The

LIVE EVENT

REVOLUTION
WHAT'S WORKING NOW WITH LIVE

WORKSHOPS,
RETREATS
& SEMINARS...

AND WHAT'S DOOMED TO FAIL!

LIVE!EVENT!REVOLUTION!!

Welcome!
Give yourself a big pat on the back for signing up to receive this Special Report!
I suggest you print it out, grab a pen to make notes with (I prefer red), get a cup of
coffee, tea or water and instruct your team, staff or family not to interrupt you for the
next 15 minutes. (Yes, its THAT important!)
In fact, reading this report will very likely be the most important time you spend on your
business all year!
By the end of this report, youll know:
2 big Social and Economic Trends that Are Affecting the Workshop,
Seminar & Retreat industry and how you can use these trends to serve more
people while building a lucrative, lifestyle friendly business!
A simple mathematical formula for creating Enlightened Wealth (and why
this is the ONLY kind of wealth you want to focus on creating, long term).
And Ill share the best way to structure your live event business so you can
help a lot of people and make a lot money while maintaining your integrity.
Before we do that, I want to talk to you about the very survival of your personal
inspiration, your desire to make an impact in the world, and your ability to earn a
lucrative income doing what you love.
Which Im guessing is helping other people.

There is a dangerous rumour floating around, and I

want to set the record straight.
If you are a healer, holistic practitioner, yoga teacher, coach, author, counsellor, a
person who deeply cares about making a positive difference in the world and is working
hard to make a lucrative living transforming other peoples lives. you have to listen!
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That might sound dramatic but stick with me.

Im 100% real and Ive got a long track record making a lot of money, and helping a lot
of people in the healer-helper-teacher field. In fact, at this point, I feel like Ive got my
finger on the pulse of what is going on out there, and have earned the right to give a
little guidance.
My name is Callan Rush, and Ive spent the last 7 years teaching coaches, counsellors,
healers, authors, holistic practitioners, workshop, retreat and seminar leaders people I
call Luminaries how to make a lot of money while making a massive positive
difference in the lives of others. Ive got thousands of students all around the world, and
theyve made millions of dollars.
And how have they done it?
Through leading live workshops, retreats and seminars. And thats why I get a little
amped when I hear people passing around the rumour I alluded to a second ago.
The rumour is that

Live Events are Dead!

They are harder than ever to fill. People arent interested in attending them anymore
due to all the virtual events happening. And, the time where you could make a lucrative
income leading events is over
Like any rumour, this one IS based on a kernel of truth, but it got all twisted and
exaggerated in translation.
The truth is that SOME Live Events ARE Dead. For example
PITCHFESTS are dead. You know what I mean. The old school events
that make a promise, dont deliver and then try to sell you something
else! Or the ones where the content is interrupted every couple of hours
so someone can make a pitch for something!

LIVE!EVENT!REVOLUTION!!

WIDE & SHALLOW seminars are dead. These are those massive
seminars that reach a wide group of people in terms of volume, but in
terms of transformation, theyre barely skin deep!
FAST FOOD WORKSHOPS are dead. These are events that are poorly
designed and delivered. They have no real content. You might meet
some cool people, but in the end, nothing sticks to your ribs (as my
Grandma used to say). There may be a lot of hype, but in the end there
is no substance. These events are like fast food they taste kind of good
going in, but you are left wanting something more nourishing afterwards.
The events that are hard to fill the ones that are ineffective the events that have
people feel jaded, skeptical, and hesitant to register in the future are THESE KINDS OF
EVENTS.
And they are giving good live events a bad rap.

But it Doesnt Have to Be That Way!

In this report Im going to show you that the kinds of live events I lead and guide my
clients to lead are very much alive.
I call these events, LUMINARS!
They are live seminars and workshops led by Luminaries, experts in their field, who
care enough to go narrow and deep in terms of transformation for their participants
and who take the time to design and deliver their events with content and care.
And Im going to show you why NOW, more than ever before, is the best time to lead
live events.

Heres My Promise To You!

If you are currently leading live events either as a way to attract people to your
business or as a sole source of revenue, youre about to get re-inspired, re-invigorated,
and re-assured that YES, you are on the right track!
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In fact, in my eyes, you are a true Luminary, a hero or heroine that is stepping out and
positively contributing to the planet in one of the most impactful ways, at one of the most
important times in history. And Im going to show you how to make it even easier
for yourself.
If you have been thinking about leading live events maybe youre a teacher, a
coach, an author, or just an amazing person with a big, bright message, Im about to
share the potential of the path you are considering! And Ill show you how to make it
happen quickly and easily.
I speak from my personal success and experience, but Ill also show you the research
that backs up the fact that, right now, Live events (Luminars) are the single best way to
positively affect a lot of people at a deep level, while earning a very lucrative income!
They are easy to fill, and I am going to show you how.
Theyre fun to lead, even if youre not a natural public speaker.
They are incredibly lucrative!

Who Can Benefit From Leading Live Events?

My clients lead events on all topics!

Nutrition
Money
Relationships
Business building
Personal power
Massage
Health and wellness
Dance
Martial arts
Yoga
Environmentalism
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Financial planning
Travel
Retirement
And that is just to name a few.

Why Should You Listen to Me?

How did I get here? Its interesting. I have degrees in both Psychology and Education
and started my career out as a public and private school teacher teaching everything
from Kindergarten to Grade 12.
But as I saw my class sizes get larger, and my access to resources go down, I decided I
wanted to step outside the system and positively impact lives in another realm.
I wanted to keep teaching just not in the traditional way. So I transitioned to working for
one of the largest Personal Growth Seminar Companies in the world.
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I did everything from putting out chairs, to passing out handouts, to taking out the trash!
Working behind the scenes and at the back of the room, I had the great fortune to
witness thousands of people across North America get deeply transformed by those
events.
I quickly got promoted from my back of the room role, to the front of the room. I started
getting personal mentorship from the owner of the company as I acted as his assistant.
He mentored me, and before I knew it I was working on stage alongside him.
He is a multi-millionaire, best-selling author, and a man with a great amount of heart
and business savvy. He encouraged me, inspired me, and one day I decided I wanted
a room of my own. So I quit working for him to start my own workshop company.
And, right out of the gates, it flopped.
I couldnt get 5 people to attend my events. I tried everything from switching topics, to
changing titles, to moving back to my small hometown where I knew a lot of people.
And, after a particularly dismal failure where I tried to promote an event I was hosting for
an entire year and ended up getting only 17 women to show up I had a realization.
I could be the best teacher on the planet with degrees and mentorship coming out my
ears, I could have the most important message, I could even have the cure to cancer
and none of it mattered unless I started to learn how to magnetize the people who
really needed my message to my business.
Thats when I started to study. I attended every seminar, workshop, webinar & teleclass
I could find on how to fill, design, deliver and sell life changing, lucrative events.
Things started making sense to me.
I then started mentoring with a gentleman who had consulted with some of the biggest
seminar leaders in the industry on how to fill their events. He taught me everything he
knew about magnetizing an audience.
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Six months after starting my learning journey I offered another event. And not only
did I sell it out, but I made a quarter of a million dollars in just 3 days!
That launched my business and since then I havent looked back.
My company, Leader to Luminary Training has grown by 50% every year since I opened
my doors. Last year, we had our first million-dollar year!
I have the incredibly good fortune of showing other healers, holistic practitioners,
authors, coaches and other workshop leaders how to not only choose the content for
their workshops, retreats and seminars but how to pack them with the exact perfect
people.
And how to design and deliver them in a Mesmerizing and Monetizing fashion.
Because of that, we continue to grow and reach more people. Its awesome!
Live Events are the single best way to reach a lot of people, and make a lot of money
and the time has NEVER been better to get in. Let me show you the proof.

W3 = V x I
Okay, lets start with that mathematical formula. W3 = V x I. What does it mean?
W3 stands for Enlightened Wealth which is the only kind of wealth Im interested in.
And once you understand what Im talking about, it will be the only kind of wealth you
want as well.
Lets break it down, starting with W3.
I use Wealth to the power of 3 because in order to feel truly wealthy, 3 elements have to
be in place:

Impact
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Element #1: Impact

Impact refers to knowing you are making a positive impact in the lives of other people,
and its a major component of feeling wealthy.
Something magical happens with the LIVE GROUP experience; bonding, connection,
multiple perspectives, learning from one another, sharing, making friends, community
building...not feeling like you are alone in the world.
While some of the value comes from you leading at your live events, a lot of the value
comes from what your participants give each other!
Live events transform people at the cellular level. What else is cool in terms of
impact? The changes people make, the shifts they have, the new intentions or goals
your participants set have a way better chance of sticking when they are witnessed live
during their process of transformation.
Thats just basic psychology!
When people are witnessed by their tribe shifting or making a commitment to a new way
of being they are WAY more likely to sustain that shift, and follow through on that
commitment.
Whats more? The investment is high when people travel to events and therefore the
return is also high! They are invested, and so they take their results seriously.
You just cant beat live events for positive, deep, long lasting IMPACT. Okay, heres
element #2.

Inspiration
ELEMENT #2 is Inspiration:
Inspiration as I use it here, refers to the feeling of personal fulfillment you get knowing
you are making a change in someones life, and seeing it first hand, right before your
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very eyes!
Something happens when you SEE the changes you are making in someones life, live
and in person. It is soooo fulfilling. It keeps you fueled long term in your business!
At my recent Magnetize Your Audience Live event, where I help workshop leaders write
education based marketing that attracts their ideal clients to their events, we had a
closing circle.
Spontaneously, the group pushed me into the middle and gave me a standing ovation. I
could see on their faces how much the weekend had changed their lives. They glowed
with empowerment, encouragement, and had the tools to move forward and grow their
workshop business. They could now see how it was possible to live their dreams.
I burst into tears of gratitude.
It was an amazing feeling seeing the results of my own hard work. I do this work for that
exact reason. To encourage people, just like you, to know they CAN live their dream of
making a great living through helping people. And workshops, really ARE the key.
And element #3 is:

Income
ELEMENT #3 of Enlightened Wealth is Income:
Wealth is not wealth without the money component. You need to be doing something
that earns you a living that allows you to live the lifestyle you desire and deserve. That
allows you to do what you want, when you want, and with whom.
And you just cant beat the leverage of offering products, programs and services to a
bunch of people LIVE in a room.

Impact. Income. Inspiration.

These are the elements of enlightened wealth! Now, lets look at the rest of the formula
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because W3 is a factor of V x I.
The V in the formula stands for Volume.
Volume refers to amount of People youre able to work with at any given time How
many clients are you serving?
HOW MANY people are fortunate enough to work with you... being served by your
particular knowledge and expertise? Volume refers to the amount of people being
transformed by your message, your products and your services.
The I in the Formula stands for Intimacy. Intimacy refers to the degree to which you
are being close & personal with your clients as you share your message and serve
them.
Do they feel connected to you? Like you truly care? Can they see and trust your
humanity? What is the DEPTH to which youre able to Impact and Transform each
person that you work with?
Lets look at that formula again and put it all together!

Your potential to create ENLIGHTENED WEALTH is a

factor of the VOLUME of people you get your message
to, times the INTIMACY you create with those people!
Again, Your potential to create ENLIGHTENED WEALTH is a factor of the VOLUME of
people you get your message to, times the INTIMACY you create with those people!
Lets apply the FORMULA for WEALTH to a few examples, just so you can see it in
action.

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EXAMPLE #1:

1:1 Sessions
Many healers, Holistic Practitioners, coaches, counsellors and body workers offer their
solutions in one on one sessions. These are great for lots of reasons! And I encourage
you to still include these in your business if you love to do this kind of work.

But youll see, as we use our formula, offering 1:1 sessions only will cap your ability to
create Enlightened Wealth.
The Intimacy with a 1:1 sessions is hard to beat but theres only so much time in a
day, and you only have so much energy to give out. In other words, the volume is
extremely low.
High Intimacy x Low Volume = Low Wealth
If we use our Formula, we can see that High Intimacy times Low Volume still equates to
a low potential for wealth.
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EXAMPLE #2:

Teleclasses & Webinars

Many Coaches, Practitioners & Entrepreneurs host teleclasses, webinars, and other
virtual events in the hopes of reaching more people with their message. And these can
be awesome as well.
I was on a recent promo teleclass that had thousands people on the line at once! And it
was good. With todays technology, the Volume on teleclasses and webinars can be
very, very high.
And, the Intimacy, while not great, is a little higher than sending a message out by
email.
Usually however, the level of personal interaction between the facilitator and the people
on the phone or computer is very low when the volume is high. The ability to deeply
serve each participant in an intimate way is severely handicapped.
Low Intimacy x High Volume = Low Wealth
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To use our formula, the volume of teleclasses and webinars can be very high, but
intimacy will suffer.
The result? On average, teleclasses and webinars will still yield a low result in terms of
Enlightened Wealth potential. High Volume x Low intimacy is still going to equal a low
potential in terms of Enlightened Wealth.
So, what do you do? You do this.

Lead Live Events!

Live events and programs are the sweet spot that allows you to keep your intimacy
HIGH, while keeping your volume HIGH and therefore, your personal inspiration,
income and positive impact in the world also remains high.
Using our formula
High Intimacy x High Volume = High Wealth
When you are live and in person with people you can create great intimacy. And you
can do this with a large amount of people at once.
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Heres Why NOW Is The Time To

Start Leading Live Events!
Earlier I stated that NOW more than ever is the best time to get in the game, and start
leading live events if you arent already.
How can I propose this?
Well, Im going to zero in on the top 2 reasons, or more accurately, the top two
TRENDS that make now the right time to get started.
The first trend is what I call, the GATHERING TREND.

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We currently live in uncertain times. Politically, economically, socially, environmentally,

and for many people personally. Things are shaking up, changing quickly, and
adversity abounds.
And, what else is true? From time immemorial, to now, and well into the future there
is one thing human beings do when times are uncertain.
WE GATHER! Human beings find safety in numbers. We grow & feel safe when in
connection. We are SOCIAL ANIMALS! Pack animals!
We have the natural URGE to MERGE!
Thats why, while other businesses tanked during the recent economic downturns, our
workshop and live event business GREW! And continues to do so.
In shaky times like these, community becomes more & more important to more & more
people. We want to connect. We want to gather.
That is why things like Facebook, Twitter, LinkedIn and Meet Up are doing so well!
People want any excuse to reach out and touch someone!
And what do I say?
Leverage this trend! Create a place for your clients and potential clients to gather. Allow
them to learn, solve problems, be inspired in a group setting. and earn a great living
while you do that!
You know, it doesnt even matter what kind of business you have! You could be selling
anything from coaching, to real estate, to relationship advice to ball bearings and you
should still be figuring out a way to offer a live, educational gathering to educate, inspire
and do commerce with your clients and potential clients!
It is crazy not to go with what is already happening out there!
It doesnt matter if you are not sure what to make your events about with a little help, I
can show you how to get your message or solution out of your head and onto paper
where it will become the curriculum for your lifes work, and workshops. Ive done this
for hundreds of people.
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Lets talk about the second trend.

Now the second TREND and researched reason live workshops are such a great thing
to be in right now is that to a certain extent

Women Rule The World!

Sorry guys! Here are the facts

There are approximately 150 million women in Canada and the USA alone!
The women have close to $5 trillion worth of buying power!
And women make over 80% of all consumer decisions right now!
That is a TON of purse power!
What does this mean for you? It means you must have a specific strategy in place to
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sell and market specifically to women. And the REALLY good news?
Leading workshops, seminars and live events is the BEST WAY to reach women.
Why? Because women, (who do the majority of buying) LOVE to do things together!
From shopping, to working out, to eating out. We even go to the bathroom in twos!
Women LOVE to GATHER! So when you set up a SOCIAL CONTEXT where this
massive economic force can gather, learn, talk, have fun theyll buy from you.
Many marketers think they need to use PINK in marketing to attract women. I say,
Think Link not Pink!
LINK women together at live workshops, networking events, and seminars. When you
do, they will BOND with one another. When they bond with one another in your
presencethey bond with you and your business.
In other words

When they BOND, they BUY!

Create a great gathering, show these ladies a good time and not only will they buy,
but watch them tell 10 or 20 of their friends, partners, colleagues! Women are great
word of mouth marketers. If they like something its not long before all their friends and
family hear about it.
The most successful, Women-Centered companies of all time capitalized on
workshop/events for decades: Mary Kay, Weight Watchers, Avon, Party Lite
Tupperware.
They all gathered women together for decades, to Inspire, Entertain, Educate and
SELL in groups.
And they all had totally different products, programs & services! Skin care, Weight loss
services, Make up, Candles, Cookware, Business services.
Regardless of what your product or service is you can create a way for your clients to
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gather in community at an in-person workshop make a big difference in their lives,

while you earn the income you desire and deserve.
Aside from some of the traditional topics people lead workshops around like
relationships, money, health, personal power, investing, real estate, business building
there are some other very cool examples, of very big companies that are getting in the
game.
For example: One of the most successful Yoga Clothing Companies of all time is a
Canadian company called, Lululemon. Lululemon actually moves the clothing racks
over and hosts events on all kinds of topics, right in their store!
This adds massive value to their clients, and of course conditions their clients to come
back to store again, and again and feel good while they do it!
Expand your idea of what a workshop is, and with my help, lets tackle how to set up
your revenue model so it is easy for you to leverage them. In fact, lets talk about that
piece right now.
One of my big secrets, and what has allowed me to help so many people, make a great
living, and still have a balanced life has to do with what I call our

SPIRAL REVENUE MODEL

Spiral Revenue is a precise way of organizing your program path, in this case, the
sequence of your workshops or events, to create optimal, long-term, cash and client
flow into your business.
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A Spiral Revenue Model is a specialized, logical way of sequencing your offerings so

you earn the maximum amount of revenue for the least amount of effort, and the most
amount of integrity.
Youve likely heard or experienced the fact that it takes way more energy to enroll a
brand new client, than it does to offer something else to a current client.
A SPIRAL REVENUE MODEL leverages this fact in a very real way. It is the theory
behind how to ORDER what you will offer your specific audience STRATEGICALLY to
optimize your business success over time.
There is one COMMON and COSTLY mistake business owners and workshop leaders
make when trying to decide what programs to offer, when.
I call it theSELF FOCUS PHENOMENA.
Self Focus is when the business owner creates workshops or programs based on what
THEY KNOW about.
Heres an example of how this one plays out. Many well intentioned people want to offer
live or virtual events to serve a particular audience. This is smart but how they go about
it often isnt.
They often start by asking themselves, Hmmmm. What do I know about? What can I
offer the world?
Then, they create a list of things they know about, or have experience or training in.
From that list, they create a workshop, retreat or seminar on that topic.
If they are lucky, theyll attract some people to a live or virtual space for an inherently
valuable event on that topic. Theyll do a good job solving a problem at the event. And,
at the end of their event, they understand they need to sell people something else.
So, they again ask themselves, What else do I know about that I can teach these
people next?
Then, they create a product, program or service on another topic they know about and
try to sell that.
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This is the basis of the funnel business system.

Please understand. What do I know about? is the WRONG QUESTION and
asking it will make it very difficult for you to build a successful business.
You see, if you keep building products, programs and services based on what YOU
KNOW ABOUT or have experience in without considering a logical path for your
clientsyoull work super hard to sell one program, and once it is consumed, youll
have to work equally as hard to sell the next one, and equally hard to sell the next one!
This cycle will continue until you burn out or go out of business.
When you ask, What do I know about? the focus for building your business is on YOU!
As entrepreneur, you must understand that your job is solve problems for people at a
profit.
And you need to have some sort of logic or sequence to what problems you solve first,
second and third. And that sequence needs to be based upon what problem the client
needs solved first, second and third.
Instead of focusing on what you know about, or can offer to the marketplace you focus
on a specific group of people what I call a Specific Audience and you focus on the
problems they are facing.
This what will allow you to have your first time clients walk into your first event, and stay
with you for life, taking all of your other programs with very little selling involved.
Spiral Revenue has you create your program offerings so the first solves the first
problem they are facing. The second solves the second problem they are facing. The
third offering solves the third problem they are facing. And so on.
In order to deepen your understanding of how this works, lets use a concrete example.
For ease of explanation, Ill build a Spiral Revenue model for a Nutrition
Workshop Business.
Lets say your 19 year old son heads off to college. Youve done a great job of raising
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him, but youve also been primarily responsible for cooking his breakfasts, making his
lunches, and prepping most of his dinners over the years.
So, lets focus on how a Nutritionist might start to build a series of workshops to serve
this young man using the Spiral Revenue approach.
If she follows my advice, shed ask, What is the first problem this young man is facing?
Problem #1 He is anxious and wondering how hell do all alone, at school, without his
Mama! Hes never had to cook for himself. He never had to shop for himself.
Hes anxious to prove his independence, do well at school (especially considering you
are footing the bill) and make Mama proud.
Suspecting all this, our smart Nutritionist decides to offer an Education Based
Presentation, a mini afternoon workshop at the College this young man is attending.
She calls the talk, 3 Common Mistakes First Year College Students Make That Lead to
School Failureand Disappointed Parents.
She puts some posters up, and advertises in the school paper and this young man sees
it and says, Wow! This is for me! I was just thinking about this! I gotta get to this talk!
Unbeknownst to him, this little talk is put together by a clever Nutritionist.
The title hooks his attention as it calls him by an Egoic label he identifies with. and
speaks to a specific problem that was keeping him up at night!
He shows up at the talk, learns a ton including the idea that GOOD NUTRITION is the
GOLDEN KEY to doing well in school and thus, making Mama proud.
When you eat well, your body and brain functions well. This allows you to study better,
learn and retain information faster and thus, get better grades!
After the talk, he is wondering well, how the heck do I eat better? I dont even know
where the grocery stores are let alone how to shop for food!?
Lucky for him, at the end of the talk, theres information about a program he can get
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involved in that will teach him the first steps to good nutrition. Namely, how to shop for
healthy food.
Workshop 1 is called Navigate The Grocery Store: How to shop for yummy,
nutritious food, on a budget.
Your young son happily enrolls! At the program he learns where the local stores are. He
learns a system to shop for great, healthy, yummy, food. He learns how to stay within
his budget.
He does his first big shop, and now has a cupboard full of nutritious food. Now our
nutritionist is NOT going to ask, What else can I sell this guy?
Nooo!
She knows that she must make her business Client Centered. She also knows that
inherent in this solution is a new problem! A cupboard full of food... and no idea how
to cook it!
The clever nutritionist knows this, and offers him a chance to enroll in her second
program.
Workshop #2: Basic Cooking Skills: How to Prep Easy, Healthy Meals.
In the program he learns to make Mac and Cheese. He can now heat up Soup. He can
fry eggs and make a salad. He has a solution to his second problem.
And again, the nutritionist knows that inherent in that solution is a new problem. She
knows he will quickly become bored with basic dishes and when he spots a cute coed across the dorm who shows interest he knows he cant impress her by making her
Mac and Cheese!
The clever nutritionist knows this as well. That is why she offers
Workshop 3: Advanced Cooking Skills: Prep Fancy Meals That Impress!
In this program, he learns how to make fancy dishes that impress his new girlfriend
and his mom.
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The spiral of programs for the Nutritionists model looks like this
Marketing Content: 3 Common Mistakes First Year College Students Make That Lead
to School Failureand Disappointed Parents.
Program 1: Navigate the Grocery Store
Program 2: Basic Cooking Skills
Program 3: Advanced Cooking Skills
Please Note: the nutritionist didnt ask herself, What else do I know about? Ill make a
program on that.
Instead, she asked, What is the next problem this young college kid is facing? She
kept her focus on her Specific Audience, and she created a program based on what he
needed.
Can you see the brilliance in choosing your program path this way? Its really the only
way to ensure your workshop business is lucrative, changes lives, and grows easily.
If you are new and just deciding what to offer you must keep the Spiral Revenue Model
in mind. If you already have workshops you should take a second look at how they are
sequenced.
It may be a little painful to re-structure, but if they are not organized around Spiral
Revenue, you could be working too hard, for way too little.
Remember, when deciding what to offer your Specific Audience dont ask, What do I
know about?
Instead, ask, What is the first problem my Specific Audience is facing? This first
problem will be your Top of Mind Problem and your first program will offer the solution
for this first top of mind problem.
And, inherent in every solution, is a new set of problems.
So, instead of asking, What do I know about? when deciding what to offer next, ask,
What is the next logical problem my Specific Audience is facing? Then create a
program that solves that next logical problem.
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Lather. Rinse. Repeat.

Spiral marketing is about creating a logical, problem-solution-problem-solution-problemsolution program path clearly sequenced and informed by what your Specific Audience
needs, in the order they need it.
Once you get the first program in the spiral (also called your front end program) full of
your perfect clients, you can rest assured that your other paid programs (called your
back end programs) will also be full!
Your first time clients will become lifetime clients because youll be solving their
problems one at a time, in the order they face them!
By the way, in my next report Ill show you exactly HOW to get that first program full. Ill
give you the tools to Magnetize Your Audience to that first event.
But lets crunch some numbers, and see how your Spiral Revenue Model could work for
your Live Event Business.
On the first rung of your spiral, lets say you decide to do 4 events per year.
You attract a small group of 20 people to each event. Each of these people pay a
tuition of $1000.00. On the first rung alone, youd earn $80,000.00.

20 People
(20 x 4) X $1000 = $80,000.00

Lets say that a third of the people who take your first program, go onto the second
program which you offer 2 times per year.
That means 13 people in each event. Lets say they invest a little higher tuition of
$2,000. That is an additional $52,000.00 per year.

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LIVE!EVENT!REVOLUTION!!

20 People
(20 x 4) X $1000 = $80,000.00

13 People
(13 x 2) X $2000 = $52,000.00
Finally, lets say 10 of those 26 go on to your third paid program, offered once per year,
at $5,000.00 per person. This would be another $50,000.00 per year.

20 People
(20 x 4) X $1000 = $80,000.00

13 People
(13 x 2) X $2000 = $52,000.00

10 People
10 X $5000 = $50,000.00
All together youd lead 7 events per year, and earn $182,000!
That's a six figure business, with you leading less than one event per month. Not to
mention close to 100 people served. By you!
You CAN do this. And if you are serious about helping a lot of people, while making a
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LIVE!EVENT!REVOLUTION!!

great income, you should do this!

Whats next? Well, once you decide to go for it with Live Events, youll want to know the
following.
In more than a decade of working in the workshop and seminar field, Ive learned that
EVERYTHING you need to be successful in this business falls under 3 categories, or 3
skill sets.
There is literally, a 3 part formula that once you learn and implement it will guarantee
your success in this industry.
Each part of the formula starts with the letter M and these 3 Ms are the secret to
making a big difference in the world, while making a big income doing what you love.
Now if you thought the spiral model was cool, in my next report Ill walk you through that
simple 3 M system for building a lucrative live event business.
It is what Ive used to make millions and help thousands of people around the world. Its
what I show my clients as well.
Ill walk you through each of the Ms, and show you which to FOCUS ON FIRST. If you
implement them out of order youll cripple your business and struggle unnecessarily.
Thanks for reading! I hope you got some value and I hope you are seeing the
wisdom in leading live events.
If so, Im excited to help you! It would be my honour.
I created a video where I teach the concepts in this report in even greater detail. I
strongly suggest you watch it for maximum results!

Watch The Training Video Here

http://wealththroughworkshops.com/live-event-revolution
Until Next Time BE BRILLIANT!
Callan Rush xo
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