ETF5500

Survey data analysis

Unit Guide
Semester 2, 2014

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this work may not be reproduced in any form without the written permission of the host Faculty and
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The information contained in this unit guide is correct at time of publication. The University has the right
to change any of the elements contained in this document at any time.
Last updated: 28 Jul 2014

Table of Contents
ETF5500 Survey data analysis - Semester 2, 2014.................................................................................1
Mode of Delivery..............................................................................................................................1
Workload requirements....................................................................................................................1
Unit Relationships............................................................................................................................1
Prerequisites........................................................................................................................1
Prohibitions..........................................................................................................................1
Chief Examiner(s)........................................................................................................................................1
Campus Lecturer(s).....................................................................................................................................1
Caulfield...........................................................................................................................................1
Clayton.............................................................................................................................................1
Tutor(s)........................................................................................................................................................2
Caulfield...........................................................................................................................................2
Your feedback to Us....................................................................................................................................2
Previous Student Evaluations of this Unit....................................................................................................2
Academic Overview...................................................................................................................................3
Learning Outcomes.........................................................................................................................3
Unit Schedule.............................................................................................................................................4
Teaching Approach..........................................................................................................................4
Assessment Summary.....................................................................................................................4
Second marking...................................................................................................................5
Return of final marks............................................................................................................5
Assessment criteria..............................................................................................................5
Assessment Requirements......................................................................................................................6
Assessment Tasks...........................................................................................................................6
Assessment task 1...............................................................................................................6
Assessment task 2...............................................................................................................6
Examination(s).............................................................................................................................................6
Examination 1..................................................................................................................................6
Learning resources......................................................................................................................................7
Feedback to you..........................................................................................................................................7
Assignment submission...............................................................................................................................7
Online submission...........................................................................................................................7
Recommended Resources..........................................................................................................................7
Recommended text(s) and readings................................................................................................7
Other Information......................................................................................................................................8
Policies............................................................................................................................................8
Graduate Attributes Policy...................................................................................................8
Student Charter...........................................................................................................................................8
Student services..........................................................................................................................................8
Monash University Library...........................................................................................................................8
Moodle 2......................................................................................................................................................8
Disability Liaison Unit..................................................................................................................................9

ETF5500 Survey data analysis - Semester 2, 2014

Adopts a very practical approach to introducing multivariate statistical techniques currently popular in
analysis of business and marketing survey data. Main topics: review of statistical tools, factor analysis,
structural equation modelling, cluster analysis, discriminant analysis, correspondence analysis and
multivariate analysis of variance. Use of SPSS software. Case studies and exercises will be drawn from
diverse areas of the business world.

Mode of Delivery
Caulfield (Day)

Workload requirements
Minimum total expected workload equals 144 hours per semester

Unit Relationships
Prerequisites
Students must be enrolled in course codes 4412, 3816 or 3822 or must have passed ETX2121,
ETF2100, ETX2111 or MBA9007

Prohibitions
ETC3500, MKC3500, ETF3500, MKF3500

Chief Examiner(s)
Dr Anastasios Panagiotelis

Campus Lecturer(s)
Caulfield
Dr Anastasios Panagiotelis
Campus: Clayton
Phone: +61 3 990 34157
Email: [email protected]
Contact hours: Tue 1PM-2PM (Caulfield, H.67) Thu 2PM-3PM (Clayton, E755) or by appointment

Clayton
Professor Felix Mavondo
Campus: Clayton
Phone: +61 3 990 59249
Email: [email protected]
Contact hours: Tuesdays (Caulfield Building S, Level 7) Thursdays (Clayton, Menzies W1020)
1

ETF5500 Survey data analysis - Semester 2, 2014

Tutor(s)
Caulfield
Mr Lachlan Macquarie
Campus: Clayton
Phone: +61 3 990 55841
Email: [email protected]
Contact hours: Wednesday 11-1, Thursday 12-1 (Caulfield H4.64), Tuesday 9-11 (Clayton, Menzies
E853)

Your feedback to Us
Monash is committed to excellence in education and regularly seeks feedback from students, employers
and staff. One of the key formal ways students have to provide feedback is through the Student
Evaluation of Teaching and Units (SETU) survey. The Universitys student evaluation policy requires that
every unit is evaluated each year. Students are strongly encouraged to complete the surveys. The
feedback is anonymous and provides the Faculty with evidence of aspects that students are satisfied
and areas for improvement.
For more information on Monashs educational strategy, see:
www.monash.edu.au/about/monash-directions/ and on student evaluations, see:
www.policy.monash.edu/policy-bank/academic/education/quality/student-evaluation-policy.html

Previous Student Evaluations of this Unit

If you wish to view how previous students rated this unit, please go to
https://emuapps.monash.edu.au/unitevaluations/index.jsp

Academic Overview
Learning Outcomes
The learning goals associated with this unit are to:
1. introduce exploratory factor analysis and structural equation modelling
2. show how multiple regression and multivariate analysis of covariance can be used to analyse
survey data
3. give students exposure to logistic regression in discrete-choice modelling studies
4. demonstrate the role of cluster analysis and multidimensional scaling and correspondence
analysis in understanding multivariate data
5. provide students an opportunity to become competent in the use of a statistical package (SPSS).

Unit Schedule
Week

Activities

Assessment
No formal assessment or activities are
undertaken in week 0

Lecture: Introduction; Preliminary Data Analysis.

Tutorial: No Tutorial first week.

Lecture: ANOVA, Tutorial: Preliminary Data Analysis.

Lecture: Regression, Tutorial: ANOVA

Lecture MANOVA, Tutorial: ANOVA

Lecture: Categorical Data Analysis/ Correspondence

Analysis, Tutorial: MANOVA/ Review of Matrix Algebra

Lecture: Cluster Analysis, Tutorial: Categorical Data

Analysis/ Correspondence Analysis

Lecture: Exploratory Factor Analysis, Tutorial: Cluster

Analysis

Lecture: Confirmatory Factor Analysis (CFA)/

Structural Equation Modelling (SEM) 1, Tutorial:
Exploratory Factor Analysis

Lecture: CFA/SEM 2 Tutorial: CFA/SEM 1

10

Lecture: CFA/SEM 3, Tutorial: CFA/SEM 2

11

Lecture: Logit and Probit modelling, Tutorial:

CFA/SEM 3

12

Lecture: Multidimensional Scaling, Tutorial: Logit and

Probit Modelling

Assignment 2 due

SWOT VAC

No formal assessment is undertaken

SWOT VAC

Examination period

LINK to Assessment Policy:

http://policy.monash.edu.au/policy-bank/
academic/education/assessment/
assessment-in-coursework-policy.html

Teaching Approach
Lecture and tutorials or problem classes
This teaching and learning approach provides facilitated learning, practical exploration and peer
learning.
Laboratory-based classes
This teaching approach is practical learning.

Assessment Summary
Within semester assessment: 50%
Examination: 50%
Assessment Task

Value

Due Date
4

Unit Schedule
Assignment 1

20%

TBA

Assignment 2

30%

End of
week 11

Examination 1

50%

To be
advised

Second marking
Where an assessment task is given a fail grade by an examiner, that piece of work will be marked again
by a second examiner who will independently evaluate the work, and consult with the first marker. No
student will be awarded a fail grade for an assessment task or unit without a second examiner confirming
the result.
Note: Exceptions to this are individual pieces of assessment contributing 10% or less of the final mark,
unless the total of such pieces exceeds 30% of the final mark.

Return of final marks

Faculty policy states that 'the final mark that a student receives for a unit will be determined by the Board
of Examiners on the recommendation of the Chief Examiner taking into account all aspects of
assessment'.
The final mark for this unit will be released by the Board of Examiners on the date nominated in the
Faculty Calendar. Student results will be accessible through the my.monash portal.

Assessment criteria
Assessment Criteria Grading Descriptors available at:
http://www.buseco.monash.edu.au/esg/agu/policies/assessment.html.

Assessment Requirements
Assessment Tasks

Assessment task 1
Title:
Assignment 1
Due date:
TBA
Details of task:
The Assignment will comprise questions on tasks that include using SPSS to generate
output and interpreting the results.
Weighting/Value:
20%
Estimated return date:
Marks will be returned in a tutorial

Assessment task 2
Title:
Assignment 2
Due date:
End of week 11
Details of task:
Assignment 2 is the analysis of survey data using a variety of appropriate multivariate
analysis techniques. This assessment task is designed to test your achievement of
Objectives 1-5. The Assignment will comprise questions on tasks that include using SPSS
to generate output and interpreting the results.
Weighting/Value:
30%
Estimated return date:
Assignments can be picked up prior to the exam

Examination(s)
Examination 1
Weighting:
50%
Length:
2 hours
Type (open/closed book):
Closed book
Electronic devices allowed in the exam:
Any calculator

Assessment Requirements

Learning resources
Monash Library Unit Reading List (if applicable to the unit)
http://readinglists.lib.monash.edu/index.html

Feedback to you
Types of feedback you can expect to receive in this unit are:
Informal feedback on progress in labs/tutes
Graded assignments with comments

Assignment submission
Online submission
If Electronic Submission has been approved for your unit, please submit your work via the VLE site for
this unit, which you can access via links in the my.monash portal.

Recommended Resources
J.F.hair et al, 2010, Multivariate Statistics, 7th Edition, Pearson

Recommended text(s) and readings

J.F. Hair et al, Multivariate Data Analysis, 6th Edition, Prentice Hall, 2006. There is a WWW site
to accompany this book at: http://www.prenhall.com/hair
Notes will be made available on certain topics, including applications.
D.E. Johnson, Applied Multivariate Methods for Data Analysts, Duxbury Press, 1998.
R.A. Johnson and D.W. Wichern, Applied Multivariate Statistical Analysis, 4thEdition, Prentice Hall,
1998.

Other Information
Policies
Monash has educational policies, procedures and guidelines, which are designed to ensure that staff and
students are aware of the Universitys academic standards, and to provide advice on how they might
uphold them. You can find Monashs Education Policies at:
www.policy.monash.edu.au/policy-bank/academic/education/index.html
Key educational policies include:
Student Academic Integrity Policy and Student Academic Integrity: Managing Plagiarism and
Collusion Procedures ;
Assessment in Coursework Programs;
Special Consideration;
Grading Scale;
Discipline: Student Policy;
Academic Calendar and Semesters;
Orientation and Transition; and
Academic and Administrative Complaints and Grievances Policy.

Graduate Attributes Policy

http://www.policy.monash.edu/policy-bank/academic/
education/management/monash-graduate-attributes-policy.html

Student Charter
www.opq.monash.edu.au/ep/student-charter/monash-university-student-charter.html

Student services
The University provides many different kinds of support services for you. Contact your tutor if you need
advice and see the range of services available at http://www.monash.edu.au/students

Monash University Library

The Monash University Library provides a range of services, resources and programs that enable you to
save time and be more effective in your learning and research. Go to www.lib.monash.edu.au or the
library tab in my.monash portal for more information.

Moodle 2
All unit and lecture materials, plus other information of importance to students, are available through the
virtual learning environment Moodle site. You can access Moodle via the my.monash portal.
Where to go for help
If you're stuck, confused or simply not sure how to approach Moodle, there are a number of Moodle
resources that you can tap into.
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Other Information

Disability Liaison Unit

Students who have a disability or medical condition are welcome to contact the Disability Liaison Unit to
discuss academic support services. Disability Liaison Officers (DLOs) visit all Victorian campuses on a
regular basis.
Website: http://www.monash.edu/equity-diversity/disability/index.html
Telephone: 03 9905 5704 to book an appointment with a DLO;
Email: [email protected]
Drop In: Equity and Diversity Centre, Level 1, Building 55, Clayton Campus.