Coatings Word December 2011

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Trust Chem
- The best choice for Chinese organic pigment
Tust Chem - Chinas Leading Supplier of High

Performance Pigments
TRUST CHEM USA
1050 Main Street,Suite22,East Greenwich,Rhode Island 02818
Tel:401 398 7301 Fax:401 398 7321
E-mail:[email protected]
Web:www.trustchemusa.com
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December 2011 Vol. 16, No. 12
Table of Contents
27 Powder Coatings
The powder coatings segment continues to
grow as paint makers turn to solvent-free
formulations.
30
33
36
39
Biocides Market Report
DEPARTMENTS
Pigment Suppliers Directory
Editors Page ................................6
Floor Sealer on Steroids
As We Go To Press ......................8
The 30th Biennial Western Coatings

Symposium Held in Las Vegas
Index to Companies ....................8

Fresh Paint ................................10
Patents ......................................20
COLUMNS
International Coatings Scene ....................................21
Latin America Lanco and Pintuco Do Colombia Deals
Europe Decorative Paint Demand Grows In Middle Easts Gulf States
New Products ............................24

Industry News ..........................41
Suppliers Corner........................45
Business Corner ..........................................................25

Where Have All The Leaders Gone?
People ........................................46
Meetings ....................................47
ADVERTISING SECTIONS
Classified Ads ..............................................................48
Advertising Index........................................................49
39
Final Coat ..................................50
24
COATINGS WORLD Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 8250553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box
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from Whitford Worldwide. COATINGS WORLDS circulation is audited by BPA International.
December 2011
www.coatingsworld.com
Coatings World | 5
Editors Page
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Paint Demand Is
Forecast To Rise
A Rodman Publication
70 Hilltop Road Ramsey, NJ 07446 USA
(201) 825-2552 Fax: (201) 825-0553
Web site: www.coatingsworld.com
EDITOR
he demand for paint and coatings in the United States is expected to rise nearly
eight percent annually through 2015, according to a study by The Freedonia
Group, a Cleveland-based market research rm. The market is expected to expand strongly in both volume and value terms, rebounding from the declines of the recession-impacted 2005 to 2010 period.
However, the U.S. paint and coatings industry will continue to be impacted by the trend
toward sustainability, and growing environmental concerns will subject manufacturers to
increasingly stringent government regulations. As a result, paint and coating suppliers will
continue to invest heavily in the development of innovative, higher-value formulations.
The large architectural market will grow at an annual rate of close to 11 percent
through 2015, reaching more than $14 billion.
Demand will be promoted by renewed strength in the housing market, particularly as
home-building activity rebounds from low 2010 levels. The interior paint market will remain larger and grow faster than its exterior counterpart.
Sales of paint and coatings in manufacturing markets will expand at a respectable rate
through 2015, reversing the downward trend of the 2000 to 2010 period. Among the various market segments, furniture and xtures will enjoy one of the best growth prospects, and
will remain the leading outlet for coatings over the forecast period, according to the report.
In 2010, the global market scale of coatings hit about USD$90 billion and is expected
to grow around 10 percent to USD$99 billion in 2011. Building decorative coatings accounts for approximately 45 percent of the total market, the most among all coatings.
Vehicle coatings present the second largest application area, making up roughly 15 percent,
of which, oE and renish coatings occupying about 50 percent and 45 percent respectively.
Protective and marine coating represents the third largest application eld, accounting for about 12 percent. General industrial coating makes up roughly 10 percent, followed by powder coating, wood coating, coil coating and packaging coatings.
Geographically, China topped the world in terms of infrastructure and real estate investment, as well as automotive manufacturing, so China is no doubt the worlds largest
coatings market. The market scale of coatings in China is approximated at USD$18.9
billion in 2011, 54 percent of which was attributable to decorative coatings. In 2011,
although the Chinese market was suppressed by national policy, real estate still remained
strong. From Jan. to Sep. 2011, the domestic real estate investment totaled RMB4.42
trillion, up 32 percent from the year before.
During the ve-year period 2011-2015, the Chinese government plans to complete 36 million suites of affordable housing. Among them, 10 million suites will be built in 2011 and
2012 respectively, and the remaining 16 million suites will be established between 2013 and
2015. It is estimated that Chinas real estate market is likely to rebound after the long-term
suppression, and the market size of decorative coatings in China will exceed USD$12 billion.
While China is the worlds largest coating market, its domestic coating enterprises are
small-scale, the market being dominated by large multinational rms. The number of domestic coating companies surpasses 2,500, while their revenue together only accounts for 11 percent of the Chinese coatings market. Among them, Guangdong Carpoly Chemical Co., Ltd.
is the largest one and its revenue in 2011 is expected to register roughly USD$350 million.
[email protected]
6 | Coatings World
Tim Wright [email protected]

VICE PRESIDENT/EDITORIAL DIRECTOR
Tom Branna [email protected]
ASSOCIATE EDITOR
Kerry Pianoforte [email protected]
ART DEPARTMENT
Michael Del Purgatorio [email protected]
INTERNATIONAL CORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips
EDITORIAL ADVISORY BOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
RODMAN PUBLISHING
PRESIDENT
Rodman J. Zilenziger, Jr. [email protected]
EXECUTIVE VICE PRESIDENT
Matthew J. Montgomery
[email protected]
GROUP PUBLISHER / ADVERTISING SALES
Dale Pritchett [email protected]
ADVERTISING SALES (U.S.)
Kim Clement Rafferty [email protected]
ADVERTISING SALES (Europe)
Baudry Boisseau Associates
27 Rue J. Lebeau- B-1000, Brussels, Belgium
Tel.: 32-(0)2-513-06-47 Fax: 32-(0)2-514-17-38
[email protected]
ADVERTISING SALES (Hong Kong, Taiwan & China)
Ringier Trade Publishing Ltd
401-405 4/F New Victory House
93-103 Wing Lok Street, Sheung Wan, Hong Kong
(852) 2369 8788 Fax: (852) 2869 5919
[email protected]
CLASSIFIED ADVERTISING SALES
Patty Ivanov 631-642-2048; Fax 631-473-5694
[email protected]
PRODUCTION MANAGER
Patricia Hilla [email protected]
AUDIENCE DEVELOPMENT MANAGER
Joe DiMaulo [email protected]
CIRCULATION MANAGER
Richard DeVoto [email protected]
ONLINE DIRECTOR
Paul Simansky [email protected]
WEB MASTER
Jason Lawton [email protected]
CoATINGS WoRLDS circulation is audited by BPA Worldwide.
December 2011
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10/13/11 2:40 PM
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Sika acquires architectural and PUR

waterproofing coatings producer Duochem
Sika has acquired Duochem Inc., which

manufactures and sells polymer ooring
and waterproong products for the construction industry. Duochem Inc. is located in Boucherville, Quebec, Canada
with annual sales of approximately CHF
9 million (USD 9.7 million).
Sika AG through its Canadian subsidiary Sika Canada Inc. acquired the privately owned company. Duochem was
founded more than 40 years ago and produces polymer ooring products for a
wide variety of industrial and architectural applications, and polyurethane waterproong coatings and membranes used
in the protection of parking decks and
concrete structures. The products are
manufactured in Quebec and sold primarily to customers throughout Canada.
The acquisition will enable Sika to further strengthen its position and market
penetration capabilities in the region as
well as to improve its logistics and service
capabilities. Duochem will operate as a
unit of Sika Canada Inc. and the existing
management will remain on board.
action includes a long-term supply agreement between Royal and Vertis, which
allows Vertis continued access to Craigs

specialized products. CW
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
Aculon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 27
BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
BayerMaterialscience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Becker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Benjamin Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Camelpaint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 27
CeralUSA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Diamond Vogel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Dulux. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 27
Dur-A-Flex. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Eco Building Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Empils . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Fine Paints of Europe. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Humi-Seal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Royal Adhesives & Sealants

aquires UV light-cured and
water-based coatings supplier
Royal Adhesives & Sealants (Royal) announced it will acquire all of the assets
of Vertis Communications indirect
wholly-owned subsidiary, Webcraft
Chemicals, which operates under the
name Craig Adhesives & Coatings
(Craig). Royal is a portfolio company of
Arsenal Capital Partners (Arsenal).
Based in Newark, N.J., Craig is a supplier of ultraviolet light-cured and waterbased adhesives and coatings to the
printing and graphic arts markets. The
acquisition builds on Royals platform of
adhesives, sealants and coatings and allows clients of both companies to benefit from an expanded range of
customized and proprietary solutions.
For Vertis, the sale provides additional
opportunities to pay down debt and invest in cross-media solutions. The trans8 | Coatings World
Industrial Nanotech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Kansai Paint. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Morgan Technical Ceramics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Novagard. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
PPG Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 27
Quest Specialty Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Royal Adhesives & Sealants. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Shawcor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Sika . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Solid Technical Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Specialty Coating Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Spies Hecker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Teknos Group Oy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Tikkurila . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 27
Tnemec . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Zircotec . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
December 2011
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RPM to acquire leading German EIFS company
RPM International Inc. announced that its

RPM Building Solutions Group (RPM
BSG) has signed an agreement to acquire
FEMA Farben + Putze GmbH (FEMA
GmbH) of Ettlingen, Germany. FEMA
GmbH, with annual sales of more than
USD $40 million, is a manufacturer and
supplier of external insulating and nishing systems (EIFS) and complementary
product lines to the German and French
construction markets.
The addition of FEMAs EIFS product
line immediately enhances our capabilities
to address the market for energy efcient
and sustainable high-performance buildings in Germany, the current number one
marketplace for EIFS in the world, and
France, one of the fastest growing markets
for EIFS. It also provides a platform to extend FEMAs product systems through existing RPM subsidiary companies into
other European countries, said Frank Sullivan, RPM chairman and chief executive.
FEMAs energy efcient cladding
complements our Tremco illbruck building sealing technologies, allowing us to
serve a larger portion of the market for
energy efcient buildings, said Reiner
Eisenhut, president and managing director of RPM BSG Europe.
FEMA GmbH will operate as a standalone business within RPM BSG Europe in
conjunction with Tremco illbruck and the
FEMA GmbH existing management team,
which was developed by Heinz Fedder,
founder and CEO, who will continue with
the company in a consulting capacity.
Airbus qualifies AkzoNobel

base coat and clear coat system
AkzoNobel Aerospace Coatings announced the qualication at Airbus of

their Aerobase base coat and clear coat
system. The Aerobase base coat and Aviox
clear coat UVR system has been qualied
10 | Coatings World
Benjamin Moore inaugurates

sustainable fleet
Members of AkzoNobel Aerospace Coatings

pose alongside a part of the Airbus A380.
successfully at Airbus, according to specication AIMS 04.04.033 and AIMS

04.04.037.
In addition to the standard AIMS
04.04.033 base coat/clear coat system
specification, AIMS 04.04.037 includes a
selectively removable system (SRS). SRS
incorporates an extra sealer coat between
primer and base coat which allows the
selective removal of only the base
coat/clear coat system in preparation for
repainting. This avoids the need to reapply the primer and so results in further
time and cost savings during maintenance of the aircraft.
With a focus on sustainable coatings,
cutting drying times and saving costs by
shortening the application process, Aerobase offers a high quality nish and reduces paint usage meaning it is an efcient
and environmentally progressive paint solution. The paint system has been developed in line with one of Airbus key
objectives to produce aircraft that are
friendlier to the environment and more
eco-efcient.
AkzoNobel Aerospace Coatings Aerobase system only requires one coat per
color and one layer of clear coat, resulting in reduced paint usage. This, coupled
with a dramatically reduced drying time,
which helps to reduce energy consumption and labor costs, allow the aircraft to
leave the paint facility with a good looking and durable decorative nish.
Benjamin Moore has inaugurated use of

three new Ryder tractor-trailer trucks that
run on compressed natural gas (CNG).
Exclusively servicing Southern California,
these additions to the companys eet emit
25 percent less greenhouse gases than
other vehicles.
The tractors have been made available
through Ryders natural gas vehicle project agreement with the San Bernardino
Associated Governments in Southern California. The $38.7 million joint project is
part of a public/private partnership between the transportation solutions company, the U.S. Department of Energy, the
California Energy Commission and the
Southern California Association of Governments Clean Cities Coalition.
One of Benjamin Moores new Ryder trucks

designed to run on natural gas.
Benjamin Moores commitment to

sustainability pervades every department
in the company, and this opportunity to
ensure cleaner air reinforces our Green
Promise in a way most people dont think
aboutshipping our eco-responsible
paint products in one of the most eco-responsible ways possible, said Mike
Woods, director of logistics, woods, credits Benjamin Moores regional logistics
manager Ron Widner with spearheading
the program in which dozens of other
major companies are now involved.
It was a chance to get in on the
ground oor of a transportation and environmental innovation thats only going
to grow here in California and then across
December 2011
Focusing on the Future

with Carbon Blacks
Building on more than 100 years of experience, the new
Orion Engineered Carbons opens the door to the future with
the energy and innovation you expect from a global leader.
The newly formed organization aligns management, R&D,
applied technology, production, sales, and customer service
worldwide. While we are a new organization, our people are
the same customer-focused team you worked with in the
past and remain dedicated to engineering solutions for the
challenges ahead.
To meet the most demanding high-performance applications
in rubber, coatings, printing inks and polymer systems, think
Orion. We are your single source for the broadest range of
carbon blacks anywhere.
OEC-3012 Orion
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the U.S., said Widner. He explained that many major metro

areas now have passenger buses
and even sanitation trucks that
run on natural gas, so though the energy
source is rather new to trucking, its been
proven very safe and reliable. Currently,
California has about 70 fueling stations
for CNG tractors; there are another 30
stations located throughout North America and that number is slated to grow
steadily as the required equipment becomes available.
Swan label granted to

Tikkurilas Joker and
Remontti-ss interior paints
Two of Tikkurilas interior paints, Joker
and Remontti-ss, were granted the
Swan label on in November 2011. Such
recognition is a ringing endorsement of
Tikkurilas aim to develop products with
a minimum impact on the environment.
In addition to stringent environmental
regulations, paints bearing the Swan
label fulfill precise requirements for quality covering the entire product life cycle,
from raw materials to the products manufacture and use, and waste disposal.
Such a product must be better than, or as
good as, products without an environmental label.
Joker with its silky matt nish is ideal
for interior walls and ceilings in living
rooms, bedrooms and childrens rooms,
and similar dry spaces. The semi matt Remontti-ss is best suited to wall and ceiling surfaces, especially in interiors
requiring continuous cleaning, such as
kitchens, entrance halls and stairwells.
Joker and Remontti-ss belong to the
top M1 category for indoor air as dened
by the Finnish Society of Indoor Air Quality and Climate. This is restricted to building materials from which very little or no
compounds evaporate into room air. Both
products also bear the EU Ecolabel and
the Allergy and Asthma Federations collaboration symbol. Joker also fulls the
requirements of the Marine Equipment
Directive (MED) for re safety. The Key
Flag logo on the packaging conrms the
Finnish origin of these products. Paint
cans bearing the Swan label will appear in
shops at around the turn of the year, but
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the paint on sale today is already identical with the paint that will be sold next
year in cans marked with a Swan label.
Only products and services belonging
to the best in their group are granted the
official Nordic Ecolabel, known as the
Swan label. The labels criteria are set so
that a maximum of 20 to 30 percent of
products or services in each group can
meet them. These criteria are revised
every few years, to ensure that the Swan
label continues to differentiate the best
products and services, from an environmental perspective.
HumiSeals latest facility to

include bigger R&D labs and a
coatings academy for
conformal coatings
UK-based conformal coatings maker HumiSeal opened its brand new state-of-theart facility in Winnersh. The new facility
boasts automated manufacturing equipment as well as increased area for storage
and distribution. Ofce space is also
greatly increased giving additional room
for R&D laboratories and a fully
equipped applications and demonstrations room. A dedicated area has also
been assigned to the Coatings Academy, a
new development from HumiSeal that
aims to standardize the training on conformal coatings.
AkzoNobel awards Service

First Applicator status to
Apropos
Apropos brand new polyester powder
coating plant has been ofcially recognized by the worlds largest powder coating maker. AkzoNobel has awarded the
plant Service First Applicator statusone
of just forty such accreditations in the entire country of England. The powder coating plant was ofcially opened by the
Mayor of Tameside in May, and has the
capacity to handle orders worth up to 15
million per year.
ShawCor receives
second contract to supply
pipeline coatings for the
Wheatsone Project
ShawCor Ltd. announced that its pipecoating division, Bredero Shaw, has received a
second contract from Chevron Australia

Pty. Ltd. to provide pipeline coatings and
related products and services for the owlines on the Wheatstone Project. This contract is in addition to the previously
announced contract to supply coatings on
the gas supply trunkline for the Wheatstone Project. The combined value of the
two contracts will exceed US$170 million.
The insulated owlines will transport production from the gas elds, which are located offshore North West Australia, to the
Wheatstone platform.
The gas supply trunkline will transport the produced gas from the Wheatstone platform to the Wheatstone LNG
facility that will be located at Ashburton
North in Western Australia. The contracts will be executed at Bredero Shaws
facilities in Kabil, Indonesia; Kuantan,
Malaysia and Orkanger, Norway. The
Kabil and Kuantan facilities are technology-based, full service coating plants that
were built specifically to process large,
complex projects in the Asia Pacific region. The Orkanger facility is a specialized coating plant established to provide
high efficiency thermal insulation systems that meet the performance standards required for onshore and offshore
insulated pipelines.
The contracts involve coating approximately 300 km of 10 to 44 diameter
pipe that will be protected with fusion
bonded epoxy or three layer anticorrosion coatings, Thermotite polypropylene
insulation coating, SureFlo internal coating and HeviCote concrete weight coating. In addition Bredero Shaw has also
received a contract for anode procurement and installation as well as custom
coating. Work will commence during the
second quarter of 2012.
Researchers develop
plastic coatings for a range
of industries from large
vessels to tiny lenses
Researchers at the University of Surrey
have invented a new process to make bespoke coatings that could one day reduce
the drag resistance of ships and aeroplanes
and thereby lower fuel consumption.
The coatings have textures that could
reduce the carbon footprint of the transDecember 2011
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port industry by lowering the

drag of moving through air or
water. In turn, vessels will consume less energy in propulsion.
The team of physicists at the University of Surrey is now collaborating with
six companies through funding from an
EPSRC Knowledge Transfer Account
(KTA). The project is developing ways for
industrial manufacturers to use the
process to create novel coatings to decorate household goods.
Using their simple, low-cost process, it
is possible to create plastic coatings with
small bumps and ridges in sizes ranging
from less than a millimeter to a couple of
centimeters. With the right design, this
texture will reduce the drag forces when
large vessels pass through air or water.
Professor Joseph Keddie, of the Department of Physics, who led the research,
said, Its an exciting prospect to have an
impact on the energy consumed by planes
and ships through a straightforward, inexpensive technology. Our process can
create coatings with nearly any desired
texture to meet the particular requirements of an application.
This new technology has grown out
of several years of polymer and colloids
research within the Soft Matter Physics
Group in collaboration with industrial
partners. Our KTA project will help to
transfer our research ideas into industrial manufacturing.
There are also other numerous hightech applications where the University of
Surreys work can be used, such as to create tiny lenses to focus light. Applications
of these micro lenses are in digital cameras, photocopiers, and solar cells.
The researchers call their process infrared radiation-assisted evaporative lithography. They use beams of infrared
light to heat certain spots on wet coatings
made of tiny plastic particles in water.
The hotter spots evaporate more quickly,
and the plastic particles are then guided
there as the evaporating water is replaced.
The process is simple to use and does not
require expensive equipment. The textured coatings can be used to cover nearly
any surface.
The research has recently been published, with co-authors at AkzoNobel and
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at the University of Cambridge, as a cover

article in the prestigious Royal Society of
Chemistry journal, Soft Matter. The scientists have also led an international
patent application on their process and
are looking for partners to apply the new
technology in applications.
The coatings can also have an attractive visual appearance and interesting textures, making them exciting for new
designs on domestic products.
Our novel process uses fundamental
concepts of science to create objects with
tremendous aesthetic appeal. The coatings
are beautiful to see, said Dr Argyrios
Georgiadis, whose experimental work
paved the way for the technology.
Zircotecs ThermoHold thermal

barrier coating helps Le Mans
Ferrari 458 reduce cockpit
temperatures
The ability to dramatically lower underbonnet and cockpit temperatures, as well
as prevent damage to the surrounding
bodywork has led Le Mans Series participant JMW Motorsport to use ThermoHold, a ceramic thermal barrier coating
technology from Zircotec. By lowering
temperatures in the Ferrari 458 GTEs
cockpit, the cars power-consuming air
conditioning system is needed far less frequently. Minimizing this increases the
cars performance while still keeping the
driver and engine bay cool.
Regulations specify the cockpit must
be kept below 32C during the races,
said Zircotecs sales director Peter Whyman. Teams have to use air conditioning systems that draw power from the
engine. By using our coating we lower
engine compartment temperatures and
minimize heat soak into the cockpit. Its
a win-win situation.
Renowned for its beautifully presented
cars, JMW Motorsport searched for a
long lasting solution that would prevent
surrounding bodywork and paint from
peeling or discoloration. The collectors
run very close to the chassis and bodywork, said Davey Nichols from Team
JMW Motorsport. By coating the manifolds we have eliminated all the damage
to the painted components and can maintain the pristine nish.
The team is now working with Zircotec to look at other areas of the car
where the effective management of heat
could offer performance, reliability or
durability gains. Coating the composite
fuel cell is something we could offer to
protect it from heat and lower the fuel
temperature inside, said Whyman. In
addition our ZircoFlex foil offers a
lighter alternative flexible foil for cockpit bulkhead. Working together we aim
to find other effective ways to manage
heat and improve performance of the car
and driver.
Novagard receives UL 746E

approval for Novagard UV 800260, a UV curable silicone
conformal coating
Novagard Solutions, Inc., a supplier of
specialty chemical products providing engineered solutions to the automotive,
building construction, electrical, medical,
general industrial and product assembly
industries announces the Underwriters
Laboratories, Inc. listing of Novagard
UV 800-260 to the UL 746E specification under the QMJU2 testing protocol.
This UL testing protocol and specification covers test procedures to be used for
the evaluation of industrial laminates
and other materials for use in fabricating
printed circuit or wiring boards. These
requirements provide data with respect
to the physical, electrical, flammability,
thermal, and other properties of the materials that are intended to provide guidance to the material manufacturer, the
fabricator, the end product manufacturer,
safety and reliability engineers and other
interested parties. Consequently, Novagard UV 800-260 is the only UV curable
silicone conformal coating to be listed
with UL 746E approval for conformal
coatings of printed circuit boards and
control boards for indoor or outdoor applications said the company.
Testing of Novagard UV 800-260
demonstrates cure with extremely fast processing speeds and also incorporates a secondary, moisture cure chemistry for
shadow areas of the coating. The 800-260
UV silicone product is ideally suited in
printed circuit board applications of environments of high humidity, low or high
December 2011
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Troy Corporation provides paint and coatings manufacturers with the 'Key to Green Coatings' by
offering ecological friendly products that are designed to meet or exceed the toughest performance
standards without compromising sustainability, environmental sensitivity, or regulatory compliance.
Troy is the leader in VOC and formaldehyde-free preservation and provides solutions for complex
technical formulations. Troy develops and promotes sustainable technologies that satisfy wet-state
and dry film material protection needs. Contact your local Troy representative to obtain your
"Key to Green Coatings' and unlock your specific formulation solution.
Visit www.troycorp.com for more information.
Troy Corporation 8 Vreeland Road Florham Park, NJ 07932 USA tel +1.973.443.4200 fax +1.973.443.0843
Green Key Preservatives.indd 1
6/16/2010 1:51:11 PM
12/5/11
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temperature extremes or with

water immersion. The 800-260
UV cured coating provides protection to the printed circuit
board or control board in temperature extremes of -70 to +200 C, is V1 re rated
and maintains excellent dielectric properties. Utilization of a UV curable coating
such as 800-260 is superior to heat-cured
conformal coatings for printed circuit
board applications with signicantly higher
processing speeds and lower energy requirements than conventional baked oven
curing systems. Further, a nitrogen blanket
is not necessary during UV curing of the silicone coating since Novagard UV 800-260
cure system is not inhibited by oxygen such
as UV curable acrylic coatings.
Aculon doubles its R&D

laboratory space
Aculon, Inc., a nanotechnology enabled
performance coatings company, has completed the expansion of the companys research and production laboratory space.
Started four months ago, the expansion of
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Aculons laboratory facility on Sorrento

Valley Road in San Diego, Ca., effectively
doubles the amount of laboratory space
available for research and production of
cutting edge surface modication treatments. The San Diego operation has been
a major center for surface modication research since 2005, and since then has
grown and expanded its activities to include both research and production of Aculons proprietary technologies.
sponsible solution for reducing energy

costs said the company. Advantages for insulation and surface protection include
low VOC, easy to apply, non-toxic and
cannot be torn and cause debris because
it is a clear coating that adheres directly
to the surface. Nansulate also provides
mold resistance, corrosion resistance and
ease of installation with a brush, roller or
paint sprayer.
Federal Bureau of Prisons uses

Nansulate protective coatings
Researchers develop a carbon

nanotube coating that makes
3D objects invisible
Industrial Nanotech, Inc., an emerging

global leader in nanoscience energy saving solutions, announced that the companys Nansulate patented thermal
insulation and protective coatings are in
use by the United States Federal Bureau
of Prisons facilities. Applications for the
coatings include steam pipe insulation,
duct insulation and heat exchanger insulation. The coatings are a nanotechnology-based liquid form of insulation that
offers a cost effective environmentally re-
A carbon nanotube coating developed at

the University of Michigan acts as a
magic black cloth that conceals an objects three-dimensional geometry and
makes it look like a at black sheet.
The 70-micron coating, or carbon nanotube carpet, is about half the thickness of
a sheet of paper. It absorbs 99.9 percent
of the light that hits it, researchers say.
You could use it to completely hide
any 3D attributes of an object, said Jay
Guo, a professor in the Department of
PPG Aerospace coatings capture colors of World War II bomber

SPPG Industries aerospace business has donated coatings used to repaint a B-26G Marauder
bomber airplane now on display at the D-Day Museum at Utah Beach in Normandy, France.
The aircraft honors a B-26 flown by Maj. David Dewhurst Jr., father of current Texas Lt. Gov.
David Dewhurst.
The Marauder was repainted in preparation for its relocation from the Museum of Air and
Space at Le Bourget Airport, Paris, to the Muse du Dbarquement Utah Beach in Sainte Marie
du Mont, France, where it is on permanent display in a new hangar. B-26 Marauder bombers
flew during the D-Day invasion of the Normandy beach during World War II.
According to Pierre Reguer, PPG Aerospace sales representative, Gonfreville, France, PPG Repainted B-26G Marauder now on display
Aerospace offered to provide the coatings to help the museum preserve the legendary aircraft at Utah Beach museum in Normandy, France.
for future generations.
PPG Aerospace is privileged to participate in restoring this B-26 Marauder and in honoring one of the pilots who fought so valiantly on DDay, Reguer said.
PPG donated a wash primer, which was used to prepare the aircraft surface for primer application, as well as primer and topcoat, which recreated the olive drab color and yellow markings of the original Dinah Might flown by Maj. Dewhurst.
A yellow stripe across the top of the tail identifies his aircraft as part of the U.S. Army Air Forces 386th Bombardment Group, while the letters AN on the rear of the fuselage signify the U.S. Army Air Forces 553rd Bombardment Squadron. The letter Z on the fuselage aided identification in flight, according to the B-26 Marauder Historical Society. The serial number 41-31576 is painted on the tail, minus the 4 that started
the sequence for all Marauders, according to the historical society. The original B-26 flew 129 missions during the war before being lost in a raid
on a supply depot in St. Wendel, Germany, on Nov. 18, 1944, according to the historical society and the Military Air Crash Report 10462.
Bombs painted on the cockpit attribute 85 aerial missions over enemy territory to Maj. Dewhurst, who returned to the United States on Aug.
31, 1944. Lt. Gov. Dewhurst helped to fund the preservation effort after learning his father had led a squadron of B-26 Marauders on D-Day.
The repainted B-26G Marauder originally was assigned to the Free French Air Force and was sent to France on May 21, 1945, according to
the historical society. It was repainted by STTS Group.
16 | Coatings World
December 2011
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Electrical Engineering and Computer Science and principal investigator.

Its not cloaking, as the object can still
cast a shadow. But if you put an object on
a black background, then with this coating,
it could really become invisible, he said.
A paper on the research is newly published online in Applied Physics Letters.
To demonstrate this concept, the researchers made a raised, microscopic tank
shape on a piece of silicon. They then
grew the carbon nanotube carpet on top
of the entire silicon chip. In photos taken
through an optical microscope, they show
that the tank is imperceptible. As a control, they did this again, carving out a rectangle that was not coated with carbon
nanotubes. The rectangle is visible on this
chip, but the tank remains hidden.
Heres how the new coating works:
Human eyes perceive an object based on
how it reects or scatters light. The refractive index of this new coating is similar to that of air, meaning light traveling
through air doesnt scatter or reect when
it hits the coating.
Its well known that carbon nanotubes
are capable of absorbing light, but the researchers were able to push it to such a
high percentage by spacing them just right.
The perfect black material Guos
team created for this coating has a host of
varied applications. It could possibly be
used in display screens for ultra-high contrast and a crisper picture. It holds prom-
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ise as solar heating device. The National

Institute of Standards and Technology is
using a similar material to absorb infrared
light and measure the amount of heat it
can generate.
The coating could inspire a new type
of camouaging paint for stealth aircraft.
Todays stealth planes use shape to scatter
electromagnetic waves and avoid detection, and this scheme could actually absorb the waves.
The carbon nanotube forest can absorb a very wide range of electromagnetic
wave from ultraviolet up to terahertz,
Guo said, and in principle it can be applied to an arbitrary sized object.
Just how large an object? Guo suggested an intriguing possibility - perhaps
entire planets or even stars.
Since deep space itself is a perfect
dark background, if a planet or star were
surrounded by a thick, sooty atmosphere
of light-absorbing carbon nanomaterial
gases, it would become invisible due to the
same principle, Guo said. It would become totally dark to our instruments that
rely on the detection of electromagnetic
waves. Could this explain some of the
missing matter in the universe?
X-rays or gamma rays would be able
to penetrate through the hypothetical
dark veil Guo proposes. Or, objects behind such veils would cast a shadow by
distant stars behind them.
The paper is called Low density car-
Fresh Paint
bon nanotube forest as an indexmatched and near perfect absorption

coating.
Other
co-authors are electrical engineering post-doc Haofei Shi and Ph.D.
student Hyoung Won Baac and mechanical engineering Ph.D. student Jong Ok.
The university is pursuing patent protection for the intellectual property, and is
seeking commercialization partners to
help bring the technology to market.
SCS building new coating

center in Austin, Texas
Specialty Coating Systems is expanding its
parylene coating service operations into
the South United States region. Build-out is
underway for a new 13,000 square foot
facility located in Austin, Texas. The new
coating center will begin full production
operations in early 2012. Austin, Texas, is
gaining national recognition as a thriving
innovation hub and has attracted over
3,800 companies within the technology
sector. With the addition of the Texas facility, SCS has 11 parylene coating facilities around the world. Additional locations
include Costa Rica, Czech Republic, Ireland, Japan, Singapore, United Kingdom
and the United States (California, Indiana,
New Hampshire, Wisconsin).
Eco Building Products to

expand wood coating lines
Eco Building Products, Inc., signed a ve-
PCI announces COATING 2012 trade show dedicated to industrial coatings in North America
After working with NACE for two years to merge the industrial coatings world with the performance coatings world, PCI has decided to present their own event, COATING 2012. The NAI Coating show was moderately successful but PCI said it felt this combination did not have the
broad appeal exhibitors and attendees were looking for. Therefore, PCI and NACE have agreed to end The North American Industrial (NAI) Coatings Show.
COATING 2012 will be held in St. Louis, Mo., at The America's Center October 9-11. PCI will roll out a new website for COATING 2012 by
the end of the year. Promoting a fresh new look, the new COATING 2012 website will have features such as an interactive floor plan, online
booth sales, enhanced exhibitor center, agenda builder, printable itinerary, social peer-to-peer matching (attendees can create a profile of personal interests and the system will provide matches), itinerary planner that will suggest exhibitor and educational sessions that match attendees'
interests, and more.
Special events and programs to be added include an offsite hospitality event hosted at the headquarters hotel, The Renaissance Grande, to
create additional opportunities for social interaction. The event also plans to include higher education programming and certification for operators as well as additional opportunities for business and social exchange on the show floor.
NACE will continue their support of PCIs event by having a booth at the show to help promote their activities in the performance coatings world.
For more information, contact Jennifer Egan, program director, 832.585.0770; [email protected].
December 2011
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Fresh Paint
year lease to set up a mega coating facility in Salem, Ore., located in the heart of the timber
producing corridor and is approximately 30,000 square feet located on
a railway spur. The company plans to occupy a portion of the facility to start by
deploying two coating lines with the provisions to expand up to eight coating lines.
The company plans to have the facility
producing production products by the end
of November 2011.
We will have the ability to purchase
direct from the largest lumber mills in the
world that are growing trees in our backyard, apply our coatings and supply our
entire USA infrastructure without adding
freight costs, said Steve Conboy, president and CEO of Eco Building Products.
This is a signicant move towards total
supply chain management reducing the
overall impact of coating costs.
Eco Building Products, Inc. is a manufacturer of proprietary wood products
treated with an eco-friendly proprietary
chemistry that protects against re,
mold/mycotoxins, fungus, rot-decay,
wood ingesting insects and termites with
ECOB WoodSurfaceFilm and FRC technology (re retardant coating). Eco Building Products also manufactures ECO Red
Shield and ECO Blue Shield.
BASF Coatings wins award at

Materialica
After its win in the Automotive Brand
Contest, BASF Coatings XFine has now
received the 2011 Materialica Design &
Technology Silver Award for its color innovation in the category surface and technology. Designer Mark Gutjahr and
Stephan Schwarte, head of color development, accepted the prize at the Materialica, 14th International Trade Fair for
Materials Applications, Surface Technology and Product Engineering in Munich,
Germany. XFine is the designation for an
intense metallic special-effect paint. The
color appears particularly bright on the
edges of the car body, while it has a very
dark effect when viewed from the side.
This transition back and forth from bright
to dark highlights the contours of the car
body. The MunichExpo Veranstaltungs
GmbH has presented the Materialica De18 | Coatings World
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sign + Technology Award for eight years.

The main focus of this award is on aerospace, automotive, engineering, sports and
technical consumer goods.
Fine Paints of Europe launches

Bridget Beari Colors
Through an exclusive licensing agreement
with Fine Paints of Europe, Inc. (FPE) of
Woodstock, Vt., Bridget Beari Designs
(BBD) is introducing a signature paint collection. Bridget Beari Colors is a set of 76
custom wall colors created by Susan
Jamieson, owner and founder of BBD in
Richmond, Va. This marks FPEs rst
southern inuence collection.
Each paint color in Jamiesons line is
named after a favorite pet of her family,
friends, co-workers or clients. From Emmy
Lou Hoo to Lulabelle Green, there is a
charming story behind each paint swatch.
The November 11th launch party was
held at The Rue, a Fine Paints of Europe
retailer in Richmond.
Bridget Beari Colors fan decks and
paints are available through Bridget Beari
Designs, Fine Paints of Europe and at
Richmonds local FPE retailer, The Rue.
Bridget Beari Designs is a full service
interior design rm. Jamiesons work has
beed recognized by the HGTV and TLC
networks as well as Traditional Home,
Southern Living, Southern Lady, Virginia
Living, R Home, and StyleWeekly. Susan
was the 2001 recipient of the RichmondWoman of the Year for the Arts award.
Founded in 1987, Fine Paints of Europe is a privately owned company that
imports and distributes paints from its
manufacturing partner in The Netherlands, Wijzonol PaintWorks.
Dulux and Camelpaint form

new Chinese entity
Australias largest paint maker Dulux has
expanded its presence in the growing Chinese market through a merger between its
Chinese operations and Hong Kongbased Camelpaint group. Dulux will own
51 percent of the new company called
DGL Camel International. Camelpaint
was established in Hong Kong in 1932,
manufacturing a range of coating products in Hong Kong and southern China.
Dulux and Camelpaint have been joint
venture partners to produce powder coatings used in windowsills and door paints
in China since 2004. Financial details
were not disclosed and earnings will be
accretive in 2012. Dulux recorded revenue of roughly $700 million last year
with more than 90 percent of its business
coming from Australia and New Zealand.
Remaining sales occur in Malaysia,
China, Hong Kong and PNG.
Quest Specialty Coatings

acquires coatings unit of
Patriot Paint
Quest Specialty Coatings (QSC) has acquired the coatings business of Patriot
Paint, Portland, Ind. Patriot Paint was
founded in 1980 and is a producer of
coatings systems for metal substrates.
From zero VOC, anti-corrosive transportation coatings to multilayer decorative systems for metal caskets, Patriot
Paint has become recognized for its specialized, environmentally sensitive, lowcost solutions for almost any metal
substrate application.
Daimler introduces BASFs

iGloss Clearcoat for its OEM
coatings
Daimler is the rst automaker to introduce BASFs new iGloss clearcoat for
OEM coatings. At its plant in Bremen, the
Mercedes-Benz E-Class Coupe, SLK and
SL models are coated with the scratch-resistant paint.
The clearcoat is the top layer of the automotive nish and provides gloss for the
body, as well as protection from stresses
such as sunlight or chemicals. The iGloss
technology offers all these features and additionally provides high scratch resistance.
It offers better protection against microscratches, which can come about at the
car wash, for example, said Dr. Matthijs
Groenewolt, iGloss developer. This means
car owners can now enjoy that new-car effect for much longer than before.
iGloss combines the advantages of inorganic hard materials with those of organic soft materials. The hybrid material
delivers improved scratch resistance without increasing brittleness. The technology
does not require any signicant changes in
the application process. CW
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Kansai Paint patents water-based paint
Patent No. U.S. 7,842,751 B2

Kansai Paint Co. has obtained a patent for
a water-based paint composition comprised
of an emulsion resin, melamine resin and
hydrophobic solvent, wherein: the emulsion
resin is ne resin particles having core/shell
type multilayered structure composed of the
core made of a copolymer obtained by
copolymerization of 0.1-30% mass of polymerizable unsaturated monomer having at
least two polymerizable unsaturated groups
per molecule and 70-99.9% mass of other
polymerizable unsaturated monomer, and
the shell made of a copolymer obtained by
copolymerization of 5-50% mass of vinyl
aromatic compound and 50-95% mass of
other polymerizable unsaturated monomer,
wherein the solid mass ratio of the copolymer/copolymer is within a range of 10/9090/10; the melamine resin has a
weight-average molecular weight within a
range of 1,000-5,000; the hydrophobic solvent is an alcoholic solvent; and the waterbased paint composition is comprised of the
emulsion resin within a range of 10-80 mass
parts, the melamine resin within a range of
5-50 mass parts, and the hydrophobic solvent within a range of 10-100 mass parts,
per 100 mass parts of solid resin content in
the water-based paint composition.
Kronos patents high opacity

TiO2 pigments
Patent No. U.S. 7,842,131 B2
Kronos International Inc. has been
granted a patent for titanium dioxide
(TiO2) pigment particles comprised of uncoated rutile TiO2 particles; a coating
covering the uncoated rutile TiO2 particles, the coating containing aluminum
phosphate, aluminum oxide, silicon oxide,
and titanium oxide, and where the specic
surface area to BET of the coated particles
is at least 15 m2/g.
Otsuka Chemical patents

aqueous-medium dispersion
Patent No. U.S. 7,846,249 B2
Otsuka Chemical Co., Ltd. has been
20 | Coatings World
granted a patent for a pigment aqueousmedium dispersion being a dispersion of a

pigment in an aqueous medium, wherein
the pigment is a aky titanic acid obtained
by treating a layered titanate with an acid,
reacting the treated layered titanate with
an organic basic compound to swell or delaminate an interlaminar portion of the
treated layered titanate and obtain an intermediate aky titanic acid, and treating
the intermediate aky titanic acid with a
metal alkoxide in an aqueous medium to
obtain the aky titanic acid, the aky titanic acid having an average longer diameter of 5 to 30 m and an average thickness
of 0.5 to 300 nm.
Rutgers patents flameretardant coating

Patent No. U.S. 7,851,536 B2
Rutgers, The State University, New
Brunswick, NJ has received a patent for a
ame-retardant coating composition consisting of a cross-linked thermosetting polymer varnish, wherein the polymer is
selected from the group consisting of
polyurethane, alkyd polyester, and crosslinked polyacrylate; a metal hydroxide
present in an amount from approximately
25-35% by weight of the composition; an
alcohol and water.
Chroma patents paint

composition
Patent No. U.S. 7,851,545 B2
Chroma Australia Pty Limited has been
granted a patent for a water-based artists
paint composition consisting essentially of
at least one pigment in an effective amount
to provide the desired pigmentation; at least
one alkali soluble polymer in an amount effective to increase the open time of the composition so that the paint composition
remains workable and may be blended and
altered for several hours and for as long as
a day, the polymer being selected from polymers soluble at ambient temperature and
pressure in an aqueous solution having a
pH of from about 7 to 11; at least one subwww.coatingsworld.com
stituted amine in an amount effective to adjust the pH to about 7 to 11, the amine selected from C1-6 alcohol amines, C1-6
alkyl C1-6 alcohol amines and mixtures
thereof; a binding effective amount of at
least one water dispersible acrylic polymer;
and an effective amount of at least one alkali soluble or alkali swellable thickener.
Bostik patents hot

melt adhesive
Patent No. U.S. 7,838,590 B2
Bostik, Inc. has been granted a patent for a
hot melt adhesive composition comprised
of a blend of the following components:approximately 1-20% by weight of a styreneethylene-ethylene-propylene-styrene
random block copolymer; 10-70% by
weight of a rst midblock tackifying resin
having a softening point of 85-125 C; 065% by weight of a second midblock tackifying resin; 5-60% by weight of a
plasticizer; and 0-20% by weight of an end
block reinforcing resin having a softening
point equal to or higher than 115 C;
wherein the components total 100% by
weight of the composition, and the viscosity of the composition is equal to or less
than 20,000 mPas at 160 C.
Axion Patents Fire

Coating Process
Axion International Holdings Inc. has announced its third patent this year for a new
re-retardant coating technology. The coating formulation was patented earlier this
year. Two new patents cover the process for
modifying the formulation and applying the
coating. The coating can be used on Axions
structural composite materials and in other
applications. The new patent gives added
protection, so either Axion or an Axion-approved entity can perform the coating procedure, the company reports. The patent
allows Axion to establish standards and approvals for the coatings application. The
coating can be used on Axions recycled
plastic railroad ties, structural building
products and other applications. CW
December 2011
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Latin America
International Coatings Scene
Lanco and Pintuco Do Colombia Deals

by Charles W. Thurston
Latin America Correspondent
[email protected]
anco Paint and Pintuco are separately
doing deals involving the Colombian paint
market, with Miami-based Lanco targeting
the domestic market and Bogota-based Pintuco
targeting the Costa Rica market. The Lanco deal,
a new joint venture with Corona, was not valued
publicly. The $10 million Pintuco deal, involving
the purchase of Naranjo, Costa Rica-based
Vastalux, will include a $5 million refurbishment
of the latters manufacturing facility.
Lanco partners with Corona
Grupo Mundial
grows its coatings
footprint.
Lancos new joint venture with Colombias Organizacion Corona will serve both as a means for
the former to reach the Colombian market, and
later, for the venture to serve other South American markets, according to Rubin Irizarry, a purchasing agent at Lanco Manufacturing, in San
Lorenzo, Puerto Rico. Corona will hold 55 percent of the equity of the new venture, and Lanco
will hold 45 percent, according to a company
statement in Colombia. Among Corona subsidiaries is the Sodimac hardware chain, broadly
present in the Colombian retail market.
Lanco manufactures paint in the United
States and the Caribbean, including Costa Rica,
the Dominican Republic and Puerto Rico. The
company has 32 retail locations in Puerto Rico,
its regional headquarters for Latin America. The
company also maintains several distribution
centers in Central America.
Pintuco acquires Vasalux

Colombias Grupo Mundial unit Compaa
Global de Pinturas, which owns the Pintuco brand,
is making the purchase of Vastalux to better serve
the Central American paint market, which the
company estimates at over 30 million gallons per
year. The company already exports an estimated
$70 million worth of paint per year to South
American markets in Brazil and Peru, and Central
American markets in Honduras, El Salvador,
Guatemala and Panama. The company also has
begun exports to several countries in Africa; the
company exports to nearly 30 countries overall.
December 2011
By next year, the Costa Rican facility will serve

all Central American paint markets except
Panama, which will continue to be supplied from
Colombia, where the company has a plant at Rionegro, in Antioquia. Vastalux, which produces an
estimated 1.5 million gallons per year, has a work
force of about 50 employees in Costa Rica, to
which Pintuco will add staff in 2012. The company estimates that the paint market in Costa Rica
is over seven million gallons of paint per year.
Brazil is among markets Grupo Mundial is

considering for an expansion of its Pintuco
paint business.
Global de Pinturas currently manufactures 27
million gallons of paint per year and has an estimated 4,300 employees, according to one Colombian report, with manufacturing already in
position in Colombia, Venezuela, Ecuador and
Dutch Antilles. The company claims leadership in
the Colombian, Ecuadorian and Venezuelan paint
markets. Apart from its leading Pintuco brand,
Global de Pinturas holds the Pica, Pintec, Terinsa,
Ico, Graniplast and Mundial brands directly or
jointly with local country partners. Paint represents about 25 percent of the companys sales
reported at $862 million in 2010alongside
other chemicals and water businesses.
Grupo Mundial, which is controlled by the
Saldarriaga family, has shares held by some 180
investors from various countries. While the company is listed on the Colombia stock exchange
for purposes of transparency and good governance, shares are not yet traded, according to a
statement made to the Colombia press by
Grupo Mundial president Ernest Fajardo Pinto,
in October. Future investments might necessitate
a public share issue, he noted.
Brazil is among markets Grupo Mundial is
considering for an expansion of its Pintuco paint
business. The group already is expanding its
chemical and water businesses there. CW
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Europe
Decorative Paint Demand Grows in

Middle Easts Gulf States
by Sean Milmo
European Correspondent
[email protected]
ales in Europes decorative paints market
have been sluggish this year and are likely
to show an even slower pace of growth
in 2012. Meanwhile in the Gulf area of the Middle Eastclose to Europes doorstepthe decorative paints sector is ourishing in the wake of
high oil prices, which soared by around 50 percent between late 2010 and the spring of this year.
Demand for decorative paints in the Gulf states
of Saudi Arabia, Kuwait, Qatar, Bahrain, United
Arab Emirates (UAE) and Oman tends to be heavily inuenced by the rises in government revenue
from oil and gas exports.This is because a high proportion of sales come from projects, including housing schemes, which are nanced by governments.
As a result sales of decorative paints have in some
Gulf countries been rising at double-digit rates. Although there have been short periods of sharp uctuations in demand, the decorative paint market in
the oil and gas rich Gulf has returned fairly constant increases in demand for many years.
As a result it has offered opportunities for
buoyant revenues and prots for the decorative
paints businesses of some European coatings companies, which among the foreign players in the
Gulf have tended to be the most active in it.
In particular it has been a chance for Jotun of
Norway and Hempel of Denmark, two Scandinavian coating producers, which have a relatively
small share in the total European decorative
paints market, to establish a strong presence in the
Gulf and other parts of the Middle East.
Jotun rst established a physical presence in
the Middle East in 1964 with the building of a
decorative coatings plant in Libya. Eleven years
later it entered the Gulf market with the construction of a plant in Dubai in the UAE.
Hempel, which earlier this year considerably
expanded its European decorative paints business
with the takeover of Crown Paints of the UK, has
been producing and selling decorative coatings in
the Gulf for 40 years.
Jotun now claims to be market leader in the
Gulf decorative sector with a share of around 25
Fueled by oil
revenues,
government
sponsored projects
help grow paint
demand.
22 | Coatings World
percent, while Hempel is also among the leaders.

Among the other international players in the Gulf
area are AkzoNobel, PPG Industries and Asian
Paints of India.
The Middle East market with its relatively fast
growth rates and preponderance of large construction projects, usually nanced by the public
sector, has given international paint companies the
opportunity to use the region for the development
of new decorative products.
We cooperate closely with our company colleagues in the decorative paints market in Europe,
said Mohamad Baitie, Middle East regional brand
manager for decorative paints at Hempel. They
take and adapt products we have developed while
we take paints they have developed as well.
Jotun in fact runs out of its Middle East headquarters in Dubai two European operations in
Turkey, usually classied in the paints sector as
being part of Southeast Europe and Spain.
We have a marketing and development hub at
Dubai which covers 17 countries including Turkey,
Spain and all MENA countries so they get marketing support from our Dubai headquarters, said
Erik Aaberg, Jotuns manager responsible for the
companys decorative paints businesses in the Middle East, Southeast Asia and the Far East.
Decorative paints demand in Saudi Arabia,
with a population around 25 million and a GDP
growth rate this year of around seven percent, will
rise by around 20 percent in 2011, making it one
of the fastest growing decorative markets not only
in the Middle East but in the wider area covering
southern and Southeast Europe. It is also by far
the biggest decorative paints market in the Gulf.
Earlier this year in response to the political upheavals in Tunisia, Libya, Egypt and neighbouring Yemen, dubbed the Arab Spring, the
government of Saudi Arabia pumped an additional $130 billion into the domestic economy to
boost public sector wages and benets for the unemployed. For the construction industry and suppliers like paint companies the big benet of the
package was extra money for building 500,000
low-and-medium cost housing.
In addition the country is attracting a high inow of foreign capital, which in 2010 alone
amounted to $40 billion. Some of this external investment goes into the building of hotels and commercial buildings.
December 2011
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Europe
In neighbouring Abu Dhabi, the largest

and by the far the biggest oil and gas producer of the emirates in the UAE, the residential housing supply is poised to increase
by 35 percent of the current stock in 201113, according to local real estate analysts.
In Dubai, the UAEs other large emirate,
the existing housing stock is set to rise by
around 20 percent as the emirate, which is
the Gulfs commercial and nancial center,
recovers from the collapse of a property
boom around two years ago.
However the decorative paints market as
a whole in the UAE has been growing relatively slowly this year because of a decline in
the number of public sector and commercial
construction projects. Throughout the Gulf
big construction schemes, like hospitals,
schools, universities, sports complexes, as
well as ofces, large hotels and other commercial buildings, make up a key part of the
decorative paints sector, accounting for as
much as 20-40 percent of total sales.
With its big rise in public expenditure,
Saudi Arabias large projects market is
ourishing with big sums being channelled
into the building of healthcare and educational facilities. Qatar is preparing to host
the 2022 World Cup, soccers premier tournament, which with the Olympic Games is
the worlds largest sporting event. Already
the planning and design of ve stadiums
has started, with coating companies vying
to be included in the list of speciers or
qualied suppliers for the schemes.
The high number of large projects is
what makes the Middle East decorative
paints market different from most other regional markets, particularly Europe where
they are becoming comparatively uncommon, said Baite.
Bidding for coatings contracts in public
sector and commercial schemes requires
paints companies to form dedicated teams.
These include networks of staff and agents
around the world because of the high number of big projects in the Gulf, which are designed by international architects and built
by international building contractors.
You have to work long-term on these
projects which means being in contact
with architects and contractors long before
the projects are announced, said Aaberg.
Companies like Jotun and Hempel are
well positioned to win the paints conDecember 2011
tracts for mega projects in the Gulf because they also have strong protective
coatings businesses.
It is essential to have a competence in
protective coatings, as well in decorative
paints, to win these contracts because of the
need for coatings to cover materials like concrete, steel and aluminium, said Aaberg.
Jotun expects a 10 percent rise in vol-
ume sales of decorative paints in the Middle

East this year. Relatively high growth will
continue into 2012 as well. The regions
decorative paints sector is expected to gain
renewed momentum when Iraq starts using
revenues from its huge oil and gas reserves
to rebuild the country. The Gulf region is
likely to maintain consistent growth in decorative coatings for years to come. CW
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Coatings World | 23
New Products
24 New Products1211:New Products
12/5/11
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Page 24
Spies Heckers New Permasolid Low

VOC Clear Coat 8098
Spies Hecker has introduced Permasolid

Low VOC Clear Coat 8098, a low VOC
nish from the Spies Hecker 2K-AcrylSystem. This clear coat is designed for application
over
solventborne
and
waterborne base coats. Permasolid Low
VOC Clear Coat 8098 delivers excellent
vertical stability and outstanding gloss
said the company. It features good overspray melt in and can be sprayed in a 1.5
coat process or in two coats, if desired. It
is specially formulated for small to large
body repairs in multiple environments, offering the opportunity to improve results
in the spray booth. Less heat is required
and less time is spent in the spray booth,
equaling cost and time savings.
that can be applied and used immediately or

allowed to dry
prior to part assembly. This
innovative approach allows
the user to
apply VibraStop to all fasteners at one
time and use
them as needed
during the project construction
Vibra-Stop Thread Adhecompletely insive, Sealant and Anti-Vidependent of
bration compound.
time.
CeralUSA, LLC expands product

line
Permasolid Low VOC Clear Coat 8098
Unique aerosol thread locker

and vibration dampener
Solid Technical Solutions (STS/Tectorius) has
introduced Vibra-Stop Thread Adhesive,
Sealant and Anti-Vibration compound now
available in an aerosol spray. Traditionally,
liquid thread-locking compounds cannot be
packaged in spray applicators due to their
instability. In addition, because most anaerobic thread materials will not cure until they
are assembled, spray application of these
materials would be messy and ineffective for
point of use jobs. STS/Tectorius Vibra-Stop
Aerosol spray product is a unique formula
24 | Coatings World
CeralUSA, LLC (CUSA) said that its Ceral

114, an environmentally friendly corrosion and erosion preventative coating, is
now being manufactured in the United
States. Previously manufactured only in
Europe, Ceral 114 was excluded from serious consideration in the North American market due to the high costs involved
in shipping the product across the Atlantic
said the company.
Ceral 114 is an aluminum ceramic
coating used primarily to protect steel
substrates such as those found in the compressor section of turbine engines. Ceral
114 is the low chrome alternative approved within PWA 595, GE A50TF1 and
other OEM specications. A topcoat,
Ceral 350-1, used to enhance the surface
nish of Ceral 114 and provide additional
corrosion protection, is also being produced in the United States.
The availability of Ceral 114 and
Ceral 350-1 brings a previously approved low-chrome alternative to the turbine coating market.
CeralUSA, LLC is based in Midwest
City, Okla., near the worlds largest aircraft engine overhaul facility, Tinker Air
Force Base. The rm was incorporated in
2008 as the result of a US DoD initiative

to eliminate or reduce the militarys reliance on hexavalent chrome and other
toxic substances. It has since become a key
supplier to the US Air Force and the turbine support industry worldwide.
MTC expands its range of wearresistant Diamonex coatings

for the aerospace industry
Morgan Technical Ceramics (MTC) has expanded its range of Diamonex diamondlike carbon (DLC) coatings for use in the
aerospace industry. The coatings can be applied to a variety of metals, plastics and
glass, providing an improvement in both
product life and operating efciencies said
the company. For aircraft windshields, the
DiamondShield coating reduces the abrasion caused by desert sand environments.
Other recent applications include a titanium landing gear bearing refurbishment
program, landing lights and wing tip lenses.
Under harsh environments, Diamonex
coatings provide a robust and durable solution for bearings, actuators, gears, fasteners, control mechanisms and landing
gear as well as a variety of transparent
products, according to the company.
In response to market demands for an
environmentally friendly, corrosion protective coating, Diamonex developed its
special Diamonex Crx coatings, which
provide an environmentally friendly solution compared to existing hard chrome
plating said the company. These coatings
are deposited using a low temperature
(<250C) plasma-enhanced chemical
vapor deposition process, so the underlying substrate material is not affected. The
coatings are also signicantly thinner than
hard chromium, and do not require any
post process machining. They feature excellent adhesion and a low coefcient of
friction. Compared to chrome plating or
titanium nitride (TiN), the Diamonex Crx
coatings are signicantly harder and provide additional wear resistance and reduced coefcient of friction. CW
December 2011
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Strategies & Analysis
Business Corner
Where Have All The Leaders Gone?

by Ira S. Miller
Chemark Consulting
mployee Loyalty Declines Worldwide:
the global top ve non-nancial factors
respect, work-life balance, type of work,
quality of co-workers and quality of leadership. 1
Penn State sex scandal

Special task force on debt reduction
Corporate governance: Enron, Arthur
Andersen, WorldCom
Herein we explore
the growing need
for mentoring
senior executives.
The first of a
two-part series.
executives need greater exibility to create strategic and tactical options they can use
defensively and offensively as conditions change.
They need a sharper awareness of their own and
their competitors positions. And they need to
make their organizations more resilient. 2
When was the last time you committed to lead
someone through the gauntlet that resulted in developing a true leader? When was the last time
someone helped you? The fact is, virtually every
consistently successful leader has learned their
craft from either experience, a mentor or both.
In the new normal, there is little time to gain
the experience because were running too fast and
there are less and less experienced people around
to mentor the next generation of leaders.
The best place to nd a mentor is inside your
company, assuming there is mutual interest. They
understand the companys culture and politics.
If youre going outside your company, your
mentor should possess all of the following attributes:
Real leadership experience. Assignments
with responsibility for policy making. Positions in the C-suite (CEO, CFO, COO).
Ability to relate to you. Do you understand
the words he/she is using? Can they share
their experiences in a way that is meaningful and/or useful to you?
Ability to compare psychological assessment
results against best-in-class leaders. The output of almost all psychological assessments
is valid; they accurately depict the participants capabilities/tendencies. Many issue reports that are in plain English. However, the
December 2011
only real benet is in comparison to successful leaders. Make sure your outside mentor can make this comparison or you could
be misguided in your improvement efforts.
Has a proven approach to leadership. There
should be both philosophical and practical
elements. A mentor that is not sharing successful approaches to leadership is merely
helping the mentee mine their own ideas.
They are not adding to the sum of total
knowledge within the mentee.
Provides proven, successful management
tools. Leaders are managers too. A strong
managerial tool kit allows the mentee to delegate more effectively, leaving more time to
invest in their leadership responsibilities.
Will be available when you need him/her.
This has three elements. First, there should
be no limit on the amount of time the mentor will spend with the mentee. Second, the
mentor should be willing to discuss any
topic that the mentee brings up. Finally, the
mentor must take responsibility for the
mentees growth. Clearly, the mentor cannot guarantee the mentees success at grasping the shared leadership concepts. But, like
a parent, the mentor must be willing to go
to extraordinary lengths to keep the mentee
on track.
And one more thing, check their references.
Mentees should have demonstrable improvements
in business results as a result of coaching efforts.
Case Stories From Our Files

Division president, Midwest chemical company
(in his own words):
I have graduated, if one can ever truly
graduate, from two years of mentoring and I
have been immeasurably changed in my views
and approach to business. Just as when starting
a business, the change goes relatively unnoticed
until you adeptly handle a crisis or business opportunity that makes you realize how much you
have changed your skill set.
Mentoring and coaching mean the same to
most people, but in reality mentoring implies a
closer relationship and more involvement than
should be expected in coaching. My division benCoatings World | 25
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Strategies & Analysis
eted from both as I, as president, was mentored, and my management team was coached.
Benefits
1. A better focus on material margins and their impact on the
business wherein more attention was given and action taken
to raise prices when possible and maintain prices when raw
material costs dropped, increasing the bottom line.
2. A penchant for action in all areas of the business, thus allowing the company to continually improve and free employees for other and higher level tasks.
3. Applying proprietary business models in assigning tasks
to appropriate departments and functions and not to favored personnel, providing for a better understanding of
the demands on the business and abilities of the personnel.
4. Developed signicantly better business plans for acquisitions and increasing manufacturing capabilities.
5. Departments employing a proprietary plan to plan technique to keep initiatives well managed and grow personnel
skills in the process.
6. Understanding the data to information (a structured report)
to knowledge (personnel interpretation of information) cycle
and that without the to action step at the end the prior
steps serve no business purpose.
Nice Words But So What?

Of course most leaders want it boiled down to dollars and cents of
each and every improvement.Almost like making it an ala carte menu
that you can pick and choose from. Unfortunately, the issues are so
much a part of overall operations that separation is impossible.
I will share that when my division was sold, the sales price
was about 12 times EBITDA (vs. an industry average of seven
times) because of the value added through mentoring activities
and the perception the division created in the marketplace.
Owner/CEO Privately Held Chemical Additives Co.

The owner is the second-generation owner/CEO of his company. The
companys survival was in jeopardy when their largest customer was
acquired by a company with a long-standing relationship with the
owners primary competitor. The revenue loss put the company at
negative cash ow even after the owner took action to reduce costs.
The owner knew his business and had excellent leadership instincts. However, he believed he was, in addition to CEO, the
CSO (chief solutions ofcer). This isolated him in his decisionmaking. The owner hated conict and avoided it at almost all
cost. He also found public speaking to be very difcult.
In the owners case, the lost customer caught him by surprise.
But, he was determined not to let that happen again. He knew the
answer was to have many more customers so as not to be so dependent on any one customer. The concern was could his organization handle the additional workload and still maintain their high
level of customer service and product quality?
The owner really had two problems: getting the organization
prepared for the larger customer base and improving his leadership skills in the area of conict resolution and communication.
With some coaching the owner shared his vision of a larger
customer base and his fears with the organization. Through a series of seminars and workshops, the management team learned
about alternative organizational structures. They settled on one
and went about the restructuring, becoming more market driven
without losing their customer focus or manufacturing quality.
Their customer base increased significantly over the next
few years. Then the Great Recession of 2008 hit. The owners
business was affected as were most in his industry.
This time he framed the situation for his management team and
provided guidelines for keeping the business going. Then he let the
management team come up with their solutions to meet his guidelines. They have made the changes necessary to weather the storm
and accelerate to even greater success as the Up Cycle started.
The CFO tells me the owner has become more condent as a
leader. By sharing the business problems with the organization, he
nds communicating is easier.
As a footnote, the owner has retired from his chief solutions
ofcer position. Next month, we will visit specic customized
mentoring programs. CW
References
1. Mercers 2011 Whats Working survey of nearly 30,000
employees.
2. McKinsey Quarterly, December 2008.
26 | Coatings World
December 2011
27-29 Powder1211:FEATURE
12/5/11
3:32 PM
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Powder Coatings
FEATURE
Powder
Coatings
The powder coatings segment continues to grow as paint makers turn to solvent-free
formulations.
by Tim Wright, Editor
tricter environmental regulations in the paint and coatings

industry have beneted powder coatings. The technology
has gained substantial popularity over the past several
years. There are several advantages to the powder coating
process, the main one being that it does not require solvents, and
only minor amounts of volatile organic compounds (VOCs) are
released during the cure.
The powder coating market presents rapid growth driven by
the development of new material, new formulations and advancement of equipment and application processes.
Global demand on powder coatings was valued at approximately US$X.X billion in 2010 and is expected to grow by X%
in the coming years with Asia Pacic representing the highest
growth region, it being the largest consumer of powder coatings.
Industrial uses combined presents the largest application market, while the automotive industry is the most promising one.
Furniture and appliance markets will continue their steady
and strong growth. IT and telecom is a new market where applications of powder coatings are being extensively explored.
With the disadvantages being minimized and advantages further strengthened by the development in materials and tech-
December 2011
nologies, powder coatings provide a market with opportunities

and potential.
For example, AkzoNobel, which is the worlds largest manufacturer of powder coatings, is driving sustainable automotive
topcoat solutions.
Showcased at the Cannes Surcar 2011 Congress, the Citron
DS4 is the rst ever passenger vehicle in Europe to be exhibited
using matt black textured powder coatings on the car body.
After initial trials with PSA Peugeot Citron, the parent company of the Citron DS4, a model was produced using Interpon
A 5000. PSA Peugeot Citron decided to showcase the car and its
new coating system in Cannes.
This is a great step forward for powder coatings in the automotive arena and one we are particularly proud of, said Marie
Ccile Dekker, global automotive marketing manager, AkzoNobel Automotive and Aerospace Coatings (AAC). Historically
powder coatings have been primarily used on the components
of the vehicle, including the wheel and trim areas, providing aesthetic value and the high performance attributes required by the
auto industry. We are now able to offer exciting new nishes, like
the matt black texture, that are innovative and provide a unique
and exciting character change that enhances the design features
of the auto body. This type of design concept really is pushing the
boundaries and inspiring design teams in the automotive world
to think unconventionally.
Coatings World | 27
FEATURE
12/5/11
3:32 PM
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Powder Coatings
Powder coatings as a body coating alternative mark the start of a new era for automotive manufacturers who wish to reduce
both their carbon footprint and their costs
without compromising on technical quality or
performance. Powder coatings are offering the
automotive industry a sustainable alternative
to liquid paints.
AkzoNobels powder mono coat system reduces the number of process steps
and enables a significant reduction in energy consumption.
This is not the first time powder coatings have been used as automotive topcoats. We have been coating commercial
and passenger vehicles for many years and
have made steady advances, said AkzoNobel AACs Kevin Hales. A lot of hard
work has gone into refining the product
and application techniques, working
AkzoNobels Interpon Powder Coatings become the first full body monocoat powder coatclosely with PSA Peugeot Citron to ensure
ing to be used on a passenger vehicle in Europe. The Citron DS4 is pictured here.
their incredibly high quality demands are
met and the coating is suitable for the Euwas the metal panel manufacturer and Spectrum Metal Finishing,
ropean passenger vehicle market.
PSA Peugeot Citron has considerable experience in powder Youngstown, Ohio, was the PPG Certied Applicator. Terminal
coating, especially for primer, which has been used at its Mul- B covers more than 160,000 square feet and is designed to achouse factory since 2003. This project was very exciting because commodate up to 8.5 million passengers a year. The project
its not only a practical response to customer expectations for earned LEED Silver certication from the U.S. Green Building
more innovative effects, but also its obtained in the most simple Council (USGBC).
way we can imagine, which was to apply a mono coat paint directly on e-coat with a fully automatic process, said Antoine Consolidation in the market
Vieu, PSA Peugeot Citron expert for topcoat materials.
There has been a great deal of consolidation over the past several
PSA Peugeot Citron not only wanted a powder coating for years in the powder coatings market, where the major players
this signicant new nish, they also required a matching nish own roughly 85 percent of the market share. Most notably Akfor the plastic body panels.
zoNobel acquired the powder coating activities of Dow ChemiOur challenge was to provide a high quality aesthetic match cal, which Dow gained from its acquisition of Rohm and Haas.
not only for color but also in surface structure, said Regis Garcia
In addition, Becker sold its powder coating business in North
of AkzoNobel Automotive and Aerospace Coatings. The Citron America to Sherwin-Williams and its European powder coating
DS4 is evidence that AkzoNobel AAC rose to this challenge.
business to Inver SpA, while
Another example of innovative powder technology at work
BASF sold its powder business for home appliances, heating
can be seen at San Jose International Airport, which is the rst and pipe coatings to Arsonsisi SpA.
showcase for PPG Industries Duranar powder coatings.
Valspar Corp. recently bought a Brazilian manufacturer of
The new Terminal B concourse at the Norman Y. Mineta San powder coatings used in appliances, building products, transJose International Airport in California is the rst monumental portation and other general industrial markets. Isocoat Tintas e
architectural project constructed with Duranar powder coatings Vernizes Ltda. serves customers in Brazil, Argentina and Colomby PPGs industrial coatings business.
bia. The company, which is located in Araariguama, state of So
Duranar powder coatings are formulated by PPG to provide Paulo, had 2010 sales of approximately $34 million.
the same long-term durability as Duranar liquid coatings, but in
Isocoat further strengthens Valspars presence in the fastan environmentally advanced, ultra-low-VOC powder. They are growing coatings markets in Latin America, said Gary Henbased on the same polyvinylidene uoride (PVDF) technology as drickson, Valspar president.
liquid Duranar coatings.
During the year Tikkurila completed the selling of its powder
Duranar Regal White powder coatings were applied to a se- coatings business to Teknos Group Oy. Tikkurila divested its inries of curved, perforated metal panels that arc over the main dustrial powder coatings business, because it is not a part of
Terminal B structure. The coating was specied by Fentress Ar- Tikkurilas core business. After the transaction, Tikkurila has no
chitects, Denver, Colo. Overly Manufacturing, Greensburg, Pa., powder coatings related operations. The revenue of the sold com28 | Coatings World
December 2011
12/5/11
3:32 PM
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Powder Coatings
pany was 2.4 million in 2010. Tikkurila is the leading decorative paints company in Russia, where it operates four paint factories after the transaction.
In other news, Australias largest paint maker Dulux expanded its presence in the growing Chinese market through a
merger between its Chinese operations and Hong Kong-based
Camelpaint group. Dulux will own 51 percent of the new company called DGL Camel International.
Camelpaint was established in Hong Kong in 1932, manufacturing a range of coating products in Hong Kong and southern China. Dulux and Camelpaint have been joint venture
partners to produce powder coatings used in windowsills and
door paints in China since 2004.
Dulux recorded revenue of roughly $700 million last year
with more than 90 percent of its business coming from Australia
and New Zealand. Remaining sales occur in Malaysia, China,
Hong Kong and PNG.
In terms of infrastructure expansion, AkzoNobel Powder
Coatings has been very active this past year. The rm expanded
its facilities at a manufacturing plant in Izmir, Turkey as well as
invested in a new powder coating manufacturing plant in Apodaca, Mexico. In addition, AkzoNobel opened a new, dedicated
polymer research laboratory facility in Felling, UK. The building
houses a polymer laboratory devoted to the development of
novel polymers and processing technologies for AkzoNobel Powder Coatings Interpon and Resicoat brands, as well as a powder
application line.
Antimicrobial technology in powder

formulations
In terms of new technology development, one growing area involves the incorporation of antimicrobial technology into new
powder coating formulations.
Diamond Vogel launched a premium industrial powder coating
with Agion antimicrobial protection. Sciessent, the creator of naturally occurring silver-based antimicrobial brand Agion, partnered
with Diamond Vogel to offer the Peridium Powder Coatings line.
The new Peridium line brings the quality and durability that industrial customers have found synonymous with the Vogel name,
with the added benet of Agion antimicrobial product protection.
December 2011
FEATURE
Agion technology inhibits the growth and propagation of bacteria on the surface of a product, adding an important layer of
product protection to equipment and furnishings coated with the
new Peridium powder coating line. Diamond Vogel makes coatings specically formulated to the manufacturing setting and the
customers requirements.
The new Peridium Powder Coatingsincluding hybrid, polyester and epoxy technologieswith Agion technology is a powder coating made without water or petroleum-based solvents,
and is applied electrostatically and cured through a baking
process. This performance feature in Peridium powder coatings
is exhibited in excellent nal hardness and abrasion resistance
of the coating, the company said.
Agion antimicrobial solution provides continuous product
protection by releasing silver ions to the surface at a steady rate,
and is designed to last the useful life of the product. Peridium
Powder Coatings with Agion antimicrobial technology are ideal
for healthcare furnishings, tness equipment, furniture xtures
and many other industrial applications.
AkzoNobel Powder Coatings has teamed up with BioCote,
an antimicrobial specialist in Europe, to create Interpon AM. Interpon AM is a high quality powder coating product that incorporates BioCote antimicrobial technology to offer coating
protection in hygiene sensitive environments.
AkzoNobel Powder Coatings is a world leader in powder
technology, and working with BioCote we are now able to offer
a coating product that combines the protective qualities of Interpon Powder Coatings with the antimicrobial properties that
BioCote silver ion technology offers, said Mark Reekie, market
segment manager Europe West AkzoNobel Powder Coatings.
The possibilities that antimicrobial coatings can deliver are exciting and building hygiene protection into a coating provides a
further line of defence in many diverse environments.
Interpon AM provides benets not only in traditionally hygiene
sensitive areas such as medical and catering industries but also
areas where there is a high level of human contact, for example in
public transport, leisure facilities and self service technologies.
The antimicrobial technology used in Interpon AM is independently tested and is shown to reduce levels of bacteria and
fungi by up to 99.9 percent said the company. CW
Coatings World | 29
30-32 Biocides1211:FEATURE
FEATURE
12/7/11
9:14 AM
Page 30
Biocides
Market Report
The market for biocides, algaecides and fungicides continues to show improvement from
the recent economic downturn.
by Kerry Pianoforte, Associate Editor
he market for biocides, algaecides and fungicides continues to be a mixed bag. In North America and Europe, biocides manufacturers Coatings World interviewed reported
little to no growth. The Asia markets continue to register growth,
albeit at a slower pace than previous years.
The global market demand for industrial biocides for paints
and coatings in 2011 overall has been subdued, with little or no
growth in North America and Europe, said David Tierney,
global business manager, Lonza Microbial Control. Growth has
continued in Asia but that market has also been impacted by the
economic issues in the more mature markets. Regulatory pressure on both the biocide component and the nished paint formulations continues to be the main driver for biocide selection.
Demand for biocides has shown signs of improvement since
the start of an economic downturn in mid-2008. Of course,
biocides serve many end-use segments, each with its own set of
economic drivers, said Ray Fahmy, business director, biocides
North America, Ashland Specialty Ingredients. Products required for the real estate and construction markets, for example, remain fairly sluggish in North America. We remain
optimistic on total demand, given the emerging markets of
India and China.
30 | Coatings World
For 2011, Dow Microbial Control reported a wide variation

in demand for biocides in the paint and coatings industry. Due
to a slow down in the new construction industry, volumes
growth in the developed regionsEurope and North America
grew around two to three percent on a year-over-year basis, said
Mike Sheehan, regional commercial manager North America,
Dow Microbial Control. Volumes in the developing economies
were stronger and continued their growth trend.
Meeting formulation and performance needs

Biocides makers must work hard to develop products that meet
regulations, but at the same time, provide products that feature
high performance characteristics. Their customers are looking to
formulate coatings with biocides that maximize performance at
the lowest possible use level.
The bar has been set very high recently, however, with customers looking for biocides that offer enhanced activity to protect the newest generation of environmentally friendly,
water-based paints, which may be more susceptible to microbial
and fungal contamination, said Fahmy. Ashland has and continues to update its product line to better support performance
and formulation parameters associated with todays low-VOC,
formaldehyde-free paint products.
Environmental regulations and the trend toward low and zero
VOC coatings continue to drive the market for biocides. Biocides
December 2011
12/7/11
9:14 AM
Page 31
manufacturers are tasked with providing a compliant biocide

that will protect against contamination both during production
and in-can.
Increasingly, we are being asked for zero VOC, formaldehydefree preservatives, which will have minimal impact on the environment, said Tierney. Emphasis is also being placed on longer
term performance and reduced leaching for dry lm preservatives.
The requirements for low and zero VOC coatings have increased and continue to drive the coatings market. This trend
has impacted both the selection of biocide chemistry as well as
the performance criteria since lower VOC formulations are generally more susceptible to microbiological attack and therefore
need more robust preservation systems, said Tierney. Overall
we have seen a signicant move to aqueous-based formulations
and combinations of less volatile active chemicals. As a result,
paint formulators are increasingly using biocidal products.
With environmental regulations driving substantial changes
in the biocides market, paint and coatings producers now require
technologies that minimize the risk of environmental impact and
at the same time meet key performance requirements, said
Fahmy. An ongoing shift in biocides technology is in line with
changes in the way architectural coatings will be made and sold.
Ashland has seen an increase in demand for formaldehydefree, low and zero VOC biocides formulations and other fungicide and algaecide products produced with globally accepted raw
materials. Ashland Specialty Ingredients produces novel and ef-
Ashland, Lonza make key

acquisitions in 2011
Two mega-deals occurred in the biocides
market during the year when International Specialty Products (ISP) and Arch
Chemicals were bought. First Ashland
purchased ISP in August 2011 for $3.2
billion. ISP has been integrated into the
Ashland Aqualon Functional Ingredients
commercial unit, more than doubling the
size of Ashlands highest-margin business.
An integration team with key representatives of both companies is being led
by John Panichella, president of the new
Ashland Specialty Ingredients business.
Ashland anticipates approximately $50
million in annual run-rate savings by the
end of the second year through eliminating redundancies and capturing operational efficiencies.
Primarily, the ISP businesses have
been integrated into the Ashland
Aqualon Functional Ingredients commercial unit, said Ray Fahmy, business
December 2011
FEATURE
cient water-based preservatives and fungicides produced with

globally accepted technology, said Fahmy.
Ashland has released several new products including Nuosept
498G preservative, a globally accepted, 20 percent BIT-based
product, and Nuospet BIC preservative, a water-based formaldehyde-free product with three active ingredients, BIT, IPBC and
CMIT, that work to provide protection across a wide antimicrobial spectrum. Other new products with good uptake in the
market include Fungitrol 940CR biocide, a controlled release
IPBC-based technology for enhanced dry lm performance and
Fungitrol IP24 biocide, a owable IPBC powder, said Fahmy.
In Western Europe, alignment with the EU Ecolabel is important. As the EU Ecolabel sets further restrictions on the use
of raw materials such as formaldehyde or bronopol, European
paint manufacturers are facing increasing difculties to reach adequate in-can preservation, said Manfred Niehueser, key account manager paint and coatings, Dow Microbial Control.
This led to the development of our new in-can active ingredient,
MBIT (2-Methyl-1,2-benzisothiazol-3(2H)-one). This new chemistry has a broad spectrum of efcacy and addresses the need for
both bacterial and fungal control in the paint can.
Bioban 551S is Dows new generation of in-can preservative
based on its new antimicrobial active ingredient MBIT (2Methyl-1,2-benzisothiazol-3(2H)- one).
Formulations based on MBIT provide proven, reliable performance against a broad spectrum of organisms, including yeast
director, biocides North America, Ashland Specialty Ingredients. The combined unit is now called Ashland
Specialty Ingredients. With a larger range
of coatings ingredients managed under
the auspices of Ashland Specialty Ingredients, we will better serve formulators
and marketers of architectural and industrial coatings.
In October 2011, Lonza Group AG
completed the acquisition of Arch Chemicals Inc. for approximately $1.2 billion.
Arch Chemicals products are used in a
number of industrial applications including protecting wood from fungus and preventing the growth of molds and mildew
in paints. The company reports that this
deal with Arch Chemicals will make Lonza
Group the leader in the $10 billion market which is exhibiting growth of as much
as six percent per year.
Lonza Microbial Control, a new business sector formed by the acquisition and
led by Jeanne Thoma, offers a complete
portfolio of microbial control solutions.
Lonza will offer this complementary
range of products and actives to a

broader range of customers in both established and emerging markets.
The Lonza Microbial Control business now comprises many complementary aspects and we will have access to
both interesting additional active chemistry as well as global technical and marketing resources, which will enable us to
further develop our product range and
service capabilities across the globe,
said David Tierney, global business manager, Lonza Microbial Control.
The combined company has a significantly broadened range of active ingredients and worldwide formulated
product registrations. Lonza Microbial
Control now has an even stronger global
service and production footprint, greatly
enhancing our ability to provide our customers with the best solutions around
the world, said Tierney. In addition,
the combined businesses will support increased investment in R&D and product
development, bringing new microbial solutions to the benefit of our customers.
Coatings World | 31
FEATURE
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9:14 AM
Page 32
and tough to control bacterial strains, while meeting environmental, health, and safety requirements, said Emerentiana
Sianawati, senior research scientist and MBIT project leader,
Dow Microbial Control.
In North America, Bioban 200 Antimicrobial, based on the
DCOIT active ingredient, was launched to fulll a need for a
broad spectrum, long-lasting dry lm preservative free of VOC
and APEO. The DCOIT molecule also presents an economical
choice for dry lm protection when compared to other
chemistries facing signicant run-ups in raw material costs.
Bioban 200 Antimicrobial is designed for the protection of
paint lms against fungal attack. In addition to providing protection against surface molds and mildew on the paint lm, the
product also displays biocidal activity against algae and bacteria.
The active ingredient in Bioban 200 Antimicrobial is 4,5dichloro-2-n-octyl-4-isothiazolin-3-one (DCOIT), which is the
same active ingredient used in Rozone 2000 Antimicrobial and
Rocima 200 Antimicrobial. It provides the same broad-spectrum
activity with improved ease of formulation and similarly can be
used in both exterior and interior applications.
Bioban 200 Antimicrobial is the result of high-class formulation
development and extensive performance testing, said Claudinei
Fava, senior technical service specialist, Dow Microbial Control.
The formulation is based on the dispersion technology and
patented active stabilization of Rocima 200 with negligible VOC
32 | Coatings World
contribution to the paint formulations per analytical test methods

currently used. Therefore, Bioban 200 Antimicrobial is a good component for new generations of low-VOC, aqueous coatings.
Lonza has developed Proxel BZ Plus Preservative, a dual active, broad-spectrum biocide for the preservation of industrial
water-based products against bacteria, yeasts and fungi. This
technology is an aqueous dispersion of 1,2-benzisothiazolin-3one and zinc pyrithione, which does not contribute to the total
VOC of the nished product, can be added to product across a
wide pH and temperature range and is suitable for products
where formaldehyde and CMIT/MIT use is restricted, said Tierney. In particular, this product has been successful in preserving
colorantspigment pasteswhere other preservatives have
failed and is well positioned not only for todays regulatory environment, but for years to come. Additionally we have developed the Proxel range of in-can preservatives to have suitable
solutions for all critical application areas without incurring additional labeling requirements.
Global pressure on dry lm actives such as Diuron and Carbendazim has driven demand for Zinc Omadine ZOE antimicrobial, which provides protection against both fungi and algae
without incurring additional labeling requirements, Tierney
said. Further development work on dry lm combinations and
delivery systems is continuing in our newly commissioned global
Innovation center in Alpharetta, Ga. CW
December 2011
33-35 Pigments1211:FEATURE
12/5/11
3:23 PM
Page 33
Pigments Suppliers Directory
FEATURE
Pigment Suppliers
The following pages contain a directory of select pigment suppliers and their products.
For more information on the products listed in this guide contact the companies directly.
BASF Corporation
Florham Park, NJ
800-962-7829
Fax: 800-971-1123
E-mail: [email protected]
Web: www.basf.us/colorsolutions
Type of pigments: A complete portfolio of
organic and inorganic pigments, dyes,
preparations, dispersions and additives.
Blacks (near-infrared reective pigments,
near-infrared transparent pigments, micabased effect pigments, heat management
pigments); Blues (phthalocyanine blue,
cobalt aluminum oxides); Corrosion inhibiting (misc. additives); Extender pigments (misc. pigment extenders and
reinforcers); Greens (chrome green, phthalocyanine green); Iron oxide pigments
(transparent iron oxides); Metallic pigments (pearlescent, special effects); Reds
(diketopyrrolo
pyrolle
[DPP],
quinacridone pigments, pyrazolone red
and maroon, pigment scarlet, perylene red
and maroon, misc. red and maroon toners and lakes, BON red and maroon); Specialty
pigments
(high-performance
pigments, light interference pigments, heat
management pigments, low VOC pigments, misc. thickeners); Yellow and Oranges
(orthonitraniline
orange,
dinitraniline orange, misc. yellow pigments); Whites (synthetic mica-based effect pigments).
Firemist Velvet Pearl EH 921 effect pigments: Applied in architectural paints,
Firemist Velvet Pearl EH 921 has the
December 2011
unique appearance of fresh snow. Distinctive effects used for coatings on accent walls, wallpaper, decorative
concrete or wood.
Emerald Performance Materials

Hilton Davis
Cincinnati, OH
513-841-4000
Fax: 513-841-3771
Web: www.emeraldmaterials.com
Type of pigments: Blues (phthalo blue RS,
NCNF); Greens (phthalo green, BS); Reds
(brilliant red, 2R); Yellow and Oranges
(permanent yellow x-48).
Hoover Color Corp.

Hiwassee, VA
540-980-7233
Fax: 540-980-8781
Web: www.hoovercolor.com
Pigments Offered: Iron oxide pigments
(umber natural iron oxides)
Raw and Burnt Umber Natural Iron
Oxides: Umbers are one of the most versatile natural iron oxides. Hoover Color
offers 22 standard grades of umbers. Despite their dark appearance, they are close
in crystal structure to yellow iron oxides.
In their raw form, this yellow crystal
structure gives raw umbers their pleasant
greenish undertone. Often referred to as a
neutral toner when used in combination
with other pigments, raw umbers can be

used to darken a color mix without signicantly altering the chromaticity of the
other pigments in the mix. Raw umber
has limited heat stability, but this allows
us to heat-treat the umber and convert it
to a heat-stable red structure. The resulting burnt umber has a pleasing warm
red undertone, along with improved heat
stability. It is widely used as a basic brown
in many applications. It can also be used
as the cornerstone pigment in a base to
produce a wide range of brown shades.
Kish Company, Inc.

Mentor, OH
440-205-9970
Fax: 440-205-9975
Web: www.kishcompany.com
Types of pigments: Blacks (carbon black,
iron oxide); Blues (ultra marine); Corrosion Inhibiting; Extender pigment; Greens
(iron oxide); Metallic pigments (metallic
effect); Reds (synthetic/natural iron oxides); Specialty pigments (aqueous, dispersion); Yellow and Oranges; Whites
Ultramarine Blue
Lansco Colors
Pearl River, NY
845-507-5950
Fax: 845-735-2787
Web: www.pigments.com
Coatings World | 33
FEATURE
12/5/11
3:23 PM
Page 34
Pigments Offered: Blacks (carbon black,

complex inorganic black); Blues (complex inorganic blue, pthalocyanine blue,
ultramarine blue); Greens chromium,
phthalocyanine); Iron Oxide Pigments
(black iron oxide, red/brown iron oxide
natural and synthetic, yellow iron
oxide); Metallic Pigments (aluminum
pastes); Reds (BON red/maroon, lithol
rubine, metalized azo red, naphthol red,
perylene
red,
quiracridone
red,
quiracridone violet, red lake C rhodamine, sodium, lithol/calcium lithol,
barium toner, toluidine red); Whites (titanium dioxide - rutile); Yellows and Oranges (chrome yellow, diarylide orange
toner, diarylide yellow toner, hansa yellow, metalized azo yellow, molybdate orange,
orthnitraniline
orange,
dinitraniline orange)
1060 Azo Red 60:1: Lansco 1060 is a
bright scarlet, low cost pigment useful in
powder coatings and plastics. This product is a good replacement for grades from
other supplies that have been cancelled.
1179 Perylene Red 179: Lansco 1179
gives cleaner, yellow shades than other
pigment red 179 products and is an improvement in this color space.
Lanxess Corporation
Pittsburgh, PA
Web: www.us.lanxess.com
Types of products: Blacks (iron oxide);
Blues (phthalocyanine blue); Greens
(chrome oxide green); Iron Oxide pigments (synthetic iron oxide); Reds (iron
oxide) Yellow and Oranges (azo); Whites
(iron oxide).
Orion Engineered Carbons LLC

Humble, TX
832-445-3300
E-mail:
[email protected]
Web: www.orioncarbons.com
Rockwood Pigments
Beltsville, MD
800-638-4444
Fax: 301-210-4967
Web: www.rpigments.com
Pigments offered: Blacks )black/gray, complex inorganic, carbon black, lamp black);
Blues (complex inorganic, ultramarine);
Extender pigments (barium sulphate);
Greens (chromium, complex inorganic);
Iron Oxide pigments (black, burnt umber,
raw sienna, Yellow/Red/Brown natural
and synthetic, burnt sienna, metallic
brown, ochre, raw umber, van dyke
brown); Yellow and Oranges (yellow/orange, complex inorganic).
The Shepherd Color Co.

Cincinnati, OH
513-874-0714
Fax: 513-874-5061
Web: www.shepherdcolor.com
Types of pigments: Blacks (complex inorganic color pigments); Blues (complex
inorganic color pigments); Greens (complex inorganic color pigments); Metallic
pigments (silver coated glass flakes); Yellow and Oranges (complex inorganic
color pigments).
Orange 10C321: Orange 10C321 has a
high solar reectivity, so it is a powerful
addition to its Arctic Infrared Reecting
Color Pigments. Orange 10C321 meets
numerous regulations governing packaging, recycling and toys.
Sigmund Lindner GmbH

Warmensteinach, Germany
0049-9277-99483
Fax: 0049-9277-99499
E-mail:
[email protected]
Web: www.sili.eu
Types of pigments: Specialty pigments
(glitter).
Pigments offered: Blacks (carbon black).

SiLiglam Type P: Effect glitter with outstanding chemical resistance for both sol34 | Coatings World
vent-based and water-based formulations.

SiLiglam Type P shows metallic shine and
gives bright spot sparkling effects.
Types of products: SiLigam Type I
Attributes/comments: Effect glitter with
outstanding chemical resistance for both
solvent-based and water-based formulations. SiLiglam Type I gives iridescent spot
sparkling effects.
Sincol USA
Upland, CA
909-931-9954
Fax: 909-931-9465
Web: sincol.com.cn
Types of pigments: Blues (C.I. 15.115.4); Reds; Yellow and Oranges (azo
and lightfast).
Sudarshan North America Inc.

Ridgewood, NJ
201-652-2046
Fax: 201-882-8420
Web: www.sudarshan.com
Types of pigments: Blues (PB 15:1, PB
15:3, PB 15:4); Greens (PG 7); Reds (PR
122, PR 170, PR 177, PR 264, PR 48.2,
PR 112, PV 19); Specialty pigments
(pearls); Yellow and Oranges (PY 65, PY
74, PY 110, PY 139, PY 151, PY 154, PO
34, PO 36, PO 64).
Sudaperm Yellow 2935 (PY 139): A reddish yellow isoindoline pigment with high
chroma, excellent rheology and opacity.
Sudaperm yellow 2935 has high color
strength and is ideal for exterior applications and high performance lead-free industrial coatings.
Sudaperm Yellow 2903 (PY 151): Green
shade yellow benzimidazolone pigment
with excellent dispersibility, outstanding
fastness to light and weathering. Ideal for
industrial and powder coating applications.
Sun Chemical
Cincinnati, OH
December 2011
12/5/11
3:23 PM
Page 35
513-681-5950
Fax: 513-632-1537
E-mail:
[email protected]
Web: www.sunchemical.com
Types of pigments: Blacks, Blues, Corrosion Inhibiting, Extender Pigments,
Greens, Iron Oxide Pigments, Metallic
Pigments, Reds, Specialty Pigments, Yellow and Oranges, Whites.
Sunsperse ECO: Sunsperse ECO aqueous dispersions offer excellent light and
weather fastness, broad compatibility
with waterborne systems, outstanding stability to sedimentation and drying out,
good wet-rub resistance and viscosity and
narrow specications.
SunMetallics Polymer Encapsulated:
An expansion of the SunMetallics product line, this heavy metal-free technology
protects the aluminum flakes with an
December 2011
optically transparent, uniform silicate

layer, offering long-term stability in waterborne coatings and excellent circulation stability.
FEATURE
Lionol Blue 7265-PS: High-performance

automotive-grade alpha blue with proprietary TOYO-additive technology to stabilize
against
occulation
and
recrystallization.
Toyo Ink Mfg. America LLC

Teaneck, NJ
201-287-4000
201-836-4982
Web: www.tima.toyaink.com
Types of pigments: Blues (phthalocyanines, indanthrone, carbizole violets);
Greens (phthalocuanines); Reds (metalized azo reds); Specialty Pigments (dispersions, colorants); Yellow and Oranges
(diarylide yellows).
No. 700-10 FG Cyanine Blue: Special
NCNC beta blue exhibiting superior dispersibility utilizing proprietary TOYO-additive technology.
Trust Chem USA LLC

East Greenwich, RI
401-398-7301
Fax; 401-398-7321
Web: www.trustchemusa.com
New Quinacridones: Violet 19, -type,
yellow shade, mainly used in coating and
tinting system. Red 202, mainly recommended for automotive paint and plastic.
Azo-condensation red: Red 144, Red
166 and Red 242 are launched in this
range. Their performance are very close to
famous brand in the market. Main elds
of application are coating and plastic. CW
Coatings World | 35
36-38 Floor Sealer1211.qxp:FEATURE
FEATURE
12/5/11
12:08 PM
Page 36
Green Sealer Technology
Floor Sealer on Steroids

Novel Green Sealer Technology for Decorative Concrete Flooring
By Steven Reinstadtler
Bayer MaterialScience LLC
Presented at the recent Polyurethanes 2011
Technical Conference hosted by the American Chemistry Council, this paper discusses
the use of two-component ultra-low-VOC
waterborne polyurethane sealers that can be
used in conjunction with decorative concrete options to achieve both durability and
aesthetic targets.
recent trend, especially in sustainable building practices, is the use
of a buildings existing concrete
oor as a decorative element of the structure. Architects and designers are increasingly using this ubiquitous building
component in more and more aesthetically pleasing ways. Diamond polishing,
stamped concrete and decorative stains
are being employed as durable yet beautiful oor options in both new construction
as well as refurbishment work. However,
these concrete surfaces and nishes can
still lose their appeal should the wrong
liquid accidentally come in contact with
the surface since current sealers may not
resist many common staining agents. The
use of two-component ultra-low-VOC
waterborne polyurethane sealers can be
used in conjunction with decorative concrete options to achieve both durability
and aesthetic targets.
Introduction
For the use of concrete as a decorative element in commercial buildings such as retail space, large grocery chains, ofce
buildings, and light industrial structures,
there are several types of concrete ooring
options that may be used. First, an existing concrete oor may be ground and polished to a high gloss using diamond
36 | Coatings World
grinding equipment. Typically, the nal

polishing grit varies between 800-3000
grit. This method works well when the existing concrete oor is in good shape, has
desirable aggregate content, size, and color,
and is free of major cracks. After polishing, the oor may also be treated with a
lithium silicate-based densier, which creates a harder surface that resists micro
abrasion and the subsequent concrete dust
that can be generated. Additionally or separately, the concrete can be treated with a
decorative stain, which imparts a desired
color and look to its natural plain nish.
By itself, this oor preparation method initially allows for a durable nish and good
aesthetic qualities. However, over time the
surface may be exposed to chemicals and
foodstuffs, which can stain or even damage the concrete creating an uneven spotty
look. Even with the use of a densier, the
concrete surface can remain porous
enough for certain staining agents to penetrate and discolor it in places. In grocery
stores, some common products can signicantly alter the appearance of decorative
or polished concrete if they are accidentally spilled on the oor. For instance, vinegar, pickles and relish will etch the
concrete due to their acetic acid content
and cause a discolored area, as well as a
down-glossing of the affected area.
In order to address the staining or discoloring issue, applicators and owners have
historically used acrylic-based sealers to attempt to protect their decorative concrete
investment. These types of products are
often generically referred to as stainguard
or guard products. Many contained signicant quantities of VOC and solvents
which posed both odor and sustainability
issues. More recent acrylic products, while
reduced in VOC or solvent, often do not
have the durability or chemical resistance
needed for long tern performance.
Recent developments of waterborne

polyurethane coatings and sealers address
many of the desired attributes sought by
the formulator, contractor, and owner
such as:
- Chemical and Stain Resistance
- Ease of Use
- Low Odor
- Concrete Penetration
- Long Term Performance
By drawing on the proven power of
polyurethane chemistry in many adjacent
markets1, novel two-component waterborne
polyurethane technologies have been developed that meet or exceed the desired targets
of this growing market segment. For
decades, solventborne polyurethane coatings have been considered the mainstay for
high performance coatings used in architectural, industrial maintenance, corrosion, and
construction applications due to their excellent mechanical and weathering properties.
But increased governmental, regulatory, and
sustainability pressures have created a need
for coatings technology that would reduce
or eliminate VOC, HAPS, heavy metals
and/or other environmentally detrimental
compounds. In the past decade, the rst generation of waterborne polyurethane coatings was formulated and introduced to the
market. While offering the chance to replace
some of the VOC and solvents with water,
many of these coatings still had in excess of
250 g/L of co-solvent. In addition, these
coatings often fell signicantly short of the
solventborne polyurethane standard in
chemical, abrasion and UV resistance. As
with most emerging technologies, the learning curve was steep and the second generation of waterborne polyurethane coatings
was developed with the goal of meeting or
exceeding the desired traits of the solventborne polyurethane coatings but with sigDecember 2011
12/5/11
12:08 PM
Page 37
FEATURE
Table 1. Waterborne Resin Attributes

Properties
Units
Type
Solids Content
Equivalent Weight
pH Content
Viscosity at 23 C cps.
Weight/gal. @ 25 C lbs.
Use and Attributes
Bayhydrol A 2542
Bayhydrol A 2546
Hydroxy functional
polyacrylic dispersion
Hydroxy functional
polyacrylic dispersion
50
630
7.5
2000
9.5
High gloss resin
41
1000
7.5
120
9.2
Matte resin
Table 2. 2K Waterborne Guide Formulas

Component 1
% by weight
Bayhydrol A 2542
Bayhydrol A 2546
Deaerating additive
Defoaming agent
Flow and leveling additive
Rheology additive
Water
Bayer Gloss Formula

45.75
-0.31
0.12
0.49
-14.2
Bayer Matte Formula

15.26
35.60
0.32
0.14
-2.28
9.61
Component 2
Bayhydrol XP 2547
39.1
36.79
nicant reductions in VOC and solvent levels. These second generation waterborne
polyurethane coatings have achieved the
property goals and are truly waterborne
having 0-20g/L VOC levels. Due to the increased demand for higher durability concrete sealers, this waterborne polyurethane
technology has been looked at as a replacement for the traditional acrylic stainguard
products currently being used. Essentially, a
stainguard on steroids.
Two-component waterborne
polyurethane coatings
Experimental
Several waterborne resins were considered
within the scope of this paper for use in
the decorative concrete oor environment
due to their desirable physical traits (Table
1). These traits include:
- Near zero-VOC formulas with excellent abrasion and chemical resistance
December 2011
- No odor when applied in the eld

with other trades or building occupants
present
- Adjustable gloss levels from high
gloss to matte
- Ability to be used as a higher solids
sealer for more porous decorative concrete or as a lower solids sealer for polished concrete and/or densied concrete.
Guide formulas were prepared using
two Bayer waterborne resins along with the
necessary additives (Table 2). The gloss levels were varied via the resins employed in
the formula rather than the use of attening
aids. Bayhydur XP 2547, a hydrophilic
HDI trimer, was used as the hardener with
a NCO:OH ratio of 3:1. This over-indexing can be accomplished with aliphatic isocyanates without detrimental bubble
formation2. The guide formula coatings
were applied at approximately 2-3 wet mils
with a dry mil thickness of approximately
1-2 mils per coat. The purpose of the sealer

is to penetrate the surface and should leave
very little lm build on the surface of the
concrete. Dry times for the coatings ranged
from 2 hours for the matte formulas to approximately 6 hours for the gloss formula.
The trend was noted that as the formulas
were made to be less glossy, i.e. more Bayhydrol A 2546 was used in the formula, the
dry time was reduced. The Bayhydrol A
2546 resin is a faster curing resin than the
Bayhydrol A 2542 resin.
A sample of concrete was polished to be
used as a test substrate. The surface was diamond polished to a 1500 grit nish then
divided off into horizontal sections using
foam tape. The lines were divided vertically
into 8 sections. These columns corresponded with overall resin solids levels,
starting at 55% and decreasing in 5% increments to 20% resin solids. Each column
was then tested using common staining
agents such as those listed inTable 3.
Coatings World | 37
FEATURE
12/5/11
12:08 PM
Page 38
Table 3. Typical Staining Agent Testing
Barbeque Sauce
Balsamic Oil
Spaghetti Sauce
Mustard
Balsamic Vinegar
Ammonia
Used Motor Oil
Transmission Fluid
WD-40
Brake Fluid
Coke Cola
55% solids
Pass
Pass
Pass
Pass
Pass
Pass
Pass
Pass
Pass
Pass
Pass
Discussion
The testing revealed that the sealer prevented discoloration or gloss change of
the concrete substrate when it was exposed to a variety of staining or corrosive
substances commonly encountered in the
decorative ooring market. Many of these
staining agents would cause disbondment,
discoloration, or milking of traditional
acrylic sealers.4 The percentage of resin
solids was investigated since there is such
a wide range of porosity in the different
types of decorative concrete surfaces
polished, stained, densied, or a combination of these treatments. For projects
where the concrete has been polished to a
lower grit level, for example 500-800 grit,
the preference is to use a higher solids
level which will ll micro pores and be
more readily absorbed into the substrate.
This is often the preferred method for acid
stained concrete as well. For higher polished oors, 1500 grit or higher, or oors
that have been densied, the standard
guide formula can be modied to a lower
solids content in order to help with penetration into the tighter concrete surface.
This is achieved either by:
45% solids
Pass
Pass
Pass
Pass
Pass
Pass
Pass
Pass
Pass
Pass
Pass
The preference of this author is for the

second choice above for several reasons.
First, the correct dilution rate is done by the
manufacturer in a controlled environment
which ensures the accurate and desired
amount of resin is installed on the surface.
Second, eld dilution could possibly be
done with water containing solids, iron, dissolved salts, or other contaminants that can
affect the nal properties or cure time of the
system. Third and most important, a specically formulated lower solids coating/sealer
system will still contain the proper amount
of the other necessary components such as
ow and leveling aids, bubble breaker additives, surfactants, and other additives that
are necessary to ensure an easy application,
good wet out, and the desired aesthetically
pleasing look, as well as the required nal
physical properties.
25% solids
Marginal
Marginal
Pass
Fail
Marginal
Pass
Marginal
Fail
Marginal
Fail
Pass
tion during the research and summary of

these unique technologies: Kathy Allen,
Jeanette Eastman, and Chris Sullivan.
References
1. Reinstadtler, Steven, Intelligent
Concrete Coating Solutions for Sustainable Construction, CPI conference proceedings, 2009.
2. Wuehrer, Karl H.; Allen, Kathy,
Chemical
Resistant
Waterborne
Polyurethane Topcoats for Flooring,
Journal of Protective Coatings & Linings,
2007 24(2), pg. 58-66.
3. K. Allen and P. Schmitt, Greener
Gambits in the Antigrafti Game, Journal of Architectural Coatings May 2009,
pg. 38-47.
4. Interviews with professional ooring contractors in the decorative ooring
industry, 2010-2011.
Conclusions
- Thinning a commercially available

two-component waterborne polyurethane
system with distilled water to the needed
target solids content
Polyurethane-based sealers offer a step up

in stain resistance while protecting against
corrosive agents such as organic acids.
During application, this novel two-component waterborne polyurethane coating penetrates effectively, without objectionable
odor. The sealer technology offers contractors and owners a long-term solution for
protecting their decorative concrete investment while preserving the pleasing aesthetics of these ornate works of art. CW
- Purchasing a commercially prepared,

lower solids two-component waterborne
polyurethane system specically formulated for tighter concrete applications
Acknowledgements
The author extends his appreciation to the
colleagues who were involved in the testing, data creation, and general consulta-
38 | Coatings World
35% solids
Pass
Pass
Pass
Pass
Pass
Pass
Pass
Pass
Pass
Pass
Pass
Steven Reinstadtler is the industrial marketing manager for Bayer MaterialSciences

Coatings, Adhesives and Specialties Division in Pittsburgh, Pa. He holds a BS degree in Chemistry with a Polymer Science
option from the University of Pittsburgh.
Steven joined the Polyurethanes Division of
Bayer in 1987 as a chemist working on
high performance prepolymers and spray
elastomers. He transitioned into the Coatings Division in 2006, where he was responsible for the research activities of the
Construction Coatings group as well as
forward marketing activities. Steven is currently responsible for identifying new
polyurethane coatings
December 2011
39-40 Symposium FEATURE1211:FEATURE
12/5/11
12:09 PM
Page 39
30th Biennial Western Coatings Symposium
FEATURE
30th Biennial Western

Coatings Symposium
held in Las Vegas
Symposium offered attendees a wide variety of technical presentations.
by Kerry Pianoforte, Associate Editor
he 30th Biennial Western Coatings Symposium, the International Year of Chemistry, was held October 24-26 at
the Mirage Hotel and Casino in Las Vegas, Nev., U.S. The
Symposium featured educational seminars and scientic/manufacture progress updates, as well as tabletop exhibitions from a
variety of companies serving the coatings industry.
Symposium organizers were pleased with both the quality of
the presentations and the number of attendees. People were
happy at the show, said Sean Feng, president, West Coast Societies and chairman of the 30th Biennial Western Coatings Symposium. Exhibitors were excited with the waves of attendees.
Attendees were pleased with the number of presentations and
presenters were equally impressed that so many attendees
showed up at their talks. Every keynote speakers had dozens of
participants who stood to hear the talk.
December 2011
The Symposium commenced with keynote session, U.S.

Economic Outlook, by Robert Fry, a senior economist at
DuPont. Where are we in terms of industrial production is
about where we were in 2008, he said. Growth is slow. The
trend is still down. The recovery is being driven by China,
Korea and Thailand. It started in China and spread through
the rest of the world.
Global growth reaccelerated into 2011, but has slowed
again, Fry said. This can be attributed to high oil prices and the
tsunami in Japan. Growth has slowed more recently because of
the debt situation in the U.S.
Recovery has been weak in the U.S. because of the poor housing market. Housing is one weak link in the U.S. Another is U.S.
employment growing slowly, said Fry. Spending is growing a
little more than disposable income. Right now consumers are rebuilding their savings and not spending as much. We are starting
to see some acceleration. Motor vehicle sales were hit hard and
have fallen to the lowest levels since the 80s.
Coatings World | 39
39-40 Symposium FEATURE1211:FEATURE
FEATURE
12/5/11
12:09 PM
Page 40
30th Biennial Western Coatings Symposium
From left to right: Sean Feng, president, West Coast Societies and
chairman of the Western Coatings Symposium; Dr. Dane Robert Jones,
associate dean and professor, department of chemistry and biochemistry, California Polytechnic State University and this years recipient of the WCS Samson-Adler Distinguished Service Award; Eunice
Leung, WCS technical committee co-chair; and Melinda Forbes the
2009 recipient of the Adler Award.
According to Fry, a U.S. recession is not inevitable, but there

are risks that it could happen.
Five times since 1960 there have been declines in U.S. stock
prices of this magnitude that were not followed by a recession,
he said. That happened last summer and 2002. So there is a
precedent to have these economic conditions and not have a recession. Consumers and investors have lost condence in leaders
in the U.S. and Europe. Consumer sentiment has plummeted.
Stock prices are down sharply, especially in Europe. Stock price
declines are both a predictor and a cause of slower growth. A
U.S. recession is not inevitable but the risks have risen.
The second day of talks began with a keynote session on The
Challenges of Innovation, presented by John Gilbert, vice president of R&D for Behr.
Today Im going to address innovation in the workplace,
said Gilbert. To be successful in producing innovative R&D
work, we need to retain our best technical employees to provide
an environment in which they can innovate. Motivating your
workforce is a key to innovation.
Gilbert dened innovation as a change in a product offering, service, business, model or operation that meaningfully improves the experience of a larger number of stakeholders.
Another key to innovation is the filtering of ideas. Innovation is not about ideas, it is about being productive with
those ideas, he said. Focus not on the idea of ideas, but the
value generation. Innovation happens somewhere between
chaos and control.
Innovating in todays economy can be a challenge. There has
been a decline in median household income, said Gilbert. Nationwide it dropped 2.4 percent. How do we respond to this?
Middle class shoppers are trading down. The key is to gure out
how to please both the high-end and the low-end. We need to
think beyond price points. Pull ahead things discovered in your
innovation projects and incorporate them into your current
40 | Coatings World
products. Let your product stewards innovate. Reinforce innovative behavior. Kill projects that arent going anywhere. Load up
key products with resources. Innovation is something new that
creates economic value for a company and its customers.
Other technical presentations covered green chemistry, environmental friendly color technologies, additives for improvement
and new trends in coatings. In addition to the technical sessions,
the Symposium featured student posters and an exhibitor showcase. There was also an awards presentation.
The Samson Adler Distinguished Service Award was presented to Dr. Dane Jones, associate dean and professor, department of chemistry and biochemistry, California Polytechnic State
University. Dr. Jones oversaw the development of both undergraduate and graduate polymers and coatings programs for Cal
Polys chemistry department and has more than 30 years of experience in the polymers and coatings eld.
My greatest joy is working with the people in this industry,
Jones said. They have provided equipment, raw materials and
most importantly expertise. Im deeply humbled. Its been a great
ride and we are going to continue to provide the industry with
the best students. CW
John Gilbert, vice president of R&D for Behr delivers his keynote presentation, The Challenges of Innovation.
Robert Fry, a senior economist at DuPont during his keynote address,

U.S. Economic Outlook.
December 2011
12/5/11
12:10 PM
Page 41
BASF to move HQ for dispersions and

pigments division to Hong Kong
BASF plans to establish the global headquarters of its dispersions and pigments
division in Hong Kong. As of January 1,
2012, the division head and approximately 50 global positions, currently located in Ludwigshafen, Germany and
Basel, Switzerland will transition to
Hong Kong.
Asia is already the largest market for
our division today. We want to further
participate in the dynamic growth in that
region and beyond, said Markus Kramer,
president of BASFs dispersions and pigments division. To this end, we want to
change the perspective from which we
view our customer industries.
The regional business and production
units located in Europe and Asia are not
affected by this move.
BASFs portfolio of the dispersions and
pigments division includes pigments,
resins, dispersions and additives such as
photoinitiators, light stabilizers and formulation additives. Main customer industries are the coatings and paints industry,
as well as the adhesive, printing and packaging industries. The division posted sales
of 3.2 billion in 2010.
Evonik establishes R&D center

for coatings additives in Asia
Evonik opened its rst research and development center for additives for paints
and coatings in Asia. The company reported a single-digit million U.S. dollar
amount has been invested to set up the
Tego Innovation Center in two locations,
Singapore and Shanghai, as part of the
global Evonik innovation network.
The Tego Innovation Center will cater
to manufacturers in the paints and coatings
industry in India and Asia. Collaborations
with regional customers and research institutions aim at providing individual solutions to strengthen the competitiveness and
innovative capabilities of Evoniks Asian
customers. Research is geared to meet regional demands and centers on developing
cutting-edge,
environmentally-friendly
December 2011
coating systems to accommodate the megatrend of resource efciency.

Together, three laboratory groups installed in Singapore and Shanghai will
cover all research and development activities relating to additives for paints and
coatings: The synthesis laboratory will develop chemical structures for potential
new products, the laboratory for formulation development will perform screening
and preliminary product design, and the
laboratory for strategic market development will be responsible for developing
and marketing end products.
Dow Chemical and Saudi

Aramco form Sadara Chemical
Co.
The Dow Chemical Company and Saudi
Arabian Oil Company (Saudi Aramco)
announced the ofcial formation of
Sadara Chemical Company (Sadara), a
joint venture between the two companies.
Also announced were Sadaras Board of
Directors and its senior ofcers.
The Sadara Board is comprised of
eight members, with Abdullatif A. AlOthman, senior vice president, engineering and project management, Saudi
Aramco as Board chairman and James
D. McIlvenny, Dow senior vice president,
as the deputy chairman.
Todays announcements mark another exciting and signicant step forward
for Sadara as it fullls its commitment to
building and operating a world scale, fully
integrated chemicals complex in Jubail Industrial City, said Andrew Liveris, Dows
chairman and chief executive ofcer. Im
truly delighted to see the progress that
weve made, and Im most impressed with
this line-up of outstanding leadership for
Sadara. I have no doubt they will bring
this premier partnership between Dow
and Saudi Aramco to life and build a venture that is well positioned to create value
on every front.
Once complete, the JV complex now
being built in Jubail will be one of the
Industry News
41-44 Industry News1211:Industry News
worlds largest integrated chemical facilities, and the largest ever built in a single
phase. First production units are expected
to come on line in the second half of 2015.
All units are expected to be up and running in 2016.
Sadara is expected to deliver annual
revenues of approximately $10 billion
within a few years of operation. The JV
and related investments are expected to
generate thousands of direct and indirect
employment opportunities. For the JV
alone, by the end of 2011, Dow and
Saudi Aramco are aiming to recruit hundreds of Saudi nationals for the first
batch of technical trainees for competitive and unique manufacturing and engineering training programs.
Utilizing Dows cutting-edge product
technologies and Saudi Aramcos worldclass project management and execution capabilities, the manufacturing units will
produce a wide range of performance products such as polyurethanes (isocyanates,
polyether polyols), propylene glycol, elastomers, linear low density polyethylene,
low density polyethylene, glycol ethers and
amines. Sadara will market products within
a regional zone consisting of Middle Eastern countries, including the Kingdom. Dow
will leverage its global marketing knowhow to market and sell on behalf of Sadara
to the rest of the world.
Saudi Aramco and Dow announced
their respective Board authorizations to
form Sadara in July 2011 and signed a
joint venture shareholders agreement in
October 2011.
Dow Performance Monomers

increases capacity of crude
acrylic acid
The Performance Monomers business of
The Dow Chemical Company has increased crude acrylic acid (CAA) capacity at its Deer Park, Texas facility by
15%. This capacity increase is a result
of various improvement projects implemented in the CAA Oxidation facility.
Coatings World | 41
Industry News
12/5/11
These projects not only increased capacity, but enhanced

process safety and improved
technology and reliability.
Lubrizol to purchase Merquinsa

The Lubrizol Corporation has signed an
agreement to purchase Merquinsa, a
leader in specialty thermoplastic
polyurethanes (TPUs). This acquisition
will expand Lubrizols Engineered Polymers business and strengthen its ability to
meet the needs of its global customers.
Located in Barcelona, Spain, Merquinsa
products are used in a wide range of applications, which serve a variety of industries, including automotive, sports and
leisure, furniture and textile coatings.
Key Merquinsa global brands include:
Pearlstick, Pearlthane, Pearlthane Eco,
Pearlbond and Pearlcoat.
The move ensures that Merquinsas existing customers will continue to be supplied with the companys products.
Lubrizol will be assuming approximately
100 Merquinsa employees. Once the
transaction closes all Merquinsa products
will be integrated with Lubrizol, combining the product offerings under the Lubrizol Engineered Polymers business.
DSM Coatings Resins plans

organizational alignment
DSM Coating Resins has outlined plans
to align the organization with its strategic
focus on its core coating and graphic arts
resins markets. As part of these plans, the
business unit will merge two business
units (formerly known as DSM Powder
Coating Resins and DSM NeoResins+),
which was announced earlier this year.
The company reported that DSM
aims to further improve the financial
12:10 PM
Page 42
performance of this newly formed business unit, which is necessary also due to
the challenging economic circumstances
and weak building and construction
markets especially in Europe and North
America. As a result of the alignment,
the number of worldwide positions at
DSM Coating Resins will be reduced by
150 full time employees.
DSM Coating Resins will continue its
drive to develop resins for innovative, sustainable coating solutions, such as waterbased, powder and UV coating systems,
said Patrick Niels, business unit director,
DSM Coating Resins. In order to do that,
we need to ensure sufcient nancial returns. This organizational alignment will
address our cost base, as well as sharpen
our focus on developments in our core
technologies and segments. This will allow
us to continue to invest in developing innovative sustainable resin systems for our
customers, while at the same time safeguarding our returns also in an economically challenging environment.
Taminco launches new

websites
Taminco has launched redesigned websites for the companys coatings additives
Advantex and Vantex-T. Visitors to the
websites (advantexamine.com and vantex-t.com) will be able to nd product
brochures, technical and performance
data and research papers and scientic
presentations that are all available for immediate download.
By integrating user-friendly design,
easy-to-read pages and simple navigation, these websites further our goal of
making it easier for customers and potential customers to find the information
theyre looking for, said Kurt Buyse,
Tamincos Performance Products business director.
Michelman acquires Licomer

floor polish additive business
from Clariant
Michelman has acquired Clariants European-based Licomer business. The purchase includes the Licomer line of oor
polish additives, associated intellectual
property, equipment and assets. Michelman will integrate all related customer
support and technical service into its ofces and labs in Luxembourg and Belgium. The company has named Vladimir
Nuez business manager, Licomer. Clariant will continue to sell and service the Licomer line in Central and South America
and the Caribbean under a trademark license from Michelman.
Licomer is a line of water-based polymer
dispersions and wax emulsions for the
manufacture of dry-bright emulsions intended specically for the care of oors. The
range of solutions numbers more than
thirty grades including acrylic and styreneacrylic dispersions, both free of metal salts
and containing metal salts, and emulsions
of polyethylene and montan waxes. The
various grades are designed for household,
industrial, and institutional use on surfaces
including terrazzo, marble, PVC, linoleum
and parquet.
Celanese acquires product lines

from Ashland Inc.
Celanese Corporation is set to acquire certain assets from Ashland Inc., including
two product lines, Vinac and Flexbond,
which will support the growth of the
Celanese Emulsion Polymers business.
Revenues of Vinac and Flexbond were approximately $45 million in 2010.
PNWSCT issues call for papers

The Pacific Northwest Society for Coatings Technology (PNWSCT) has issued a call for papers for the PNWSCT Coatings Fest 2012,
which will be held October 10-12 in Semiahmoo, Washington. Topics of interest for the conference include: new product applications, substrates, modernization of equipment and safety/environmental/sustainability. The audience for these presentations is technical professional personnel in R&D and manufacturing. Presentations should be at a technical level of interest. For
further information please contact technical chairs, Thelma Longakit ([email protected]) and Vernon Lo
([email protected]) or go to www.pnwsct.org.
42 | Coatings World
December 2011
12/5/11
This acquisition will accelerate the

growth of the emulsion polymers business
throughout the Americas in key segments
such as adhesives, textiles, coatings and
paper, said Phillip McDivitt, general
manager, Celanese Emulsion Polymers.
The addition of Vinac and Flexbond will
expand our product portfolio while building upon Celaneses emulsion process
technology at our Enoree, South Carolina,
and Boucherville, Quebec, Canada, manufacturing facilities.
Vinac branded products are used to
make a variety of adhesives for use in
woodworking and paper packaging and
converting applications. These vinyl-based
polymers can be used to make water-resistant wood glues and adhesives suitable
for use with various craft and coated paperboards. Flexbond branded products
are used to make interior and exterior architectural paints. These paints exhibit
characteristics such as scrub and stain resistance in interior paints and weather resistance in exterior formulas.
Cristal Global forms TiO2

partnership with Outotec
Cristal Global, Jeddah, Saudi Arabia, has
partnered with Outotec of Espoo, Finland
to build a new fully scalable ilmenite-processing plant for Cristal Global in Yanbu,
Saudi Arabia, estimated to become operational in Q4 2013. The plant will be constructed on a turnkey basis, will require
800,000 tons of ilmenite ore to produce
500,000 tons of 85 percent titanium dioxide slag with 235,000 tons of high purity
pig iron as a co-product.
12:10 PM
Page 43
of know-how and promotes internationally recognized quality standards in India.

The expansion was made necessary by
Indias strong economic growth, particularly with regard to sophisticated coatings
applications. This measure will help
Wacker to further bolster its position as
the market and technology leader for
vinyl acetate-ethylene copolymer (VAE)
dispersions used as binders for demanding coatings and paint applications.
The expansion of our technical center
is another milestone in our growth strategy, said Raman Trikala, managing director Wacker Chemie India. The company
therefore continues investing in its Indian
technical center to augment and rene its
applications technology and customer
service in the region. Our top-notch
equipped technical center here in Indias
economic hub Mumbai sets new standards
in service, advice and transfer of expertise,
offering our customers and business partners considerable added value.
The expansion has focused on dispersions based on vinyl acetate-ethylene
copolymers used as binders for interior
and exterior paints in the coatings industry. The dispersions marketed under
the brand name Vinnapas have an enor-
Industry News
mous application and performance range. Depending on the

product, they enable the formulation of dispersion silicate
paints, silicone resin emulsion paints and
synthetic resin plasters as well as plasticizer-free interior and exterior paints
without the addition of solvents. In coatings, special grades ensure high wetscrub resistance and resistance to dirt
pick-up and water. Further, specific Vinnapas dispersions are manufactured
without the use of alkylphenol ethoxylates (APEO) or formaldehyde and enable the formulation of high-performing
coatings with a low (<5g/l) or even very
low (<2g/l) content of volatile organic
compounds (VOC).
Horn opens new corporate

facility
Now known as Hornformerly E.T.
Horna distributor of specialty ingredients and materials, the company has
brought its business units together to work
collaboratively in a new corporate facility.
Celebrating its 50th anniversary this year,
employee-owned Horn opened its new
120,000-square-foot facility in La Mirada,
Ca., providing a consolidated site for cor-
Wacker expands its technical

center in India
Wacker, the Munich-based chemical company, has expanded its technical center in
India. This center of excellence located in
Goregaon, a suburb of Mumbai, now also
includes laboratories, applications technology and test equipment for polymer
dispersions for coatings and paint applications. These dispersions are needed for
interior and exterior paints in the coatings
industry. The expansion not only enables
Wacker to support its Indian customers to
develop new and locally adapted formulations, but also encourages the exchange
December 2011
Horns new 120,000-square-foot facility in La Mirada, Ca.

Coatings World | 43
12/5/11
Industry News
12:10 PM
Page 44
porate leadership while retaining

and supporting individual manufacturing or warehouse sites for
each business group. Horns focus
on selected industries mirrors the six
groups into which its business is organized:
Nutraceuticals, Coatings and Building Materials, Advanced Materials, FoodTech, Essentials, and Animal Wellness.
move at their own pace with complete

control to pause, fast forward, rewind or
skip to specic topics.
Perhaps the largest addition to the new
sensing.konicaminolta.us website comes
from the complete catalog of accessories
available for each category of instrument.
Log on to http://sensing.konicaminolta.us/ to experience the new site.
Konica Minolta Sensing

launches new corporate
website
Introducing EAG Coatings

Solutions
Konica Minolta Sensing Americas, Inc.

(KMSA), a leader in the industrial measurement of color, light and shape,
launched their new corporate website to
better serve its customers in the Americas.
KMSA departed from its past web structure and pushed their website forward in
one giant leap; incorporating the latest web
technology and completely rethinking how
to connect with existing and new customers. Overall navigation is much improved with graphical icons being used
throughout the site as well as providing several different easy to use lters to help guide
users to the correct products.
Our web visitors are extremely important to us and we want to make it easy
for them to nd a solution, said Lou
Carulli, marketing manager for KMSA.
The site was designed with 2 types of visitors in mind. Type one is a new visitor
that has identied a problem within their
company but may not be familiar with the
existing technology thats available. Type
two is a visitor who is experienced, knows
the science behind how our products
work, and is looking for something specic. Both will come to nd a solution
which could be the same instrument, but
each will take a different path to arrive to
that solution.
In addition to improved navigation, a
new area called The Learning Center
was added to educate visitors on the science behind the instruments and how a
solution from Konica Minolta Sensing can
improve their business. An expanded On
Demand Webinar section now includes
support for Spanish and Portuguese languages, allowing visitors from Latin
America the ability to educate themselves.
In this virtual environment guests can
44 | Coatings World
Effective November 15, 2011, CAS-MI

announced that it is renamed EAG Coatings Solutions. This rebranding emphasizes the commitment to coatings product
development and analytical problem solving, while also reecting the companys recent inclusion as one of Evans Analytical
Groups 20 worldwide laboratories. At
EAG Coatings Solutions, clients benet
from a virtual research and development
laboratory supporting new product development from concept to commercialization. This independent analytical
laboratory also offers an array of problem
solving services, including reverse engineering, contaminant identication, failure analysis and chemical analysis.
Initially established in 1943, the Detroit area facility has long been a trusted
partner supplying both analytical and development services to large and small entrepreneurial companies in the paints and
coatings industries. The company became
CAS-MI Laboratories in 2004, and
launched the CAS-MI Innovation Center
in 2009 after moving to a new 11,000 sq.
ft. facility in Ypsilanti, Mich. It was acquired by Evans Analytical Group (EAG)
in April 2011. Headquartered in Santa
Clara, Ca., EAG has an international network of laboratories, focused on all aspects of materials characterization and
electronic testing, enabling customers to
accelerate their R&D, deliver their products to the marketplace more quickly, and
to provide third party independent verication of materials.
EAG Coatings Solutions has successfully assisted entrepreneurs and international companies in product development
for innovative paint and coating technologies for many years, said Stephen Hall, vice
president and general manager of EAG
Coatings Solutions. Our new name emphasizes both our development capabilities
and our analytical support services.
Lonza forms manufacturing

license agreement with
Sumitomo Seika Chemicals
Arch Chemicals Inc., an indirect,
wholly owned subsidiary of Lonza Group
Ltd. operating within the Lonza Microbial
Control business sector, has reached an
agreement pursuant to which Sumitomo
Seika Chemicals Co., Ltd. of Japan has licensed Arch under certain patents in the
United States, Europe, Japan and China
covering an advanced method of manufacturing 1, 2 benzisothiazolin 3-one
(BIT). Under the agreement, Arch has the
right to sub-license the technology to third
parties, and to enforce the licensed patents
against direct and indirect infringement.
We are pleased to come to this agreement with Sumitomo Seika, said Mark
Kenline of Lonza Microbial Controls Materials Protection business. BIT is widely
used as a preservative in our key market
segments, where it is sold under the Proxel
trademark, and this licensing agreement
enhances our ability to provide our customers with global registrations, security
of supply, unparalleled product support,
and products manufactured by the best
available technology.
Lanxess launches a fully

revised website for its
colorants products
Effective immediately, Lanxess business
unit Functional Chemicals (BU FCC) is
presenting its business line Colorants on
the internet on a fully revised website. All
information on products, industries and
applications is now presented under
www.colorants.lanxess.de and www.colorants.lanxess.com.
We want to provide our customers
with comprehensive information through
the new website, said Dominik Risse,
head of marketing colorants in the BU
FCC. In revising the site, we compiled extensive information on our products. We
are also offering direct search tools that
make navigation easier for the user. In addition, we placed great emphasis on an attractive presentation. CW
December 2011
12/5/11
12:18 PM
Page 45
Hamamatsu introduces deuterium light

source units with ultrahigh brightness
Hamamatsus L11798 and L11799 deuterium light source units offer ultrahigh
brightness and ease of use for a wide variety of UV applications such as semiconductor inspection, film thickness
measurement, UV-visible spectroscopy,
and environmental analysis. These light
sources consist of an air-cooled H2D2
deuterium lamp head unit attached to a
power supply unit via cable. The H2D2,
Hamamatsus brightest deuterium lamp
to date, is 6X brighter than our conventional L2D2 lamps. The improved brightness enhances equipment sensitivity and
throughput. In addition, these air-cooled
lamps are more convenient and easier to
use than water-cooled light sources.
Hamamatsu recently introduced the L11798

and L11799 deuterium light source units.
The L11798 series emits UV wavelengths at 115-400 nm, while the

L11799 series emits at 160-400 nm.
Both types feature an aperture diameter
of 0.6 mm and the choice of fan cooling
or compressed air cooling. Other features include long service life (1000
hours guaranteed) and excellent shortand long-term stability. The deuterium
lamps exhibit a maximum fluctuation
value of 0.05% peak-to-peak (shortterm stability) and maximum drift value
of 0.3%/h (long-term stability).
Omnova Solutions launches a

new emulsion for the
concrete floor market
Omnova Solutions has launched Pliotec
SC55, a self-crosslinking all acrylic latex
for the concrete sealer market. This APEfree and formaldehyde-free resin has exDecember 2011
cellent UV stability, blush resistance and

adhesion to concrete said the company.
Clear concrete sealers based on this resin
prevent hot tire pick-up and can be formulated at less than 100 g/L VOC.
Emerald Latin America

introduces Antarol FJ601
Emerald Latin America, a subsidiary of
Emerald Performance Materials, has introduced a new defoamerAntarol
FJ601for low-VOC waterborne architectural coatings. Antarol FJ-601 is tailored to meet the needs of coatings
manufacturers in the Latin America
market. It is based on a hybrid synthetic/mineral oil-based vehicle, is especially effective in providing rapid initial
foam knock down, while ensuring persistent foam suppression over time said
the company. This defoamer has sufficient stamina to be effective in both the
high sheer grind and low sheer let down
stages. It is designed for enhanced compatibility in acrylic, acrylic co-polymer
and poly vinyl acetate systems. Compatibility is particularly important to avoid
the formation of fisheyes and other unsightly defects in the finished coating.
Emerald Latin America, SRL is headquartered in Buenos Aires, Argentina.
Sartomers CN9026 oligomer

imparts hardness and
yellowing resistance
Sartomer USA, LLC has unveiled
CN9026, a highly functional aliphatic
urethane acrylate that demonstrates outstanding weatherability in exterior hard
coat applications compared to traditional urethane acrylates said the company. This oligomer is suited for coatings
used on automotive finishes, auto accessories made of plastic or metal and window films for automotive and structural
applications. Its scratch resistance also
makes it suitable for sensitive electronic
devices and their component parts.
CN9026 is a clear liquid oligomer
Suppliers Corner
45 Suppliers Corner1211.qxd:Suppliers Corner
that has high hardness, high scratch resistance and excellent resistance to yellowing. It offers lower crosslink density
than other highly functional urethane
acrylates and is, therefore, more flexible
at higher coat weights. For example, testing showed that a 10-micron coating
was completely immune to 5,000 hours
of QUV accelerated weathering exposure, showing no signs of cracking said
the company. A similar thickness industry standard urethane failed the same
test after just 1,000 hours.
Wacker presents novel VAE

dispersion for high
performance coatings
Wacker has introduced a novel dispersion specifically developed for high performance architectural coatings. The
new Vinnapas EF8300 is a vinyl acetateethylene-based copolymer (VAE) characterized by excellent performance
properties, including good block resistance, scrub resistance and wet adhesion
to alkyd substrates. Further, the new dispersion has a reduced environmental impact, as it is manufactured without the
use of alkylphenol ethoxylates (APEOs)
and formaldehyde donors, and enables
formulations with lower solvent levels.
This makes Vinnapas EF8300 ideal for
formulating high performance interior
coatings at low levels of VOCs.
Specically designed for the requirements of interior architectural coatings
formulations, the new Vinnapas EF8300
offers high performance, a reduced environmental impact and a cost-competitive
alternative to existing coatings based on
vinyl acrylic, pure acrylics or vinyl
acrylic/acrylic blends. The new product is
an aqueous copolymer dispersion based
on vinyl acetate and ethylene. It has a low
glass transition temperature (Tg) and minimum lm formation temperature
(MFFT), which provide the polymer with
a very low to no co-solvent demand for
proper lm formation. CW
Coatings World | 45
People
46 People1211:People on the Move
12/5/11
12:20 PM
Page 46
Dur-A-Flex names David Hughes vice president

of marketing, research and development
Dur-A-Flex has named David Hughes vice

president of marketing, research and development. Hughes is a former business
director of BASF
Corporation and a
business line vice
president for Ciba
Specialty Chemicals.
In his new role,
Hughes will direct
research and development with a focus
on new innovative
David Hughes
applications
and
product rollouts. He will also oversee
Dur-A-Flexs marketing efforts, which include the tradeshow channel, lead generation program and product management.
While at BASF, Hughes role as business director included overseeing market-
46 | Coatings World
ing, sales, business development and technical service. He also served over 12 years
with Ciba in various roles from business
vice president, procurement, new business
development, sales and supply chain in a
variety of businesses focused on the coatings and related markets.
Dur-A-Flex is a privately held manufacturer of epoxy, urethane, methyl
methacrylate and colored aggregates offering a complete line of high performance
polymer ooring and wall systems.
Victor Stolbchenko has been

appointed Empils general
manager
Victor Stolbchenko has been appointed
the general manager of Empils, one of
the largest Russian manufacturers of
paints and varnishes. Previously Stol-
bchenko was employed at Rostselmash where he

worked his way up
from manager of
coordination, sales
department, to director of sales,
spare parts and
Victor Stolbchenko maintenance.
Archway Sales welcomes Kip

Peterson
Kip Peterson has joined Archway Sales,
Inc. as a technical sales representative for
the Northeast Region. He brings to Arch
more than 12 years experience in sales. He
will be responsible for growing sales in
southern New England and eastern New
York State. CW
December 2011
12/5/11
12:20 PM
Page 47
World of Concrete is in Vegas Jan. 24-27

Dec. 28 - 31: 11th International Paint,
Resin, Coatings & Composite Fair,
Tehran, Iran. More info: Banian Omid
Co.; www.ipcc.ir.
2012
Jan. 23: Coatings for Concrete
Conference, Las Vegas, NV. More info:
www.paint.org/events/ac-series.
Jan. 24 27: World of Concrete, Las
Vegas, NV. More info:
www.worldofconcrete.com.
Jan. 30 - Feb. 2: SSPC 2012, Tampa, FL.
More info: www.sspc.org.
Feb. 6 - 10: Polymers and Coatings
Introductory Short Course, San Luis
Obispo, CA, U.S. More info:
www.polymerscoatings.calpoly.edu.
Feb. 13-17: 39th Annual Waterborne
Symposium, New Orleans, LA. More
info: www.psrc.usm.edu.com.
Feb. 19 22: PDCA 2012, Las Vegas,
NV. More info:
www.paintinganddecoratingexpo.com.
Feb. 22 - 24: Smart Coatings, Orlando,
FL, U.S. More info:
www.smartcoatings.org.
Mar. 11 14: SSCT 2012 Annual
Meeting, St. Augustine, FL. More info:
www.ssct.org.
Mar. 11 - 15: Pittcon 2012, Orlando, FL,
U.S. More info: www.pittcon.org.
Mar. 12-14: Middle East Coatings Show
2012, Dubai, UAE. More info: The
Coatings Group,
www.coatingsgroup.com.
Mar. 13-14: Professional Paint
Formulation, Hampton, Middlesex, UK.
More info: www.pra-world.com.
December 2011
Meetings
47 Meetings1211.qxd:Meetings
MAJOR UPCOMING MEETINGS

Jan. 24-27: World of Concrete
Las Vegas, Nev., USA
www.worldofconcrete.com
Jan. 30 - Feb. 2: SSPC 2012
Tampa, Fla., USA
www.sspc.org
Feb. 13-17: 39th Annual Waterborne Symposium
New Orleans, La., USA
www.psrc.usm.edu.com
Mar. 27 - 29: WESTEC 2012, Los

Angeles, CA, U.S. More info:
www.westeconline.com.
June 4 - 6: ETCC - European Technical

Coatings Congress, Lausanne,
Switzerland. More info: SVLFC;
www.etcc2012.ch.
Apr. 3: PSCT Technical Symposium,

Horsham, PA, U.S. More info: The
Philadelphia Society for Coatings
Technology; www.psct.org.
June 4 - 6: FATIPEC, Lausanne,

Switzerland. More info:
www.fatipec.com.
Apr. 11-12: Electrocoat 2012, Orlando,

FL, U.S. More info:
www.electrocoat.org.
Oct. 23-27: parts2clean, Stuttgart,

Germany. More info:
www.parts2clean.com.
Apr. 15 - 17: ASC Spring Convention,

Denver, CO, U.S. More info:
www.ascouncil.org.
Sept. 18 - 21: World Adhesive and

Sealant Conference 2012, Paris, France.
More info: FEICA,
www.feica.eu.
Apr. 17-20: PaintExpo, Karlsruhe,

Germany. More info:
www.paintexpo.com.
Apr. 30 - May 2: RadTech UV & EB
Technology Expo & Conference 2012,
Chicago, IL, U.S. More info:
www.radtech2012.com.
May 8 - 10: American Coatings SHOW,
Indianapolis, IN/USA. More info:
Vincentz Network; www.americancoatings-show.com.
Sept. 19 - 20: Asia Pacific Coatings

Show, Jakarta, Indonesia. More info:
www.coatingsgroup.com
Sept. 24 - 26: Polyurethanes 2012
Technical Conference, Atlanta, GA, U.S.
Oct. 7 - 9: ASC Fall Convention,
Louisville, KY, U.S. More info:
www.ascouncil.org.
Nov. 28 - 30: CHINACOAT2012,
Guangzhou, China. More info:
www.chinacoat.net. CW
Coatings World | 47
12/7/11
12:37 PM
Page 48
Classifieds
Classifieds1211.qxp:Classifieds
Equipment for Sale
Blades
Stainless IT
Stainless ITT
CONN Blades
The
Most Efficient & Aggressive Available
UHMW Poly
www.connblade.com
(814) 723-7980
WWW.COATINGS WORLD.COM
Employment Opportunities
48 | Coatings World
December 2011
12/7/11
12:37 PM
Page 49
Classifieds
Classifieds1211.qxp:Classifieds
Products & Services
Advertising Index
Company Name
Page
Phone
Fax
Website
American Coatings Show ..................................13 .....................+49 511 9910-271 ............+49 511 9910-279 ..........www.american-coatings-show.com
Blairgowrie Associates, LLC..............................29.........................602-539-2683.............................................................www.blairgowrieassociates.com
Chemark Consulting .........................................26 ........................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.net
Conn & Company ............................................23 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com
Everlight Chemical Ind. Corp............................32..........................................................................................................................www.everlight-uva.com
Evonik Industries................................................7 .........................732-981-5347....................................................................................www.evonik.com
Heubach Ltd.......................................................9 ........................800-HEUBACH..................215-736-2249...............................www.heubachcolor.com
Hoover Color Corp........................................Cov. 4 .....................540-980-7233 ...................540-980-8781.................................www.hoovercolor.com
Lubrizol .............................................................4 .........................800-380-5397 .................. 216-447-5238......................... www.lubrizolcoatings.com
Orion Engineered Carbons LLC .......................11 ........................832-445-3300 .........................................................................www.orioncarbons.com
Shamrock Technologies Inc ............................Cov. 2 .....................973-242-2999 ...................973-242-2536 ................www.shamrocktechnologies.com
Troy Corporation ..............................................15 ........................973-443-4200 ...................973-443-0843......................................www.troycorp.com
Trust Chem USA.................................................3 .........................401-398-7301 ...................401-398-7321...............................www.trustchemusa.com
Zhejiang Ruicheng Effect Pigment Co., Ltd. .....32 ....................+86-577-63662817 ...........+86-577-63662877 ..........................www.effectpigment.com
December 2011
Coatings World | 49
Final Coat
50 Final Coat1211:Final Coat
12/5/11
12:23 PM
Page 50
Tnemec names 2011 Tank of the Year
This years Tnemec Tank of the Year winning entry comes from
Hollywood, Fla. The one-million gallon torospherical-bottom,
ovaloid-style welded steel tank had 10 legs, making it the rst
legged design to win Tnemec Tank of the Year since the competition was initiated in 2006.
Judges in this years competition were impressed by the
tanks colorful artwork with its conservation theme depicting
loggerhead sea turtles, which are an endangered species, said
Doug Hansen, director, Tnemec Water Tank Market. The elegant graphics are enhanced by the dramatic lighting that illuminates the landmark at night, calling attention to Hollywood as
both a tourist destination and a vibrant community.
The graphic design for the water tower was developed by
Hunter, Hamersmith & Associates Advertising out of North
Miami and funded through the Hollywood Community Redevelopment Agency. Utility Service completed the repair and refurbishment of the tank in May, said city spokeswoman Raelin
Storey. The work included structural repairs, sandblasting and
recoating both the interior and exterior of the tank and the addition of tank lighting for nighttime visibility.
Hundreds of loggerhead sea turtles return to Hollywood
Beach each year to lay their eggs at night. In Broward County,
nearly 2,000 sea turtle nests have been counted during nesting
season from March to October.
Located along Interstate 95 on the western side of Hollywood, the water tank is one of the most visible landmarks in
South Florida. I-95 between Fort Lauderdale and Miami is one
of the most traveled roads in the country, carrying thousands of

travelers directly past this water tank, Tnemec coating consultant Mike Kendig said.
The tanks interior and exterior coating systems were applied
by Utility Service Co., Inc., which was general contractor for the
project. The exterior artwork required 19 different colors ranging from white, to different shades of blues, greens and browns.
Assisting Utility Service on the project was Jim Kelly, of Industrial Commercial Signs, who painted the mural and lettering,
and an electrical contractor who lighted the tanks exterior. Due
to the high volume of trafc underneath the tank, work on the
project was performed under a draped containment system.
Tnemecs 2011 Tank of the Year Award will be presented by
Hansen in early 2012. The Hollywood tank was chosen from
more than 140 Tank of the Year nominations. CW
The winning tanks exterior coating system consisted of a prime

coat of Series 135 Chembuild, a modified polyamine epoxy and an
intermediate coat of Series 1075 Endura-Shield II, an aliphatic
acrylic polyurethane. The finish coat was Series 700 HydroFlon, an
advanced fluoropolymer topcoat that offers outstanding resistance
to ultraviolet (UV) light and unprecedented long-term gloss and
color retention. Two coats of Series 700 were also used for the lettering and mural.
50 | Coatings World
December 2011
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Untitled-1 1

Tust Chem - Chinas Leading Supplier of High

December 2011 Vol. 16, No. 12

Biocides Market Report

Pigment Suppliers Directory

Editors Page ................................6

Floor Sealer on Steroids

The 30th Biennial Western Coatings

Index to Companies ....................8

New Products ............................24

Business Corner ..........................................................25

Final Coat ..................................50

Tim Wright [email protected]

For more information,

Sika acquires architectural and PUR

Sika has acquired Duochem Inc., which

allows Vertis continued access to Craigs

Royal Adhesives & Sealants

10-18 Fresh Paint1211.qxd:Fresh Paint

RPM to acquire leading German EIFS company

RPM International Inc. announced that its

Airbus qualifies AkzoNobel

AkzoNobel Aerospace Coatings announced the qualication at Airbus of

Benjamin Moore inaugurates

Members of AkzoNobel Aerospace Coatings

successfully at Airbus, according to specication AIMS 04.04.033 and AIMS

Benjamin Moore has inaugurated use of

One of Benjamin Moores new Ryder trucks

Benjamin Moores commitment to

Focusing on the Future

10-18 Fresh Paint1211.qxd:Fresh Paint

the U.S., said Widner. He explained that many major metro

Swan label granted to

HumiSeals latest facility to

AkzoNobel awards Service

second contract from Chevron Australia

10-18 Fresh Paint1211.qxd:Fresh Paint

port industry by lowering the

at the University of Cambridge, as a cover

Zircotecs ThermoHold thermal

Novagard receives UL 746E

Visit www.troycorp.com for more information.

Green Key Preservatives.indd 1

10-18 Fresh Paint1211.qxd:Fresh Paint

temperature extremes or with

Aculon doubles its R&D

Aculons laboratory facility on Sorrento

sponsible solution for reducing energy

Federal Bureau of Prisons uses

Researchers develop a carbon

Industrial Nanotech, Inc., an emerging

A carbon nanotube coating developed at

PPG Aerospace coatings capture colors of World War II bomber

Electrical Engineering and Computer Science and principal investigator.

ise as solar heating device. The National

10-18 Fresh Paint1211.qxd:Fresh Paint

bon nanotube forest as an indexmatched and near perfect absorption

SCS building new coating

Eco Building Products to

10-18 Fresh Paint1211.qxd:Fresh Paint