Hotelpre Openingservice

A boutique real estate firm, we partner
with hotel and resort developers to

deliver alternative real estate products.
Hotel Pre-opening
Services

Why we are different?

Hotel Pre-opening Services
Whether operating under challenging market conditions
or in a developing economy, the key for a business to
survive is flexibility and the key for the business to
prosper is adaptability.

There are 100s of brands, consultants and operators that
come with the same standard rigid formulas for
management, standardized room design and expensive
but unnecessary organizational structures.

How we are different?
At Alternaty, our Hotel Pre-opening and Operational Review services are
specifically tailored to the needs of the Hotel Owner, where our goals are
exactly aligned with the Owner. This means we have a common target in
terms of standards, revenue, and most importantly, in terms of costs.

We do not impose any fixed cage, inflexible brand standards, inappropriate
operation procedures nor costly investment requirements.

We work shoulder to shoulder with the Owner to maximize the value of the
investment or asset by applying, flexible tailored services, flexible
remuneration structures, adaptable working approaches and adaptable
operation standards.
2
We refer to our Hotel Pre-opening and Operations Services as Owner Representation, whereby our support is given
at every point of operation or construction both for internal departments (front office, HR, housekeeping etc) and for
external service providers (sale and marketing, branding firms, franchise companies etc).
Owner Representation Service

Dont buy a foreign GM
rent one!

The Owner Representation service allow
us to offer what we call an Interim GM,
where our operations team takes over (or
reviews) the operation of the asset for a
limited time until the operation is
stabilized and is ready to be handed over
to a permanent GM and the Owner.
3
Functionality
and facilities
review

Branding &
service
concept

Hotel
operation
forms &
tailored
amenities list

Organization
chart and
staff
positioning

Tailored
Standard
Operating
Procedures

Pre-opening
Period

Operation
Supervision

The Alternaty 7-step Process for

Brought to you by Alternaty Management

A tailored Pre-opening process where Alternaty works closely with NAME CLIENT throughout the
property pre-opening stage.

4

Functionality and Facilities Review

The Health Check Stage
We will review and comments on the following aspects from the operation stand point related to the
current design and construction:
Hotel operation functionality
Room interior functionality
Front office functionality
BOH functionality
Outsourcing services
F&B functionality
Documents Provided
Inspection report with full indication of weakness
Suggestions to remedy detected blind spots
5
Branding and Service Concept


The Hotel Branding Stage
Positioning and branding identity (operation stand point)
Guest service and experience
Competitor offering analysis
Pricings
Room category offering and up sale options
Extra services (car transportation, butlers etc)
Documents Provided
Product guidelines
Brand standards manual
Proposed extra services list
Pricing options
6
Hotel Operation Forms & Tailored Amenities List


Hotel Operations Forms
Room inventory list
Room directory
In room amenities
General amenities
Reservation forms
Guest feedback forms
Branded forms (eg laundry cards or check out forms)
Non branded forms (eg purchase order)

7
Organization chart and Staff Positioning


The Organization Chart and Hotel Staff Positioning Service
Suggestions on the ideal organization chart and staff positioning
Suggestions for seasonality and replacements
List of job descriptions
Multifunctional staff (tailored for the project)
Staff interaction and reporting procedures
GM consideration, interview and hiring support (if requested)
Extra services and on call staff, training programs
Documents Provided
Organization charts and reports
Job descriptions
Training plans
8

Tailored Standard Operating Procedures

Based on the Owners goals and financial targets we will tailor the
following SOP:

Documents Provided
Training Manuals

SOP Documents

Front Office
Housekeeping
Food & Beverage
Security
Sales & Marketing
Spa
Engineering
Finance &
Accounting
Purchasing
Human Resources
BACK OF HOUSE
FRONT OF HOUSE
Department SOP Manual
+ Mission
+ Job Description
+ SOP for Scope of Works
(SOW)
Department Form & Checklist
STANDARD OPERATIONS
PROCEDURE (SOP)
9

Pre-opening Period

Alternaty will work closely with the Owner for preparing the pre-opening of the resort
Pre-opening GM (if requested)
Hiring support
Pre-opening check list
Full staff training
Reservation training
Sale and marketing support (including OTA)
Opening simulation (training)
Supplier contracts (for example car rental)
Documents Provided
Reporting Forms

10

Operation Supervision

Monitoring daily operations to ensure smooth management
Periodic supervision on the implementation of the operational upgrade based on the Owners
instructions.
A biweekly review and monthly inspection of the property over a period of 6 months is suggested.

Documents Provided
Monthly Review Analysis
Monthly Inspections schedule
11
Hotel SOP Documents
Our SOP Documentation and Operation Manuals
12
Staff Training Materials
13
Guest Forms
Reservation form
Confirmation form
Registration card
Villa Inventory form
Billing form

Inventory form
Purchase order
Courtesy call form
Storeroom requisition form
etc. 14
Guest Comment & Feedback Forms

15
Alternaty is a boutique real estate firm providing
a suite of consulting services throughout the
development lifecycle. Headquarter in HCMC
Vietnam, with associates in Thailand, Myanmar
Indonesia and the Maldives.
Our team has 17 years of combined experience in
the real estate industry with an extensive track
record in hotel and resort advisory in Indochina
Region

More than 40 hotel and resort valuations in
Vietnam, Lao and Cambodia.
More than 35 feasibility and market studies.
12 Operator selection advisory assignments.
Vast experience in mixed used residential
resorts, rental pool structure and fractional
ownership.

Alternaty
Alternative Real Estate
16
Connect with Us!
Alternaty Social Media Channels
Annex

Twitter Facebook LinkedIn
og
Blog SlideShare YouTube
17
Thank You
Disclaimer: This document has been prepared in good faith and for general informational purposes only. Nothing herein contains investment, legal,
tax and/or other advice and investors should seek independent professional advice before making any investment decision. While reasonable care
has been taken to ensure that the sources of information herein are reliable, no guarantee is provided to the accuracy or completeness of such
information (and the same may not be independently verified or audited) and no liability is accepted for any inaccuracy or omission.

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A boutique real estate firm, we partner

with hotel and resort developers to

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