Wal-Mart & Carrefour in Indonesia
Wal-Mart & Carrefour in Indonesia
Wal-Mart & Carrefour in Indonesia
CARREFOUR SUCCEDD
INDONESIA
Roike Tambengi
BLEMBA 5
SBM ITB
IN
Chapter 1
1. Background
Wal Mart
Wal-mart was founded by Sam Walton and his brother, James Bud Walton,
in 1962. The Walton boys revolutionized discount retailing, with the result
that by 1989 Walmart was the worlds largest retailer. The Waltons
proposition was simple, deliver a wide array of merchandise at discount
prices topped up by a friendly service. By 1998, it was servicing more than
100 million customers weekly and had a sales volume of US$138 billion with
an overall operating margin of 5.8 percent (Exhibit 8 provides a financial
summary of Wal-mart Stores, Inc.).
The Walton brothers opened their first Wal-mart Discount City store in Rogers,
Arkansas, after Ben Franklin managementthe Waltons operated a number
of franchised stores from the chainrejected a suggestion to open discount
stores in small towns. The Discount City store concept consisted of servicing
small and middlesized towns at prices equal to or lower than prices in nearby
cities. In 1972 Sam Walton took the 30 existing stores public using the
proceeds of the offering to build a warehouse that allowed him to buy large
volumes of merchandise at lower prices. Due to the strategy of covering
small towns, virtually ignored by other competitors, the expansion progressed
rapidly without any substantive direct competition until the mid 1980s.
However, by 1993, Wal-mart was in 47 states and its expansion led to
competition with Kmart, Target, Sears and J.C. Penney, for which the
established players were ill prepared.
In the 1990s the company moved beyond its rural expansion strategy and
began
diversifying
into
grocery
operations
(Wal-Mart
Supercenters),
2000
Engine Indonesia
Modern and Sophisticated Toyota Plant officially operates in
2003
Karawang
TAM converts to PT TMMIN and TAM functions as a
2004
Lean Production also involves the timing of production resources (i.e., parts
arrive at the next workstation just in time)
2. STAMPING PLANT
Main production for body chassis
With the capacity of 96000 units/year, stamping plant covers the area of
64247 m2 to produce press part for some of the Toyota brand of Innova,
Avanza, and Dyna/Hino including engineering and tooling parts.
The major strengths of the plants for producing high quality components
depend on the followings:
High precision
Using the latest and sophisticated computer technology operated by
Press Machine :
2
1.500 tons
800-1000 tons
600 tons
600-1.200 tons
Machine :
o
NC Miling
o
NC Copy Miling
o
Pattern NC Machin
e
o
Vertical
Boring
Miling
o
o
o
o
o
o
o
o
500 tons
400-1000 tons
150 tons
60-110 tons
o
o
o
o
o
Copy Miling
Side Boring
Big Miling
Radial Driling
Radial Miling
KAIZEN<
Is current strategy effective?
All strategy applies very well