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1Malaysia
From Wikipedia
1Malaysia (pronounced One Malaysia in English and Satu Malaysia in Malay) is an on-going programme
designed by Malaysian Prime Minister Najib Tun Razak on 16 September 2010, calling for the cabinet,
government agencies, and civil servants to more strongly emphasise ethnic harmony, national unity, and
efficient governance.
Logo and slogan


1 Malaysia logo used during the Merdeka celebration 2009.
An official logo and slogan has been introduced along with the launch of 1Malaysia concept. The logo
is the symbol of '1' which incorporates the national Jalur Gemilang flag and the word Malaysia. The
government has spent RM38 million to promote Prime Minister Najib Abdul Razaks 1Malaysia
concept in 2010, said Deputy Minister in the Prime Ministers Department T Murugiah.
[1]

[edit]Slogan
Year Theme
2009 Rakyat Didahulukan, Pencapaian Diutamakan (People First, Performance Now)
2010 Menjana Transformasi (Generating Transformation)
2

2011 Transformasi Berjaya, Rakyat Sejahtera (Transformation Successful, People Prosperous)
2012 Janji Ditepati (Promises Fulfilled)
[edit]Ideology
1Malaysia stresses national unity and ethnic tolerance. The 2010 values of 1Malaysia as articulated
by Najib Razak are perseverance, a culture of excellence, acceptance, loyalty, education, humility,
integrity, and meritocracy.
[2]

[edit]Public policy
Improving government efficiency is an important aspect of 1Malaysia. The use of Key Performance
Indicators (KPIs), metrics and targets more typically used in private business, and National Key
Result Areas (NKRAs) is thus naturally an important part of the 1Malaysia effort. Najib says, "The
government is committed to carrying out a transformation programme as its main agenda based on
approaches and philosophy of 1Malaysia people first, performance now."
[3]

Immediately after assuming the office of Prime Minister of Malaysia Dato Seri Najib Tun
Razak introduced a series of KPIs in order to measure and improve the efficiency and quality of
government services as well as realising the 1Malaysia concept. Najib said that KPIs were
implemented to ensure the peoples satisfaction...whether they are satisfied with our service, whether
we have solved their problems.
[4]

Najib's announcement of the KPI effort was generally well received. Deputy Prime Minister Tan Sri
Muhyiddin Yassin said the KPI formula was a yardstick against which the people could measure the
performance of Najib and the government. He said the KPIs would provide motivation for every
minister to perform well.
[5]

The KPIs provide a mechanism for the evaluation of ministries and other government agencies
including performance reviews carried out every six months. Each ministry has been required to
establish specific KPIs including that focus on policy outcomes over the traditional emphasis on inputs
typically found in government performance assessments and planning. KPIs include detailed job
descriptions and goals for ministers, deputy ministers, and some other senior government officials.
[4]

Najib has identified six major policy areas in which KPIs will play an especially important role in
improving the effectiveness of the Malaysian government. These are known as National Key Result
Areas (NKRAs). The NKRAs include crime prevention, reducing government corruption, increased
access to quality education, improvements in the standard of living for low income groups, upgrades
to rural infrastructure, and improvements in public transportation.
[6]

Najib also introduced a new cabinet position to support the Unity and Performance Minister in
implementing the KPI system. Idris Jala, the former CEO of Malaysia Airlines, was appointed Minister
Without a Portfolio and CEO of Performance Management and Delivery Unit (Pemandu), to work with
Dr. Koh Tsu Koon in training over 500 government officers to implement the KPI system. As CEO of
Pemandu Idris will support the work of Koh, who is the minister in charge of National Unity and
Performance Management.
[7]

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[edit]National campaign
The 1Malaysia concept is being promoted through a wide range of great activities.
Prime Minister Najib has instructed the National Civics Bureau or Biro Tata Negara (BTN) to use its
courses and seminars to educate present and future civil servants, politicians, and community leaders
about 1Malaysia and promote national unity. Deputy Prime Minister Ahmad stated, We will ensure
that the BTN courses also inculcate the 1Malaysia concept and its eight values, namely high
performance culture, accuracy, knowledge, innovation, integrity, strong will, loyalty and wisdom.
[8]

Radio Television Malaysia (RTM) and private television channels have incorporated ideas from
1Malaysia into numerous TV programs. The use of multi-lingual hosts and actors from different
ethnicities is one of the methods uses to promote national unity.
[9]

[edit]1Malaysia clinics
Prime Minister Najib's Budget 2010 includes funding for 50 medical clinics to provide basic medical
services for illnesses and injuries such as fever, cough, colds, wounds and cuts, diabetes, and
hypertension. Malaysia citizens are charged RM1 for treatment and medication. Non-citizens are
charged RM15.
[10]

[edit]1Malaysia email
It was announced that the RM50 million contract was awarded to a company called Tricubes Bhd to
run the 1Malaysia e-mail project as part of the government's social networking project in which free
email accounts would be given to the public to communicate with the government. There has been
criticism by the public and the opposition Pakatan Rakyat on the sheer waste of money involved and
that Tricubes previously was in financial difficulty. After the public outcry Najib had to backtrack
stating that this was a private sector initiative and that acceptance of the email accounts was
voluntary.
[11][12][13]
Protests has been organised against the project on Facebook and parodied on a
website.
[14][15]

[edit]Kedai Rakyat 1Malaysia (1Malaysia grocery stores)
In 2011, the 1Malaysia franchise was branched off into a grocery store franchise going by the name
Kedai Rakyat 1Malaysia (KR1M), with the first store being located at the Kelana Jaya Line Light Rail
Transit(LRT)station in Kuala Lumpur. The franchise was aimed at allowing the low income group to
obtain cheaper groceries and lightening their burden besides bringing Malaysians closer to the
significance of 1 Malaysia.
[16]
Complaints have been made regarding the claims that the groceries
sold in at KR1M were more expensive compared to those sold in hypermarkets around
Malaysia.
[17][18]
There have been allegations of poor product quality in its product line, namely
children's milk powder, fresh milk, condensed milk, sweetened condensed creamer, oyster sauce, fruit
jam, canned chicken curry, mango cordial, ghee compounds, peanuts, creamy peanut butter, Crunchy
peanut butter, crispy peanut butter and fish tinned sardines in tomato sauce.
[19][20][21]
KR1M has
instructed its suppliers to send their products for periodical laboratory testing.
[22]

[edit]NGOs
[edit]1Malaysia Foundation
The 1Malaysia Foundation (Y1M) Foundation was established in 2009 to promote and develop the
idea of 1Malaysia. Y1M works to coordinate and supplement government and private-sector activities
related to 1Malaysia. Chairman of the Y1M Board of Trustees, Dr Chandra Muzaffar said, "Y1M is
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planning to expand and strengthen the commitment from all Malaysians towards national unity
through various activities to increase public awareness and community development."
[23]

[edit]1Malaysia Youth Fund
The 1Malaysia Youth Fund was launched in order to provide financial support for young people to
undertake creative projects that nurture national unity. RM20 million was allocated for the fund under
Malaysia's budget passed in 2010. The fund was proposed by the Barisan Nasional Youth Lab.
[24]

Prime Minister Najib said that 1Malaysia Youth Fund reflected the government's commitment to
empowering young people. "The scope and the projects should address three criteria focus on
nurturing unity in Malaysia, have a multiplier effect on the general community, and be led by young
people. The objective is to encourage youths to use their imagination to the fullest. We want them to
be creative and innovative. Maybe their ability may exceed our expectations and maybe they can do
something which has not been thought of by us, said Najib.
[24]

[edit]Response to 1Malaysia
[edit]Interpretation
A year after the concept's introduction, Mahathir Mohammad reportedly said he "still doesn't
understand (masih tidak faham)" the concept.
[25]
Almost two years later, the public similarly, based on
an opinion poll in July 2010, were wary of the concept. In particular, the non-Malays surveyed,
according to The Malaysian Insider, "were almost split on the Najib administration's national unity
agenda with 46 per cent of the respondents believing that the 1Malaysia concept is only a political
agenda to win the non-Malay votes," and "only 39 per cent of the non-Malays believed that the
concept introduced by Najib after he took over the government was a sincere effort to unite all races
in Malaysia".
[26]

[edit]Bumiputera rights
Prime Minister Najib's efforts to liberalise government policies and create a more open policy towards
all races with 1Malaysia led Malay rights group Perkasa to seek further clarification on the policy, as
they feared that his 1Malaysia would undermine Malay orBumiputera rights in favour of minorities in
Malaysia.
[27]