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Honda
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This article is about the multinational corporation. For other uses, see Honda (disambiguation).

This article contains Japanese text. Without

proper rendering support, you may see question
marks, boxes, or other symbols instead of kanji and
kana.

Honda Motor Company, Ltd.

Honda Giken Kogyo Kabushiki-gaisha
本田技研工業株式会社

Public
Type
(TYO: 7267) & (NYSE: HMC)

Founded 24 September 1948

 Soichiro Honda
Founder(s)
Takeo Fujisawa

Headquarters Minato, Tokyo, Japan

Area served Worldwide

Satoshi Aoki (Chairman)

Key people
Takanobu Ito (CEO)

Automobile
Industry Truck manufacturer
Motorcycle

automobiles, trucks, motorcycles, scooters,

ATVs, electrical generators, robotics,
Products marine equipment, jets, jet engines, and
lawn and garden equipment. Honda and
Acura brands.

Revenue ▲ US$ 120.27 Billion (FY 2009)[1]

Operating
▲ US$ 2.34 Billion (FY 2009)[1]
income

Net income ▲ US$ 1.39 Billion (FY 2009)[1]

Total assets ▼ US$ 124.98 Billion (FY 2009)[1]

Total equity ▼ US$ 40.6 Billion (FY 2009)[1]

Employees 181876[2]

Website Honda.com

Honda Motor Company, Ltd. (Japanese: 本田技研工業株式会社, Honda Giken Kōgyō

Kabushiki-gaisha?, Honda Technology Research Institute Company, Limited) listen (help·info)
(TYO: 7267) is a Japanese multinational corporation primarily known as a manufacturer of
automobiles and motorcycles.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand,
Acura in 1986. Aside from their core automobile and motorcycle businesses, Honda also
manufactures garden equipment, marine engines, personal watercraft and power generators,
amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics
research and released their ASIMO robot in 2000. They have also ventured into aerospace with
the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet,
scheduled to be released in 2011. Honda spends about 5% of its revenues into R&D.[3]
Honda is the world's largest manufacturer of motorcycles as well as the world's largest
manufacturer of internal combustion engines measured by volume, producing more than 14
million internal combustion engines each year.[4] Honda surpassed Nissan in 2001 to become the
second-largest Japanese automobile manufacturer.[5][6] As of August 2008[update], Honda surpassed
Chrysler as the fourth largest automobile manufacturer in the United States. Honda is the sixth
largest automobile manufacturer in the world.

Contents
[hide]
• 1 History
• 2 Corporate Profile and Divisions
• 3 Leadership
• 4 Products
○ 4.1 Motorcycles
○ 4.2 Automobiles
○ 4.3 Mountain bikes
○ 4.4 Engines
○ 4.5 Robots
○ 4.6 Aeroplanes
• 5 Motorsports
○ 5.1 Automobile
○ 5.2 Motorcycles
• 6 Electric and alternative fuel vehicles
○ 6.1 Compressed natural gas
○ 6.2 Flexible-fuel
○ 6.3 Hybrid electric
○ 6.4 Hydrogen fuel cell
• 7 Marketing
• 8 Facilities (partial list)
 • 9 US Honda models
• 10 Sales
• 11 See also
• 12 Notes
• 13 References
• 14 External links

[edit] History
This section requires expansion.
From a young age (7), Soichiro Honda (本田 宗一郎, Honda Sōichirō) had a great interest in
automobiles. He worked as a mechanic at a Japanese tuning shop, Art Shokai, where he tuned
cars and entered them in races. A self-taught engineer, he later worked on a piston design which
he hoped to sell to Toyota. The first drafts of his design were rejected, and Soichiro worked
painstakingly to perfect the design, even going back to school and pawning his wife's jewelry for
collateral. Eventually, he won a contract with Toyota and built a factory to construct pistons for
them, which was destroyed in an earthquake. Due to a gas shortage during World War II, Honda
was unable to use his car, and his novel idea of attaching a small engine to his bicycle attracted
much curiosity. He then established the Honda Technical Research Institute in Hamamatsu,
Japan, to develop and produce small 2-cycle motorbike engines. Calling upon 18,000 bicycle
shop owners across Japan to take part in revitalizing a nation torn apart by war, Soichiro received
enough capital to engineer his first motorcycle, the Honda Cub. This marked the beginning of
Honda Motor Company, who would grow a short time later to be the world's largest
manufacturer of motorcycles by 1964.
The first production automobile from Honda was the T360 mini pick-up truck.[citation needed]
Powered by a small 356 cc straight-4 gasoline engine, it was classified under the cheaper Kei car
tax bracket.[citation needed]
The first production car from Honda was the S500 sports car.[citation needed] Its chain driven rear
wheels point to Honda's motorcycle origins.[citation needed]
With high fuel prices and a weak US economy in June 2008, Honda reported a 1% sales increase
while its rivals, including the Detroit Big Three and Toyota, have reported double-digit losses.
Honda's sales were up almost 20 percent from the same month last year. The Civic and the
Accord were in the top five list of sales.[7][8] Analysts have attributed this to two main factors.
First, Honda's product lineup consists of mostly small to mid-size, highly fuel-efficient vehicles.
Secondly, over the last ten years, Honda has designed its factories to be flexible, in that they can
be easily retooled to produce any Honda model that may be in-demand at the moment.
Nonetheless, Honda, Nissan, and Toyota, three of the strongest vehicle companies in the world,
were still not immune to the global financial crisis of 2008, as these companies reduced their
profitability forecasts. The economic crisis has been spreading to other important players in the
vehicle related industries as well.[9][10] In November 2009 the Nihon Keizai Shinbun reported that
Honda Motor exports have fallen 64.1%.[3]
[edit] Corporate Profile and Divisions
Honda headquarters building in Japan
Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock
Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo,
Kyoto, Fukuoka, London, Paris and Switzerland.
American Honda Motor Co. is based in Torrance, California. Honda Canada Inc. is
headquartered in the Scarborough district of Toronto, Ontario, and is building new corporate
headquarters in Markham, Ontario, scheduled to relocate in 2008;[11] their manufacturing
division, Honda of Canada Manufacturing, is based in Alliston, Ontario. Honda has also created
joint ventures around the world, such as Honda Siel Cars and Hero Honda Motorcycles in India,
[12]
Guangzhou Honda and Dongfeng Honda in China, and Honda Atlas in Pakistan.
At the 2008 Beijing Auto Show, Honda presented the Li Nian ("concept" or "idea") 5-door
hatchback and announced that they were looking to developed an entry-level brand exclusively
for the Chinese market similar to Toyota's Scion brand in the USA.[13] The brand would be
developed by a 50-50 joint-venture established in 2007 with Guangzhou Automobile Industry
Group.[14][15]
[edit] Leadership
• 1948–1973 — Soichiro Honda
• 1973–1983 — Kiyoshi Kawashima
• 1983–1990 — Tadashi Kume
• 1990–1998 — Nobuhiko Kawamoto
• 1998–2004 — Hiroyuki Yoshino
• 2004–2009 — Takeo Fukui
• since 2009 — Takanobu Ito
[edit] Products
[edit] Motorcycles
For a list of motorcycle products, see List of Honda motorcycles.
During the 1960s, when it was a small manufacturer, Honda broke out of the Japanese
motorcycle market and began exporting to the US. Taking Honda’s story as an archetype of the
smaller manufacturer entering a new market already occupied by highly dominant competitors,
the story of their market entry, and their subsequent huge success in the US and around the
world, has been the subject of some academic controversy. Competing explanations have been
advanced to explain Honda’s strategy and the reasons for their success.
The first of these explanations was put forward when, in 1975, Boston Consulting Group (BCG)
was commissioned by the UK government to write a report explaining why and how the British
motorcycle industry had been out-competed by its Japanese competitors. The report concluded
that the Japanese firms, including Honda, had sought a very high scale of production (they had
made a large number of motorbikes) in order to benefit from economies of scale and learning
curve effects. It blamed the decline of the British motorcycle industry on the failure of British
managers to invest enough in their businesses to profit from economies of scale and scope.

2004 Honda Super Cub

The second explanation was offered in 1984 by Richard Pascale, who had interviewed the Honda
executives responsible for the firm’s entry into the US market. As opposed to the tightly focused
strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry
into the US market was a story of “miscalculation, serendipity, and organizational learning” – in
other words, Honda’s success was due to the adaptability and hard work of its staff, rather than
any long term strategy. For example, Honda’s initial plan on entering the US was to compete in
large motorcycles, around 300 cc. It was only when the team found that the scooters they were
using to get themselves around their US base of San Francisco attracted positive interest from
consumers that they came up with the idea of selling the Supercub.
The most recent school of thought on Honda’s strategy was put forward by Gary Hamel and C.
K. Prahalad in 1989. Creating the concept of core competencies with Honda as an example, they
argued that Honda’s success was due to its focus on leadership in the technology of internal
combustion engines. For example, the high power-to-weight ratio engines Honda produced for
its racing bikes provided technology and expertise which was transferable into mopeds.
Honda's entry into the US motorcycle market during the 1960s is used as a case study for
teaching introductory strategy at business schools worldwide.
It created the first luxury Japanese car (1985 Legend) and motorcycle (2006 Gold Wing bikes)
equipped with an airbag, as well as the first mid-size pickup truck with independent rear
suspension (2006 Ridgeline).
[edit] Automobiles
Honda's global lineup consists of the Fit, Civic, Accord, Insight, CR-V and S2000. An early
proponent of developing vehicles to cater to different needs and markets worldwide, Honda's
lineup varies by country and may feature vehicles exclusive to that region. A few examples are
the latest Acura TL luxury sedan and the Ridgeline, Honda's first light-duty pickup truck. Both
were engineered primarily in North America and are exclusively produced and sold there.
The Honda Civic is a line of compact cars developed and manufactured by Honda. In North
America, the Civic is the second-longest continuously-running nameplate from a Japanese
manufacturer; only the Toyota Corolla, introduced in 1968, has been in production longer.[16] The
Civic, along with the Accord and Prelude, comprised Honda's vehicles sold in North America
until the 1990s, when the model lineup was expanded. Having gone through several generational
changes, the Civic has become larger and more upmarket, and it currently slots between the Fit
and Accord.

2008 Honda Accord (USA spec)

Honda Automobiles is one of the Big Asian Four (with Toyota, Nissan and Hyundai).[17]
The 2006 Ridgeline was a reintroduction of the concept of a Uni-Body truck. Earlier examples of
this concept are the Subaru Brat and Baja, Volkswagen Rabbit pick-up, and Dodge
Rampage/Plymouth Scamp.
Honda increased global production in September 2008 to meet demand for small cars in the U.S.
and emerging markets. The company is shuffling U.S. production to keep factories busy and
boost car output, while building fewer minivans and sport utility vehicles as light truck sales fall.
[18]

Honda produces the Insight, an affordable hybrid electric vehicle that competes with Toyota
Prius
Its first entrance into the pickup segment, the lightduty Ridgeline, won Truck of the Year from
Motor Trend magazine in 2006 (also in 2006, the redesigned Civic won Car of the Year from the
magazine, giving Honda a rare double win of Motor Trend honors).
[edit] Mountain bikes
See also: Honda RN-01 G-cross
Honda has also built a Downhill racing bike, known as the Honda RN-01. Honda has taken on
several people to pilot the bike, among them is Greg Minnaar. The team is known as Team G
Cross Honda. The key feature of this bike is the gearbox, which replaces the standard Derailleur
found on most bikes.

[edit] Engines
This section requires expansion.
Honda Outboard motor on a pontoon boat
Honda is the largest engine maker in the world. Honda has a number of firsts in many categories,
including the first engine to meet the 1970 US Clean Air Act (1975 CVCC).
Honda, despite being known as an engine company, has never built a V8 for passenger vehicles.
In the late 1990s, the company resisted considerably pressure from its American dealers for a V8
engine (which would have saw use in top-of-the-line Honda SUVs and Acuras), with American
Honda reportedly sending one dealer a shipment of V8 beverages to silence them.[19]
[edit] Robots

ASIMO at Expo 2005

ASIMO is the part of Honda's Research & Development robotics program. It is the eleventh in a
line of successive builds starting in 1986 with Honda E0 moving through the ensuing Honda E
series and the Honda P series. Weighing 54 kilograms and standing 130 centimeters tall, ASIMO
resembles a small astronaut wearing a backpack, and can walk on two feet in a manner
resembling human locomotion, at up to 6 km/h (3.7 mph). ASIMO is the world's only humanoid
robot able to ascend and descend stairs independently.[20] However, human motions such as
climbing stairs are difficult to mimic with a machine, which ASIMO has demonstrated by taking
two plunges off a staircase.
Honda's robot ASIMO (see below) as an R&D project brings together expertise to create a robot
that walks, dances and navigates steps.
[edit] Aeroplanes
Main article: Honda HA-420 HondaJet
Honda has also pioneered new technology in its HA-420 HondaJet that allows new levels of
reduced drag, increased aerodynamics and fuel efficiency thus reducing operating costs.
[edit] Motorsports
Honda has been active in motorsports.
[edit] Automobile
See also: Honda F1

Rubens Barrichello driving for Honda

Honda entered Formula One as a constructor for the first time in the 1964 season at the German
Grand Prix with Ronnie Bucknum at the wheel. 1965 saw the addition of Richie Ginther to the
team, who scored Honda's first point at the Belgian Grand Prix, and Honda's first win at the
Mexican Grand Prix. 1967 saw their next win at the Italian Grand Prix with John Surtees as their
driver. In 1968, Jo Schlesser was killed in a Honda RA302 at the French Grand Prix. This racing
tragedy, coupled with their commercial difficulties selling automobiles in the United States,
prompted Honda to withdraw from all international motorsport that year.
After a learning year in 1965, Honda-powered Brabhams dominated the 1966 French Formula
Two championship in the hands of Jack Brabham and Denny Hulme. As there was no European
Championship that season, this was the top F2 championship that year. In the early 1980s Honda
returned to F2, supplying engines to Ron Tauranac's Ralt team. Tauranac had designed the
Brabham cars for their earlier involvement. They were again extremely successful. In a related
exercise, John Judd's Engine Developments company produced a turbo "Brabham-Honda"
engine for use in IndyCar racing. It won only one race, in 1988 for Bobby Rahal at Pocono.
Honda returned to Formula One in 1983, initially with another Formula Two partner, the Spirit
team, before switching abruptly to Williams in 1984. In the late 1980s and early 1990s, Honda
powered cars won six consecutive Formula One Constructors Championships. WilliamsF1 won
the crown in 1986 and 1987. Honda switched allegiance again in 1988. New partners Team
McLaren won the title in 1988, 1989, 1990 and 1991. Honda withdrew from Formula One at the
end of 1992, although the related Mugen-Honda company maintained a presence up to the end of
1999, winning four races with Ligier and Jordan Grand Prix.
Honda debuted in the CART IndyCar World Series as a works supplier in 1994. The engines
were far from competitive at first, but after development, the company powered six consecutive
drivers championships. In 2003, Honda transferred its effort to the rival IRL IndyCar Series. In
2004, Honda-powered cars overwhelmingly dominated the IndyCar Series, winning 14 of 16
IndyCar races, including the Indianapolis 500, and claimed the IndyCar Series Manufacturers'
Championship, Drivers' Championship and Rookie of the Year titles. In 2006, Honda became the
sole engine supplier for the IndyCar Series, including the Indianapolis 500. In the 2006
Indianapolis 500, for the first time in Indianapolis 500 history, the race was run without a single
engine problem.[21]
During 1998, Honda considered returning to Formula One with their own team. The project was
aborted after the death of its technical director, Harvey Postlethwaite. Honda instead came back
as an official engine supplier to British American Racing (BAR) and Jordan Grand Prix. Honda
bought a stake in the BAR team in 2004 before buying the team outright at the end of 2005,
becoming a constructor for the first time since the 1960s. Honda won the 2006 Hungarian Grand
Prix with driver Jenson Button.
It was announced on 5 December 2008, that Honda would be exiting Formula One with
immediate effect due to the 2008 global economic crisis.[22] The team was sold to former team
principal Ross Brawn and renamed Brawn GP.[23]
[edit] Motorcycles
Main article: Honda Racing Corporation

Honda CBR1000RR sport bike

Honda Racing Corporation (HRC) was formed in 1982 by Richard Hynda. The company
combines participation in motorcycle races throughout the world with the development of high
potential racing machines. Its racing activities are an important source for the creation of leading
edge technologies used in the development of Honda motorcycles. HRC also contributes to the
advancement of motorcycle sports through a range of activities that include sales of production
racing motorcycles, support for satellite teams, and rider education programs.
Soichiro Honda, being a race driver himself, could not stay out of international motorsport. In
1959, Honda entered five motorcycles into the Isle of Man TT race, the most prestigious
motorcycle race in the world. While always having powerful engines, it took until 1961 for
Honda to tune their chassis well enough to allow Mike Hailwood to claim their first Grand Prix
victories in the 125 and 250 cc classes. Hailwood would later pick up their first senior TT wins
in 1966 and 1967. Honda's race bikes were known for their "sleek & stylish design" and exotic
engine configurations, such as the 5-cylinder, 22,000 rpm, 125 cc bike and their 6-cylinder
250 cc and 380 cc bikes.
In 1979, Honda returned to Grand Prix motorcycle racing with their exotic, monocoque-framed,
four-stroke NR500. The NR500 featured elongated cylinders each with 8 valves and with
connecting rods in pairs, in an attempt to comply with the FIM rules which limited engines to
four cylinders. Honda engineered the elongated cylinders in an effort to provide the valveinant
two-stroke racers. Unfortunately, it seemed Honda tried to accomplish too much at one time and
the experiment failed. For the 1982 season, Honda debuted their first two stroke race bike, the
NS500 and in 1983, Honda won their first 500 cc Grand Prix World Championship with Freddie
Spencer. Since then, Honda has become a dominant marque in motorcycle Grand Prix racing,
winning a plethora of top level titles with riders such as Valentino Rossi and Mick Doohan.
In motocross, Honda has claimed six motocross world championships. In the World Enduro
Championship, Honda has captured six titles, most recently with Stefan Merriman in 2003 and
with Mika Ahola in 2007 and 2008.
In observed trials, Honda has claimed three world championships with Belgian rider Eddy
Lejeune.
[edit] Electric and alternative fuel vehicles
2009 Honda Civic GX hooked up to Phill refueling system

Top: Brazilian flexible-fuel Honda Civic. Below: US Honda Civic Hybrid.

2010 Honda Insight hybrid electric vehicle (Second generation).

Honda FCX Clarity hydrogen fuel cell vehicle

[edit] Compressed natural gas
The Honda Civic GX is the only natural gas vehicle (NGV) commercially available in some
parts of the US.[24][25] The Honda Civic GX first appeared in 1998 as a factory-modified Civic LX
that had been designed to run exclusively on compressed natural gas. The car looks and drives
just like a contemporary Honda Civic LX, but does not run on gasoline. In 2001, the Civic GX
was rated the cleanest-burning internal combustion engine in the world by the U.S.
Environmental Protection Agency (EPA).[26][27]
First leased to the City of Los Angeles, in 2005, Honda started offering the GX directly to the
public through factory trained dealers certified to service the GX. Before that, only fleets were
eligible to purchase a new Civic GX. In 2006, the Civic GX was released in New York, making
it the second state where the consumer is able to buy the car.[28] Home refueling is available for
the GX with the addition of the Phill Home Refueling Appliance.[29]
[edit] Flexible-fuel
Honda's Brazilian subsidiary launched flexible-fuel versions for the Honda Civic and Honda Fit
in late 2006. As others Brazilian flex-fuel vehicles, these models run on any blend of hydrous
ethanol (E100) and E20-E25 gasoline.[30][31] Initially, and in order to test the market preferences,
the carmaker decided to produce a limited share of the vehicles with flex-fuel engines, 33 percent
of the Civic production and 28 percent of the Fit models.[30][31] Also, the sale price for the flex-
fuel version was higher than the respective gasoline versions, around US$ 1,000 premium for the
Civic, and US$ 650 for the Fit, despite the fact that all other flex-fuel vehicles sold in Brazil had
the same tag price as their gasoline versions.[31][32][33] In July 2009, Honda launched in the
Brazilian market its third flexible-fuel car, the Honda City.[34]
During the last two months of 2006, both flex-fuel models sold 2,427 cars against 8,546
gasoline-powered automobiles,[35] jumping to 41,990 flex-fuel cars in 2007,[36] and reaching
93,361 in 2008.[37] Due to the success of the flex versions, by early 2009 a hundred percent of
Honda's automobile production for the Brazilian market is now flexible-fuel, and only a small
percentage of gasoline version is produced in Brazil for exports.[38]
In March 2009, Honda launched in the Brazilian market the first flex-fuel motorcycle in the
world. Produced by its Brazilian subsidiary Moto Honda da Amazônia, the CG 150 Titan Mix is
sold for around US$2,700.[39][40][41]
[edit] Hybrid electric
In late 1999, Honda launched the first commercial hybrid electric car sold in the US market , the
Honda Insight, just one month before the introduction of the Toyota Prius, and initially sold for
US$20,000.[42][43] The first-generation Insight was produced from 2000 to 2006 and had a fuel
economy of 70 miles per US gallon (3.4 L/100 km; 84 mpg-imp) for the EPA's highway rating, the
most fuel-efficient mass-produced car at the time.[42][43] Total global sales for the Insight
amounted to only around 18,000 vehicles.[43]
Honda introduced the second-generation Insight in its home nation of Japan in February 2009,
with release in other markets to expected through 2009 the U.S. market will receive the new
Insight in April 2009. At $19,800 as a five-door hatchback it will be the least expensive hybrid
available in the US.[44] Honda expects to sell 200,000 of the vehicles each year, with half of those
sales in the United States.[45]
Honda has also been selling since 2002 the Honda Civic Hybrid (2003 model) in the US market,
[42]
. It was followed by the Honda Accord Hybrid, offered in model years 2005 through 2007.
Honda is also planning to introduce a hybrid version of its Fit,[46] as well as another unique small
hybrid vehicle based on the CR-Z sports car concept that it introduced at the 2007 Tokyo Motor
Show.[47]
[edit] Hydrogen fuel cell
In Takanezawa, Japan, on 16 June 2008, Honda Motors produced the first assembly-line FCX
Clarity, a hybrid hydrogen fuel cell vehicle. More efficient than a gas-electric hybrid vehicle, the
FCX Clarity combines hydrogen and oxygen from ordinary air to generate electricity for an
electric motor.
The vehicle itself does not emit any pollutants and its only by products are heat and water. The
FCX Clarity also has an advantage over gas-electric hybrids in that it does not use an internal
combustion engine to propel itself. Like a gas-electric hybrid, it uses a lithium ion battery to
assist the fuel cell during acceleration and capture energy through regenerative braking, thus
improving fuel efficiency. The lack of hydrogen filling stations throughout developed countries
will keep production volumes low.[48] Honda will release the vehicle in groups of 150. California
is the only US market with infrastructure for fueling such vehicle, though the number of stations
is still limited. Building more stations is expensive, as the California Air Resources Board
(CARB) granted $6.8 million for four H2 fueling stations, costing $1.7 million USD each.[49][50]
[edit] Marketing
Honda's official slogan is "The Power of Dreams". They have never used this slogan to sell their
products. Mr. Honda's belief is that well built products will sell themselves.
In 2003, Honda released its Cog advertisement in the UK and on the Internet. To make the ad,
the engineers at Honda constructed a Rube Goldberg Machine made entirely out of car parts
from a Europe Domestic Market Honda Accord (upon which the USDM Acura TSX is based).
To the chagrin of the engineers at Honda, all the parts were taken from two of only six hand-
assembled pre-production models of the Accord. The advertisement depicted a single cog which
sets off a chain of events that ends with the Honda Accord moving and Garrison Keillor speaking
the tagline, "Isn't it nice when things just... work?" It took 606 takes to get it perfect.[51]
In 2004, they produced the Hate Something advert, usually immediately followed by a shortened
version of the 2005/2006 Impossible Dream advert.

A post 2005 style Honda dealership in Moncton, Canada

In 2006, Honda released its Choir advertisement, for the UK and the internet. This featured a 60-
person choir who sang the car noises as film of the Honda Civic are shown.
In December 2005, Honda released The Impossible Dream a two-minute panoramic
advertisement filmed in New Zealand, Japan and Argentina which illustrates the founder's dream
to build performance vehicles. While singing The Impossible Dream (The Quest), a man reaches
for his racing helmet, leaves his trailer on a minibike, then rides a succession of vintage Honda
vehicles: a motorcycle, then a car, then a powerboat, then goes over a waterfall only to reappear
piloting a hot air balloon, with Garrison Keillor saying "I couldn't have put it better myself" as
the song ends. The song is from the 1960s musical "Man Of La Mancha", sung by Andy
Williams.
In Australia, Honda advertised heavily during most motor racing telecasts, and were the official
sponsor of the 2006 FIA Formula 1 telecast on broadcaster channel "Ten". In fact, they were the
only manufacturer involved in the 2006 Indy Racing League season. In a series of adverts
promoting the history of Honda's racing heritage, Honda claimed they "built" cars that won 72
Formula 1 Grand Prix. Sceptics[who?] have accused Honda of interpreting their racing history
rather liberally, saying that virtually all of the 72 victories were achieved by Honda powered
(engined) machines, whereas the cars themselves were designed and built by Lotus F1, Williams
F1, and McLaren F1 teams, respectively. However, former and current staff of the McLaren F1
team have reiterated that Honda contributed more than just engines and provided various chassis,
tooling, and aerodynamic parts as well as funding. Ayrton Senna, arguably the greatest F1 driver
of all time, repeatedly stated that Honda probably played the most significant role in his three
world championships. He had immense respect for founder, Soichiro Honda, and had a good
relationship with Nobuhiko Kawamoto, the chairman of Honda at that time. Senna once called
Honda "the greatest company in the world". Nevertheless, the majority of victories attributed to
Honda in the advertisements were won by Formula 1 cars which were neither built nor designed
by Honda, and have little or no connection with Honda's current F1 operations.
For the last several years in the United States, during model close-out sales for the current year
before the start of the new model year, Honda's advertising has featured an animated character
known simply as Mr. Opportunity, voiced by Rob Paulsen. The casual looking man talks about
various deals offered by Honda and ends with the phrase "I'm Mr. Opportunity, and I'm
knockin'", followed by him "knocking" on the television screen or "thumping" the speaker at the
end of radio ads. Also, commercials for Honda's international hatchback, the Jazz, are parodies
of well-known pop culture images such as Tetris and Thomas The Tank Engine.
As part of their marketing campaign, Honda is an official partner and sponsor of Major League
Soccer.
In late 2006, Honda released an ad with ASIMO exploring a museum, looking at the exhibits
with almost child-like wonderment (spreading out its arms in the aerospace exhibit, waving hello
to an astronaut suit that resembles him, etc.), while Garrison Keillor ruminates on progress. It
concludes with the tagline: "More forwards please".
Honda also sponsored ITV's coverage of Formula One in the UK for 2007. However they had
announced that they would not continue in 2008 due to the sponsorship price requested by ITV
being too high.
In May 2007, focuses on their strengths in racing and the use of the Red H badge — a symbol of
what is termed as "Hondamentalism". The campaign highlights the lengths that Honda engineers
go to in order to get the most out of an engine, whether it is for bikes, cars, powerboats — even
lawnmowers. Honda released its Hondamentalism campaign. In the TV spot, Garrison Keillor
says, "An engineer once said to build something great is like swimming in honey", while Honda
engineers in white suits walk and run towards a great light, battling strong winds and flying
debris, holding on to anything that will keep them from being blown away. Finally one of the
engineers walks towards a red light, his hand outstretched. A web address is shown for the
Hondamentalism website. The digital campaign aims to show how visitors to the site share many
of the Hondamentalist characteristics.
At the beginning of 2008, Honda released - the Problem Playground. The advert outlines
Honda's environmental responsibility, demonstrating a hybrid engine, more efficient solar panels
and the FCX Clarity, a hydrogen powered car. The 90 second advert features large scale puzzles,
involving Rubik's cubes, large shapes and a 3-dimensional puzzle.
On 29 May 2008, Honda - in partnership with Channel 4 - broadcast a live advertisement. It
showed skydivers jumping from an aeroplane over Spain and forming the letters H, O, N, D and
A in mid-air. This live advertisement is generally agreed to be the first of its kind on British
television. The advert lasted three minutes. The next flight of one of the two planes involved
resulted in a fatal crash as the plane broke apart in mid-air. [52]

Since 2008, Honda has become a major sponsor of the CBS gameshow The Price Is Right. On
episodes in which a Honda car makes an appearance, both games that are played for cars use
Hondas as a prize, as well as the Showcases. Additionally, Honda's U.S. headquarters are located
in the home state of both host Drew Carey and announcer Rich Fields (Ohio).
In 2009, American Honda released the "Dream the Impossible Documentary Series," a collection
of 5-8 minute web vignettes that focus on the core philosophies of Honda. Current short films
include Failure: The Secret to Success, Kick Out the Ladder and Mobility 2088. They feature
Honda employees as well as Danica Patrick, Christopher Guest, Ben Bova, Chee Pearlman, Joe
Johnston and Orson Scott Card. The film series plays at dreams.honda.com.
[edit] Facilities (partial list)
Main article: List of Honda facilities

[edit] US Honda models

Cars Accord Civic Fit S2000 Prelude

Energy/Hybrid/Other Civic Hybrid FCX Clarity Insight

SUVs Pilot Element

Trucks Ridgeline

Crossovers CR-V

Vans Odyssey

[edit] Sales
Calendar Year Total US sales

1999 1,076,893

2000 1,158,860

2001 1,207,639

2002 1,247,834

2003 1,349,847

2004 1,394,398

2005 1,462,472

2006 1,509,358

2007 1,551,542

2008 1,284,261

[edit] See also

Japanese Car portal
• Acura
• Dongfeng Honda Automobile Company — joint venture
• Honda advanced technology
• Honda Aircraft Company
• Honda Airport
• Honda Atlas Cars Pakistan
• Honda Automobile (China) Company — importer of cars into China
 • Honda Battle of the Bands
• Honda Canada Inc.
• Honda F.C. (Football (soccer) club)
• Honda Heat (Rugby union club)
• Honda Type R
• List of Honda assembly plants
• List of Honda engines
• List of Honda motorcycles
• List of Honda transmissions
• List of Honda vehicles
• RPA (Rubin Postaer and Associates)
[edit] Notes
1. ^ a b c d e Breakdown of Honda Corporation's key earnings and income metrics via Wikinvest
2. ^ "Company Profile for Honda Motor Co Ltd (HMC)". http://zenobank.com/index.php?
symbol=HMC&page=quotesearch. Retrieved 2008-09-29.
3. ^ Taylor, Alex III (2008-03-07). "America's Most Admired Companies: Honda".
CNNMoney.com.
http://money.cnn.com/2008/03/03/news/companies/taylor_honda.fortune/index2.htm. Retrieved
2009-05-03.
4. ^ Miller, Edward (2008-04-18). Honda.com.
http://www.ohio.honda.com/pressroom/View_Release.cfm?articleid=174. Retrieved 2009-07-28.
5. ^ "Honda overtakes Nissan to become Japan's second-largest carmaker. - Latest Car News from
4Car". Channel4.com. http://www.channel4.com/4car/news/news-story.jsp?
news_id=3266&ref=archive. Retrieved 2009-11-22.
6. ^ "The History of Honda". Cars-directory.net. http://www.cars-directory.net/history/honda/.
Retrieved 2009-11-22.
7. ^ Tom Krisher, Associated Press (2008-07-03). "Why Honda is growing as Detroit falls behind /
No. 2 Japanese automaker opted to focus on small, popular cars - not gas guzzlers". Sfgate.com.
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/07/03/BUUM11IVF4.DTL&type=autos.
Retrieved 2009-11-22.
8. ^ [1]
9. ^ The Associated Press (2008-12-22). "CBC News - Money - Toyota slashes profit forecast amid
slump". Cbc.ca. http://www.cbc.ca/money/story/2008/12/22/toyota-down.html. Retrieved 2009-
11-22.
10.^ "CBC News - World - Honda slashes profit forecast". Cbc.ca. 2008-12-17.
http://www.cbc.ca/world/story/2008/12/17/honda-cuts.html. Retrieved 2009-11-22.
11.^ Mangion, Patrick (08-27), "Markham saves Honda deal", Yorkregion.com: 1,
http://www.yorkregion.com/article/44477 It was originally planned to be located in Richmond
Hill, Ontario, but delays led them to look elsewhere.
12.^ Share Manthan : http://www.sharemanthan.in/index.php/indian-companies/49-auto/2150-hero-
honda
13.^ 2008 Beijing Auto Show: Guangzhou Honda Li Nian, Edmunds.com,
http://www.edmunds.com/insideline/autoshows/beijing/2008/guangzhouhondalinian.html
14.^ "Honda joint venture looks to strengthen China R&D operations", Market Watch, 17 July 2007,
http://www.marketwatch.com/story/honda-joint-venture-looks-to-strengthen-china-rd-operations
15.^ Wang, Weiwei (21 January 2009), "Guangzhou Honda adopts new brand strategy to grab
market share", China Economic Net,
http://en.ce.cn/Insight/200901/21/t20090121_18023980.shtml
16.^ "Toyota Corolla History". Toyota Motor Corp.
http://www.toyota.com/about/our_business/our_history/product_history/pdf/corolla.pdf.
17.^ http://www.detnews.com/article/20090611/AUTO01/906110422/1148/?source=nletter-
business
18.^ http://www.detnews.com/apps/pbcs.dll/article?
AID=/20081028/AUTO01/810280408/1148/&source=nletter-business
19.^ News, Automotive (2008-10-17). "Green-car era poses test for Honda | The Car Tech blog -
CNET Reviews". Reviews.cnet.com. http://reviews.cnet.com/8301-13746_7-10064387-48.html.
Retrieved 2009-11-22.
20.^ Frequently asked questions about ASIMO [2]. Retrieved 28 February 2007.
21.^ "Last Lap Victory for Franchitti Seals 2007 IndyCar Title".
http://racing.honda.com/results/detail.aspx?date=2006_05_28. Retrieved 2008-01-14.
22.^ "Honda confirm immediate F1 pull out". http://www.autosport.com/news/report.php/id/72322.
Retrieved 2008-12-05.
23.^ "Brawn GP arrives". http://www.grandprix.com/ns/ns21227.html. Retrieved 2009-03-06.
24.^ Christine Gable and Scott Gable. "2008 Natural Gas Vehicles (NGVs) Available". About.com:
Hybrid Cars & Alt Fuels.
http://alternativefuels.about.com/od/2008ngvavailable/a/2008CNGvehicles.htm. Retrieved 2008-
10-18.
25.^ "2009 Honda Civic GX Natural Gas Vehicle". Honda. http://automobiles.honda.com/civic-gx/.
Retrieved 2008-10-18.
26.^ "Sixth Biannual Report On The Early Action Compact For Northeast Texas", p.5.
27.^ "Natural Gas Myths", Myth 2.
28.^ "Honda Press Release", 19 October 2006
29.^ FuelMaker Corporation - World Leader in Convenient On-Site Refueling Systems
30.^ a b Ricardo Ghigonetto (November 20061). "Honda apresenta tecnologia Flex" (in Portuguese).
Honda (Brazil). http://www.honda.com.br/web/index.asp?
pp=noticias&ps=noticia&ps2=carros&id=1273. Retrieved 2009-04-16.
31.^ a b c Marcelo Moura (January 2007). "Testes: Honda Civic EXS Flex x Honda Civic EXS" (in
Portuguese). Revista Quatro Rodas.
http://quatrorodas.abril.com.br/carros/testes/conteudo_209972.shtml. Retrieved 2009-04-16.
32.^ Luís Felipe Figueiredo (2009-02-09). "Honda Fit LXL Flex, um japonês versátil" (in
Portuguese). WebMotors.
http://www.webmotors.com.br/wmpublicador/Testes_Conteudo.vxlpub?hnid=37317. Retrieved
2009-04-16.
33.^ Alberto Polo Junior (2006-12-12). "Versão Flex do Honda Fit chega na sexta por R$ 46.340"
(in Portuguese). Interpress Motor.
http://www2.uol.com.br/interpressmotor/noticias/item15731.shl. Retrieved 2009-04-16.
34.^ "Honda starts building flex-fuel City sedan in Brazil". AutoblogGreen. 2009-07-29.
http://www.autobloggreen.com/2009/07/29/honda-starts-building-flex-fuel-city-sedan-in-brazil/.
Retrieved 2009-08-03.
35.^ "Tabela 08 - Vendas Atacado Mercado Interno por Tipo e Empresa - Combustível Flex Fuel -
2006" (in Portuguese) (PDF). ANFAVEA - Associação Nacional dos Fabricantes de Veículos
Automotores (Brazil). http://www.anfavea.com.br/tabelas2006/autoveiculos/tabela08_vendas.pdf.
Retrieved 2009-04-16. See Table 08 for flex-fuel sales and Table 07 for gasoline sales.
36.^ "Tabela 08 - Vendas Atacado Mercado Interno por Tipo e Empresa - Combustível Flex Fuel -
2007" (in Portuguese) (PDF). ANFAVEA - Associação Nacional dos Fabricantes de Veículos
Automotores (Brazil). http://www.anfavea.com.br/tabelas2007/autoveiculos/tabela08_vendas.pdf.
Retrieved 2009-04-16. See Table 08.
37.^ "Tabela 08 - Vendas Atacado Mercado Interno por Tipo e Empresa - Combustível Flex Fuel -
2008" (in Portuguese) (PDF). ANFAVEA - Associação Nacional dos Fabricantes de Veículos
Automotores (Brazil). http://www.anfavea.com.br/tabelas2008/autoveiculos/tabela08_vendas.pdf.
Retrieved 2009-04-16. See Table 08.
38.^ "Autoveículos - Produção em 2009" (in Portuguese). ANFAVEA - Associação Nacional dos
Fabricantes de Veículos Automotores (Brazil). http://www.anfavea.com.br/tabelas.html.
Retrieved 2009-04-16. Up to February 2009. See "Produção por Tipo, Empresa e Combustível "
Tables 6 (gasoline) and 7 (flex-fuel). All gasoline vehicles were exported (see Table 01
Exportação de Autoveículos por Empresa, Tipo e Modelo - 2009).
39.^ "Honda lança primeira moto bicombustível do mundo" (in Portuguese). G1 Portal de Notícias
da Globo. 2003-03-11. http://g1.globo.com/Noticias/Carros/0,,MRP1037219-9658,00.html.
Retrieved 2003-03-11.
40.^ Agencia EFE (2003-03-11). "Honda lançará moto flex ainda neste mês no Brasil" (in
Portuguese). Folha Online. http://www1.folha.uol.com.br/folha/dinheiro/ult91u532675.shtml.
Retrieved 2003-03-11.
41.^ "Honda lança no Brasil primeira moto flex do mundo" (in Portuguese). UNICA. 2003-03-11.
http://www.unica.com.br/noticias/show.asp?nwsCode=%7b5D355E7B-40B1-4CF7-9C75-
EDD4F85FFD30%7d. Retrieved 2003-03-11.
42.^ a b c Sperling, Daniel and Deborah Gordon (2009), Two billion cars: driving toward
sustainability, Oxford University Press, New York, pp. 28, 64–65, and 168–168, ISBN 978-0-19-
537664-7
43.^ a b c Jerry Garrett (2006-08-27). "The Once and Future Mileage King". The New York Times.
http://www.nytimes.com/2006/08/27/automobiles/27HONDA.html?_r=1&scp=1&sq=The
%20Once%20and%20Future%20Mileage%20King&st=cse&oref=slogin.
44.^ "Honda Insight: America's most affordable hybrid at $19,800". Honda. Motor Authority. 2009-
03-10. http://www.motorauthority.com/honda-insight-americas-most-affordable-hybrid-at-
19800.html. Retrieved 2009-03-21.
45.^ Honda Announces Additional Details on New Small Hybrid Vehicle - Honda - Press Releases
46.^ 2008 Honda Fit - the Official Honda Web Site
47.^ EERE News: Hybrid and Electric Vehicles Dominate the Tokyo Motor Show
 48.^ Fackler, Martin (2008-06-17). "Latest Honda Runs on Hydrogen, Not Petroleum". New York
Times. http://www.nytimes.com/2008/06/17/business/worldbusiness/17fuelcell.html?
_r=1&oref=slogin. Retrieved 2008-06-17.
49.^ Clive Thompson (2009-04-16). ""Batteries Not Included". New York Times.
http://www.nytimes.com/2009/04/19/magazine/19car-t.html?pagewanted=4&ref=magazine.
Retrieved 2009-04-19.
50.^ Sebastian Blanco (2009-04-16). "CARB grants $6.8 million for four hydrogen refueling
stations". Autobloggreen. http://www.autobloggreen.com/2009/04/08/carb-grants-6-8-billion-for-
four-hydrogen-refueling-stations/. Retrieved 2009-06-17.
51.^ "Lights! Camera! Retake!". Telegraph. http://www.telegraph.co.uk/news/main.jhtml?
xml=/news/2003/04/13/nhonda13.xml&sSheet=/news/2003/04/13/ixhome.html. Retrieved 2008-
01-05.
52.^ Plane used in Honda skydiving ad crashes in Spain | Media | guardian.co.uk

[edit] References
Wikinews has related news: Honda demonstrates mind-reading robotic technology
• "Move Over, Volvo: Honda Sets New Safety Standard for Itself", an article in the
"News" section of the March, 2004 issue of Motor Trend, on page 32
• 2004 Annual Corporate Report
• The story of Honda's entry and growth in the American market is documented in Terry
Sanders' film The Japan Project: Made in Japan. Honda
• Honda's Midlife Crisis: Honda's slipping market position and views of Fukui Takeo
(Chief Executive magazine, December 2005 issue)
• Honda's Corporate History
[edit] External links
Wikimedia Commons has media related to: Honda

Companies portal
• Honda Worldwide site
• Honda Press Library (Japanese, but with graphical timelines of car and bike models)
• Honda Automobiles at the Open Directory Project
• Honda Motorcycles at the Open Directory Project

[show]
v•d•e

Honda road car timeline, North American market, 1980s–present

Type 1980s 1990s 2000s 2

0
1
 0
s

0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0

Insight
Subcomp
act
Civic Civic Civic Civic Civic Fit Fit

I
n
s
i
g
Compact
h
t

Accor
Accord Accord Accord Civic Civic
d

Mid-size Accord Accord Accord

Full-size Accord

CR-X CR-X del Sol S2000

Sports
Prelude Prelude Prelude Prelude Prelude

Element

CR-V CR-V CR-V

SUV
Pilo
Passport Passport Pilot
t

Pickup
Ridgeline
Truck

Minivan Odyssey Odyssey Odyssey

[show]
v•d•e
Honda

1300 • Accord • Accord Hybrid • Acty • Airwave/Partner • Ascot • Avancier • Ballade •

Beat • Capa • City • City Turbo • Civic • Civic GX • Civic Hybrid • Civic Si • Civic Type
C R • CR-X • CR-X del Sol • Concerto • Crossroad • CR-V • Domani • Element • Elysion •
a EV Plus • FCX Clarity • Fit • FR-V • Freed • HR-V • Insight • Inspire • Integra • Jazz •
r Legend • Life • Life Dunk • Logo • Mobilio • Mobilio Spike • N360 • N600 • NSX •
s Odyssey • Orthia/Partner • Passport • Pilot/MR-V • Prelude • Quint • Rafaga • Ridgeline •
Saber • Stepwgn • Stream • S500 • S600 • S800 • S2000 • That's • Today • Torneo •
Vamos • Z • Zest
C
o
n
c
e
p
t
CR-Z • Dualnote • HSC • J-VX • Remix • Spocket • WOW
v
e
h
i
c
l
e
s

A
c
u
r
a

v CL • CSX • EL • Integra • Legend • MDX • NSX • RDX • RL • RSX • SLX • TL • TSX •

e Vigor
h
i
c
l
e
s

M
o
t
o
CB series • CBF series • CBR series • CM/CMX series • CR series • CRF series • CX
r
series • Fury • GL series • NSR series • RC series • ST series • VF/VFR series • VT series •
c
VTX series • XR/XL series • XRE300 • Transalp • Africa Twin • Deauville •
y
Bros/HawkGT • NX250 • Pacific Coast • TL Series (Reflex) • Valkyrie • X4
c
l
e
s

M Ape • CT series • Cub F • Cub series • Gyro • Motra • P50 • PC50 • ST series/Dax • Wave
o series • Z series
p
e
d
s

a
n
d

l
i
g
h
t

m
o
t
o
r
c
y
c
l
e
s

A
i
r
c
MH02 • HA-420
r
a
f
t

E
n
g A-series • B-series • B20A • C-series • D-series • E-series • E07A • F-series • F20C • G-
i series • H-series • J-series • K-series • L-series • Circle L Diesel • N-series Diesel • P07A
n series • R-series • HF120 Turbofan • VTEC • I-DSi • I-CDTi
e
s

R Honda E series • Honda P series • ASIMO

o
b
o
t
s

S
c
o
o Aero • Big Ruckus • Dio • Elite S • Elite E • Express • Helix • Juno • Metropolitan •
t Metropolitan II • Motocompo • NH series • Reflex • Spree • Ruckus/Zoomer • Silver Wing
e
r
s

S
u
b
s
i
d Acura • Hero Honda • Honda Motorcycle & Scooter India • Honda Siel Cars India • Honda
i Racing • Honda F1 • Honda Aircraft Company • Team G Cross Honda
a
r
i
e
s

K
e
i
r
e
t
s
u

a Keihin • Showa Corporation • Nippon Seiki

f
f
i
l
i
a
t
e
s

I Soichiro Honda • Nobuhiko Kawamoto • Takeo Fukui • Tadao Baba

n
f
l
u
e
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i
a
l

p
e
o
p
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[show]
v•d•e
Automobile industry in Japan

M
a
ASL · Daihatsu · Dome (Jiotto · Hayashi) · Hino Motors · Honda (Acura) · Hope · Isuzu ·
r
Kojima · Mitsuoka · Mazda (Amati · Autozam · Eunos · Efini · Xedos) · Mitsubishi
q
Motors · Nissan (Datsun · Infiniti · Prince) · UD Nissan Diesel · Otomo · Sigma · Subaru ·
u
Suzuki · Tommy Kaira · Toyota (Lexus · Scion · TOM'S) · Yamaha
e
s

A
s
s
o
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i Japan Automobile Manufacturers Association
a
t
i
o
n

[show]
v•d•e
Major and Notable Japanese motorcycle marques

C Honda · Kawasaki · Suzuki · Yamaha

u
r
r
 e
n
t

D
e
Asahi · Bridgestone · Cabton · Daihatsu · Fuji · Giant · Hirano · Hodaka · Hosk · Hyogo ·
f
Iwasaki · Kurogane · Kyoho · Lilac · Marusho · Mazda · Meguro · Mitsubishi · Miyata ·
u
Mizushima[disambiguation needed] · NS · New Era · Nisshin · Rikuo · Showa Fujiya · Tohatsu ·
n
Yamaguchi
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t

[show]
v•d•e
TOPIX 100 companies of Japan

C
o
7&i · Astellas · Canon · Honda · JFE · JR East · JT · KDDI · KEPCO · Komatsu ·
r
Mitsubishi Corporation · Mitsubishi Estate · Mitsui & Co. · Mizuho · MUFG · Nintendo ·
e
Nippon Steel · Nissan · Nomura · NTT · NTT docomo · Panasonic · Shin-Etsu · Sony ·
Sumitomo Mitsui Financial · Takeda · TEPCO · Tokio Marine · Toshiba · Toyota
3
0

ÆON · AGC · Asahi Kasei · Bank of Yokohama · Bridgestone · Chubu Electric Power ·
Daiichi Sankyo · Daikin · Daiwa House · Daiwa Securities · Denso · DNP · Eisai ·
L
FANUC · Fujifilm · Fujitsu · Hitachi · Hoya · INPEX · Itochu · JR Central · JR West · Kao ·
a
Keyence · Kirin · Kobelco · Kubota · Kyocera · Kyushu Electric Power · Marubeni ·
r
Mitsubishi Chemical · Mitsubishi Electric · Mitsubishi Heavy Industries · Mitsui Fudosan ·
g
MOL · MSIG · Murata · NEC · Nidec · Nikon · Nippon Oil · Nitto Denko · ORIX · Resona ·
e
Ricoh · Rohm · Secom · Sekisui House · Sharp · Shiseido · SMC · SoftBank · Sompo
Japan · Sumitomo Chemical · Sumitomo Corporation · Sumitomo Electric · Sumitomo
7
Metal Mining · Sumitomo Metals · Sumitomo Realty · Sumitomo Trust · Suzuki · T&D ·
0
TDK · Tohoku Electric Power · Tokyo Electron · Tokyo Gas · Toppan · Toray · Yahoo!
Japan · Yamada Denki
Retrieved from "http://en.wikipedia.org/wiki/Honda"
Categories: Companies listed on the Tokyo Stock Exchange | Companies listed on the New York
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manufacturers | Companies based in Tokyo | Companies established in 1948 | Lawn and garden
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manufacturers of Japan | Motorcycle manufacturers of Japan | Scooter manufacturers | Tractor
manufacturers of Japan | Truck manufacturers | Marine engine manufacturers
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