehicles in Europe for the
    same problem.

    January 26, 2010: Toyota announces it is immediately halting the sale of all models
    affected by the January 21 pedal recall, and that it will shut down assembly lines for
    those models at five North American plants for one week.
    January 27, 2010: U.S. Transportation Secretary Ray LaHood tells Chicago radio station
    WGN the government asked Toyota to stop selling the recalled vehicles. Toyota confirms
    LaHood's statement.
    A GM recall on the Pontiac Vibe, which is a rebodied Toyota Matrix, identifies
    condensation in the pedal's electronic sensor as the culprit (pedals made by supplier CTS
    Corporation of Elkhart)
    Automotive News estimates that Toyota dealers could lose as much as $1.5 million in
    profit every week of the sales freeze. Toyota shares have dropped more than 10% over
    the past day and a half since the freeze was announced and CTS' shares dropped 2.4%.
    The first recall, directing owners to remove the floor mats from their vehicles and place
    them in the trunk.

    09 Toyota Prius

    The second recall covers 2.3 million vehicles.

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