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    Nutraceuticals in India

    Uploaded by

    Deep Lodhari
    As Indians become conscious about their health and how they look and feel, the market for dietary supplements, sports nutrition products, and weight loss products that are broadly clubbed under nutraceutical is beginning to pick up speed. The nutraceutical market has been growing at a compound annual growth rate of 20 per cent for the last three years. This is just about 2 per cent of the global market for nutraceutical. The opportunity is apparent. The US and Europe are the largest markets for such products accounting to 36 per cent and 25 per cent respectively. Along with the growing healthcare industry in India there is an emerging trend in Fast Moving Healthcare Goods (FMHG) in India worldwide known as Nutraceutical, which are by definition, ingredients with human health benefits beyond basic nutrition. The nutraceutical market in India is estimated to grow to $2731 million in 2016 at a CAGR of 13 percent. Functional foods will be the quickest growing category till 2015 followed by dietary supplements. However, dietary supplements, specifically herbal and dietetic supplements will form the greatest opportunity areas for Nutraceutical manufacturers, driven by growing demand from an evolving consumer base. Large global food companies, which are always on the lookout for ways to diversify their product line and still turn a profit, have set up functional food or nutraceutical divisions. Pharmaceutical companies are now adopting the nutraceutical and the recent trend is convergence of food manufacturing companies with pharmaceuticals to implement the research necessary for drug discovery; the move into the less expensive and time consuming nutraceutical research process. It is thus becoming a logical progression for many food companies to enter into nutraceutical market.

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    Nutraceuticals in India

    Uploaded by

    Deep Lodhari
    58 views3 pages
    As Indians become conscious about their health and how they look and feel, the market for dietary supplements, sports nutrition products, and weight loss products that are broadly clubbed under nutraceutical is beginning to pick up speed. The nutraceutical market has been growing at a compound annual growth rate of 20 per cent for the last three years. This is just about 2 per cent of the global market for nutraceutical. The opportunity is apparent. The US and Europe are the largest markets for such products accounting to 36 per cent and 25 per cent respectively. Along with the growing healthcare industry in India there is an emerging trend in Fast Moving Healthcare Goods (FMHG) in India worldwide known as Nutraceutical, which are by definition, ingredients with human health benefits beyond basic nutrition. The nutraceutical market in India is estimated to grow to $2731 million in 2016 at a CAGR of 13 percent. Functional foods will be the quickest growing category till 2015 followed by dietary supplements. However, dietary supplements, specifically herbal and dietetic supplements will form the greatest opportunity areas for Nutraceutical manufacturers, driven by growing demand from an evolving consumer base. Large global food companies, which are always on the lookout for ways to diversify their product line and still turn a profit, have set up functional food or nutraceutical divisions. Pharmaceutical companies are now adopting the nutraceutical and the recent trend is convergence of food manufacturing companies with pharmaceuticals to implement the research necessary for drug discovery; the move into the less expensive and time consuming nutraceutical research process. It is thus becoming a logical progression for many food companies to enter into nutraceutical market.

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    As Indians become conscious about their health and how they look and feel, the market for dietary supplements, sports nutrition products, and weight loss products that are broadly clubbed under nutraceutical is beginning to pick up speed. The nutraceutical market has been growing at a compound annual growth rate of 20 per cent for the last three years. This is just about 2 per cent of the global market for nutraceutical. The opportunity is apparent. The US and Europe are the largest markets for such products accounting to 36 per cent and 25 per cent respectively. Along with the growing healthcare industry in India there is an emerging trend in Fast Moving Healthcare Goods (FMHG) in India worldwide known as Nutraceutical, which are by definition, ingredients with human health benefits beyond basic nutrition. The nutraceutical market in India is estimated to grow to $2731 million in 2016 at a CAGR of 13 percent. Functional foods will be the quickest growing category till 2015 followed by dietary supplements. However, dietary supplements, specifically herbal and dietetic supplements will form the greatest opportunity areas for Nutraceutical manufacturers, driven by growing demand from an evolving consumer base. Large global food companies, which are always on the lookout for ways to diversify their product line and still turn a profit, have set up functional food or nutraceutical divisions. Pharmaceutical companies are now adopting the nutraceutical and the recent trend is convergence of food manufacturing companies with pharmaceuticals to implement the research necessary for drug discovery; the move into the less expensive and time consuming nutraceutical research process. It is thus becoming a logical progression for many food companies to enter into nutraceutical market.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    58 views3 pages

    Nutraceuticals in India

    Uploaded by

    Deep Lodhari
    As Indians become conscious about their health and how they look and feel, the market for dietary supplements, sports nutrition products, and weight loss products that are broadly clubbed under nutraceutical is beginning to pick up speed. The nutraceutical market has been growing at a compound annual growth rate of 20 per cent for the last three years. This is just about 2 per cent of the global market for nutraceutical. The opportunity is apparent. The US and Europe are the largest markets for such products accounting to 36 per cent and 25 per cent respectively. Along with the growing healthcare industry in India there is an emerging trend in Fast Moving Healthcare Goods (FMHG) in India worldwide known as Nutraceutical, which are by definition, ingredients with human health benefits beyond basic nutrition. The nutraceutical market in India is estimated to grow to $2731 million in 2016 at a CAGR of 13 percent. Functional foods will be the quickest growing category till 2015 followed by dietary supplements. However, dietary supplements, specifically herbal and dietetic supplements will form the greatest opportunity areas for Nutraceutical manufacturers, driven by growing demand from an evolving consumer base. Large global food companies, which are always on the lookout for ways to diversify their product line and still turn a profit, have set up functional food or nutraceutical divisions. Pharmaceutical companies are now adopting the nutraceutical and the recent trend is convergence of food manufacturing companies with pharmaceuticals to implement the research necessary for drug discovery; the move into the less expensive and time consuming nutraceutical research process. It is thus becoming a logical progression for many food companies to enter into nutraceutical market.

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    NUTRACEUTICALS IN INDIA

    MAJOR PLAYERS

    GSK Consumer Health Care
    GSK is an Industry leader with an estimated seven percent of the worlds
    Pharmaceuticals Market. GSK has two products:
    Nutritionals and OTC.
    Recently GSK has successfully extended brand Horlicks into food
    categories such as biscuits, noodles, cereal bars & oats. Total Consumer
    Healthcare sales in 2011 were 5.2 billion, 16% of Group turnover.

    Amway
    Amway is one of the worlds largest direct selling companies. Amway
    operates in more than 80 countries and territories on six continents.
    More than 450 unique, high-quality products carry the Amway name in
    the areas of nutrition, wellness, beauty, and home. In addition, Amway
    distributors in selected markets sell additional brand-name goods
    through local merchandise catalogues, plus a variety of services and
    educational products.
    The Indian arm of Amway Corporation, has achieved a turnover of Rs
    22.88 billion for calendar year 2012. The company also registered a
    CAGR of over 20 per cent for the past five years and is aiming to achieve
    the turnover of Rs 50 billion by year 2020.

    Abbott Nutrition
    Abbott Nutrition is a division of Abbott, the global, broad-based health
    care company. It offers a range of nutritional products for children,
    infants, adults, people with diabetes etc.
    Worldwide sales of nearly $5.4 billion increased 3.5 percent on an
    operational basis, consistent with previous guidance, driven by 9.0
    percent operational sales growth in Nutrition and 6.4 percent
    operational sales growth in Diagnostics.


    AYURVEDIC NUTRACEUTICALS
    In India the traditional knowledge and Ayurveda plays a major role in
    the health supplements market and OTC market and its significance
    cannot be understated. The major players in the ayurvedic food
    supplements market and Ayurvedic OTC are following.

    Dabur
    Founded in 1884 to produce and dispense Ayurvedic medicines, Dabur
    is the largest ayurvedic Medicine and health supplements provider in
    India. Its flagship health supplement product is the Dabur Chawanprash.
    Emami
    Emami Limited is an Indian producer of fast moving consumer goods
    (FMCG), such as cosmetics and health and baby products. Emami
    Limited acquired a major stake in Zandu Pharmaceuticals Works Ltd, a
    century-old household name in India, for Rs 7 billion. Emami added
    some of Zandu's prominent brands like Zandu Balm, Zandu
    Chyawanprash, Zandu Kesri Jeevan, Zandu Pancharishta, Sudarshan
    and Nityam Churna to its own range.
    Hamdard Laboratories
    It is an unani and Ayurvedic Pharmaceutical and Nutraceutical company
    in India and other SAARC nations. Some of its most famous products
    include Sharbat RoohAfza, Safi, Roghan Badam Shirin, Sualin, Joshina
    and Cinkara.


    Himalaya Healthcare

    The Himalaya Drug Company is a company established by M. Manal in
    1930 and based in Bangalore, India. It produces health care products
    under the name Himalaya Herbal Healthcare, which include ayurvedic
    ingredients. An Hepatic health supplement, named Liv.52, is its flagship
    product, first introduced in 1955.

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