Scribd Logo
Upload

Welcome to Scribd!

  • 22 views

    To, Mr. Rakesh Pal B.M. (Specrtacare-1)

    Uploaded by

    Gaurav Jaiswal
    1. Yogesh Shukla conducted a taxi tour on May 25, 2014 to several towns in the region to meet with doctors and chemists. 2. The objective was to increase coverage of potential customers, explore Cipla's product diferentials, ensure mass product availability and pushback against competition. 3. The itinerary included visits to doctors and chemists in Hargao, Sanda, Laharpur, Keshriganj, Akbarpur, Tambour and Paitepur.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd

    To, Mr. Rakesh Pal B.M. (Specrtacare-1)

    Uploaded by

    Gaurav Jaiswal
    22 views3 pages
    1. Yogesh Shukla conducted a taxi tour on May 25, 2014 to several towns in the region to meet with doctors and chemists. 2. The objective was to increase coverage of potential customers, explore Cipla's product diferentials, ensure mass product availability and pushback against competition. 3. The itinerary included visits to doctors and chemists in Hargao, Sanda, Laharpur, Keshriganj, Akbarpur, Tambour and Paitepur.

    Original Description:

    ff

    Original Title

    taxi tour 25 (1)

    Copyright

    © © All Rights Reserved

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    1. Yogesh Shukla conducted a taxi tour on May 25, 2014 to several towns in the region to meet with doctors and chemists. 2. The objective was to increase coverage of potential customers, explore Cipla's product diferentials, ensure mass product availability and pushback against competition. 3. The itinerary included visits to doctors and chemists in Hargao, Sanda, Laharpur, Keshriganj, Akbarpur, Tambour and Paitepur.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    22 views3 pages

    To, Mr. Rakesh Pal B.M. (Specrtacare-1)

    Uploaded by

    Gaurav Jaiswal
    1. Yogesh Shukla conducted a taxi tour on May 25, 2014 to several towns in the region to meet with doctors and chemists. 2. The objective was to increase coverage of potential customers, explore Cipla's product diferentials, ensure mass product availability and pushback against competition. 3. The itinerary included visits to doctors and chemists in Hargao, Sanda, Laharpur, Keshriganj, Akbarpur, Tambour and Paitepur.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    You are on page 1of 3

    To,

    Mr. Rakesh Pal


    B.M.( Specrtacare-1)
    Dear sir
    I (Yogesh Shukla) have conduct a taxi tour on date 25/05/2014 from S!"I
    #$%I&!' !($)&Y SI"!*+,- -
    Objective of Taxi tours:
    1 Regular coverage and Reach of potential doctors and chemist
    micro interiors/interiors.
    2 Opportunity to explore Cipla diferentials
    3 Mass products availability & Push
    4 o tac!le competition
    5 o explore ne"er business avenues across divisions.
    Pre-work
    #$%e selected the trac!s "ith interiors/micro$interiors
    &Hargao,sanda,laharpur,keshriganj,akbarpur,tambour,paitepur'
    & "hich can be covered in one day "ith minimum () to #(doctors visit and *($
    *) chemists
    .ith a minimum ,25000 cash and 5000 *o/ o/0ective- !1art from that .e even
    considered follo"ing parameters
    Covered/+ncovered/Potential rac!s
    2 Proper product mix
    3 ,onus product mileage/-i.uidation plan for ,onus
    products
    4 /toc!iest/0istributor /election.
    Methodology
    1 1fter axi ours &' pre$"or! of trac! selection2
    products list "as given to stoc!ist "ith proper
    product mix including scheme products2 ta!en a
    follo"$up of the stoc!ist one day prior the taxi$tour
    2 %e started our early in the morning "ith rough bill
    boo!2 Octroi2 3OC2 PO, doc!et sheet2 all product bill
    lists.
    3 1t every place al"ays started the tour "ith 4rst
    doctor call & then chemist boo!ing.
    4 Maintained all bills2 "ith all Pob details and stamp
    and sign of chemist of received goods.
    5 5n next day prepared all the 4nal credit/cash memo
    computeri6ed bill.
    Benef ts of Taxi Tour
    1 -i.uidation of the stoc!s /econdary to"n/5nterior/Micro interior reac
    2 /ervice to Chemists2 so good rapport "ith chemist "as developed.
    3 1vailability of ne"er products and legendary brands
    4 5ncreased 0octor as "ell as chemist coverage
    5 %e got pure secondary sales
    ollow-u!
    7ollo" up through Monthly axi tours on same trac! to
    ensure coverage2 current brand prescription 8 o"2 every
    time addition of ne"er brands in prescriptions2 and
    increased business output.
    -ets exploit the se
    rnaertiary to"ns "ith this
    uni.ue activity & achieve # lac incremental 9PM
    RETALIER NAME ADDRESS AL!E
    P!R"#ASE
    A$it $s #ar%ao 1&'&
    Shi( $s #ar%ao '&&&
    Natio)al $s #ar%ao 1'&&
    Alok $s #ar%ao *'&&
    Neel $s #ar%ao +,&
    Bharat $s Laharp-r 1'*'
    k.p $s Laharp-r 1+,&
    .a)p-r $s Laharp-r '/*&
    Ne0 1harat $s Laharp-r /*&&
    A$itesh $s .eshri%a)2 '*&&
    3ai) $s .eshri%a)2 *'&&
    Sh-kla $s Laharp-r 1'&&
    A4-sh $s Paitep-r 320
    er$a $s Paitep-r 56&
    #i)a $s Ta$1o-r 7+&
    Ashish $s Ta$1o-r 2080
    Bharat $s Ta$1o-r '*&&
    Shra88ha $s Ta$1o-r 1200
    P-2a $s Ta$1o-r 2100
    Ta$1o-r $s Ta$1o-r
    3200
    Ti0ari $s Sa)8a 1290
    L-ck4 $s Sa)8a 1080

    Tha)ks9Re%ar8s
    :;<ES# S#!.LA
    SITAP!R

    You might also like