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    Jewellery Customer Preference Questionnaire

    Uploaded by

    Haris A
    The document is a questionnaire about customer preferences for jewelry. It asks respondents for demographic information and collects data on spending habits, preferred brands, factors considered when purchasing jewelry, and financing options. The lengthy survey contains multiple choice and rating scale questions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Jewellery Customer Preference Questionnaire

    Uploaded by

    Haris A
    8K views5 pages
    The document is a questionnaire about customer preferences for jewelry. It asks respondents for demographic information and collects data on spending habits, preferred brands, factors considered when purchasing jewelry, and financing options. The lengthy survey contains multiple choice and rating scale questions.

    Original Description:

    this is a questionnaire for jewellery customer preference. one can use it as a project for survey.

    Copyright

    © © All Rights Reserved

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    The document is a questionnaire about customer preferences for jewelry. It asks respondents for demographic information and collects data on spending habits, preferred brands, factors considered when purchasing jewelry, and financing options. The lengthy survey contains multiple choice and rating scale questions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    8K views5 pages

    Jewellery Customer Preference Questionnaire

    Uploaded by

    Haris A
    The document is a questionnaire about customer preferences for jewelry. It asks respondents for demographic information and collects data on spending habits, preferred brands, factors considered when purchasing jewelry, and financing options. The lengthy survey contains multiple choice and rating scale questions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5
    At a glance
    Powered by AI
    The questionnaire aims to understand customer preferences and purchase considerations for jewellery items. It collects demographic information as well as information on spending habits, preferred brands, decision makers and promotional offers.

    Most customers prefer rings, earrings and necklaces as their preferred jewellery items. Bracelets are also commonly preferred.

    Customers generally prefer Tanishq and Kalyan Jewellers due to their reliability, brand name and promotional offers. Price is also an important consideration for most customers when choosing a brand.

    Jewellery Customer Preference Questionnaire

    Name


    Please select your age-
    o 20-35
    o 35-50
    o Above 50

    Gender
    o Male
    o Female

    Please select your occupation
    o Student
    o Service
    o Self - Employed
    o Other:

    Your net income per year (Rupees/Lakhs)
    o Less than 5
    o 5-10
    o Above 10

    Please chose the locality where u live

    o Rural
    o Urban

    Expenditure on Jewellery in a month (in Rs) ?

    o Less Than 10,000
    o 10,000-25,000
    o 25,000-40,000
    o Above 40,000


    What jewellery items/pieces do you generally prefer ?

    o Ring
    o Bracelet
    o Earings
    o Necklace
    o Other:

    Which Brand do you generally prefer?

    o Tanishq
    o Kalyan Jewellers
    o M.B.Sons
    o Indian Gems and Jewellers
    o Malabar Jewellers
    o Other:

    o For what purpose do you generally purchase jewellery?

    o Personal
    o Gifting
    o Astrology
    o Other:

    Please rate the factors that you would consider while purchasing jewellery.

    Very
    Unimportant
    Unimportant Neutral Important
    Very Important

    Price

    Brand Name

    Reliabality

    Resale Value

    Promotional Offers


    Considering the price aspect which Brand would you prefer ?


    o Tanishq
    o Kalyan Jewellers
    o M.B.Sons
    o Indian Gems and Jewellers
    o Malabar Jewellers
    o Other:

    Considering the reliability aspect which Brand would you prefer ?

    o Tanishq
    o Kalyan Jewellers
    o M.B.Sons
    o Indian Gems and Jewellers
    o Malabar Jewellers
    o Other:

    Considering the brand name aspect which Brand would you prefer ?

    o Tanishq
    o Kalyan Jewellers
    o M.B.Sons
    o Indian Gems and Jewellers
    o Malabar Jewellers
    o Other:

    Considering the Promotional Offers aspect which Brand would you prefer ?

    o Tanishq
    o Kalyan Jewellers
    o M.B.Sons
    o Indian Gems and Jewellers
    o Malabar Jewellers
    o Other:

    Considering the resale value aspect which Brand would you prefer ?

    o Tanishq
    o Kalyan Jewellers
    o M.B.Sons
    o Indian Gems and Jewellers
    o Malabar Jewellers
    o Other:

    Which source of finance would you prefer while purchasing jewellery

    o Loan
    o Cash
    o Both
    o Other:
    o
    Who is the decision maker for purchasing jewellery in your family.?

    o Mother
    o Father
    o Self
    o Other:

    Kindly rate the showroom attributes that you would consider

    Very
    Unimportant
    Unimportant Neutral Important
    Very Important

    Availability

    Proximity

    Reliabality

    Brand

    Knowledge of
    Salesman

    Does a Dealership close to you affect you choice ?

    o Yes
    o No



    Kindly select the schemes that attract you the most while purchasing jewellery?

    o Special Gift
    o Cash Discount
    o Anniversary Offer
    o Exchange Offer
    o Festive Offer
    o Other:

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